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  • For Customer Insights Professionals

    Report

    Report Forrester Data: World Online Population Forecast, 2017 To 2022 (Global)

    ForecastView Spreadsheet
    March 22, 2017 | Shaurya Priya, Sanjeev Kumar

    This forecast, made exclusively available for ForecastView clients, sizes and forecasts the online population globally across five regions and 55 countries. It also sizes and forecasts the mobile...

  • For Customer Insights Professionals

    Report

    Report Forrester Data Report: World Online Population Forecast, 2016 To 2021 (Global)

    Forecastview Document
    March 22, 2017 | Shaurya Priya, Sanjeev Kumar

    This forecast, made exclusively available for Forecastview clients, sizes and forecasts online population globally across five regions and 55 countries. It sizes and forecasts the mobile (mobile...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Readiness Index Report: eCommerce, 2016

    ForecastView Document
    March 16, 2017 | Satish Meena

    The Forrester Readiness Index (FRI) is a holistic assessment of the eCommerce setting to provide insights for global expansion needs. The eCommerce index signifies the level of opportunity among...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Readiness Index: eCommerce, 2016

    ForecastView Spreadsheet
    March 16, 2017 | Satish Meena

    The Forrester Readiness Index (FRI) is a holistic assessment of the eCommerce setting to provide insights for global expansion needs. The eCommerce index signifies the level of opportunity among...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Retail eCommerce In Brazil: Investment Priorities, Challenges, And Mobile

    The Economic Crisis Will Be A Major Roadblock In 2017
    February 10, 2017 | Lily Varon

    "Retail eCommerce In Brazil" is a survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Retail eCommerce In Brazil: Team Headcount And Organization

    eCommerce Teams Are More Heavily Operations-Focused In Brazil Than In Other Markets
    February 9, 2017 | Lily Varon

    "Retail eCommerce In Brazil" is a survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only...

  • For Customer Insights Professionals

    Report

    Report Case Study: How Buenos Aires Became Insights Driven

    Systems Of Insight Shed Light On Solutions To Citizen Complaints
    January 31, 2017 | Jennifer Belissent, Ph.D.

    Buenos Aires found itself in desperate need of change. Public works projects crippled the city. Citizen frustration reached new heights. And city budgets shrunk with the elimination of electricity...

  • For Application Development & Delivery Professionals

    Report

    Report Evaluate Midsize Nearshore Service Providers For Your Business Technology Agenda

    Midsize Vendors From Latin America And Eastern Europe Offer Distinct Advantages For Digital Customer Experiences
    January 9, 2017 | Somak Roy

    Building digital platforms is one of the top priorities for firms embarking on a digital transformation journey. Nearshore vendors — which do well on technology complexity, platform engineering,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Retail eCommerce In Brazil: Marketing And Site Features

    A Look At The Most Effective Customer Acquisition Tactics And Most Popular Site Features
    December 14, 2016 | Lily Varon

    "Retail eCommerce In Brazil" is survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Research Online Retail Forecast, 2015 To 2020 (Latin America)

    ForecastView Spreadsheet
    November 15, 2016 | Satish Meena

    A challenging macroeconomic environment in the Latin American countries of Argentina, Brazil, and Mexico is directly affecting consumer spending on online retail. We expect the Latin American...

  • For CIO Professionals

    Report

    Report Forrester Data: Public Cloud Services Forecast, 2016 To 2020 (Global)

    ForecastView Spreadsheet
    November 9, 2016 | Jennifer Adams, Andrew Bartels

    Forrester believes public cloud services are the biggest disruption in the tech market in the past 15 years. We expect the global public cloud services market to grow at a compound annual growth...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Luxury Retail Forecast, 2016 To 2021 (Global)

    ForecastView Spreadsheet
    November 8, 2016 | Michael O'Grady

    Luxury sales reached $267 billion in 2015 and will see a compound annual growth rate (CAGR) of 2.8% over the next five years. More than half of this growth will come from Asia Pacific. China is the...

  • For CIO Professionals

    Report

    Report 2016 To 2017 Latin American Tech Market Update

    Troubles Will Keep Tech Spending Down, Despite Rising Demand For Mobile And Cloud
    October 20, 2016 | Andrew Bartels

    The good times that CIOs and tech vendors in Brazil and other Latin American markets enjoyed in the first half of the decade have come crashing to an end. With these slowdowns lasting into 2017,...

  • For CIO Professionals

    Report

    Report Forrester Data: Private Cloud Solutions Forecast, 2016 To 2021 (Global)

    ForecastView Spreadsheet
    October 17, 2016 | Jennifer Adams

    Private cloud adoption is alive and well. Private cloud offers the best of both worlds, with public cloud-like features but typically offering enterprises the protection of a firewall and use of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Capture The Global eCommerce Opportunity

    Landscape: The eCommerce Globalization Playbook
    August 12, 2016 | Lily Varon

    Gone are the days when most brands offered just one or two international sites: Today, the end goal is a global eCommerce footprint. To reach that goal, eBusiness professionals are taking a...

  • For B2C Marketing Professionals

    Report

    Report Forrester Readiness Index: Digital Marketing, 2016

    ForecastView Spreadsheet
    August 2, 2016 | Brandon Verblow

    The Forrester Readiness Index (FRI) for digital marketing is a quantitative assessment that provides insights into the digital marketing environment and opportunity of 55 countries across the globe...

  • For Customer Insights Professionals

    Report

    Report Forrester Data Mobile, Smartphone, And Tablet Forecast 2016 To 2021 (Global)

    ForecastView Spreadsheet
    June 28, 2016 | Satish Meena, Michael O'Grady

    The number of smartphone subscribers surpassed feature phone subscribers in 2014, and by 2021, we expect over 88% of total mobile handset subscribers to use smartphones as their primary phones. The...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report eCommerce Trends And Outlook For Latin America

    Trends In Brazil, Argentina, And Mexico From The Latin America Online Retail Forecast, 2015 To 2020
    April 29, 2016 | Lily Varon

    With a population of over half a billion and two countries among the world's 15 largest economies, Latin America is firmly on the radar of eBusiness leaders looking to expand their digital...

  • For B2C Marketing Professionals

    Report

    Report Forrester Research Search Engine Marketing Forecast, 2016 To 2021 (Global)

    ForecastView Spreadsheet
    April 6, 2016 | Satish Meena

    Paid search is currently the largest interactive marketing category, but it will face tough competition from social advertising in the coming years. We forecast that the global paid search market...

  • For Infrastructure & Operations Professionals

    Report

    Report Simplify Your Hybrid Infrastructure Strategy With Cloud Exchanges

    How Colocation And Interconnection Partners Can Help Support Your Multicloud Future
    February 17, 2016 | Sophia I. Vargas, Andre Kindness

    As the cloud market matures, more critical business applications will continue to move into cloud environments. In this increasingly hybrid environment, infrastructure and operations (I&O)...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Evolution Of Global eCommerce Markets

    Vision: The eCommerce Globalization Playbook
    February 5, 2016 | Lily Varon

    Global eCommerce is evolving rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Readiness Index: eCommerce, 2015

    ForecastView Spreadsheet
    February 4, 2016 | Vishal Varshney

    The Forrester Readiness Index (FRI) for eCommerce assesses 25 variables that give insights into 55 global markets. While there is no universal tool for selecting expansion opportunities, the...

  • For CIO Professionals

    Report

    Report The Global Tech Market Outlook For 2016 To 2017

    The Five Themes That Will Define Tech Spending In The Next Two Years
    January 5, 2016 | Andrew Bartels

    With CIOs returning to work after their New Year's Eve celebrations, it is time to get back to the serious business of reviewing their 2016 tech spending plans and starting to think about what...

  • For Customer Insights Professionals

    Report

    Report Forrester Research World Online Population Forecast, 2015 To 2020 (Global)

    ForecastView Spreadsheet
    October 7, 2015 | Vishal Varshney, Vikram Sehgal

    The emergence of smartphones has significantly impacted the Internet access landscape around the world. In developed countries, mobile online penetration is quickly catching up as existing online...

  • For Customer Insights Professionals

    Report

    Report Forrester Research World Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Global)

    ForecastView Spreadsheet
    September 24, 2015 | Satish Meena

    The number of smartphone subscribers surpassed feature phone subscribers in 2014, and by 2020, we expect over 85% of total mobile handset subscribers to use smartphones as primary phones. With the...

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