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  • For CIO Professionals

    Report

    Report 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
    March 28, 2017 | Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Realign B2B Channels For A Post-Disruption World

    Buyer Journeys Dictate Dismantling And Reconstructing B2B Channel Ecosystems
    March 7, 2017 | Andy Hoar

    As B2B customers demand frictionless buy flows, global competition erodes margins, and manufacturers crave direct customer engagement, layers of middlemen are under pressure to evolve — or die....

  • For CIO Professionals

    Report

    Report Six Strategies To Strengthen Your Company's Digital DNA

    Assessment: The CIO Digital Business Transformation Playbook
    February 17, 2017 | Nigel Fenwick

    Digital transformation is a journey, not a destination. And every journey has a starting point. What you do next depends on where you begin. Use this self-assessment to find out where your company...

  • For CMO Professionals

    Report

    Report Chevrolet CMO Tim Mahoney Foretells What CMOs Will Care About In 2017

    February 16, 2017 | James L. McQuivey

    For two days in November 2016, CMOs, CIOs, and other C-level executives from around the globe converged on Dana Point, California to participate in Forrester's invitation-only Age Of The Customer...

  • For B2B Marketing Professionals

    Report

    Report Global Business Technographics Marketing Survey, 2016: Overview

    A Business Technographics Presentation
    February 10, 2017 | Tyler McDaniel

    This report is our overview of marketers’ priorities, challenges, use of technology, and budgets, based on Forrester's Global Business Technographics Marketing Survey, 2016. We analyzed the...

  • For B2B Marketing Professionals

    Report

    Report Digital Forces Catalyze A Tectonic Shift In B2B Channels

    Buyer Journeys Dictate Dismantling And Reconstructing B2B Channel Ecosystems
    January 13, 2017 | Tim Harmon

    In the age of the customer, customers are in charge of not only their interactions with suppliers and providers but also their sourcing choices. When designing and equipping their ecosystems,...

  • For Application Development & Delivery Professionals

    Report

    Report Sharpen Trade Management For Improved Point-Of-Purchase Conversion

    How To Deliver Applications For Effective Trade Management
    November 29, 2016 | George Lawrie

    Seventy percent of consumers make brand decisions in the store, but attempts made by brands to engage them via mobile applications have had limited success. This research shows how to equip a...

  • For Customer Experience Professionals

    Report

    Report Case Study: Shimano Marries The Physical And Digital In An Interactive Experiential Space

    November 21, 2016 | Ryan Hart

    Great "bits and mortar" experiences aren't just for B2C firms; more B2B firms are fusing physical and digital into attractive, interactive experiences that boost engagement, product education, and...

  • For B2C Marketing Professionals

    Report

    Report Patrón Extends Brand Value Through Innovation With Intelligent Agents

    A Market Leader Agilely Adapts To Consumer Trends Using Amazon's Voice-Controlled Alexa
    November 9, 2016 | Jennifer Wise

    To maintain market leadership, consumer brand heavyweight Patrón is positioning innovation as a key brand tenet to keep pace with its hyper-connected consumers. Part of the strategy? An Amazon...

  • For Customer Experience Professionals

    Report

    Report The India Customer Experience Index, 2016

    The Customer Experience Of Brands In India Improves, But More Remains To Be Done
    November 2, 2016 | Amit Bhatia

    As the focus on customer experience (CX) in India grows, brands are increasing their investments and efforts to provide customers with higher-quality experiences. Despite this, our inaugural...

  • For Enterprise Architecture Professionals

    Report

    Report Deliver Outstanding Customer Experience With Agile Resource Management

    Business Case: The Strategic Portfolio Management Playbook
    October 25, 2016 | Margo Visitacion

    Delivering outstanding customer experiences at speed requires companies to seamlessly combine planning and delivery. Firms making the transition to digital business more frequently use technology...

  • For CIO Professionals

    Report

    Report 2017 US Tech Budgets: The Outlook For Tech Spending Overall And By Industry

    Steady US Economic Growth And The BT Agenda Will Drive 5% Tech Market Growth In 2017
    October 17, 2016 | Andrew Bartels

    CIOs and their business partners prepare their tech budget plans based on their own businesses' strategy and requirements. Still, it can be useful to look at what other firms are doing, especially...

  • For Customer Experience Professionals

    Report

    Report The Canada Customer Experience Index, 2016

    Canadian Company Scores Reveal A Year Of Stagnation
    September 29, 2016 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? In this report, we reveal the top performers in Canada and the specific brands that you must beat to...

  • For Customer Experience Professionals

    Report

    Report The China Customer Experience Index, 2016

    A Benchmark Of How Well Brands In China Use The Customer Experience To Create And Sustain Customer Loyalty
    August 31, 2016 | Riccardo Pasto, Ryan Hart

    The 2016 Customer Experience Index (CX Index™) data for China is in, and what it reveals is surprising. The most comprehensive CX survey of its kind in China, this year Forrester's CX Index...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: The Growing Demand For Vertical CRM Solutions

    Landscape: The CRM Playbook
    August 23, 2016 | Kate Leggett

    In the age of the customer, application development and delivery (AD&D) professionals who support customer relationship management (CRM) cannot afford failed technology initiatives. They...

  • For CIO Professionals

    Report

    Report Case Study: Bosch Software Innovations Drives Digital Transformation For Bosch And Its Clients

    Lessons For How To Leverage A Separate Software Engineering Group To Transform Into A Digital Business
    August 2, 2016 | Dan Bieler

    In the age of the customer, traditional manufacturing businesses must rework the structure and culture of their organizations to address rapidly changing client expectations. Bosch is a fascinating...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Four Strategies To Bridge The eCommerce Enterprise Application Gap

    Practical Steps To Prepare Your Enterprise Backbone For Digital Business
    July 19, 2016 | George Lawrie

    In the past few years, firms have spent heavily on customer experience, but in many cases have failed to adapt their core systems to new trading conditions. Their legacy supply chain and inventory...

  • For Customer Experience Professionals

    Report

    Report The US Customer Experience Index, 2016

    Benchmarks: The Customer Experience Maturity Playbook
    July 18, 2016 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? We reveal the top performers in the US as well as the specific brands that you need to beat to take over...

  • For CIO Professionals

    Report

    Report The Retrofit Future Of The Connected Car

    Why Internet-Of-Things Devices That Retrofit "Dumb" Cars Will Remake Personal Transportation Experiences
    June 6, 2016 | Frank E. Gillett

    Smartphones, connected cars, and car accessories enabled by the internet of things (IoT) are remaking the personal transportation experience. In this report, we analyze how smartphones are changing...

  • For CIO Professionals

    Report

    Report US Tech Market Outlook For 2016 And 2017: Cloud And Business Caution Will Slow Growth

    Cloud Reaches A Tipping Point In US Tech Budgets, Rippling Through All Categories
    May 6, 2016 | Andrew Bartels

    CIOs and other tech decision-makers will have to navigate conflicting positive and negative forces on their firms' tech spending in 2016 and 2017. On one hand, adoption of cloud is spreading to the...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Retail And CPG Collaboration Platforms

    Collaborate On Insight And Actions For Joint Success
    May 5, 2016 | George Lawrie

    Retailers and consumer brands spend heavily on business-to-business (B2B) messaging to coordinate their efforts to serve markets. But their messaging is often too slow and error-prone to compete...

  • For Security & Risk Professionals

    Report

    Report Market Overview: Data Loss Prevention

    DLP Suite Adoption Holds Steady As DLP Becomes A Feature And Managed Services Offer An Attractive Option
    May 2, 2016 | Heidi Shey

    Policies to control data use and movement require enforcement mechanisms. Data loss prevention (DLP) capabilities give security and risk (S&R) professionals the means to enforce those policies and...

  • For Infrastructure & Operations Professionals

    Report

    Report How Enterprise Smart Glasses Will Drive Workforce Enablement

    Forecast: US Enterprise Adoption And Usage Of Smart Glasses
    April 21, 2016 | J. P. Gownder

    While Google Glass missed in the consumer realm, it made an impact on enterprises by popularizing the concept of smart glasses. Today, much richer, more sophisticated offerings offer new...

  • For Infrastructure & Operations Professionals

    Report

    Report The State Of Enterprise Worker Mobility, 2016

    Introducing Forrester's Employee Mobile Mind Shift Index
    April 21, 2016 | Christian Kane, Roxana Strohmenger

    The mobile mind shift is the expectation that your customers can get what they want in their immediate contexts and moments of need — and it's revolutionized how businesses engage with customers....

  • For CIO Professionals

    Report

    Report Brief: China Tech Spending By Industry, 2016

    Digital Business Drives Tech Spending In China
    April 5, 2016 | Frank Liu

    China's recent macroeconomic performance has cast a veil of uncertainty over the prospects for global economic growth in 2016. Similarly, many vertical industries in China will continue to grow...

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