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  • For Application Development & Delivery Professionals

    Report

    Report Collaboration Success Hinges On Effective Change Management

    Continuous Improvement: The Enterprise Collaboration Playbook
    July 25, 2017 | Art Schoeller

    For two decades, companies have introduced new and potentially better tools to help employees collaborate, only to see tepid adoption. In the past several years, employees have begun to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Trends 2017: North American Digital Banking

    Digital Executives Need Stronger Foundations To Create New Customer Value
    July 24, 2017 | Alyson Clarke

    Slow economic growth, low interest margins, regulatory uncertainty, increased competition, and changing consumer needs are challenging the retail banking industry in North America. Differentiated...

  • For CIO Professionals

    Report

    Report The Canadian Tech Market Outlook For 2017 To 2018

    Canadian Tech Buyers Focus On The BT Agenda In Cautious Times
    July 24, 2017 | Andrew Bartels, Cheryl McKinnon

    Canadian CIOs are grappling with a mixed bag of economic news. While better than expected GDP growth continues to provide reasons for optimism, a struggling energy sector, an overheated housing...

  • For B2C Marketing Professionals

    Report

    Report How To Advertise To Consumers Who Hate Ads

    Create Customer-Obsessed Advertising By Making Ads That Are Human, Helpful, And Handy
    July 21, 2017 | Jim Nail, Drew Green

    With advertisers struggling against ad blocking, cord cutting, and fragmented audiences, the ad industry seems doomed. But while these trends are factual and challenging, they are not necessarily...

  • For Security & Risk Professionals

    Report

    Report Remove The Mystery From Security Metrics

    Performance Management: The S&R Practice Playbook
    July 18, 2017 | Jeff Pollard

    Difficulty creating meaningful metrics persists for chief information security officers (CISOs) despite a decade of discussion. Without good metrics, the security organization can't hope to...

  • For B2B Marketing Professionals

    Report

    Report Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017: Overview

    A Business Technographics Presentation
    July 17, 2017 | Ryan Halliday, Tyler McDaniel

    This report is an overview of the Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017. It covers the broad patterns seen among business and technology decision...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Global Mobile Banking Benchmark, 2017

    BBVA Earns The Top Spot
    July 13, 2017 | Zhi Ying Ng, Aurelie L'Hostis

    To stay relevant to customers, digital banking strategy executives need to deliver useful and usable mobile banking services that not only exceed customers' current expectations but also anticipate...

  • For Customer Experience Professionals

    Report

    Report Global Mobile Banking Benchmark: User Experience, 2017

    Applying Forrester's Digital UX Review To 53 Mobile Banking Apps
    July 13, 2017 | Andrew Hogan, Alex Causey

    For banks, good user experience (UX) drives revenue through ongoing loyalty, deepened trust, and increased conversion, as Forrester's research has proven. But are mobile banking apps delivering...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The New Paradigm Of Retail

    Vision: The Retail eCommerce Playbook
    July 7, 2017 | Ananda Chakravarty

    Omnichannel services continue to change the offers that retailers provide and the ways consumers buy. The demands on retailers are changing in lockstep. Even as eCommerce sales grow at a healthy...

  • For Infrastructure & Operations Professionals

    Report

    Report Justify Your Hybrid Cloud Future With A Solid Business Case

    Business Case: The Cloud Computing Playbook

    Too many infrastructure and operations (I&O) leaders still think of cloud as a way to cut costs. Cloud is often cheaper, but its biggest impact is on your organization's speed and ability to flex...

  • For Application Development & Delivery Professionals

    Report

    Report SaaS Adoption 2017: If You Aren't Using SaaS Broadly, Your Business Risks Falling Behind

    SaaS Improves Business Results Due To Greater Innovation And Agility — And Is Increasingly The Foundation For Business Opportunities
    June 29, 2017 | Liz Herbert, Paul D. Hamerman

    SaaS continues to grow across categories and geographies, fueled by buyer demand for business agility, growing comfort with the model, and a maturing market of SaaS offerings. This maturing market...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2017, US

    North American Consumer Technographics®
    June 28, 2017 | Gina Fleming

    This report is our annual overview of the impact of technology on US consumers' attitudes, behaviors, and expectations in a rapidly changing world, based on the Forrester Data Consumer...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Cross-Border Services Will Help Cross-Border eCommerce Reach $627 Billion By 2022

    ForecastView Document
    June 23, 2017 | Michael O'Grady

    Cross-border shopping will make up 20% of eCommerce in 2022, with sales of $627 billion. Asia Pacific, driven by China, will become the largest eCommerce cross-border region for both imports and...

  • For Infrastructure & Operations Professionals

    Report

    Report The Forrester Wave™: Hosted Private Cloud Services, North America, Q2 2017

    Virtustream, Rackspace, And Datapipe Lead, Focusing On Moving Up The Stack With Management Services

    In our 33-criteria evaluation of North American hosted private cloud service providers, we identified the nine most significant — CenturyLink, Datapipe, IBM, INAP, NTT DATA, OVH, Rackspace,...

  • For Customer Experience Professionals

    Report

    Report Four Myths About Consumer Emotion That Are Leading You Astray

    A Consumer Technographics® Report
    June 19, 2017 | Anjali Lai

    Companies that struggle to resonate with customer emotions often lack an understanding of how those emotions work; they're trapped in the belief that technology is functional, not emotional. We can...

  • For Security & Risk Professionals

    Report

    Report Security Strength And Ease Benchmark: US Online Retailers 2017

    Continuous Improvement: The Identity And Access Management Playbook
    June 15, 2017 | Andras Cser, Alexander Spiliotes

    According to Forrester Data Online Retail Forecast, 2016 to 2021 (US), online retail sales have grown 15% year-over-year since 2015. As retailers expand their digital offerings and work to attract...

  • For Customer Experience Professionals

    Report

    Report Global Customer Experience Trends, 2017

    Insights From Forrester's Customer Experience Index™
    June 13, 2017 | Rick Parrish, Dylan Czarnecki

    How good are customer experiences globally? In this report, we use Forrester's Customer Experience Index (CX Index™) data from 2015 and 2016 to reveal CX trends around the world. We dive deep into...

  • For CIO Professionals

    Report

    Report Navigate Trump-Era Uncertainty With The Compass Of Customer Obsession

    Respond To New Policy And Regulatory Environments With Customer-Led, Insights-Driven, Fast, And Connected Strategies
    June 8, 2017 | Bobby Cameron, Melissa Parrish

    US president Donald Trump is heralding or taking actions that will redefine the environment for US-based and global businesses. The administration could fundamentally alter policy, regulations, and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report US B2B eCommerce Will Hit $1.2 Trillion By 2021

    Landscape: The B2B eCommerce Playbook
    June 5, 2017 | Andy Hoar

    Forrester estimates that B2B eCommerce will reach $1.2 trillion and account for 13.1% of all B2B sales in the US by 2021. At the end of 2017, Forrester expects eCommerce to reach $889 billion and...

  • For Security & Risk Professionals

    Report

    Report Data Privacy Metrics That Matter To The Business

    Performance Management: The Data Security And Privacy Playbook
    June 1, 2017 | Enza Iannopollo

    A commitment to security and privacy enables firms to build trusted customer relationships that increase revenue. Security and privacy teams must establish data security and privacy programs that...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: How Kohl's Operationalizes Its Digital Strategy

    May 31, 2017 | Brendan Miller

    Expanding digital shopping channels, downward pricing pressures, and heightened consumer and investor expectations are disrupting traditional brick-and-mortar retailers. This case study provides...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 Canadian Mobile Banking Benchmark

    CIBC Comes Out On Top By Offering Valuable, Easy-To-Use Mobile Banking Services

    Digital banking strategy leaders need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and enable them to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Four Facets Of Adaptable Digital Commerce Teams

    Organization: The Retail eCommerce Playbook
    May 9, 2017 | Ananda Chakravarty

    Rapidly changing market conditions are forcing retailers to balance a growing eCommerce business with an often-challenging store business and customers with high expectations and many choices. How...

  • For CIO Professionals

    Report

    Report US Tech Market Outlook For 2017 And 2018: Mostly Sunny, With Clouds And Chance Of Rain

    Expect 4.8% To 5.2% Growth, With Cloud And The BT Agenda Driving Accelerated Rates In Software And Consulting Services
    May 8, 2017 | Andrew Bartels

    CIOs and other tech decision makers face a positive economic environment, but an uncertain political environment in 2017 and 2018. Growing consumer spending and business investment will keep CIOs...

  • For B2C Marketing Professionals

    Report

    Report How Consumers Really Feel About Loyalty Programs

    Landscape: The Customer Loyalty Playbook
    May 8, 2017 | Emily Collins

    Loyalty programs are ubiquitous, but consumer appetite for the promise of savings and recognition is not dwindling. Consumers are asking for more and expect programs to deliver beyond the points....

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