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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Digital Money Managers

    Digital Money Managers Offer A Simple Way To Manage Money
    October 19, 2017 | Aurelie L'Hostis

    Digital money managers offer account aggregation, spending insights, budgeting and savings tools, alerts, and financial guidance to consumers who wish to manage their money but don't have the time,...

  • For Customer Experience Professionals

    Report

    Report Creating Powerful Customer Experiences In A Low-Engagement Industry

    Answer Five Key Questions To Transform CX In The Retirement Sector
    October 13, 2017 | Tom Champion

    Delivering exceptional customer experiences (CX) in low-engagement industries is hard. This is particularly true for the retirement planning sector, which is typically both heavily regulated and...

  • For B2C Marketing Professionals

    Report

    Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®
    October 6, 2017 | Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific

    EMSS Vendors Have Varying Presences And Localization Strategies In The Region
    October 3, 2017 | Xiaofeng Wang

    More B2C marketers in Asia Pacific are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing. However, EMSS vendors'...

  • For Enterprise Architecture Professionals

    Report

    Report Vendor Landscape: Blockchain Technology Providers In Asia Pacific

    October 2, 2017 | Charlie Dai

    While blockchain technology is still in its early stages, its synergistic use of multiple technology building blocks opens doors to new business models and opportunities. To leverage blockchain for...

  • For CMO Professionals

    Report

    Report Forrester Data: Commerce Platform Technology Forecast, 2016 To 2021 (Global)

    ForecastView Document
    September 25, 2017 | Jennifer Adams, Andy Hoar

    eCommerce is critical for companies, both to acquire new customers and to grow existing customer relationships. Enterprise commerce suites support basic capabilities like running an online catalog,...

  • For CMO Professionals

    Report

    Report Australia And New Zealand Firms Jump-Start Their Journey To Customer Obsession

    Learn From Firms That Benchmark Themselves Against Their Peers
    September 18, 2017 | Michael Barnes

    Forrester's Customer Obsession Assessment (COA) helps you gauge your customer obsession maturity against that of your peers. This report applies the COA to firms based in Australia and New Zealand...

  • For Customer Experience Professionals

    Report

    Report The State Of CX Management In China, 2017

    Build Stronger Management Capabilities To Improve Customer Experience
    September 18, 2017 | Riccardo Pasto

    Chinese firms are investing more effort and resources in customer experience (CX) as a differentiator and source of market strength. This report examines the findings from our 2017 CX management...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Keep An Eye On Baidu, Alibaba, And Tencent

    The Big Three Chinese Disruptors Are Spurring Innovation In Financial Ecosystems Around The Globe
    September 13, 2017 | Zhi Ying Ng, Eryan Zhou

    Baidu, Alibaba, and Tencent (BAT), China's most successful and influential internet companies, have been instrumental in moving Chinese commerce from cash-heavy toward cashless. As these disruptors...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Half Of B2C Online Retail Spend Came From Marketplaces In 2016

    ForecastView Document
    September 11, 2017 | Michael O'Grady

    Marketplaces are taking an increasing share of B2C online retail sales: Half of B2C online retail spend came from marketplaces in 2016. This report uses Forrester Data's Online Marketplace Tracker...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Adoption Of Automated Investment Services Remains Low

    To Tap Into The Potential Of Automated Investment Services, Digital Wealth Management Leaders Need To Overcome Barriers
    September 8, 2017 | Zhi Ying Ng

    The launch of automated investment services by Bank of America, Capital One, China Merchants Bank, OCBC Bank, Ping An Bank, and Wells Fargo is piquing executives' interest. While we expect other...

  • For B2C Marketing Professionals

    Report

    Report China's Social Networks Have Room To Generate Higher Advertising Revenue

    ForecastView Document
    August 22, 2017 | Brandon Verblow

    China is the world's second-largest social advertising market, but it still trails the US by a wide margin even with recent robust growth. Marketers and publishers should read this report to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Indian Online Retail Market, H1 2017

    ForecastView Document
    August 16, 2017 | Satish Meena

    India is the fastest-growing online retail market in the world. Online retail sales in India will reach $64 billion by 2021, growing at a five-year compound annual growth rate (CAGR) of 31.2%. This...

  • For Customer Experience Professionals

    Report

    Report India Mobile Banking Benchmark: User Experience, 2017

    Applying Forrester's Digital UX Review To Seven Indian Mobile Banking Apps
    July 25, 2017 | Amit Bhatia

    Forrester's research shows that good user experience (UX) drives revenue through ongoing loyalty, deepened trust, and increased conversion for banks — more so than for any other industry. Are...

  • For B2C Marketing Professionals

    Report

    Report Case Study: Take A Focused And Disciplined Approach To Drive Chatbot Success

    OCBC Bank Created A Marketing Chatbot To Accelerate Revenue Growth
    July 21, 2017 | Xiaofeng Wang

    Marketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value. OCBC Bank in Singapore is bucking the trend: The bank recently created Emma,...

  • For B2B Marketing Professionals

    Report

    Report Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017: Overview

    A Business Technographics Presentation
    July 17, 2017 | Ryan Halliday, Tyler McDaniel

    This report is an overview of the Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017. It covers the broad patterns seen among business and technology decision makers...

  • For B2C Marketing Professionals

    Report

    Report Elevate Loyalty Strategies With Digital Ecosystems

    Empowered Consumers In Asia Pacific Demand Versatile, Digital, And Localized Loyalty Programs
    July 17, 2017 | Xiaofeng Wang

    Empowered consumers have more options than ever before, and customers of firms in Asia Pacific are particularly fickle. As a result, brands' standalone loyalty programs have been losing the charm...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Win The Hearts Of Customers With Digital Money Management

    Traditional Banks In China Must Seize New Opportunities To Stave Off Digital Disruption
    July 14, 2017 | Eryan Zhou

    Digital money management in China is still in its early stages, but it will continue to develop as financial disruptors win customers and traditional banks slowly join the game. This report helps...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Global Mobile Banking Benchmark, 2017

    BBVA Earns The Top Spot

    To stay relevant to customers, digital banking strategy executives need to deliver useful and usable mobile banking services that not only exceed customers' current expectations but also anticipate...

  • For Customer Experience Professionals

    Report

    Report Global Mobile Banking Benchmark: User Experience, 2017

    Applying Forrester's Digital UX Review To 53 Mobile Banking Apps
    July 13, 2017 | Andrew Hogan, Alex Causey

    For banks, good user experience (UX) drives revenue through ongoing loyalty, deepened trust, and increased conversion, as Forrester's research has proven. But are mobile banking apps delivering...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Shift Your Obsession From Technology To The Customer

    Thai Banks' Digital Initiatives Must Start With Customers, Not Technology
    July 11, 2017 | Frederic Giron

    In the wake of government plans to create a digital economy, Thai banks have swiftly pushed digital initiatives. But Thai customers are largely absent from these plans — which will inevitably put...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: BI Platform Implementation Service Providers In Asia Pacific, Q3 2017

    The Top 11 Providers Impress With Their Breadth, Depth, Execution, People, And History Of Success

    In our 18-criteria evaluation of business intelligence (BI) platform implementation service providers (BIPISPs) in Asia Pacific, we identified the 11 most significant ones — Accenture, Capgemini,...

  • For Infrastructure & Operations Professionals

    Report

    Report The Forrester Wave™: Hosted Private Cloud Services In Asia Pacific, Q2 2017

    Datapipe Leads With A Competitive Customer Experience

    In our 33-criteria evaluation of hosted private cloud service providers in Asia Pacific, we identified the seven most significant ones — CenturyLink, Datapipe, Fujitsu, IBM, NTT Communications,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report eCommerce Trends And Outlook For Asia Pacific

    Trends In Australia, China, India, Japan, South Korea From The Forrester Data: Online Retail Forecast, 2016 To 2021 (Asia Pacific)
    June 28, 2017 | Lily Varon

    Asia Pacific contains both the largest and the fastest-growing eCommerce markets (China and India, respectively). Today, total online retail revenues in just five markets in Asia Pacific — China,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Cross-Border Services Will Help Cross-Border eCommerce Reach $627 Billion By 2022

    ForecastView Document
    June 23, 2017 | Michael O'Grady

    Cross-border shopping will make up 20% of eCommerce in 2022, with sales of $627 billion. Asia Pacific, driven by China, will become the largest eCommerce cross-border region for both imports and...

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