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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Executive Q&A: Four Questions Retailers Need To Ask About Android Mobile Payment Systems

    eBusiness Leaders Need An Android Mobile Payments Strategy
    May 1, 2017 | Brendan Miller, Jacob Morgan

    Globally, Android holds the largest slice of the mobile handset pie, so retailers that effectively implement Android mobile payments stand to acquire new customers and increased sales from the...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Database-As-A-Service, Q2 2017

    Automation, Lower Cost, And Flexibility Are Driving Increasing Adoption
    April 24, 2017 | Noel Yuhanna

    Database-as-a-service (DBaaS) has become critical for every organization to support new and growing data management requirements. These platforms provide faster provisioning, unlimited elastic...

  • For Application Development & Delivery Professionals

    Report

    Report Cloud-Based DevOps Tools Are Ripening Quickly

    How Cloud DevOps — CD Tool Chains Stack Up To The Standalone Vendors
    April 4, 2017 | Christopher Condo

    Over the past year, the four major public cloud vendors (Amazon Web Services [AWS], IBM, Google, and Microsoft) have made big strides toward integrating development and operations (DevOps) tools...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Digital Intelligence Platforms, Q2 2017

    The Emerging Leaders Differentiate On Optimization Capabilities
    April 4, 2017 | James McCormick

    In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely,...

  • For Application Development & Delivery Professionals

    Report

    Report A Framework For Designing AI-Human Interactions

    Building Compelling Experiences Requires A Multilayered Technology Approach
    March 15, 2017 | Rob Koplowitz, TJ Keitt

    We are on the verge of an era in which computers will augment our ability to anticipate, identify, and adapt to changes in our personal and professional lives. The systems that enable such...

  • For Customer Insights Professionals

    Report

    Report Vendor Landscape: Digital Intelligence Technology Providers You Should Care About

    Landscape: The Digital Intelligence Playbook
    February 17, 2017 | James McCormick

    Digital intelligence practitioners use data and analytics to delight customers with optimal experiences wherever they digitally interact with their firms. The exploding volumes and variety of...

  • For CIO Professionals

    Report

    Report Big Tech's Healthcare Takeover

    Companies Like Google, IBM, And Salesforce Are Bringing Innovation That Incumbent Vendors Aren't
    February 13, 2017 | Kate McCarthy

    Health information technology (HIT) companies have long been the backbone of clinical, financial, and operational workflows for US payers and providers. But as healthcare customers begin to demand...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Where Android Pay And Samsung Pay Fit In Your Bank's Payments Strategy

    Digital Banking Strategy Executives Need To Take The Long View On Android Mobile Payment Strategy
    December 2, 2016 | Jacob Morgan

    Banks have an array of options available to them to enable mobile payments for their Android customers, from enabling Android Pay all the way through to building their own brand mobile payment...

  • For CIO Professionals

    Report

    Report The Forrester Wave™: Enterprise Public Cloud Platforms In Europe, Q4 2016

    The Nine Providers That Matter Most And How They Stack Up
    October 18, 2016 | Paul Miller, Dave Bartoletti

    In our 38-criteria evaluation of public cloud platform providers, we identified the nine most significant ones with a solid presence in Europe — Amazon Web Services (AWS), CenturyLink, CloudSigma,...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q4 2016

    Tools And Technology: The Marketing Measurement And Insights Playbook
    October 11, 2016 | Tina Moffett, Jim Nail

    In our 25-criteria evaluation of marketing measurement and optimization solutions, we identified the 10 most significant providers —Analytic Partners, AOL Convertro, Google, Ipsos MMA, IRI,...

  • For CIO Professionals

    Report

    Report The Forrester Wave™: Public Cloud Platforms For Enterprise Developers In Australia/New Zealand, Q3 2016

    The Seven Providers That Matter Most And How They Stack Up
    September 20, 2016 | Tim Sheedy, Michael Barnes

    In Forrester's 38-criteria evaluation of public cloud platform providers for enterprise developers in Australia and New Zealand (ANZ), we identified the seven most significant ones with a presence...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Apigee Will Strengthen Google's Global Cloud Platform But Pose A Strategic Challenge

    Will Google Treat Apigee As A Technical Platform Or A Business Solution?
    September 20, 2016 | Randy Heffner

    As API adoption continues to grow across the industry, Google announced its intention to acquire Apigee, a prominent API management solution vendor, for $625 million. Google is paying a...

  • For B2C Marketing Professionals

    Report

    Report The Future Of Messaging Apps

    With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers
    September 19, 2016 | Thomas Husson, Xiaofeng Wang

    With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

  • For B2C Marketing Professionals

    Report

    Report The Rise Of Intelligent Agents

    How Evolved Versions Of Siri, Google Now, Cortana, And Alexa Will Upend The Brand-Customer Relationship
    September 12, 2016 | Jennifer Wise

    Early-stage intelligent agents (IAs) have arrived and are gaining traction among consumers. And as consumers fall in love with the customized, proactive utilities IAs provide, IAs will capture the...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Document Stores, Q3 2016

    Flexible Data Structure Support For Next-Gen Apps Is Driving Adoption Of Document Stores
    September 8, 2016 | Noel Yuhanna

    The use of documents in modern applications has grown significantly across industries to support new and emerging use cases. Document store databases offer enterprise architecture (EA) pros new...

  • For B2B Marketing Professionals

    Report

    Report Forrester’s Global Business Technographics® Developer Survey, 2016: Overview

    A Business Technographics Presentation
    August 30, 2016 | Tyler McDaniel

    This report is our overview of developers’ priorities, processes, and platforms, based on Forrester’s Global Business Technographics® Developer Survey, 2016. We analyzed the data by...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Global Public Cloud Platforms For Enterprise Developers, Q3 2016

    The Eight Global Providers And How They Stack Up
    August 29, 2016 | Dave Bartoletti, John R. Rymer

    In our 34-criteria evaluation of global public cloud platform providers for enterprise developers, we identified the eight most significant ones — Amazon Web Services (AWS), CenturyLink, Google,...

  • For Customer Experience Professionals

    Report

    Report Four Things That Smart Cloud Companies Know About Customer Experience

    Continuous Improvement: The Customer Experience Ecosystem Playbook
    August 9, 2016 | TJ Keitt

    Upstart companies with new digital offerings are disrupting industries. Successful newcomers can draw millions of customers in a short period of time, catching their incumbent competition...

  • For Infrastructure & Operations Professionals

    Report

    Report Accelerate IoT Initiatives With Cloud Platforms

    Cloud IoT Platforms Will Simplify, Secure, And Speed Up Enterprise IoT Adoption
    August 1, 2016 | Dave Bartoletti, Michele Pelino

    Companies in every industry are creating new customer experiences with internet of things (IoT) technologies and creating, testing, and proving some of the most exciting IoT advances on the leading...

  • For B2C Marketing Professionals

    Report

    Report Q&A: Header Bidding — What It Is And How It Works For Publishers And Marketers

    July 18, 2016 | Susan Bidel

    Publishers are deploying header bidding to wrest control of the monetization of their advertising inventory. As a result, marketing leaders are enjoying unprecedented access to the highest-quality...

  • For Customer Insights Professionals

    Report

    Report Forrester Data Mobile, Smartphone, And Tablet Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    July 5, 2016 | Satish Meena

    Part of our global mobile, smartphone, and tablet adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Examining The Mobile Pathways Of US Shopping Websites

    A Forrester Data Snapshot
    June 16, 2016 | Nicole Dvorak

    Smartphone owners often navigate from one mobile destination to the next in a single session. Mobile pathways analysis explores the popular destinations customers visit right before and after your...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Mortgage Comparison Sites Are Here To Stay, Despite Google's Exit

    June 16, 2016 | Alyson Clarke

    While the mortgage purchase journey is complex, with consumers using a mix of digital and human touchpoints to research and then buy mortgages, online research plays a crucial role for many. We...

  • For Infrastructure & Operations Professionals

    Report

    Report How Chromebooks Can Serve Your BT Agenda In 2016

    When The Conditions Are Right, Chromebooks Can Improve The Experiences Of Both Customers And Employees
    May 26, 2016 | J. P. Gownder

    Five years into their existence, Chromebooks have yet to take the enterprise market by storm, but does that mean they aren't suitable for the enterprise? No: Infrastructure and operations (I&O)...

  • For Infrastructure & Operations Professionals

    Report

    Report Understand Public Cloud Pricing Strategies To Save Money Today And Tomorrow

    Public Cloud Pricing Isn't Simple, But Savvy Buyers Can Save Plenty

    Public cloud pricing is not as simple as many claim. Now that cloud is the preferred platform for apps that win, serve, and retain customers, adoption and spending are both up. Clients often seek...

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