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  • Maturity Assessment

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  • For Application Development & Delivery Professionals

    Report

    Report Find And Fix The Gaps In Your Modern Software Delivery

    Assessment: The Modern Application Delivery Playbook

    Customer-obsessed organizations increasingly expect application leaders to speed and scale software delivery. Many leaders know that they need to improve, but they struggle with what to do and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Omnichannel Maturity Assessment

    Assessment: The Omnichannel Commerce Playbook

    Supporting an omnichannel fulfillment program is table stakes in retail today. Organizations need to assess their omnichannel maturity to understand their current state and compare it with their...

  • For Security & Risk Professionals

    Report

    Report Assess Your Data Privacy Practices With The Forrester Privacy And GDPR Maturity Model

    Assessment: The Data Security And Privacy Playbook
    April 21, 2017 | Enza Iannopollo, Renee Murphy

    Protecting customers' privacy is a priority for firms around the world. But data privacy standards differ widely from one country to the next — in fact, there are over 100 variations globally....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Digital Maturity Model 5.0

    March 14, 2017 | Shar VanBoskirk

    Are you ready to transform your digital business but unsure where to start? Are you curious about how you compare with other firms trying to tackle the same problem? Forrester's Digital Maturity...

  • For CMO Professionals

    Report

    Report The Digital Maturity Model 5.0

    March 14, 2017 | Shar VanBoskirk

    Are you ready to transform your digital business but unsure where to start? Are you curious about how you compare with other firms trying to tackle the same problem? Forrester's Digital Maturity...

  • For CMO Professionals

    Report

    Report The Digital Maturity Model 5.0 Interactive Tool

    March 14, 2017 | Shar VanBoskirk

    You've read Forrester's report explaining our most recent digital maturity model and how mature companies are today. Now you want to apply our assessment to your own business to determine your...

  • For Security & Risk Professionals

    Report

    Report Assess Your Network Security Architecture With Forrester's Zero Trust Maturity Model

    Assessment: The Security Architecture And Operations Playbook

    As the number of breached records continues to climb, more than ever, security and risk (S&R) pros need to take steps to overhaul their business' traditional infrastructure and invest in Zero Trust...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Rank Yourself With The Digital Maturity Model

    Assessment: The Retail eCommerce Playbook
    February 2, 2017 | Fiona Swerdlow

    As eBusiness and channel strategy professionals at retail companies evaluate their eCommerce opportunities, establishing a level set of current strengths and weaknesses is essential. In early 2016,...

  • For Enterprise Architecture Professionals

    Report

    Report Evaluate Your Data Management Readiness For Systems Of Insight

    Assessment: The Data Management Playbook
    February 2, 2017 | Michele Goetz

    Systems of insight (SOIs) will create a culture where what you do with data is more important than how you manage it. Enterprise architecture (EA) professionals will need to adopt the core values...

  • For B2C Marketing Professionals

    Report

    Report The Omnichannel Digital Media Buying Maturity Framework

    Assessment: The Digital Media Buying Playbook
    February 2, 2017 | Richard Joyce

    Marketing leaders fall into four stages of digital media buying maturity based on their firms' strength across six dimensions: strategy, data, analytics and measurement, technology, resources, and...

  • For Infrastructure & Operations Professionals

    Report

    Report Forrester's Preparedness Assessment For Cloud Computing Adoption

    Assessment: The Cloud Computing Playbook
    February 1, 2017 | Lauren E. Nelson, Bill Martorelli

    In the age of the customer, cloud is no longer an option — it's inevitable. However, cloud strategies differ extensively. Specific drivers, industries, risk adversity, and preparation dictate the...

  • For Application Development & Delivery Professionals

    Report

    Report Assess Your Business Applications To Power A Cloud-Centric Strategy

    Assessment: The Business Applications Playbook
    January 3, 2017 | Paul D. Hamerman

    As the market for packaged applications transitions rapidly from on-premises to software-as-a-service (SaaS), software suppliers are limiting investment in older products. Applications customers...

  • For B2C Marketing Professionals

    Report

    Report Create An Effective Enterprise Marketing Technology Blueprint

    Strategic Plan: The Enterprise Marketing Technology Playbook
    December 15, 2016 | Rusty Warner

    Planning and implementing enterprise marketing technology (EMT) is at the top of the B2C marketing professional's to-do list. But you can't do it alone. You and your business technology (BT)...

  • For Security & Risk Professionals

    Report

    Report The Forrester Identity Management And Governance Maturity Model

    Assess Your Identity Management And Governance Maturity
    December 15, 2016 | Merritt Maxim

    Security and risk (S&R) leaders often struggle to understand the gaps and potential security vulnerabilities related to identity management tasks such as user provisioning, access certification,...

  • For B2C Marketing Professionals

    Report

    Report Advance Your Approach To Customer Loyalty

    Assessment: The Customer Loyalty Playbook
    November 16, 2016 | Emily Collins

    If you are serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning,...

  • For B2C Marketing Professionals

    Report

    Report Craft A Loyalty Strategy That Raises Your Firm's Maturity

    Strategic Plan: The Customer Loyalty Playbook
    November 8, 2016 | Emily Collins

    Companies that attempt to drive loyalty with points and discounts alone will miss their mark. B2C marketers seeking to build a loyalty strategy that stands out need a game plan that addresses the...

  • For Enterprise Architecture Professionals

    Report

    Report The 10 Key Attributes That Reveal Your ECM Maturity Level

    Assessment: The Enterprise Content Management Playbook
    November 3, 2016 | Cheryl McKinnon

    This report provides a framework for enterprise architecture (EA) professionals to assess their organization's content management maturity, identify capability gaps, and plot a course for program...

  • For CIO Professionals

    Report

    Report The Customer Obsession Assessment

    Benchmark Your Customer Obsession Maturity
    November 1, 2016 | Shar VanBoskirk

    C-suite executives know that customer obsession will fundamentally reset day-to-day operations. But where do you begin? In this report, we harness the results of a survey of 1,024 global executives...

  • For CMO Professionals

    Report

    Report The Customer Obsession Assessment

    Benchmark Your Customer Obsession Maturity
    November 1, 2016 | Shar VanBoskirk

    C-suite executives know that customer obsession will fundamentally reset day-to-day operations. But where do you begin? In this report, we harness the results of a survey of 1,024 global executives...

  • For Infrastructure & Operations Professionals

    Report

    Report Refine Your Cloud Maturity Through Continual Assessment

    Continuous Improvement: The Cloud Computing Playbook
    October 21, 2016 | Lauren E. Nelson, Bill Martorelli

    As infrastructure and operations (I&O) leaders plan to refresh their strategies to determine the next stage in their cloud evolution, Forrester recommends three key measurement and comparison...

  • For Customer Insights Professionals

    Report

    Report It's Time To Raise The Bar With Analytics

    Assessment: The Customer Analytics Playbook
    October 7, 2016 | Brandon Purcell

    Customer analytics powers customer-obsession by helping insights-driven businesses understand their customers and drive growth. While advanced statistical techniques form the backbone of customer...

  • For Application Development & Delivery Professionals

    Report

    Report Introducing Forrester's BPM Maturity Assessment Framework

    Assessment: The Business Process Management Playbook
    March 2, 2016 | Clay Richardson

    The age of the customer raises the bar for business process management (BPM) excellence. Establishing a high-impact program requires that teams build a portfolio of new capabilities that blend...

  • For Enterprise Architecture Professionals

    Report

    Report Forrester's BPM Maturity Assessment Framework

    March 2, 2016 | Clay Richardson

    Forrester's BPM Maturity Assessment Framework defines the critical capabilities necessary for maximizing the value and impact of your business process management (BPM) suite investment. The...

  • For Application Development & Delivery Professionals

    Report

    Report Update 2015: Forrester’s BI Maturity Assessment Tool

    December 16, 2015 | Boris Evelson, Martha Bennett

    Forrester recommends using this business intelligence (BI) maturity assessment tool at the beginning of any BI initiative to help you better understand your current state and strategic priorities....

  • For Infrastructure & Operations Professionals

    Report

    Report The Forrester Private Cloud Maturity Assessment: Q3 2015

    August 4, 2015 | Lauren E. Nelson

    Forrester's private cloud maturity assessment evaluates your current and desired state maturity across 42 key private cloud elements within four top-level domains: technical, governance, people,...

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