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  • Maturity Assessment

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  • For Application Development & Delivery Professionals

    Report

    Report Establish Ongoing Processes To Assess Your Business Intelligence Maturity

    Assessment: The Business Intelligence Playbook
    January 19, 2018 | Boris Evelson, Martha Bennett

    Forrester's business intelligence (BI) maturity self-assessment model helps application development and delivery (AD&D) professionals assess the maturity of their current BI environments. It also...

  • For Customer Insights Professionals

    Report

    Report It's Time To Raise The Bar With Analytics

    Assessment: The Customer Analytics Playbook
    January 19, 2018 | Brandon Purcell

    Customer analytics powers customer obsession by helping insights-driven businesses understand their customers and drive growth. While advanced statistical techniques form the backbone of customer...

  • For Infrastructure & Operations Professionals

    Report

    Report Refine Your Cloud Maturity Through Continual Assessment

    Continuous Improvement: The Cloud Computing Playbook
    January 12, 2018 | Lauren E. Nelson, Bill Martorelli

    As infrastructure and operations (I&O) leaders consider the next stage in their cloud evolution, Forrester recommends three key measurement and comparison practices: 1) Benchmark cloud adoption...

  • For B2C Marketing Professionals

    Report

    Report Chart Your Path To Social Media Maturity

    Road Map: The Social Marketing Playbook
    December 8, 2017 | Erna Alfred Liousas

    B2C marketers should read this report to identify the key milestones required to progress beyond their current social media maturity stage and sustain that progress so the entire organization can...

  • For Infrastructure & Operations Professionals

    Report

    Report Gauge Your Continuous Deployment Maturity

    Assessment: The Continuous Deployment Playbook
    December 7, 2017 | Robert Stroud, Eveline Oehrlich

    Today's customers demand great experiences, fast. To satisfy them, infrastructure and operations (I&O) leaders and teams must adopt DevOps principles and shift to continuous deployment mode. Use...

  • For Analyst Relations Professionals

    Report

    Report Assess The Core Of Your Industry Analyst Relations Program

    Assessment: The Industry Analyst Relations Playbook
    December 6, 2017 | Kevin Lucas

    Analyst relations (AR) managers get very little time to assess their AR programs because they're so busy executing on the next urgent priority. To help, Forrester has distilled AR best practices...

  • For B2C Marketing Professionals

    Report

    Report Craft A Loyalty Strategy That Raises Your Firm's Maturity

    Strategic Plan: The Customer Loyalty Playbook
    December 4, 2017 | Emily Collins

    Companies that attempt to drive loyalty with points and discounts alone will miss their mark. B2C marketers seeking to build a loyalty strategy that stands out need a game plan that addresses the...

  • For Security & Risk Professionals

    Report

    Report Justify Security Budget By Its Impact On Maturity

    Business Case: The S&R Practice Playbook
    November 21, 2017 | Jeff Pollard

    Security leaders face challenges articulating which projects generate the most value for their organization. They often struggle to justify existing budgets, as well. To help you build the business...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Mobile Mind Shift Maturity Framework

    Assessment: The Mobile eBusiness Playbook
    November 20, 2017 | Julie A. Ask

    Few companies have adapted to the mobile mind shift, as many lack the resources, budget, and organization to make the shift. This report helps digital business professionals understand the path to...

  • For B2C Marketing Professionals

    Report

    Report Define Your Social Media Maturity To Advance Your Social Marketing

    Assessment: The Social Marketing Playbook
    November 16, 2017 | Erna Alfred Liousas

    B2C marketers can't get more from their social marketing investments without first understanding where they are now in their overall social media maturity. This maturity covers the spectrum of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Rank Yourself With The Digital Maturity Model

    Assessment: The Retail eCommerce Playbook
    November 14, 2017 | Fiona Swerdlow

    To evaluate their eCommerce opportunities, digital business retail professionals must establish a level set of current strengths and weaknesses. In early 2017, Forrester updated its digital...

  • For CIO Professionals

    Report

    Report Assess Your Innovation Capability Maturity

    November 3, 2017 | Dan Bieler

    Innovation is as much about business process design and business model adjustments as it is about product and service enhancements and efficiency improvements. In the context of digital...

  • For Security & Risk Professionals

    Report

    Report Assess Your Digital Risk Protection Maturity

    Use Forrester's Assessment To Structure How You Monitor And Mitigate Digital Risks That Expose Your Brand, Business, And People
    November 3, 2017 | Nick Hayes

    How well do you protect your external digital assets and thwart malicious lookalikes and activity? Most companies underestimate their digital risk exposure and lack monitoring and mitigation...

  • For B2C Marketing Professionals

    Report

    Report Marketers: Rate Your Customer Privacy Proficiency

    Assessment: The Customer Trust And Privacy Playbook
    October 31, 2017 | Fatemeh Khatibloo

    For better or worse, many modern marketing tactics represent an enormous privacy and security risk to your organization. That means B2C marketers need to develop privacy awareness, build privacy...

  • For Application Development & Delivery Professionals

    Report

    Report Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook
    October 26, 2017 | Danielle Jessee, Mark Grannan

    How should application development and delivery (AD&D) pros assess their maturity in delivering digital customer experience initiatives? This report asks questions such as: Do you have the right...

  • For Security & Risk Professionals

    Report

    Report Assess Your GRC Program With Forrester's GRC Maturity Model

    Assessment: The Governance, Risk, And Compliance Playbook
    October 24, 2017 | Renee Murphy, Nick Hayes

    The Forrester GRC Maturity Model helps risk management professionals objectively assess their GRC efforts to identify areas of weakness as well as centers of excellence, then outline a strategy to...

  • For B2B Marketing Professionals

    Report

    Report Take The Measure Of Your L2RM Maturity

    Assessment: The Lead-To-Revenue Playbook
    October 23, 2017 | Lori Wizdo

    B2B marketers implementing a lead-to-revenue management (L2RM) program for the first time — or expanding an immature program — often underestimate the scope of the change required to transform this...

  • For Security & Risk Professionals

    Report

    Report Forrester's IAM Maturity Assessment

    Assessment: The Identity And Access Management Playbook
    October 4, 2017 | Merritt Maxim, Andras Cser

    Security leaders often struggle to understand the gaps and potential security vulnerabilities related to the broad range of identity and access management (IAM) functional areas such as identity...

  • For Enterprise Architecture Professionals

    Report

    Report Assess Where You Are On Your EA Evolution

    Assessment Framework: The EA Practice Playbook
    October 3, 2017 | Alex Cullen, Gordon Barnett

    Good enterprise architecture (EA) programs combine talent and capability to solve thorny technical challenges; the most impactful EA programs apply their talent and capabilities to advance business...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Use Forrester's Digital Maturity Model To Evaluate Your B2B Digital Progress

    Assessment: The B2B eCommerce Playbook
    September 26, 2017 | Andy Hoar

    With the B2B C-suite increasingly demanding that companies make more informed digital investment decisions, B2B digital professionals are now closely measuring their progress and benchmarking their...

  • For CIO Professionals

    Report

    Report Gauge Your Digital Business Maturity

    The Assessment Report In The Digital Business Playbook
    September 25, 2017 | Pascal Matzke, Martin Gill

    Digital business transformation is a journey, not a destination. And every journey has a starting point. This report guides you through Forrester's digital business maturity assessment so you can...

  • For CIO Professionals

    Report

    Report Gauge Your Technology Leadership Maturity

    Assessment: The Technology Leadership Playbook
    September 25, 2017 | Bobby Cameron, Sharyn Leaver, Laura Koetzle

    The age of the customer sets the context for technology-based transformation. But what specific steps will advance the business value of technology? How can you use technology to win, serve, and...

  • For CMO Professionals

    Report

    Report Australia And New Zealand Firms Jump-Start Their Journey To Customer Obsession

    Learn From Firms That Benchmark Themselves Against Their Peers
    September 18, 2017 | Michael Barnes

    Forrester's Customer Obsession Assessment (COA) helps you gauge your customer obsession maturity against that of your peers. This report applies the COA to firms based in Australia and New Zealand...

  • For Security & Risk Professionals

    Report

    Report Assess The Maturity Of Your Application Security Program

    Know What Application Security Functions To Prioritize, And How
    September 14, 2017 | Amy DeMartine

    Successful attacks on applications continue to prove the ubiquity of software vulnerabilities, and now that applications are releasing faster than ever, the problem will grow much worse if not...

  • For Customer Insights Professionals

    Report

    Report Rate Your Digital Intelligence Mastery

    Assessment: The Digital Intelligence Playbook
    September 6, 2017 | Cinny Little, James McCormick

    Digital intelligence (DI) is advancing, but firms must speed up progress to remain competitive and catch up with insights-driven businesses. Many firms are stymied by the breadth and depth of...

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