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  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Social Media Advertising Forecast, 2017 To 2022 (EU-17)

    ForecastView Document
    August 22, 2017 | Brandon Verblow

    In 2016, social ad revenue in Europe exceeded the combined ad revenue of RTL Group and Mediaset Group. Marketers and media executives need to understand the dynamics driving social's rise to ensure...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Online Retail Forecast, 2017 To 2022 (Western Europe)

    ForecastView Document
    August 9, 2017 | Michael O'Grady

    Online retail sales will grow at an average of 11.3% per year over the next five years in Western Europe. Italy and Spain will see the fastest online sales growth. By 2022, 20% of non-grocery...

  • For CIO Professionals

    Report

    Report European Tech Market Outlook For 2017 To 2018

    The Cloud Will Accelerate BT, While Firms Maintain A Cautious Approach To Tech Spending
    August 7, 2017 | Andrew Bartels, Nate Meneer

    In the age of the customer, CIOs of European businesses and governments must balance concerns about the slow-growth business environment against the importance of investing in technologies to help...

  • For Application Development & Delivery Professionals

    Report

    Report Collaboration Success Hinges On Effective Change Management

    Continuous Improvement: The Enterprise Collaboration Playbook
    July 25, 2017 | Art Schoeller

    For two decades, companies have introduced new and potentially better tools to help employees collaborate, only to see tepid adoption. In the past several years, employees have begun to...

  • For Customer Experience Professionals

    Report

    Report European Mobile Banking Benchmark: User Experience, 2017

    Applying Forrester's Digital UX Review To 17 Mobile Banking Apps
    July 24, 2017 | Alex Causey, Andrew Hogan

    For banks, good user experience (UX) drives revenue through ongoing loyalty, deepened trust, and increased conversion, as Forrester's research has proven. But are European mobile banking apps...

  • For Security & Risk Professionals

    Report

    Report Remove The Mystery From Security Metrics

    Performance Management: The S&R Practice Playbook
    July 18, 2017 | Jeff Pollard

    Difficulty creating meaningful metrics persists for chief information security officers (CISOs) despite a decade of discussion. Without good metrics, the security organization can't hope to...

  • For CIO Professionals

    Report

    Report The Forrester Wave™: Hosted Private Cloud Services In Europe, Q3 2017

    The Seven Providers That Matter Most And How They Stack Up
    July 18, 2017 | Paul Miller, Lauren E. Nelson

    In our 33-criteria evaluation of hosted private cloud service providers in the European market, we identified the seven most significant — CenturyLink, IBM, Interoute, NTT Communications, OVH,...

  • For B2B Marketing Professionals

    Report

    Report Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017: Overview

    A Business Technographics Presentation
    July 17, 2017 | Ryan Halliday, Tyler McDaniel

    This report is an overview of the Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017. It covers the broad patterns seen among business and technology decision...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Global Mobile Banking Benchmark, 2017

    BBVA Earns The Top Spot
    July 13, 2017 | Zhi Ying Ng, Aurelie L'Hostis

    To stay relevant to customers, digital banking strategy executives need to deliver useful and usable mobile banking services that not only exceed customers' current expectations but also anticipate...

  • For Customer Experience Professionals

    Report

    Report Global Mobile Banking Benchmark: User Experience, 2017

    Applying Forrester's Digital UX Review To 53 Mobile Banking Apps
    July 13, 2017 | Andrew Hogan, Alex Causey

    For banks, good user experience (UX) drives revenue through ongoing loyalty, deepened trust, and increased conversion, as Forrester's research has proven. But are mobile banking apps delivering...

  • For Infrastructure & Operations Professionals

    Report

    Report Justify Your Hybrid Cloud Future With A Solid Business Case

    Business Case: The Cloud Computing Playbook

    Too many infrastructure and operations (I&O) leaders still think of cloud as a way to cut costs. Cloud is often cheaper, but its biggest impact is on your organization's speed and ability to flex...

  • For Application Development & Delivery Professionals

    Report

    Report SaaS Adoption 2017: If You Aren't Using SaaS Broadly, Your Business Risks Falling Behind

    SaaS Improves Business Results Due To Greater Innovation And Agility — And Is Increasingly The Foundation For Business Opportunities
    June 29, 2017 | Liz Herbert, Paul D. Hamerman

    SaaS continues to grow across categories and geographies, fueled by buyer demand for business agility, growing comfort with the model, and a maturing market of SaaS offerings. This maturing market...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Cross-Border Services Will Help Cross-Border eCommerce Reach $627 Billion By 2022

    ForecastView Document
    June 23, 2017 | Michael O'Grady

    Cross-border shopping will make up 20% of eCommerce in 2022, with sales of $627 billion. Asia Pacific, driven by China, will become the largest eCommerce cross-border region for both imports and...

  • For Security & Risk Professionals

    Report

    Report Identify Companywide Roles And Responsibilities To Support Your GDPR Compliance Efforts

    Organization: The Data Security And Privacy Playbook
    June 20, 2017 | Enza Iannopollo

    Privacy and security professionals preparing to comply with the European Union's General Data Protection Regulation (GDPR), by May 2018, need the support of their peers across the organization....

  • For Customer Experience Professionals

    Report

    Report Global Customer Experience Trends, 2017

    Insights From Forrester's Customer Experience Index™
    June 13, 2017 | Rick Parrish, Dylan Czarnecki

    How good are customer experiences globally? In this report, we use Forrester's Customer Experience Index (CX Index™) data from 2015 and 2016 to reveal CX trends around the world. We dive deep into...

  • For CIO Professionals

    Report

    Report Case Study: Telefónica Digitizes Its Operations In Service Of The Customer

    Simplified And Automated Operations Drive Employee Engagement And Better Customer Experience
    June 7, 2017 | Dan Bieler, Frederic Giron

    This case study covers the transformation of Telefónica's operations as a driver of improved customer experiences. It shows how the CIO's focus on simplification and automation, including a "zero...

  • For Security & Risk Professionals

    Report

    Report Data Privacy Metrics That Matter To The Business

    Performance Management: The Data Security And Privacy Playbook
    June 1, 2017 | Enza Iannopollo

    A commitment to security and privacy enables firms to build trusted customer relationships that increase revenue. Security and privacy teams must establish data security and privacy programs that...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 UK Mobile Banking Benchmark

    Lloyds Bank Comes Top In Our Review Of UK Mobile Banking Services
    May 30, 2017 | Aurelie L'Hostis

    Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations but also anticipate their future needs and improve their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 European Mobile Banking Benchmark

    BBVA Comes Top In Our Review Of European Mobile Banking Services
    May 16, 2017 | Aurelie L'Hostis

    Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations but also anticipate their future needs and improve their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report European Mobile Payments Will Almost Triple By 2021

    Highlights From Forrester Data's Mobile Payments Forecast, 2016 To 2021 (EU-7)
    May 11, 2017 | Jacob Morgan

    Forrester estimates that mobile payment transactions in Western Europe will grow from €52 billion in 2016 to €148 billion by 2021. This report uses Forrester Data's European mobile payments...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Digital-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7), Q1 2017 Update

    ForecastView Spreadsheet
    May 4, 2017 | Satish Meena

    With the growing influence of online research on purchase decisions, retailers are looking to understand the impact of web beyond online retail sales. This forecast analyzes digital influence...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data Report: Digital-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7), Q1 2017 Update

    ForecastView Document
    May 4, 2017 | Satish Meena

    With the growing influence of online research on purchase decisions, retailers are looking to understand the impact of digital beyond online retail sales. This forecast analyzes digital's influence...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: P2P Lending

    P2P Lending Platforms Will Continue To Disintermediate Banks
    May 3, 2017 | Oliwia Berdak

    Peer-to-peer (P2P) lending is the practice of lending money to unknown individuals or businesses without a bank or other traditional financial institution underwriting the loan. Platforms like...

  • For CIO Professionals

    Report

    Report Digital Rewrites The Rules Of Business

    Vision: The CIO Digital Business Transformation Playbook
    April 26, 2017 | Nigel Fenwick, Ted Schadler

    Emerging technologies dramatically improve the economics and capabilities of every business. Using hardware, software, algorithms, and the internet, it's 10 times cheaper and faster to meet rising...

  • For Security & Risk Professionals

    Report

    Report The Five Milestones To GDPR Success

    To Meet The May 2018 Deadline, Security And Risk Pros Must Prepare Today
    April 25, 2017 | Enza Iannopollo

    With the deadline to become GDPR-compliant fast approaching, privacy and security professionals must act now. However, the task feels overwhelming. Where should I start? What should I include as...

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