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  • For Customer Experience Professionals

    Report

    Report The UK Traditional Retailers Customer Experience Index, 2017

    How UK Traditional Retailer Brands Earn Loyalty With The Quality Of Their Experience
    February 14, 2018 | Michelle Beeson

    How well do leading traditional retailers (stores and digital) earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 16 traditional retail...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: Intesa Sanpaolo Drives A Customer-Obsessed Digital Transformation

    Intesa Sanpaolo Digitizes Its Business Strategy To Boost Its Transformation
    February 13, 2018 | Aurelie L'Hostis

    When Intesa Sanpaolo embarked on its digital business transformation program in 2014, it recognized the need to systematically look through the customer lens to deliver great customer experiences....

  • For Application Development & Delivery Professionals

    Report

    Report Three Trends Shape Digital Services Engagements

    Snapshot Of Three Trends In Forrester's Business Technographics 2017 Services Survey
    February 9, 2018 | Amanda LeClair

    As enterprises strive to transform their organizations with digital technologies, the consulting and system integration marketplace is transforming as well. For this report, we take a look at three...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Digital Banking, 2018

    Landscape: The Digital Banking Strategy Playbook
    February 7, 2018 | Aurelie L'Hostis

    The banking industry has entered a period of unprecedented innovation. While many banks have a digital strategy, few have embarked on a true digital business transformation. This report explores...

  • For Security & Risk Professionals

    Report

    Report The State Of Endpoint Security, 2018

    New Threats Are Driving Technology Consolidation
    February 5, 2018 | Chris Sherman, Salvatore Schiano

    Every year, Forrester surveys thousands of security decision makers and information workers around the world. This report examines endpoint security spending and adoption patterns, helping security...

  • For Security & Risk Professionals

    Report

    Report The State Of GDPR Readiness

    GDPR Readiness Progresses, But Strategies Depend Too Heavily On IT
    January 31, 2018 | Enza Iannopollo

    With the deadline for GDPR compliance looming in May 2018, it's a good time for security and privacy professionals to take stock of how their readiness efforts and approaches compare to the rest of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Digital Insurance, 2018

    Landscape: The Digital Insurance Strategy Playbook
    January 25, 2018 | Oliwia Berdak

    Insurers have so far been shielded from digital disruption by an older demographic, underwriting expertise, and regulatory requirements. But these barriers are starting to fall. This report...

  • For B2C Marketing Professionals

    Report

    Report Introducing Forrester's Consumer Privacy Segmentation — EU

    January 25, 2018 | Enza Iannopollo, Gina Fleming

    In this report, we apply Forrester's Consumer Privacy Segmentation to our Empowered Customer Segmentation in the EU-5 — France, Germany, Italy, Spain, and the UK — to understand how privacy...

  • For Application Development & Delivery Professionals

    Report

    Report Tap Into Your Services Partner's Ecosystem

    Leading Services Firms Orchestrate Your Ecosystem, From Startups To Stalwarts
    January 25, 2018 | Amanda LeClair

    The drumbeat of "disrupt or be disrupted" is often substantiated by the success of Uber and Airbnb, insinuating that your organization is under threat from digital startups. But as the importance...

  • For Infrastructure & Operations Professionals

    Report

    Report An I&O Pro's Guide To Platform-As-A-Service

    There's No Single PaaS To Rule Them All

    Your developer teams seek accelerated productivity, but developing at speed isn't an overnight change. As infrastructure and operations (I&O) professionals enter platform-as-a-service (PaaS)...

  • For CIO Professionals

    Report

    Report Taking The Pulse Of Europe's Cloud

    What CIOs Need To Know About Cloud In Europe As We Enter 2018
    January 22, 2018 | Paul Miller

    Cloud computing is established as a tool in the European CIO's technology toolbox, but the rationale for using cloud continues to evolve. This brief examines both recent moves by major cloud...

  • For Application Development & Delivery Professionals

    Report

    Report How To Create A Knockout Enterprise Collaboration Strategic Plan

    Strategic Plan: The Enterprise Collaboration Playbook
    January 18, 2018 | Art Schoeller

    Enterprise collaboration programs can provide the connective tissue of the customer experience (CX) ecosystem. However, programs fall flat when application development and delivery (AD&D)...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Luxury Retail Forecast, 2017 To 2022 (Global)

    ForecastView Document
    January 8, 2018 | Michael O'Grady

    Digital channels and online sales are changing luxury shoppers' habits. Store footfall continues to decline, discounts from third-party retailers threaten brand prestige, and online shoppers tend...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Search Marketing Forecast, 2017 To 2022 (EU-17)

    ForecastView Document
    January 3, 2018 | Brandon Verblow

    With half of every euro spent on digital advertising going toward search, it remains the most crucial channel for marketers to get right. It is a maturing category, with the demand for paid ads via...

  • For CIO Professionals

    Report

    Report European Tech Market Outlook By Country, 2017 To 2018

    Mixed Prospects, With Slightly Better Overall Growth In 2018
    December 21, 2017 | Andrew Bartels, Nate Meneer

    Western and Central Europe is often viewed as a single regional tech market, but as every European CIO knows, it is also a collection of 28 separate national markets. This report offers our outlook...

  • For B2B Marketing Professionals

    Report

    Report Measure These Six Things To Improve Revenue Performance

    Continuous Improvement: The Lead-To-Revenue Playbook
    December 20, 2017 | Lori Wizdo

    The seminal idea behind lead-to-revenue management (L2RM) was the need to calibrate marketing activities and budgets to revenue generation. But creating a system to continuously improve the...

  • For Security & Risk Professionals

    Report

    Report Equifax Exposed Two Massive Systemic Risks

    Flaws In The Data Economy Will Make Future Breaches Even More Frequent And Damaging
    December 19, 2017 | Amy DeMartine, Jeff Pollard, Heidi Shey

    In September 2017, Equifax announced a breach of sensitive personal information of 143 million US consumers, as well as consumers in the UK and Canada. The scale and scope of the breach foretell...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 European Online Banking Functionality Benchmark

    BBVA Earns The Highest Overall Score
    December 13, 2017 | Aurelie L'Hostis

    Tens of millions of Europeans use their banks' secure websites to conduct both routine and infrequent banking tasks. Digital banking strategy executives need to deliver online banking services that...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Keep Experimenting With Digital Enablement Technology In-Store

    Benchmarks: The Digital Store Playbook
    December 11, 2017 | Michelle Beeson

    Forrester's 2017 Digital Store Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their investments in and implementation of...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Digital Marketing Tracker, Q3 2017

    ForecastView Document
    December 11, 2017 | Brandon Verblow

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Online Retail Will Drive Overall European Retail Sales Growth Through 2022

    Highlights From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Western Europe)
    December 5, 2017 | Michelle Beeson, Claudia Tajima

    Western European online retail sales will continue its double-digit growth through 2022. Online sales growth will drive overall sales for retailers. This report provides highlights from Forrester's...

  • For Security & Risk Professionals

    Report

    Report The State Of Network Security: 2017 To 2018

    Benchmarks: The Security Architecture And Operations Playbook
    November 30, 2017 | Heidi Shey, Alexander Spiliotes

    This data-driven report outlines budgeting and spending, security group responsibilities, network security technology, and services adoption in North American and European organizations for 2017 to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Insurance Comparison Engines

    Comparison Engines Make It Easy To Gather And Compare Insurance Quotations, Streamlining Insurance Purchasing
    November 17, 2017 | Benjamin Ensor

    Comparison engines are the oldest and, in some ways, most successful digital disruptors in financial services. They make it easy for customers to get quotations from dozens of insurance companies...

  • For B2B Marketing Professionals

    Report

    Report Metrics That Matter For B2B Marketers

    Performance Management: The B2B Marketing Playbook
    November 16, 2017 | Allison Snow

    B2B marketers must do more than measure things like click-through rates and event attendance; they need to show how their activity directly affects business results. This report helps marketers...

  • For CIO Professionals

    Report

    Report Forrester Data: Private Cloud Solutions Forecast, 2017 To 2022 (Global)

    ForecastView Document
    November 16, 2017 | Jennifer Adams, Lauren E. Nelson

    While public cloud's hypergrowth garners a lot of press, we expect continuing applications and opportunities for private cloud solutions. Private cloud can provide the speed to market and...

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