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  • For B2C Marketing Professionals

    Report

    Report The Future Of Messaging Apps

    With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers
    September 19, 2016 | Thomas Husson, Xiaofeng Wang

    With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

  • For B2C Marketing Professionals

    Report

    Report The Rise Of Intelligent Agents

    How Evolved Versions Of Siri, Google Now, Cortana, And Alexa Will Upend The Brand-Customer Relationship
    September 12, 2016 | Jennifer Wise

    Early-stage intelligent agents (IAs) have arrived and are gaining traction among consumers. And as consumers fall in love with the customized, proactive utilities IAs provide, IAs will capture the...

  • For Customer Insights Professionals

    Report

    Report No Wearables Explosion, But They Will Still Double In Sales

    ForecastView Document
    August 18, 2016 | Susan Wu

    In March 2016, Forrester published its first US consumer wearables forecast. This forecast tracks the consumer wearables installed base and device ownership. It also includes details on units sold...

  • For Customer Insights Professionals

    Report

    Report Forrester Data Mobile, Smartphone, And Tablet Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    July 5, 2016 | Satish Meena

    Part of our global mobile, smartphone, and tablet adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed...

  • For Infrastructure & Operations Professionals

    Report

    Report How To Budget For Workforce And Customer-Facing Technologies In 2016 And Beyond

    Benchmarks: The Workforce Enablement Playbook
    April 29, 2016 | J. P. Gownder

    Infrastructure and operations (I&O) leaders planning their budgets for 2016 and beyond must invest in the business technology (BT) agenda — that is, spending on technology that helps win, serve,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Digital Wallets

    Digital Wallets Compete For Market Share, But Consumer Adoption Will Be Slower Than You Think
    April 7, 2016 | Jacob Morgan, Thomas Husson

    Where, with whom, and how much customers spend is a treasure trove of profitable data currently held by banks and a handful of card networks worldwide. The past few years have seen the emergence of...

  • For Security & Risk Professionals

    Report

    Report Quick Take: Apple Does The Right Thing To Defend Customer Privacy

    CEO Tim Cook Backs Customers With Fight Over San Bernardino Shooter's Data
    February 17, 2016 | Enza Iannopollo, Fatemeh Khatibloo

    The legal battle continues between those who advocate for employees' and citizens' right to privacy versus those who advocate for stronger law enforcement and government surveillance capabilities....

  • For Application Development & Delivery Professionals

    Report

    Report Forrester's Guide To The 18 Digital App Platform Vendors

    February 17, 2016 | John R. Rymer, Jeffrey S. Hammond

    This toolkit is a companion to the Forrester report "Vendor Landscape: Digital App Platforms." The graphics detail the digital application platforms of Adobe, Alibaba, Amazon, Apple, Cisco, the...

  • For Application Development & Delivery Professionals

    Report

    Report Developer Conferences Speed Your Transition To Modern Application Development

    Which Conferences Should Developers Attend In 2016?
    February 8, 2016 | Jeffrey S. Hammond

    To meet their customers' growing expectations for outstanding apps, companies need top developers who keep up with rapidly evolving technology trends. Conferences expose developers to emerging...

  • For Customer Insights Professionals

    Report

    Report Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet
    December 23, 2015 | Satish Meena

    Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed base and...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: 2015 Mobile App Developer Platform Preferences

    Android Extends Its Global Lead, iOS Shines In North America, And Windows Gains Ground As A Third Player
    November 25, 2015 | Jeffrey S. Hammond

    In 2015, Android and iOS devices still capture the dominant share of mobile developers' attention. But the gap between the also-rans and at least one of these two leading mobile operating systems...

  • For B2C Marketing Professionals

    Report

    Report Brief: Apple's Ad-Block-Friendly Update Is A Wake-Up Call To Advertisers

    What Apple's Ad-Blocking Enablement Means To Marketers
    November 5, 2015 | Jennifer Wise

    If you target your consumers through ads on a mobile device, then you need to understand the impact of Apple's recent change in ad-blocking policy with the iOS 9 release. With more than a third of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Apple Pay Should Be Part Of Your Bank's Payment Strategy

    What eBusiness Professionals At Retail Banks Should Do To Take Part
    October 15, 2015 | Jacob Morgan

    Apple Pay launched with much fanfare in the US in September 2014 and reached the UK in July 2015. Initial adoption rates have been encouraging; however, banks in other markets are more reticent and...

  • For CMO Professionals

    Report

    Report Quick Take: Apple TV Continues To Follow Rather Than Lead

    September 11, 2015 | James L. McQuivey

    Apple TV is now eight years old and has had multiple refreshes. With each, market followers wonder whether it's the moment that Apple will finally do to TV what it has done to music, mobile, and...

  • For Infrastructure & Operations Professionals

    Report

    Report Quick Take: Apple's iPad Pro Is Not A Laptop Killer

    While iOS-Centric Companies Will Embrace The iPad Pro, The App Gap Means It Can't Replace PCs For Most Workers
    September 10, 2015 | J. P. Gownder, Frank E. Gillett

    On September 9, 2015, Apple announced the upcoming release of iPad Pro, a large form-factor version of its iPad line. When dressed with its optional external keyboard and stylus, the device...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Platforms, Partners, And Power

    Borrow Mobile Moments To Engage Your Customers In Context Throughout Your Ecosystem And On Third-Party Platforms
    June 29, 2015 | Julie A. Ask

    You face the following challenge: Most of your customers will not download your mobile app, but you know that mobile is the most important digital touchpoint in which to win, serve, and retain your...

  • For B2C Marketing Professionals

    Report

    Report Brief: Beyond The Apple Watch Hype — Early Lessons For B2C Marketers

    Run On Smartphones Before You Walk On Smartwatches
    June 22, 2015 | Thomas Husson

    Apple will sell more than ten million Apple Watches and dominate the smartwatch category in 2015. Despite the hype, this will only represent 1% of the 2 billion smartphones' installed base. Should...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Merchants Shouldn't Rush To Apple Pay

    June 10, 2015 | Thomas Husson, Sucharita Mulpuru

    On June 8, 2015, at its Worldwide Developers Conference, Apple announced it would support rewards programs and store-issued credit and debit cards with iOS 9, the new operating system it will...

  • For CIO Professionals

    Report

    Report Brief: CIOs Must Add Apple To Their Business Technology Agenda For 2015

    Apple's Expanded Ambitions For And Influence In Mobile Moments Signal A Larger Role In Business Technology
    March 23, 2015 | Frank E. Gillett

    Why should CIOs revisit the details of Apple's 2014 product announcements? Because this time it signaled an expanded role for Apple in the mobile moments of customers and employees that will reach...

  • For B2C Marketing Professionals

    Report

    Report The Future Of Mobile Wallets Lies Beyond Payments

    Select Your Mobile Wallet Partners To Craft Valuable Mobile Moments
    February 9, 2015 | Thomas Husson

    Despite the accelerating rate of disruption and innovation in mobile payments, no one, including Apple, has yet cracked mobile wallets. Forrester believes that several players will emerge as...

  • For B2C Marketing Professionals

    Report

    Report Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (US)

    ForecastView Spreadsheet
    February 2, 2015 | Vikram Sehgal

    US mobile app downloads represented 17% of the global total in 2014, and revenue from US app downloads and in-app purchases accounted for 20% of all worldwide spending, at $6 billion. As the...

  • For B2C Marketing Professionals

    Report

    Report Forrester Research World Tablet Adoption Forecast, 2013 To 2018 (Global), Q4 2014 Update

    ForecastView Spreadsheet Q4 2014 Update
    December 19, 2014 | Michael O'Grady

    Tablet sales growth increased by just 13.2% in 2014, almost four times less than the growth seen in 2013. Despite this slowdown in tablet sales, the worldwide tablet installed base saw 42% growth...

  • For Enterprise Architecture Professionals

    Report

    Report What iOS 8 Means To Your Enterprise Mobility Plans

    Enterprise Architects Must Design The Right iOS 8 Guardrails For Their Business
    December 1, 2014 | Pamela Heiligenthal

    If you have already adopted Apple devices into your corporate device standards, employees and your chief information officer (CIO) will likely pressure you to support Apple's latest release, iOS 8....

  • For Customer Insights Professionals

    Report

    Report The Apple Watch: What Makes Consumers Tick?

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    November 20, 2014 | Anjali Lai

    The unveiling of the Apple Watch on September 9, 2014 left consumers and industry analysts with more questions than answers. For example, after the sluggish sales of smartwatch predecessors, such...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2015: The Quest For Security Will Dominate The Payments Marketplace In The US

    November 17, 2014 | Denee Carrington

    The US consumer payments ecosystem has been slow to shift to digital payments. Millions of consumers and many large businesses have experienced the ramifications of this lag in the form of payment...

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