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  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Digital Marketing Tracker, Q2 2017

    ForecastView Document
    September 15, 2017 | Brandon Verblow

    Forrester Data is introducing its Digital Marketing Tracker to give marketers and media professionals a quarterly update of online advertising revenue trends globally. The tracker captures revenue...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Insight Platforms-As-A-Service, Q3 2017

    Google's Powerful Combination Of Machine Learning, Real-Time, And Insight Application Tools Makes It A Leader
    August 2, 2017 | Brian Hopkins

    In our 36-criteria evaluation of insight platform-as-a-service (PaaS) providers, we identified the eight most significant ones — 1010data, Amazon Web Services (AWS), Databricks, GoodData, Google,...

  • For Application Development & Delivery Professionals

    Report

    Report How To Assess Which Conversational Computing Platform Is Right For You

    Amazon, Google, IBM, And Microsoft Pursue Distinct Strategies And Suit Different Use Cases
    July 27, 2017 | Rob Koplowitz

    Conversational computing is rapidly moving from being a novelty to being a user interaction model that offers significant business value. Application development and delivery (AD&D) pros need to...

  • For Customer Experience Professionals

    Report

    Report Four Tech Giants Dominate Your Customer Experience

    Capitalize On The Influence Of Amazon, Apple, Facebook, And Google On Your Customers
    July 26, 2017 | TJ Keitt

    Alphabet's Google, Amazon, Apple, and Facebook set your customers' expectations for customer experience (CX) because they hold a prominent place in people's lives. CX professionals need to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report It's Cloud Go Time For Retailers

    Cloud Apps And Platforms Offer More Rewards Than Risks For Retail
    July 20, 2017 | Dave Bartoletti, Anjali Yakkundi

    More than one-fifth of retailers have now moved core business applications to the cloud — a significant jump over the past three years. Often led to cloud initially by the desire to modernize...

  • For Customer Insights Professionals

    Report

    Report Forrester Data: Mobile, Smartphone, And Tablet Forecast, 2017 To 2022 (Global)

    ForecastView Document
    July 17, 2017 | Satish Meena

    We expect the number of global smartphone subscribers to reach 3.8 billion by 2022, crossing the 50% mark for smartphone penetration by population in 2017 and reaching 66% by 2022. This is up from...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017

    People-Based Data, New Paths To Inventory, And Even More Transparency Drive Innovation Amidst Consolidation
    May 30, 2017 | Richard Joyce, Samantha Merlivat

    In our 36-criteria evaluation of omnichannel demand-side platform (DSP) providers, we identified the 11 most significant ones — Adform, Adobe, AOL, AppNexus, DataXu, Google, MediaMath, Rocket Fuel,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Executive Q&A: Four Questions Retailers Need To Ask About Android Mobile Payment Systems

    eBusiness Leaders Need An Android Mobile Payments Strategy
    May 1, 2017 | Brendan Miller, Jacob Morgan

    Globally, Android holds the largest slice of the mobile handset pie, so retailers that effectively implement Android mobile payments stand to acquire new customers and increased sales from the...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Database-As-A-Service, Q2 2017

    Automation, Lower Cost, And Flexibility Are Driving Increasing Adoption
    April 24, 2017 | Noel Yuhanna

    Database-as-a-service (DBaaS) has become critical for every organization to support new and growing data management requirements. These platforms provide faster provisioning, unlimited elastic...

  • For Application Development & Delivery Professionals

    Report

    Report Cloud-Based DevOps Tools Are Ripening Quickly

    How Cloud DevOps — CD Tool Chains Stack Up To The Standalone Vendors
    April 4, 2017 | Christopher Condo

    Over the past year, the four major public cloud vendors (Amazon Web Services [AWS], IBM, Google, and Microsoft) have made big strides toward integrating development and operations (DevOps) tools...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Digital Intelligence Platforms, Q2 2017

    Tools And Technology: The Digital Intelligence Playbook
    April 4, 2017 | James McCormick

    In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely,...

  • For Application Development & Delivery Professionals

    Report

    Report A Framework For Designing AI-Human Interactions

    Building Compelling Experiences Requires A Multilayered Technology Approach
    March 15, 2017 | Rob Koplowitz, TJ Keitt

    We are on the verge of an era in which computers will augment our ability to anticipate, identify, and adapt to changes in our personal and professional lives. The systems that enable such...

  • For Customer Insights Professionals

    Report

    Report Vendor Landscape: Digital Intelligence Technology Providers You Should Care About

    Landscape: The Digital Intelligence Playbook
    February 17, 2017 | James McCormick

    Digital intelligence practitioners use data and analytics to delight customers with optimal experiences wherever they digitally interact with their firms. The exploding volumes and variety of...

  • For CIO Professionals

    Report

    Report Big Tech's Healthcare Takeover

    Companies Like Google, IBM, And Salesforce Are Bringing Innovation That Incumbent Vendors Aren't
    February 13, 2017 | Kate McCarthy

    Health information technology (HIT) companies have long been the backbone of clinical, financial, and operational workflows for US payers and providers. But as healthcare customers begin to demand...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Where Android Pay And Samsung Pay Fit In Your Bank's Payments Strategy

    Digital Banking Strategy Executives Need To Take The Long View On Android Mobile Payment Strategy
    December 2, 2016 | Jacob Morgan

    Banks have an array of options available to them to enable mobile payments for their Android customers, from enabling Android Pay all the way through to building their own brand mobile payment...

  • For CIO Professionals

    Report

    Report The Forrester Wave™: Enterprise Public Cloud Platforms In Europe, Q4 2016

    The Nine Providers That Matter Most And How They Stack Up
    October 18, 2016 | Paul Miller, Dave Bartoletti

    In our 38-criteria evaluation of public cloud platform providers, we identified the nine most significant ones with a solid presence in Europe — Amazon Web Services (AWS), CenturyLink, CloudSigma,...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q4 2016

    The Ten Providers That Matter Most And How They Stack Up
    October 11, 2016 | Tina Moffett, Jim Nail

    In our 25-criteria evaluation of marketing measurement and optimization solutions, we identified the 10 most significant providers —Analytic Partners, AOL Convertro, Google, Ipsos MMA, IRI,...

  • For CIO Professionals

    Report

    Report The Forrester Wave™: Public Cloud Platforms For Enterprise Developers In Australia/New Zealand, Q3 2016

    The Seven Providers That Matter Most And How They Stack Up
    September 20, 2016 | Tim Sheedy, Michael Barnes

    In Forrester's 38-criteria evaluation of public cloud platform providers for enterprise developers in Australia and New Zealand (ANZ), we identified the seven most significant ones with a presence...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Apigee Will Strengthen Google's Global Cloud Platform But Pose A Strategic Challenge

    Will Google Treat Apigee As A Technical Platform Or A Business Solution?
    September 20, 2016 | Randy Heffner

    As API adoption continues to grow across the industry, Google announced its intention to acquire Apigee, a prominent API management solution vendor, for $625 million. Google is paying a...

  • For B2C Marketing Professionals

    Report

    Report The Future Of Messaging Apps

    With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers
    September 19, 2016 | Thomas Husson, Xiaofeng Wang

    With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

  • For B2C Marketing Professionals

    Report

    Report The Rise Of Intelligent Agents

    How Evolved Versions Of Siri, Google Now, Cortana, And Alexa Will Upend The Brand-Customer Relationship
    September 12, 2016 | Jennifer Wise

    Early-stage intelligent agents (IAs) have arrived and are gaining traction among consumers. And as consumers fall in love with the customized, proactive utilities IAs provide, IAs will capture the...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Document Stores, Q3 2016

    Flexible Data Structure Support For Next-Gen Apps Is Driving Adoption Of Document Stores
    September 8, 2016 | Noel Yuhanna

    The use of documents in modern applications has grown significantly across industries to support new and emerging use cases. Document store databases offer enterprise architecture (EA) pros new...

  • For B2B Marketing Professionals

    Report

    Report Forrester’s Global Business Technographics® Developer Survey, 2016: Overview

    A Business Technographics Presentation
    August 30, 2016 | Tyler McDaniel

    This report is our overview of developers’ priorities, processes, and platforms, based on Forrester’s Global Business Technographics® Developer Survey, 2016. We analyzed the data by...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Global Public Cloud Platforms For Enterprise Developers, Q3 2016

    The Eight Global Providers And How They Stack Up
    August 29, 2016 | Dave Bartoletti, John R. Rymer

    In our 34-criteria evaluation of global public cloud platform providers for enterprise developers, we identified the eight most significant ones — Amazon Web Services (AWS), CenturyLink, Google,...

  • For Customer Experience Professionals

    Report

    Report Four Things That Smart Cloud Companies Know About Customer Experience

    Continuous Improvement: The Customer Experience Ecosystem Playbook
    August 9, 2016 | TJ Keitt

    Upstart companies with new digital offerings are disrupting industries. Successful newcomers can draw millions of customers in a short period of time, catching their incumbent competition...

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