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  • Social Technographics

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  • For B2C Marketing Professionals

    Report

    Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®
    October 6, 2017 | Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

  • For B2C Marketing Professionals

    Report

    Report Social Technographics® Reveals Who Your Social Audience Is — And How To Approach Them

    Landscape: The Social Marketing Playbook
    August 18, 2017 | Jessica Liu, Gina Fleming

    The question for B2C marketers is no longer whether your customers use social media but how you can best use social media to interact with those customers. But how well do you know your customers...

  • For B2C Marketing Professionals

    Report

    Report Use Social Technographics® To Better Serve European Audiences

    Know The Social Channels, Tools, And Tactics That Best Resonate With Your Audience
    December 9, 2016 | Samantha Merlivat

    Forrester's Social Technographics help marketers frame their marketing strategy around the social preferences of their target group in terms of the sites they visit, the motivations they have in...

  • For B2C Marketing Professionals

    Report

    Report Understand Social Consumers To Achieve Marketing Success In Asia Pacific

    Use Social Technographics® Scores To Define Your Social Approach And Tactics In Asia Pacific
    November 22, 2016 | Xiaofeng Wang, Gina Fleming

    Marketers in Asia Pacific are increasingly investing in social marketing. They expect great returns but face the challenge of determining the most successful social marketing strategies. B2C...

  • For B2C Marketing Professionals

    Report

    Report Drive Social Marketing Success With The POST Process

    Strategic Plan: The Social Marketing Playbook
    July 29, 2016 | Erna Alfred Liousas, Samantha Ngo, Melissa Parrish

    When pursuing social marketing, many marketers prioritize channel decisions (e.g., "Where should my brand be on social media?") over understanding if and how they can help their consumers while...

  • For B2C Marketing Professionals

    Report

    Report The Total Cost Of Social Listening

    Building A Social Listening Business Case
    March 1, 2016 | Samantha Ngo

    Social listening has proven its value in the marketing world, and monitoring social data is the status quo. But as social listening platforms advance and converge and compete with social...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2015, Europe

    European Consumer Technographics®
    February 29, 2016 | Reineke Reitsma

    This report is our overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and ForecastView data. We analyzed technology...

  • For B2C Marketing Professionals

    Report

    Report Take Three Steps Toward Social Success

    Adopt The Social Technographics® Model To Develop The Right Social Strategies And Tactics In China
    December 11, 2015 | Xiaofeng Wang

    B2C marketers in China are increasingly investing in social marketing and expect great returns but face the challenge of determining the right social marketing strategies and tactics. Forrester's...

  • For Marketing Leadership Professionals

    Report

    Report Build An Engagement Strategy For Europe's Social Snackers

    Aim For Social Depth Marketing And Audience Interaction Habits Using Social Technographics®
    August 6, 2014 | Ryan Skinner

    European online consumers are more reserved in social channels compared with other markets; we say they "snack" in social channels because they treat the channels as interesting but nonessential....

  • For Marketing Leadership Professionals

    Report

    Report The Social Technographics® Intensity Matrix Drives Tactical Success

    How To Target Your Audience's Favorite Social Behaviors And Sites
    July 14, 2014 | Nate Elliott, Roxana Strohmenger

    In 2013, Forrester introduced two new data models — the Social Technographics® Score and the Social Technographics Intensity Matrix — to help you better understand your audiences' social behaviors...

  • For Marketing Leadership Professionals

    Report

    Report Introducing The New Social Technographics®: The First Step Toward Social Success

    July 8, 2014 | Nate Elliott, Roxana Strohmenger

    For most marketers, the question is no longer whether their customers use social media but rather how best to use social media to interact with those customers. So we've created a new data model —...

  • For B2C Marketing Professionals

    Report

    Report Revealing The Social Technographics® Scores Of Global Consumers

    Global Consumer Technographics
    February 20, 2014 | Gina Fleming

    Social media is now embedded in the Internet experience for consumers around the globe. This means that marketers now face the question of how to use social media, rather than whether they should...

  • For Marketing Leadership Professionals

    Report

    Report Exploring The Social Technographics Ladder: Conversationalists

    North American Consumer Technographics®
    November 27, 2012 | Reineke Reitsma

    Conversationalists are the highly active individuals that post updates and/or update their status on social networking sites at least weekly. Members of this group not only express their opinion on...

  • For B2B Marketing Professionals

    Report

    Report European Tech Buyers Continue To Consume Digital Content Socially

    The 2012 B2B Social Technographics® Of European Buyers
    September 26, 2012 | Peter O'Neill

    Technology buying is a highly considered, collaborative process, and one ideally suited for social interactions. To see how emerging digital media affects the process, Forrester surveys technology...

  • For Marketing Leadership Professionals

    Report

    Report Exploring The Social Technographics® Ladder: Creators

    North American Consumer Technographics®
    September 18, 2012 | Reineke Reitsma

    Creators sit at the top of Forrester's Social Technographics ladder®: They are a group of highly active online consumers who write blogs and articles, upload self-created video and music, post...

  • For B2B Marketing Professionals

    Report

    Report 2012 Social Technographics® Of Your B2B Community Prospects

    What Tech Marketers Should Know About Buyers' Social Behaviors
    September 5, 2012 | Kim Celestre, Zachary Reiss-Davis

    B2B marketers have the difficult task of reaching multiple individuals at different seniority levels and roles across a company in order to influence a technology purchase decision. In addition,...

  • For B2B Marketing Professionals

    Report

    Report BT Social Technographics® 2011: Age Matters

    Social Media Preferences Vary Significantly Among Age Groups
    August 10, 2011 | Peter O'Neill

    Forrester has analyzed data from the Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers by age group to examine a common assumption: Most of the social...

  • For B2B Marketing Professionals

    Report

    Report B2B Tech Marketers Are The Key To Competitive Success In Customer-Centric European Markets

    B2B Social Technographics® Data For Q1 2011 Confirms That Social Media Usage In Europe Continues At A High Level
    August 9, 2011 | Peter O'Neill

    Forrester has completed its Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers, which marks the third year we've conducted this survey As in the US,...

  • For B2B Marketing Professionals

    Report

    Report 2011 Social Technographics® For Business Technology Buyers

    Technology Marketers Must Prepare For The Coming Storm
    July 18, 2011 | Kim Celestre

    Data from Forrester's Q1 2011 US and European B2B Social Technographics® Online Survey For Business Technology Buyers indicates that both social media habits and the role social media is playing in...

  • For B2B Marketing Professionals

    Report

    Report When To Socialize Online With B2B Buyers

    The Social Technographics® Of Business Buyers Reveals Purchasing Influencers
    December 30, 2010 | Jeff Ernst

    Does the hype that surrounds social media's impact on how consumers buy translate to business environments? Forrester's North American And European B2B Social Technographics® Online Survey, Q1...

  • For Marketing Leadership Professionals

    Report

    Report European Social Technographics® 2010

    The Rise Of The Joiners And The Conversationalists
    September 28, 2010 | Nate Elliott

    Social media adoption in Europe continues to grow: 68% of online Europeans now use social technologies each month, up from 61% in 2009. Not only has the use of social networks grown significantly...

  • For Marketing Leadership Professionals

    Report

    Report A Global Update Of Social Technographics®

    An Empowered Report: Social Media Growth Is Centered On Social Networking
    September 28, 2010 | Jacqueline Anderson, Josh Bernoff

    While social technology behaviors are at the center of many strategy discussions around the globe, the focus should be on the changes in consumers' adoption of these behaviors. Consumers continue...

  • For B2B Marketing Professionals

    Report

    Report B2B Tech Marketers Must Tune Their Social Media Campaigns For Europe

    B2B Social Technographics® Shows That Europeans Use Social Media, But For Various Reasons
    April 29, 2010 | Peter O'Neill

    Forrester has now completed its annual North American And European B2B Social Technographics Online Survey, Q1 2010. The detailed regional breakdown for European tech buyers shows that their...

  • For B2B Marketing Professionals

    Report

    Report Social Technographics®: Business Technology Buyers

    Second Annual Review Of The Social Technographics Of Business Technologists
    April 28, 2010 | Peter Burris

    Forrester's North American And European business-to-business (B2B) Social Technographics Online Survey, Q1 2010, of technology buyers and their social media habits shows the important, but still...

  • For Marketing Leadership Professionals

    Report

    Report Introducing The New Social Technographics®

    How Conversationalists Change The Marketing Landscape
    January 15, 2010 | Josh Bernoff

    Social technologies have arrived big time. Facebook and Twitter are on the vanguard of much of the most active online social activity. When we created the Social Technographics® ladder of...