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  • Report The State Of Retailing Online 2018: Store Investments, Business Objectives, And Mobile

    Benchmarks: The Retail eCommerce Playbook
    March 26, 2018 | Sucharita Kodali

    The annual "The State Of Retailing Online" study by Shop.org, the digital division of the National Retail Federation (NRF), conducted by Forrester, is a summary of attitudes and investments that...

  • Report Building The Business Case For Omnichannel Commerce

    Business Case: The Omnichannel Commerce Playbook
    March 5, 2018 | Brendan Witcher

    Digital retail executives must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customer...

  • Report Omnichannel Mastery: Optimize Fulfillment And Engagement

    Continuous Improvement: The Omnichannel Commerce Playbook
    February 5, 2018 | Brendan Witcher

    Omnichannel fulfillment capabilities — the ability to offer the customer cross-channel visibility and ordering options — have become standard offerings for leading retailers. Many started by...

  • Report Transforming Railways With The Connected Train

    How To Leverage IoT To Transform The Business Model Of A 200-Year-Old Industry
    January 31, 2018 | Paul Miller

    Around the world, trains continue to grow in popularity. They're relatively green and relatively affordable. As passenger and freight numbers continue to rise, train operators must make more...

  • Report The 2018 Outlook For US Industries And Their Tech Budgets

    Chemicals And Insurance Lead The Way; Government And Media And Entertainment Are Lagging
    December 13, 2017 | Andrew Bartels

    As CIOs and their business partners develop their tech budget plans based on their business' strategy and requirements, it can be useful to look at what other firms are doing, especially firms in...

  • Report Refit Your Applications For Direct-To-Consumer Sales

    Direct Selling Is Here To Stay — But Requires A Fundamental Review Of Your Application Portfolio
    December 13, 2017 | George Lawrie

    The rise of direct-to-consumer (D2C) selling models challenges traditional sources of competitive advantage for consumer-packaged goods (CPG) brands. Key elements of D2C sales — collapsing barriers...

  • Report Envisioning The Future Of Omnichannel Commerce

    Vision: The Omnichannel Commerce Playbook
    December 1, 2017 | Brendan Witcher

    Omnichannel is not a new concept, but B2C, B2B, and even B2B2C companies still struggle to grasp the evolution they need to transform from multichannel to omnichannel. The full spectrum of...

  • Report Paving The Path To Omnichannel Fulfillment

    Road Map: The Omnichannel Commerce Playbook
    November 21, 2017 | Brendan Witcher

    Omnichannel fulfillment programs have figured prominently on digital business priority lists for years, but many organizations are unsure of where to start. This report guides digital business...

  • Report The US Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience
    August 1, 2017 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 314 brands across 21 industries in the US CX Index. We...

  • Report Autonomous Vehicles Will Reshape The Global Economy

    Six Transformative Ripple Effects Of Autonomous Transport
    July 20, 2017 | Laura Koetzle, Carlton A. Doty

    Each week brings a new story about autonomous vehicle experiments by disruptive tech companies that threaten the future of century-old auto manufacturers. This is not one of those stories. We...

  • Report Case Study: Mobike Leverages IoT To Bypass Gridlock

    Innovate With The Internet Of Things To Deliver True Value To The Customer
    April 26, 2017 | Travis Wu

    Companies in all industries are increasingly looking beyond cost savings to deliver customer value with the internet of things (IoT). IoT products need not be technically complex, but they do have...

  • Report 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
    March 28, 2017 | Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

  • Report Vendor Landscape: Transportation Management Systems

    As A Foundation Of Logistics Excellence, TMSes Help Companies Execute On Their Brand Promise
    January 31, 2017 | Phoenix Zhang

    Companies increasingly view logistics management as critical to maintaining a strategic competitive advantage. Transportation management systems (TMSes) help application development and delivery...

  • Report Identify And Evaluate Technology Partners To Streamline Global Expansion

    Consumer Preferences And Market Requirements Are Key To Vendor Selection
    December 9, 2016 | Lily Varon

    Your mandate is to take your eCommerce brand global. So what's next? Once you've mapped out a comprehensive international strategy, you're ready to determine which tools and technologies will set...

  • Report 2017 US Tech Budgets: The Outlook For Tech Spending Overall And By Industry

    Steady US Economic Growth And The BT Agenda Will Drive 5% Tech Market Growth In 2017
    October 17, 2016 | Andrew Bartels

    CIOs and their business partners prepare their tech budget plans based on their own businesses' strategy and requirements. Still, it can be useful to look at what other firms are doing, especially...

  • Report Capture The Global eCommerce Opportunity

    Shift Your Approaches To Globalization
    August 12, 2016 | Lily Varon

    Gone are the days when most brands offered just one or two international sites: Today, the end goal is a global eCommerce footprint. To reach that goal, eBusiness professionals are taking a...

  • Report Amazon Prime Launches In India

    ForecastView Document
    August 11, 2016 | Satish Meena

    Amazon launched its Prime membership program in India on July 26, 2016, continuing its efforts to capture an increasing number of buyers and increase its wallet share among existing online buyers...

  • Report 10 FAQs About eCommerce Shipping

    July 22, 2016 | Sucharita Kodali

    Shipping is a costly expense that weighs down online merchants because consumers expect to pay little to nothing for delivery. This document answers questions that merchants often have about when...

  • Report Case Study: Logistics Firm Overhauls Systems Of Engagement And Record To Improve CX

    Superior Customer Experiences Require Agile Systems Of Record Working In Alignment With Systems Of Engagement
    July 21, 2016 | Somak Roy

    Improving the customer experience (CX) requires far more than well-designed systems of engagement; for many organizations, it also requires updating multiple systems of record. "Acme Logistics," a...

  • Report The US Customer Experience Index, 2016

    July 18, 2016 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? We reveal the top performers in the US as well as the specific brands that you need to beat to take over...

  • Report The Path To A New Supply Chain Management Software

    May 10, 2016 | Phoenix Zhang

    As your customers' expectations increase, you must improve the capabilities of your supply chain. Forrester speaks to far too many buyers who are cobbling together outdated technologies and Excel...

  • Report Abolish Abandon Rates For In-Store Pickup

    Retailers Must Find Opportunities To Increase "Buy Online, Pick Up In Store" Conversion Through Best Practices And Operational Excellence
    May 5, 2016 | Brendan Witcher

    Omnichannel fulfillment is commonplace among today's leading retailers. However, eBusiness professionals are at risk of not meeting goals for these programs if they fail to move from basic...

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