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  • Mobile Technographics

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Technographics®: Australian Online Shoppers

    Choosing The Right Approach For Your Target Consumers
    November 30, 2011 | Steven Noble

    Mobile commerce is growing in Australia at a rapid pace. To shape sensible strategies, Australian eBusiness professionals must understand the behavior of their customers. For example, they should...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Technographics®: US Online Shoppers

    Choosing The Right Approach For Your Target Consumers
    February 14, 2011 | Julie A. Ask

    Consumers' spending on products and services via mobile devices, as well as their increasing reliance on them for product research, is intensifying the mobile imperative for retailers. Forrester...

  • For B2C Marketing Professionals

    Report

    Report Asia Pacific Mobile Technographics®: 2010

    Report: Understanding The Mobile Behavior Of Your Target Audience
    January 18, 2011 | Julie A. Ask, Charles S. Golvin

    The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester introduced Mobile Technographics, allowing companies...

  • For B2C Marketing Professionals

    Report

    Report Europe Mobile Technographics®: 2010

    Report: An Example Of Mobile Behavior Among UK Online Shoppers
    November 1, 2010 | Thomas Husson

    The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester published its Mobile Technographics analysis,...

  • For B2C Marketing Professionals

    Report

    Report Social Mobile Technographics®: How Consumers Socialize On Mobile Phones

    October 13, 2010 | Melissa Parrish

    The increasing accessibility of the mobile Web and mobile apps makes connecting with traditional social networks like Facebook and Twitter more convenient than ever. Due to these technology and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Canada Mobile Technographics®: 2010

    Report: Understanding The Mobile Behavior Of Your Target Audience
    October 6, 2010 | Julie A. Ask, Charles S. Golvin

    The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. Mobile Technographics offers consumer product strategists a means of...

  • For B2C Marketing Professionals

    Report

    Report US Mobile Technographics®: 2010

    Report: Understanding The Mobile Behavior Of Your Target Audience
    September 28, 2010 | Charles S. Golvin, Julie A. Ask

    The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester first published Mobile Technographics, offering...

  • For B2C Marketing Professionals

    Report

    Report Mobile Technographics® In Europe

    November 5, 2009 | Thomas Husson

    The mobile revolution is only just getting started. Consumers will continue to shift their attitudes toward mobile phones — perceiving them not only as communication tools but also...

  • For B2C Marketing Professionals

    Report

    Report Technographics® Survey Highlights: US Use Of Mobile Phones Beyond Calls And Texts

    October 9, 2009 | Jacqueline Anderson

    This highlight deck summarizes the key findings related to mobile from Forrester's North American Technographics Mobile and Telecom Online Survey, Q3 2009 (US). This is the first survey highlight...

  • For Customer Insights Professionals

    Report

    Report A Consumer Market Researcher's Introduction To Mobile Technographics®

    May 22, 2009 | Reineke Reitsma

    Effective marketing requires sending the right message to the right person, and cell phones' anytime, anywhere character makes them the perfect delivery system for that message. The ubiquity of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Technographics®

    Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy
    April 9, 2009 | Julie A. Ask, Charles S. Golvin

    Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media...

  • For B2C Marketing Professionals

    Report

    Report Technographics® Insight: Mobile Activities In Metropolitan China ¿ Differences In Adoption Driven By Age, Not Gender

    November 12, 2008 | Dia Ganguly

    The following Technographics Insight reviews the latest 2008 consumer survey data on mobile phone adoption and usage to reveal gender and age differences.

  • For B2C Marketing Professionals

    Report

    Report Technographics® Insight: Mobile Phones Kick-Start Digital Activities In Metropolitan India

    October 30, 2008 | Dia Ganguly

    This Technographics Insight takes a look at mobile phone activities in Metropolitan India.

  • For B2C Marketing Professionals

    Report

    Report Technographics Insight: Mobile Shopping Gets A Foothold With Gen Yers And Gen Xers

    November 21, 2007 | Ted Schadler

    While only 8% of consumers have used a mobile phone to purchase products, it is none the less becoming a growing trend. With MasterCard's introduction of their PayPass and Visa's payWave,...