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  • For CIO Professionals

    Report

    Report It's Not Easy For An Industrial Product Company To Build A Software Platform Business

    Lessons From GE's Bumpy Digital Transformation Journey In 2017

    General Electric (GE) has been on a journey of digital transformation since at least 2014. But GE's new digital business unit hit unexpected bumps in the road in 2017. This report examines the...

  • For CMO Professionals

    Report

    Report Case Study: Honda Puts Brand Effectiveness In High Gear With Consumer Neuroscience

    Performance Management: The Brand Experience Playbook
    February 6, 2018 | Dipanjan Chatterjee

    Honda used consumer neuroscience to test several advertising creative executions. This enabled the car company to unearth findings that optimized its campaigns in a way it could never imagine doing...

  • For CIO Professionals

    Report

    Report From Grease To Code: Industrial Giants Bet Their Future On Software

    To Survive, Manufacturing Firms Must Become As Proficient In The Digital World As They Are In The Physical
    January 31, 2018 | Paul Miller

    Industrial giants rose to dominance by making high-quality physical objects. Lower-cost competition and new multi-stakeholder ecosystems mean this old route to success is no longer sufficient. To...

  • For CIO Professionals

    Report

    Report The 2018 Outlook For US Industries And Their Tech Budgets

    Chemicals And Insurance Lead The Way; Government And Media And Entertainment Are Lagging
    December 13, 2017 | Andrew Bartels

    As CIOs and their business partners develop their tech budget plans based on their business' strategy and requirements, it can be useful to look at what other firms are doing, especially firms in...

  • For Application Development & Delivery Professionals

    Report

    Report Refit Your Applications For Direct-To-Consumer Sales

    Direct Selling Is Here To Stay — But Requires A Fundamental Review Of Your Application Portfolio
    December 13, 2017 | George Lawrie

    The rise of direct-to-consumer (D2C) selling models challenges traditional sources of competitive advantage for consumer-packaged goods (CPG) brands. Key elements of D2C sales — collapsing barriers...

  • For CIO Professionals

    Report

    Report The Forrester Wave™: Product Lifecycle Management For Discrete Manufacturers, Q4 2017

    The Seven Providers That Matter Most And How They Stack Up
    November 29, 2017 | Nate Fleming

    In our 20-criteria evaluation of product lifecycle management (PLM) solutions for discrete manufacturers, we identified the seven most significant ones — Aras, Autodesk, Dassault Systèmes, Oracle,...

  • For CIO Professionals

    Report

    Report Governments Spot The Potential For Industrial IoT

    Policymakers Around The World Look For Ways To Modernize Manufacturing, And IoT Is Part Of That
    November 21, 2017 | Paul Miller

    The German Industrie 4.0 is recognized around the world. But other countries have similar programs to digitize manufacturing, improve skills, and harness the potential of the industrial internet of...

  • For Customer Experience Professionals

    Report

    Report Drive Business Growth With Great Customer Experience, 2017

    The Upside Of Investing In CX For 17 Industries

    Many customer experience (CX) pros find it hard to show the connection between improving CX and making a business impact. That's why Forrester built models that demonstrate how CX improvements...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report TechRadar™: Digital Store Customer Experience Technology, Q3 2016 (Updated)

    Tools And Technology: The Digital Store Playbook
    October 3, 2017 | Ananda Chakravarty, Lily Varon

    Promising technologies to revolutionize the in-store shopping experience for consumers are inundating retailers. Our research shows that most of these experiences miss the mark today. To help both...

  • For Customer Experience Professionals

    Report

    Report The Canada Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience
    August 28, 2017 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 192 brands across 18 industries in the Canada CX Index...

  • For CIO Professionals

    Report

    Report The Right Way To Establish A Digital Platform Business

    Lessons From GE's Journey To Establish An Industrial IoT Platform As An Extension Of Its Own Digital Transformation
    August 8, 2017 | Nigel Fenwick, Frank E. Gillett

    Much has been said about Jeff Immelt's pending departure from his position as GE's CEO. But a big part of Immelt's legacy pertains to GE's digital transformation, which began when he described his...

  • For Customer Experience Professionals

    Report

    Report The US Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience
    August 1, 2017 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 314 brands across 21 industries in the US CX Index. We...

  • For Customer Experience Professionals

    Report

    Report Read My Lips: Clear Communication Can Mean Billions In Revenue

    Improving Customer Communications Creates An Easy And Engaging Customer Experience — And Drives Revenue

    How well your company communicates with your customers has a surprisingly large impact on your brand's overall customer experience. In turn, this outsized influence translates into a revenue impact...

  • For Customer Experience Professionals

    Report

    Report Create Experiences That Have The Power To Transform

    Look Beyond Customer Experience Quick Fixes In Pursuit Of Higher Value
    July 25, 2017 | Tom Mouhsian

    Customer expectations are rising faster than ever. But customer experience (CX) professionals still dedicate most of their effort to trying to catch up by incrementally improving the features of...

  • For CIO Professionals

    Report

    Report The Canadian Tech Market Outlook For 2017 To 2018

    Canadian Tech Buyers Focus On The BT Agenda In Cautious Times

    Canadian CIOs are grappling with a mixed bag of economic news. While better than expected GDP growth continues to provide reasons for optimism, a struggling energy sector, an overheated housing...

  • For CIO Professionals

    Report

    Report Autonomous Vehicles Will Reshape The Global Economy

    Six Transformative Ripple Effects Of Autonomous Transport
    July 20, 2017 | Laura Koetzle, Carlton A. Doty

    Each week brings a new story about autonomous vehicle experiments by disruptive tech companies that threaten the future of century-old auto manufacturers. This is not one of those stories. We...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The New Paradigm Of Retail

    Vision: The Retail eCommerce Playbook
    July 7, 2017 | Ananda Chakravarty

    Omnichannel services continue to change the offers that retailers provide and the ways consumers buy. The demands on retailers are changing in lockstep. Even as eCommerce sales grow at a healthy...

  • For CIO Professionals

    Report

    Report Industrial IoT Platforms Offer Better Support For Specific Industry Needs

    CTOs Need New Strategies To Work With Industrial IoT Platforms Such As GE's Predix
    June 23, 2017 | Frank E. Gillett, Nigel Fenwick

    CIOs and chief technology officers (CTOs) are confronting new technologies and business scenarios as they embrace the internet of things (IoT) for use in industrial environments. Industrial firms...

  • For CIO Professionals

    Report

    Report Vertical Needs Set The Course For Digital Product Transformations And Strategies

    A Vertical-By-Vertical Look At How Product Organizations Are Pivoting To Digital
    June 7, 2017 | Nate Fleming

    Digital transformation initiatives are unfolding differently across verticals and organizations based on specific business needs. When organizations undergo digital transformations, they often...

  • For Security & Risk Professionals

    Report

    Report Forrester's Guide To Drone Security Risks

    S&R Pros Must Prepare Their Businesses Today For Rapid Drone Adoption
    April 27, 2017 | Merritt Maxim, Salvatore Schiano

    Drones are no longer just a buzzword or hip gadget for amateur hobbyists. Organizations are increasingly deploying drones in a wide range of applications from agriculture to law enforcement. But...

  • For Infrastructure & Operations Professionals

    Report

    Report The State Of Enterprise Worker Mobility, 2017

    Use Forrester's Employee Mobile Mind Shift Index To Inform Your Mobile Strategy
    April 21, 2017 | Andrew Hewitt, Roxana Strohmenger

    Mobile isn't just a consumer phenomenon; infrastructure and operations (I&O) leaders and companies that fall short on meeting employee mobility needs miss out on a fundamental opportunity to better...

  • For Application Development & Delivery Professionals

    Report

    Report Aligning Emerging Technologies With Retail Operations Priorities

    Use Emerging Technologies To Improve Asset Productivity, Labor Productivity, And Customer Experience
    April 4, 2017 | George Lawrie

    In 2015 Americans returned $260 billion in merchandise to retailers, or 8% of all purchases. In grocery, the opportunity cost of stock-out amounts to 4% of gross revenues. Retailers' heavy...

  • For CIO Professionals

    Report

    Report 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
    March 28, 2017 | Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Realign B2B Channels For A Post-Disruption World

    Buyer Journeys Dictate Dismantling And Reconstructing B2B Channel Ecosystems
    March 7, 2017 | Andy Hoar

    As B2B customers demand frictionless buy flows, global competition erodes margins, and manufacturers crave direct customer engagement, layers of middlemen are under pressure to evolve — or die....

  • For CIO Professionals

    Report

    Report Six Strategies To Strengthen Your Company's Digital DNA

    Assess Your Company's Readiness For Your Digital Journey
    February 17, 2017 | Nigel Fenwick

    Digital transformation is a journey, not a destination. And every journey has a starting point. What you do next depends on where you begin. Use this self-assessment to find out where your company...

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