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  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: SEO Tools And Technologies

    June 13, 2017 | Collin Colburn

    Search engine optimization (SEO) is an established and mature strategy in the digital marketing portfolio, and many marketers feel they're ready to bring its execution in-house. To do that...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Mobile Enterprise Applications Services Providers

    An Accelerating Market Favors Partners That Orchestrate Apps With Creative Skills And Business Insight

    As demand for enterprise mobile apps accelerates, many firms struggle to field development and delivery capacity to meet the demand of business stakeholders. Application development and delivery...

  • For Customer Insights Professionals

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    Report Vendor Landscape: Customer Analytics Service Providers, Q2 2017

    Tools And Technology: The Customer Analytics Playbook
    May 16, 2017 | Brandon Purcell

    Customer insights (CI) pros often need help turning their data into actionable insights, and they look to customer analytics service providers to meet this need. Unfortunately, in a crowded...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Real-Time Interaction Management

    Contextual Marketing Demands Real-Time Unification
    May 5, 2017 | Rusty Warner

    Empowered customers expect businesses to engage them with personalized and contextually relevant interactions. B2C marketing professionals must assemble a contextual marketing engine that includes...

  • For Security & Risk Professionals

    Report

    Report Vendor Landscape: Global Managed Security Services, 2017

    Converged Services Thrive While Isolated Offerings Go Extinct
    April 24, 2017 | Jeff Pollard

    For security pros looking to augment their programs with services partners, this is an age of abundance — abundant budget and abundant choice. But sometimes too many choices is just as bad as no...

  • For Security & Risk Professionals

    Report

    Report Vendor Landscape: Vulnerability Management, 2017

    Software Vulnerabilities Are The Leading Means Of External Attacks — It's Time To Do Something About It
    April 21, 2017 | Josh Zelonis

    Breaches can undermine customer trust, endanger revenue growth and profits, and permanently tarnish reputations. According to our data, software vulnerabilities are the single largest factor in...

  • For Infrastructure & Operations Professionals

    Report

    Report Vendor Landscape: Private Cloud In China, 2017

    Pick The Appropriate Private Cloud Solutions To Build The Foundation For Your Digital Transformation
    April 19, 2017 | Travis Wu, Frank Liu

    Private cloud is becoming a driving force behind enterprise digital transformation. But infrastructure and operations (I&O) professionals seeking to adopt private cloud face challenges in...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Continuous Testing Services For Agile And DevOps Environments

    How To Navigate A Crowded, Unconsolidated, And Fast-Transforming Market
    April 14, 2017 | Diego Lo Giudice

    Application development leaders in customer-obsessed organizations are embracing continuous software delivery to create more value faster. With Agile and development and operations (DevOps)...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: SaaS Human Resource Management Systems, 2017

    Market Competition Intensifies As Companies Migrate To Comprehensive SaaS HR Systems
    April 13, 2017 | Paul D. Hamerman

    As you replace aging core HR systems and point solutions with a modern software-as-a-service (SaaS) suite, you can extend the system's value proposition from efficiency to employee experience....

  • For CIO Professionals

    Report

    Report Vendor Landscape: Health Clouds For Data Integration And Patient Insight

    Payers And Providers Have A Wide Range Of Cloud Options To Reduce Costs And Improve Outcomes Through Patient Engagement
    April 13, 2017 | Kate McCarthy, Alex Kramer

    As healthcare organizations work to develop a 360-degree view of patients to compete in the age of the customer, complete, contextualized health data is crucial. As electronic health record (EHR)...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Digital Asset Management, 2017

    Cloud, Convergence, And Analytics Will Disrupt The Market
    April 10, 2017 | Nick Barber, Anjali Yakkundi

    As firms continue to increase their use of rich media assets across a diverse set of channels, application development and delivery (AD&D) professionals must take a closer look at products like...

  • For Infrastructure & Operations Professionals

    Report

    Report Vendor Landscape: Colocation And Data Center Services

    Vendors From Various Backgrounds Compete To Solve Regional Demands
    April 4, 2017 | Sophia I. Vargas

    In a world of pervasive technology solutions, infrastructure and operations (I&O) leaders must maintain a growing portfolio of heterogeneous hardware and services. For organizations with burgeoning...

  • For Security & Risk Professionals

    Report

    Report Vendor Landscape: Anti-Money-Laundering Solutions, 2017

    Digital Innovation And Stricter Regulations Reinvigorate The AML Market
    March 29, 2017 | Andras Cser, Nick Hayes

    Due to recent global terrorist attacks; corporate corruption; and worsening illicit markets such as drugs, guns, and human trafficking; governments realize the importance of countering criminal and...

  • For Infrastructure & Operations Professionals

    Report

    Report Vendor Landscape: Cloud Migration Services

    Focus On A Balanced Sourcing Strategy For Applications Migration
    March 28, 2017 | Bill Martorelli

    For most enterprises, becoming digital entails migrating applications to the cloud. Clients embarking on cloud migration efforts are increasingly emphasizing speed above all else. Fortunately for...

  • For Enterprise Architecture Professionals

    Report

    Report Vendor Landscape: Enterprise Architecture Management Suites 2017

    Market Fragmentation Is Rife As Vendors Fight To Meet EA Pros' Needs
    March 28, 2017 | Gordon Barnett

    Enterprise architecture management suite (EAMS) adoption is accelerating as enterprise architecture (EA) pros help their firms transform. Simultaneously, the market landscape is evolving, with...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Cross-Channel Campaign Management

    Choose The Right CCCM Solution To Drive Customer Obsession
    March 27, 2017 | Rusty Warner

    Forrester evaluated 15 suppliers in "The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016," a good starting point for B2C marketers looking to make cross-channel campaign management...

  • For CIO Professionals

    Report

    Report Vendor Landscapes: eProcurement, eSourcing, eInvoicing, And Spend Analysis, 2016 To 2017

    Best-Of-Breed Solutions Provide Real Value To Improve Your Purchasing
    March 23, 2017 | Andrew Bartels

    ePurchasing products are critical for helping businesses and governments source, buy, and manage the goods and services they use to win, serve, and retain customers. Firms can buy these products as...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Merchandise Management Systems

    How To Make The Right MMS Choice Amid A Crowded Market Landscape
    March 17, 2017 | George Lawrie

    Application development and delivery (AD&D) professionals within retail organizations increasingly struggle to meet customers' elevated omnichannel service expectations. Legacy merchandise...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Vendor Landscape: Mobile Messaging Platforms

    March 16, 2017 | Julie A. Ask, Michael Facemire

    The features and functions of mobile apps are overkill for most mobile moments. By contrast, messaging rightsizes customer engagement through a combination of notifications and conversations in the...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Workday Services Partners

    Workday Customers Look To Partner Ecosystem To Accelerate Implementation And Maximize Business Value
    March 10, 2017 | Liz Herbert, Paul D. Hamerman

    As companies seek to improve business flexibility and engage employees with digital experiences, they are migrating traditionally on-premises systems of record to software-as-a-service (SaaS)...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Social Marketing Technology

    Tools And Technology: The Social Marketing Playbook

    B2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up to technology capabilities, adds to the...

  • For Application Development & Delivery Professionals

    Report

    Report Mobile-First, Low-Code Platforms Close The "App Gap"

    The Mobile Low-Code Landscape Has Solutions For All Skill Levels
    March 2, 2017 | Jeffrey S. Hammond

    As mobile devices become ubiquitous, customer engagement is shifting to the mobile channel. This puts application development and delivery (AD&D) leaders under pressure to quickly deliver mobile...

  • For Customer Insights Professionals

    Report

    Report Vendor Landscape: Digital Intelligence Technology Providers You Should Care About

    Landscape: The Digital Intelligence Playbook
    February 17, 2017 | James McCormick

    Digital intelligence practitioners use data and analytics to delight customers with optimal experiences wherever they digitally interact with their firms. The exploding volumes and variety of...

  • For CIO Professionals

    Report

    Report Vendor Landscape: Healthcare Analytics, Q1 2017

    February 9, 2017 | Kate McCarthy

    Healthcare payer and provider organizations lag behind other industries in their adoption of advanced analytics. As the need to generate and use patient insight grows, healthcare organizations must...

  • For Enterprise Architecture Professionals

    Report

    Report Vendor Landscape: EA Consulting Services

    Tools And Technology: The EA Practice Playbook
    February 3, 2017 | Alex Cullen, Gordon Barnett

    Enterprise architecture (EA) programs often need extra resources. This demand can come via a major business technology initiative the program must support, or it can come with the launch or...

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