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  • For B2C Marketing Professionals


    Report Forrester Data: Digital Marketing Tracker, Q3 2017

    ForecastView Document
    December 11, 2017 | Brandon Verblow

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...

  • For Security & Risk Professionals


    Report Quick Take: Lessons For Security And Risk Pros From The Yahoo Breach

    Don't Prioritize Corporate Damage Control Over Customers' Interests

    On Thursday, Yahoo announced that cybercriminals had compromised the personal information including names, email addresses, dates of birth, phone numbers, and, in some instances, security questions...

  • For B2C Marketing Professionals


    Report Quick Take: Verizon Takes On Google And Facebook With Yahoo Acquisition

    July 26, 2016 | Shar VanBoskirk

    On July 25, 2016, Verizon announced that it would add Yahoo to its innovation and new businesses division, which picked up AOL in May 2015. This move marks the end of the slow decline of internet...

  • For eBusiness & Channel Strategy Professionals


    Report Examining The Mobile Pathways Of US Shopping Websites

    A Forrester Data Snapshot
    June 16, 2016 | Nicole Dvorak

    Smartphone owners often navigate from one mobile destination to the next in a single session. Mobile pathways analysis explores the popular destinations customers visit right before and after your...

  • For eBusiness & Channel Strategy Professionals


    Report Mobile Platforms, Partners, And Power

    Borrow Mobile Moments To Engage Your Customers In Context Throughout Your Ecosystem And On Third-Party Platforms
    June 29, 2015 | Julie A. Ask

    You face the following challenge: Most of your customers will not download your mobile app, but you know that mobile is the most important digital touchpoint in which to win, serve, and retain your...

  • For CMO Professionals


    Report Established Media Brands Fend Off Social Newcomers To Top TRUE Brand Rankings

    Technographics® TRUE Brand Compass: Media
    January 23, 2014 | Tracy Stokes

    Consumers demand more from brands in the 21st century, and traditional and digital media brands are no exception. Media brands must go beyond single-channel access points and prove that they are a...

  • For eBusiness & Channel Strategy Professionals


    Report Google, Amazon, Apple, And Facebook: What eBusiness Executives Need To Know For 2012

    February 7, 2012 | Sucharita Kodali

    As four of the largest and arguably most currently influential technology companies — Google, Amazon.com, Apple, and Facebook — continue to exhibit ambitious tendencies to capture consumer...

  • For Application Development & Delivery Professionals


    Report Case Study: Yahoo Pioneers Hadoop In Operational Big Data Programs

    The Web Trailblazer's Big Data Practices Offer Lessons For Business Process Pros
    October 19, 2011 | James G. Kobielus

    Hadoop is still an immature technology, but it's rapidly evolving into an industry-standard approach to address the requirements of big data. Yahoo was the principal inventor of Hadoop and has been...

  • For Customer Insights Professionals


    Report The Forrester Wave™: Web Analytics, Q4 2011

    Adobe, comScore, IBM, And Webtrends Lead A Market In Transition
    October 6, 2011 | Joe Stanhope

    In Forrester's 80-criteria evaluation of web analytics vendors, we found that Adobe, comScore, IBM, and Webtrends are Leaders because of their consistent product strength combined with compelling...