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    Report Make The Case For Ad Technology Investments

    Business Case: The Digital Media Buying Playbook

    Advertising technologies (adtech) promise to improve media performance, make customer data more actionable, and boost efficiency. This report helps B2C marketing pros make a convincing business...

  • For Application Development & Delivery Professionals

    Report

    Report Quantify The Business Value Of CRM

    Business Case: The CRM Playbook
    August 30, 2017 | John Bruno, Kate Leggett

    CRM initiatives must not only be technically sound but must also answer the question "What will we get for our money?" This report describes how application development and delivery (AD&D)...

  • For Application Development & Delivery Professionals

    Report

    Report Win Funding For Your Customer Service Project

    Business Case: The Contact Centers For Customer Service Playbook
    August 2, 2017 | Ian Jacobs, Kate Leggett

    In the age of the customer, customer service must be a cornerstone of a company's customer experience (CX) strategy. Customer service and application development and delivery (AD&D) pros must...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Building The Business Case For Omnichannel Commerce

    Business Case: The Omnichannel Commerce Playbook
    July 31, 2017 | Brendan Witcher

    Digital retail executives must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customer...

  • For B2C Marketing Professionals

    Report

    Report The ROI Of Customer Loyalty

    Business Case: The Customer Loyalty Playbook
    June 1, 2017 | Emily Collins, Reggie Lau

    Loyalty programs help companies identify and collect rich data about their best customers in order to reward, recognize, and retain them. This report helps B2C marketing professionals make the case...

  • For Infrastructure & Operations Professionals

    Report

    Report Build A Comprehensive Business Case For Technology Purchasing

    Business Case: The Workforce Enablement Playbook

    To help their businesses drive revenue growth, I&O leaders must focus investments on initiatives that help win, serve, and retain customers — not just cutting costs. This means that I&O pros are...

  • For B2C Marketing Professionals

    Report

    Report Model The ROI Of Enterprise Marketing Technology Investments

    Business Case: The Enterprise Marketing Technology Playbook
    April 13, 2017 | Rusty Warner, Shaheen Parks

    Enterprise marketing technology (EMT) promises to enable better customer experience, improve marketing performance, and boost efficiency. This report helps B2C marketing professionals make a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The ROI Of Digital Business Transformation

    Business Case: The Digital Business Transformation Playbook
    March 15, 2017 | Michelle Beeson

    Digital business transformation isn't cheap. Firms are investing millions of dollars to transform their customer experiences and business operations to win, serve, and retain their increasingly...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Construct The Business Case For Digital Store Transformation

    Business Case: The Digital Store Playbook
    February 14, 2017 | Brendan Witcher

    Retailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including interactive digital...

  • For Security & Risk Professionals

    Report

    Report Build The Business Case For GRC

    Business Case: The Governance, Risk, And Compliance Playbook
    February 14, 2017 | Nick Hayes

    Before you can build a GRC program capable of addressing today's top business threats, you first need to obtain the necessary budget and leadership support to turn your GRC vision into reality....

  • For Security & Risk Professionals

    Report

    Report Making The Business Case For Identity And Access Management

    Business Case: The Identity And Access Management Playbook
    January 25, 2017 | Andras Cser, Merritt Maxim

    Security and risk (S&R) executives responsible for identity and access management (IAM) must manage users' access to sensitive applications and data without inhibiting business agility,...

  • For B2B Marketing Professionals

    Report

    Report Model The ROI Of B2B Marketing Technology Investments

    Business Case: The B2B Marketing Playbook
    December 29, 2016 | Rusty Warner, Shaheen Parks

    B2B marketing technologies promise to grow revenue by improving marketing performance and providing better customer experience. This report helps B2B marketing professionals make a convincing...

  • For Infrastructure & Operations Professionals

    Report

    Report Build A Business Case For Digital Signage

    The Total Economic Impact™ Of Digital Signage
    December 22, 2016 | J. P. Gownder, Shaheen Parks

    Digital signage is reshaping customer and employee experiences in nearly every industry and contributing to a wide array of business outcomes, from branding to promotional activity and beyond....

  • For Infrastructure & Operations Professionals

    Report

    Report Build A Business Case For Enterprise Smart Glasses

    The Total Economic Impact™ Of Smart Glasses
    September 30, 2016 | J. P. Gownder, Shaheen Parks

    Smart glasses are helping employees better serve customers in a wide array of contexts. They're hands-free tools that offer access to digital assets, process-specific software, and even real-time...

  • For B2C Marketing Professionals

    Report

    Report Brief: Don't Get Lost In The Point Solution Versus Full-Stack Ad Technology Debate

    Make Adtech Investments Based On Maturity And ROI
    August 23, 2016 | Richard Joyce

    Building your advertising technology (adtech) stack means debating whether point solutions or full-stack solutions work for you. But that is the wrong question. Instead of fretting over this...

  • For Application Development & Delivery Professionals

    Report

    Report The ROI Of SaaS

    A Total Economic Impact™ Analysis Uncovers Long-Term Business Value, But Cost Savings Are Not Guaranteed
    May 13, 2016 | Liz Herbert, Shaheen Parks

    Software-as-a-service (SaaS) is fast becoming a viable alternative for enterprise software across every business process category. But application development and delivery (AD&D) professionals must...

  • For Application Development & Delivery Professionals

    Report

    Report Define Business Value In Collaboration

    Business Value: The Enterprise Collaboration Playbook
    March 4, 2016 | Art Schoeller

    Growing evidence points to a road to measuring collaboration success. Sales, customer service, and the supply chain are initial areas where collaboration adds measurable business value. Once...

  • For Application Development & Delivery Professionals

    Report

    Report Quantify The Tangible Business Value Of BI

    Business Case: The Business Intelligence Playbook
    March 1, 2016 | Boris Evelson, Martha Bennett

    The business case report of the business intelligence (BI) playbook guides application development and delivery (AD&D) professionals working on BI initiatives through the maze of BI business case...

  • For Sales Enablement Professionals

    Report

    Report Quantify The Business Value Of Sales Enablement Automation

    March 4, 2015 | Kate Leggett

    Sales enablement (SE) automation initiatives must invariably answer the question, "What will we get for our money?" Sales enablement pros who lead these projects must build business cases correctly...

  • For Application Development & Delivery Professionals

    Report

    Report Don't Let A Mountain Of "Technical Debt" Derail Mobile And Customer-Facing App Delivery

    Lead The Investment Case With Business Issues, Not Technical Debt
    October 28, 2014 | Phil Murphy

    The ever-increasing demand from business leaders for modern mobile and customer-facing apps has application development and delivery (AD&D) leaders embracing Agile and DevOps techniques to keep...

  • For Enterprise Architecture Professionals

    Report

    Report Getting Down To Basics On Smart Process Apps

    August 28, 2014 | Clay Richardson, Andrew Bartels

    Smart process applications represent a new category of software applications that are designed to support collaborative business activities, both the internal, operational collaboration that is...

  • For CIO Professionals

    Report

    Report How To Succeed With Smart Process Apps For Cases

    How To Choose And Build The Business Case For The Right Smart Process Application For Your Case Challenges
    August 27, 2014 | Andrew Bartels, Clay Richardson

    Smart process applications represent a new category of software applications that are designed to support collaborative business activities. This collaboration can occur in the customer-oriented...

  • For Application Development & Delivery Professionals

    Report

    Report Refocus The Digital Experience Technology Investment Discussion

    July 21, 2014 | Stephen Powers

    As the age of the customer progresses, the skyrocketing demand for technology for digital experience delivery adds a new twist to justification discussions for tech spending. This means...

  • For Application Development & Delivery Professionals

    Report

    Report Analyzing The Value Of Responsive Web Design Can Be Messy

    June 6, 2014 | Mark Grannan

    Digital experience leaders turn to responsive web design (RWD) to meet their customer's rapidly-growing multidevice demands. Unfortunately, RWD takes longer than traditional desktop...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Better Sourcing Can Improve Your Software ROI

    March 7, 2014 | Duncan Jones

    Many sourcing and vendor management (SVM) professionals see the problems with their firm's current approach to dealing with the major software providers, but lack the authority to transform it....

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