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  • For Customer Experience Professionals

    Report

    Report The US Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience
    August 1, 2017 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 314 brands across 21 industries in the US CX Index. We...

  • For CIO Professionals

    Report

    Report The Canadian Tech Market Outlook For 2017 To 2018

    Canadian Tech Buyers Focus On The BT Agenda In Cautious Times
    July 24, 2017 | Andrew Bartels, Cheryl McKinnon

    Canadian CIOs are grappling with a mixed bag of economic news. While better than expected GDP growth continues to provide reasons for optimism, a struggling energy sector, an overheated housing...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Our Favorite Mobile Websites, And How They Did It

    Five Case Studies Show How To Reinvent Your Mobile Website
    July 21, 2017 | Danielle Geoffroy, Ted Schadler

    Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience pales in comparison to your app — and even your...

  • For CMO Professionals

    Report

    Report Case Study: Australia Post Embraces Digital Business Transformation

    Drive Cultural Change To Deliver Improved Customer Value
    June 2, 2017 | Michael Barnes

    Unless your company is a startup, you are very likely scrambling to reinvent your organization in the face of digital disruption while continuing to leverage your core business strengths. Australia...

  • For Customer Insights Professionals

    Report

    Report Mobile World Congress Misses An Opportunity To Promote The Data Economy

    But Smart Cities Award Winners Show What's Possible
    April 11, 2017 | Jennifer Belissent, Ph.D.

    This year's Mobile World Congress (MWC) once again broke attendance records — expanding well beyond its telecom origins and evolving into a consumer- and business-oriented digital transformation...

  • For Enterprise Architecture Professionals

    Report

    Report Drive Digital Innovation With Blockchain

    China's Blockchain Market Is Entering The Era Of Blockchain 2.0
    April 10, 2017 | Charlie Dai, Eryan Zhou

    While blockchain technology is still in its early stages, its synergistic use of multiple technology building blocks opens doors to new business models and opportunities. CIOs and enterprise...

  • For Security & Risk Professionals

    Report

    Report Vendor Landscape: Anti-Money-Laundering Solutions, 2017

    Digital Innovation And Stricter Regulations Reinvigorate The AML Market
    March 29, 2017 | Andras Cser, Nick Hayes

    Due to recent global terrorist attacks; corporate corruption; and worsening illicit markets such as drugs, guns, and human trafficking; governments realize the importance of countering criminal and...

  • For CIO Professionals

    Report

    Report 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
    March 28, 2017 | Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The DOL Fiduciary Rule Has Momentum; Go With It

    Despite Regulatory Uncertainty, The US Retirement Plan Industry Is Changing; Don't Be Left Behind
    March 24, 2017 | Davis Janowski

    President Trump's executive order calling for a review of the Department of Labor's proposed fiduciary rule has left many in the US retirement plan industry uncertain about how to proceed or how to...

  • For Security & Risk Professionals

    Report

    Report Quick Take: The CIA — Good At Spying, Bad At Data Loss Prevention

    Key Takeaways From The WikiLeaks Revelations Of Widespread CIA Device-Hacking
    March 10, 2017 | Jeff Pollard

    This week, controversial media organization WikiLeaks released a trove of leaked documents purporting to prove the existence of a sophisticated covert US Central Intelligence Agency (CIA) hacking...

  • For Customer Experience Professionals

    Report

    Report Good News And Bad News For Federal Digital Customer Experience

    Insights From Forrester's Consumer Technographics® Survey
    February 22, 2017 | Rick Parrish

    Thanks to the Obama administration's final push to improve the federal digital customer experience (CX), customers are using and enjoying most digital channels more than ever. The bad news is that...

  • For B2B Marketing Professionals

    Report

    Report Global Business Technographics Marketing Survey, 2016: Overview

    A Business Technographics Presentation
    February 10, 2017 | Tyler McDaniel

    This report is our overview of marketers’ priorities, challenges, use of technology, and budgets, based on Forrester's Global Business Technographics Marketing Survey, 2016. We analyzed the...

  • For CIO Professionals

    Report

    Report US Government Sector Tech Spending Trends, 2017 To 2018

    Government CIOs Must Find Ways To Increase BT Spend Amid Tight Budgets
    February 8, 2017 | Andrew Bartels, Rick Parrish

    US federal, state, and local government CIOs are caught in a bind. The age of the customer is as real to them as it is to public companies. Government CIOs need to make investments in analytics,...

  • For Security & Risk Professionals

    Report

    Report GRC Vision 2017-2022: Customer Demands Escalate As Regulators Falter

    Vision: The Governance, Risk, And Compliance Playbook
    February 2, 2017 | Christopher McClean, Nick Hayes

    In reaction to sweeping regulations and massive corporate failures, governance, risk management, and compliance (GRC) efforts have evolved slowly over the past 15 years. However, in the next five...

  • For Infrastructure & Operations Professionals

    Report

    Report Deliver Digital Operational Excellence And Digital Customer Experience Innovation With Wearables

    The Enterprise Wearables Journey, 2017
    February 1, 2017 | J. P. Gownder

    In 2017, we'll see a new level of maturity in the enterprise wearable arena, with fewer pilots and more deployments in areas like smart glasses, virtual reality (VR), health monitors, and other...

  • For Customer Insights Professionals

    Report

    Report Case Study: How Buenos Aires Became Insights Driven

    Systems Of Insight Shed Light On Solutions To Citizen Complaints
    January 31, 2017 | Jennifer Belissent, Ph.D.

    Buenos Aires found itself in desperate need of change. Public works projects crippled the city. Citizen frustration reached new heights. And city budgets shrunk with the elimination of electricity...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disruptive Fintech Is Dead — Long Live Collaborative Fintech!

    Takeaways From Global Fintech Hackcelerator And FinovateAsia 2016
    January 23, 2017 | Zhi Ying Ng

    Digital financial innovation shows no signs of abating, with a series of financial technology (fintech) startups placing Hong Kong and Singapore firmly on the innovation map. As FinovateAsia 2016...

  • For Security & Risk Professionals

    Report

    Report Lessons Learned From The World's Biggest Data Breaches And Privacy Abuses, 2016

    Continuous Improvement: The Data Security And Privacy Playbook
    January 9, 2017 | Stephanie Balaouras, Heidi Shey

    Breaking news of a massive customer breach or blatant privacy abuse dominates the headlines for days. However, months and even years later, affected customers still struggle with the aftermath and...

  • For Application Development & Delivery Professionals

    Report

    Report Better Government Outcomes In India Require IoT At Scale

    Beyond Citizen Services, Agencies In India Are Prioritizing IoT To Monetize Services And Plug Revenue Leaks
    January 9, 2017 | Somak Roy

    India is among the frontrunners in internet of things (IoT) adoption, and the wave has hit government agencies as well. Smart city pilots focusing on transport, traffic, lighting, waste bins,...

  • For Customer Insights Professionals

    Report

    Report All Show, Little Go: Cities Must Link Insights To Action

    True Systems Of Insight Help Transform Insights Into Actions
    December 13, 2016 | Jennifer Belissent, Ph.D.

    Last week in Barcelona, Smart City Expo and World Congress (SCEWC) showcased the latest in technology-based management of dynamic urban environments and their populations. In its sixth year, 568...

  • For Customer Experience Professionals

    Report

    Report Eight Challenging Trends For Customer-Centric Government In 2017

    December 13, 2016 | Rick Parrish

    The nascent Trump administration has said virtually nothing about customer-centric government. However, the actions that President-elect Trump has promised in other policy areas will impact the...

  • For Customer Experience Professionals

    Report

    Report Transform Government From The Outside In

    Embrace These Five Imperatives For Smart, Effective Government

    Reformers often say that governments should run more like businesses. We agree. That's why all governments must embrace mobile, big data, customer experience, digital, and privacy — the same five...

  • For Customer Experience Professionals

    Report

    Report What The Federal Government Can Teach Us About CX

    Lessons Learned From Forrester's CXDC 2016 Forum
    November 30, 2016 | Rick Parrish, Dylan Czarnecki

    At Forrester's inaugural federal government forum, CXDC 2016, representatives from a diverse set of federal agencies with varying levels of customer experience (CX) maturity took to the stage to...

  • For CMO Professionals

    Report

    Report Quick Take: Age Of The Customer Dynamics Upended The 2016 US Presidential Campaign

    November 9, 2016 | James L. McQuivey, Matthew Guarini

    While Forrester does not endorse any politician, we do offer advice to CMOs, CIOs, and other business leaders on how to respond to changing market and customer dynamics. The 2016 US presidential...

  • For CIO Professionals

    Report

    Report Quick Take: Age Of The Customer Dynamics Upended The 2016 US Presidential Campaign

    November 9, 2016 | Matthew Guarini, James L. McQuivey

    While Forrester does not endorse any politician, we do offer advice to CMOs, CIOs, and other business leaders on how to respond to changing market and customer dynamics. The 2016 US presidential...

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