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  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 Canadian Mobile Banking Benchmark

    CIBC Comes Out On Top By Offering Valuable, Easy-To-Use Mobile Banking Services

    Digital banking strategy leaders need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and enable them to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Four Facets Of Adaptable Digital Commerce Teams

    Organization: The Retail eCommerce Playbook
    May 9, 2017 | Ananda Chakravarty

    Rapidly changing market conditions are forcing retailers to balance a growing eCommerce business with an often-challenging store business and customers with high expectations and many choices. How...

  • For CIO Professionals

    Report

    Report US Tech Market Outlook For 2017 And 2018: Mostly Sunny, With Clouds And Chance Of Rain

    Expect 4.8% To 5.2% Growth, With Cloud And The BT Agenda Driving Accelerated Rates In Software And Consulting Services
    May 8, 2017 | Andrew Bartels

    CIOs and other tech decision makers face a positive economic environment, but an uncertain political environment in 2017 and 2018. Growing consumer spending and business investment will keep CIOs...

  • For B2C Marketing Professionals

    Report

    Report How Consumers Really Feel About Loyalty Programs

    Landscape: The Customer Loyalty Playbook
    May 8, 2017 | Emily Collins

    Loyalty programs are ubiquitous, but consumer appetite for the promise of savings and recognition is not dwindling. Consumers are asking for more and expect programs to deliver beyond the points....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 US Mobile Banking Benchmark

    Direct Bank USAA Earns The Highest Overall Score By Providing A Wide Range Of Valuable Mobile Banking Features For Customers
    May 4, 2017 | Peter Wannemacher

    Digital banking strategy leaders need to deliver mobile banking services that not only exceed customers' current needs and expectations but also anticipate their future needs and enable them to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: P2P Lending

    P2P Lending Platforms Will Continue To Disintermediate Banks
    May 3, 2017 | Oliwia Berdak

    Peer-to-peer (P2P) lending is the practice of lending money to unknown individuals or businesses without a bank or other traditional financial institution underwriting the loan. Platforms like...

  • For Security & Risk Professionals

    Report

    Report Creating Actionable Security And Privacy Policy

    Policy: The Data Security And Privacy Playbook
    May 3, 2017 | Heidi Shey

    Data security and privacy policies are ineffective and can even hinder business processes without a clear understanding of the data — from what it is to where it exists. Data identity is the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 US Mobile Auto Insurance Functionality Benchmark

    Geico Holds Its Lead While Most US Auto Insurers Have Improved Mobile Features
    May 2, 2017 | Ellen Carney

    Meeting the mobile needs of your auto insurance customers demands an understanding of where you — and your rivals — are now, and how you'll iterate your way to success. This report details the...

  • For Application Development & Delivery Professionals

    Report

    Report Transform The Contact Center For Customer Service Excellence

    Executive Overview: The Contact Centers For Customer Service Playbook
    May 1, 2017 | Kate Leggett

    Customers increasingly demand effortless customer service. Customer service executives face the constant challenge of simultaneously meeting customer expectations and business cost goals....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Executive Q&A: Four Questions Retailers Need To Ask About Android Mobile Payment Systems

    eBusiness Leaders Need An Android Mobile Payments Strategy
    May 1, 2017 | Brendan Miller, Jacob Morgan

    Globally, Android holds the largest slice of the mobile handset pie, so retailers that effectively implement Android mobile payments stand to acquire new customers and increased sales from the...

  • For CIO Professionals

    Report

    Report Digital Rewrites The Rules Of Business

    Vision: The CIO Digital Business Transformation Playbook
    April 26, 2017 | Nigel Fenwick, Ted Schadler

    Emerging technologies dramatically improve the economics and capabilities of every business. Using hardware, software, algorithms, and the internet, it's 10 times cheaper and faster to meet rising...

  • For Security & Risk Professionals

    Report

    Report Assess Your Data Privacy Practices With The Forrester Privacy And GDPR Maturity Model

    Assessment: The Data Security And Privacy Playbook
    April 21, 2017 | Enza Iannopollo, Renee Murphy

    Protecting customers' privacy is a priority for firms around the world. But data privacy standards differ widely from one country to the next — in fact, there are over 100 variations globally....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Online Cross-Border Retail Forecast, 2017 To 2022 (Global)

    ForecastView Spreadsheet
    April 20, 2017 | Michael O'Grady

    Cross-border shopping will make up 20% of eCommerce in 2022, with sales of US$630 billion. Driven by China, Asia Pacific will become the largest cross-border eCommerce region for both imports and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data Report: Online Cross-Border Retail Forecast, 2017 To 2022 (Global)

    ForecastView Document
    April 20, 2017 | Michael O'Grady

    Cross-border shopping will make up 20% of eCommerce in 2022, with sales of US$630 billion. Driven by China, Asia Pacific will become the largest region for cross-border imports and exports....

  • For Customer Insights Professionals

    Report

    Report Forrester Data Report: Consumer Wearables Forecast, 2017 To 2022 (US)

    ForecastView Document
    April 13, 2017 | Shaurya Priya

    The consumer wearables market has exploded in recent years, with one in five US online consumers adopting fitness trackers, smartwatches, and other types of devices. We used insights from...

  • For Customer Insights Professionals

    Report

    Report Forrester Data: Consumer Wearables Forecast, 2017 To 2022 (US)

    ForecastView Spreadsheet
    April 13, 2017 | Shaurya Priya

    This forecast, made exclusively available for ForecastView clients, sizes and forecasts the US installed base and ownership of consumer wearable devices. It has details on units sold and sales...

  • For Customer Experience Professionals

    Report

    Report Cultural Bias In CX Studies: Real, But Not As Relevant As You Think

    Quantifying Cultural Bias In Customer Experience
    April 12, 2017 | Kyle Steinhouse

    Improving customer experience (CX) is a vital business priority. But for global brands, measuring and reporting CX can be tricky. Are intercountry differences in CX metrics due to cultural biases...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Adopt An App+ Strategy

    Move Beyond Apps To Win, Serve, And Retain Your Customers
    April 11, 2017 | Julie A. Ask, Michael Facemire

    Your best customers typically prefer your app over your mobile website but depend on both. But even your biggest fans spend far more time in other firms' apps, and as a result, you own too few of...

  • For Customer Insights Professionals

    Report

    Report How US Online Consumers Approach Their Healthcare

    Consumer Technographics® Data Snapshot
    April 11, 2017 | Elizabeth Velasquez, Sam Bishop

    Many US consumers face new choices and responsibilities for their health insurance. As health plans become increasingly complex, consumers need to merge their understanding of health insurance with...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Use The DOL Fiduciary Rule As A Catalyst For Transformation

    Let The Change It Represents Be A Catalyst For Digital Transformation
    April 10, 2017 | Davis Janowski

    Originally slated for April 10, 2017, the US Department of Labor's conflict of interest fiduciary rule has been delayed and is now scheduled to go into effect on June 9. Executives in the US wealth...

  • For B2C Marketing Professionals

    Report

    Report Empowered Customers Demand Contextual Privacy

    A North American Consumer Technographics® Report
    April 6, 2017 | Anjali Lai, Gina Fleming

    Your consumers are ready for (if not demanding) innovation more than ever before — but they won't blindly embrace experiences at the expense of their data privacy. Instead, increasingly...

  • For CIO Professionals

    Report

    Report 2017 Technology Imperatives For US Health Insurers

    Regulatory Uncertainty Accelerates The Need For Customer Insight And Engagement
    April 5, 2017 | Kate McCarthy

    2017 is likely to be fraught with uncertainty for health insurers as Congress evaluates massive changes to the Affordable Care Act (ACA). During this prolonged period of uncertainty, insurers will...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data Report: Ad Fraud And Viewability Forecast, 2016 To 2021 (US)

    ForecastView Document
    March 30, 2017 | Brandon Verblow

    Ad fraud and non-viewable ads are problems for the digital ad industry, resulting in wasted time, effort, and money. This forecast report quantifies these problems and shows how we expect them to...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Ad Fraud And Viewability Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    March 30, 2017 | Brandon Verblow

    Ad fraud and non-viewable ads are problems for the digital ad industry, resulting in wasted time, effort, and money. This forecast and the accompanying report aim to quantify these problems in...

  • For B2C Marketing Professionals

    Report

    Report Poor Quality Ads Cost US Marketers $7.4 Billion In 2016

    Opt For Quality, And Stem The Tide Of Loss
    March 30, 2017 | Susan Bidel

    US-based B2C marketing professionals spend tens of billions of dollars buying digital advertising inventory to reach and message their customers and prospects each year. But the supply chain is...

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