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  • For Application Development & Delivery Professionals

    Report

    Report Agile And DevOps Adoption Drives Digital Business Success

    Executive Overview: The Modern Application Delivery Playbook
    November 21, 2017 | Christopher Condo, Diego Lo Giudice

    Every business is now a digital business. Companies are scrambling to respond to higher consumer expectations and more nimble competitors. Application development and delivery (AD&D) organizations...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Insurance Comparison Engines

    Comparison Engines Make It Easy To Gather And Compare Insurance Quotations, Streamlining Insurance Purchasing
    November 17, 2017 | Benjamin Ensor

    Comparison engines are the oldest and, in some ways, most successful digital disruptors in financial services. They make it easy for customers to get quotations from dozens of insurance companies...

  • For Customer Experience Professionals

    Report

    Report North American Mobile Banking Benchmark: User Experience, 2017

    Applying Forrester's Digital UX Review To 11 Mobile Banking Apps
    November 17, 2017 | Andrew Hogan, Alex Causey, Jennifer Wise

    For banks, good user experience (UX) drives revenue through ongoing loyalty, deepened trust, and increased conversion, as Forrester's research has proven. But are North American mobile banking apps...

  • For B2B Marketing Professionals

    Report

    Report Metrics That Matter For B2B Marketers

    Performance Management: The B2B Marketing Playbook
    November 16, 2017 | Allison Snow

    B2B marketers must do more than measure things like click-through rates and event attendance; they need to show how their activity directly affects business results. This report helps marketers...

  • For CIO Professionals

    Report

    Report Forrester Data: Private Cloud Solutions Forecast, 2017 To 2022 (Global)

    ForecastView Document
    November 16, 2017 | Jennifer Adams, Lauren E. Nelson

    While public cloud's hypergrowth garners a lot of press, we expect continuing applications and opportunities for private cloud solutions. Private cloud can provide the speed to market and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 US Credit Card Digital Sales Functionality Benchmark

    Bank Of America And Wells Fargo Lead This Year's Review Of Credit Card Sales
    November 15, 2017 | Alyson Clarke, August Du Pont

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the seven largest credit card issuers in the US across 42 individual criteria. Bank of America takes...

  • For Customer Experience Professionals

    Report

    Report The US Digital-Only Retailers Customer Experience Index, 2017

    How US Digital-Only Retail Brands Earn Loyalty With The Quality Of Their Experience
    November 15, 2017 | Sucharita Mulpuru, Dylan Czarnecki

    How well do leading digital-only retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 14 digital-only retail brands that we...

  • For Customer Insights Professionals

    Report

    Report Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (US)

    ForecastView Document
    November 14, 2017 | Satish Meena

    Digital influence is a measure of internet research's effect on offline retail sales, and this forecast highlights the effects of retailers' cross-channel selling efforts. By 2022, we expect the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Assess How Your Omnichannel Capabilities Stack Up

    Benchmarks: The Omnichannel Commerce Playbook
    November 13, 2017 | Michelle Beeson

    Forrester's 2017 Retail Omnichannel Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their omnichannel capabilities compare with...

  • For CIO Professionals

    Report

    Report Predictions 2018: Digital Will Disrupt Siloed Healthcare Ecosystems

    Cloud, AI, And IoT Integrations Will Improve CX And Accelerate Digital Transformation
    November 10, 2017 | Kate McCarthy, Alex Kramer

    2018 will bring US healthcare payers, providers, and pharmaceutical and life sciences organizations continued regulatory uncertainty and increasing consumer demands — which means healthcare digital...

  • For Infrastructure & Operations Professionals

    Report

    Report Predictions 2018: Automation Alters The Global Workforce

    Ten Key Developments In Automation Reshape The Industry In 2018

    Automation has been one of the most profound and disruptive forces in human history. The market for automation in many forms will accelerate faster in 2018 as firms look to squeeze performance and...

  • For B2C Marketing Professionals

    Report

    Report Predictions 2018: Data Drives Media Disruption

    Who Has Data, And How The Way They Use It Will Determine Success

    The one constant in media since the first display ad ran in 1994 has been change, and 2018 will be no exception. Data — access to it and the collection and use of it — will offer some B2C...

  • For B2C Marketing Professionals

    Report

    Report Predictions 2018: Europe's Privacy Laws Will Bite US Martech And Slow AI's March Into Marketing

    Business Case: The Customer Trust And Privacy Playbook

    2018 will be a difficult year for B2C marketers as regulators flex their new muscles and consumers use their wallets to vote for the privacy they want. Marketing vendors will face massive fines,...

  • For B2C Marketing Professionals

    Report

    Report Forrester Readiness Index: Digital Marketing, 2017

    ForecastView Document
    November 6, 2017 | Brandon Verblow, Sanjeev Kumar

    The Forrester Readiness Index (FRI) provides digital marketers and marketing vendors with a simple, reliable instrument to quickly make sense of a variety of market signals to aid in determining...

  • For Security & Risk Professionals

    Report

    Report Best Practices: Mitigating Insider Threats

    Processes: The Security Architecture And Operations Playbook
    November 2, 2017 | Joseph Blankenship, Claire O'Malley

    Whether accidental or malicious, insider threat incidents can result in financial fraud, privacy abuses, intellectual property theft, or damage to infrastructure. It's difficult for security pros...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Retail Wave™: US Mobile Web, Q4 2017

    The Functionality And Usability Gap Widens Among Top Retailers' Mobile Websites
    October 26, 2017 | Brendan Miller, Jennifer Wise

    The mobile web is becoming many retailers' most visited digital channel, yet it converts at an average of just 1% — less than both desktop web and mobile apps. To increase mobile web conversion,...

  • For Customer Experience Professionals

    Report

    Report The US Traditional Retailers Customer Experience Index, 2017

    How US Traditional Retailer Brands Earn Loyalty With The Quality Of Their Experience
    October 25, 2017 | Sucharita Mulpuru, Dylan Czarnecki

    How well do leading traditional retailers (stores and digital) earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 36 traditional retail...

  • For Security & Risk Professionals

    Report

    Report The State Of Data Security And Privacy: 2017 To 2018

    Benchmarks: The Data Security And Privacy Playbook
    October 24, 2017 | Heidi Shey, Alexander Spiliotes

    Throughout the year, Forrester analysts engage in hundreds of discussions about data security and privacy. This data-driven report outlines budgeting and spending, technology adoption plans, and...

  • For Customer Insights Professionals

    Report

    Report Forrester Data: Smart Home Devices Forecast, 2017 To 2022 (US)

    ForecastView Document
    October 23, 2017 | Satish Meena, Frank E. Gillett

    We expect the smart home devices installed base in the US to grow at a five-year compound annual growth rate (CAGR) of 42%, powered by the smart speakers category. We break up this forecast into 12...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Digital Money Managers

    Digital Money Managers Offer A Simple Way To Manage Money
    October 19, 2017 | Aurelie L'Hostis

    Digital money managers offer account aggregation, spending insights, budgeting and savings tools, alerts, and financial guidance to consumers who wish to manage their money but don't have the time,...

  • For Customer Experience Professionals

    Report

    Report The US Investment Firms Customer Experience Index, 2017

    How US Investment Brands Earn Loyalty With The Quality Of Their Experience
    October 18, 2017 | Davis Janowski, Dylan Czarnecki

    How well do leading investment brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 23 US investment brands — both direct and...

  • For Customer Experience Professionals

    Report

    Report CXNYC 2017: The Breakaway CX Opportunity

    The Brightest Highlights From Forrester's 2017 Customer Experience Forum In New York
    October 12, 2017 | David Truog

    After each of the Forum events that Forrester produces for customer experience (CX) professionals every year around the world, we ask attendees which sessions and themes were the most valuable....

  • For CIO Professionals

    Report

    Report Debunking The US Tech Talent Shortage

    Creative CIOs Will Find Or Develop The Tech Talent They Need
    October 12, 2017 | Andrew Bartels, Nate Meneer

    Studies and white papers routinely claim that the US is facing a tech talent gap. This claim resonates with many CIOs who have had their own challenges recruiting the right talent. But while...

  • For Customer Experience Professionals

    Report

    Report The US Auto And Home Insurance Customer Experience Index, 2017

    How US Auto And Home Insurance Brands Earn Loyalty With The Quality Of Their Experience
    October 12, 2017 | Ellen Carney

    How well do leading auto and home insurance brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 19 auto and home insurance brands...

  • For B2C Marketing Professionals

    Report

    Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®
    October 6, 2017 | Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

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