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  • For B2B Marketing Professionals

    Report

    Report Forrester’s Global Business Technographics® Developer Survey, 2016: Overview

    A Business Technographics Presentation
    August 30, 2016 | Tyler McDaniel

    This report is our overview of developers’ priorities, processes, and platforms, based on Forrester’s Global Business Technographics® Developer Survey, 2016. We analyzed the data by...

  • For Customer Insights Professionals

    Report

    Report Forrester Data Mobile, Smartphone, And Tablet Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    July 5, 2016 | Satish Meena

    Part of our global mobile, smartphone, and tablet adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Enterprise File Sync And Share Platforms, Hybrid Solutions, Q2 2016

    The 10 Providers That Matter Most And How They Stack Up
    April 26, 2016 | Cheryl McKinnon

    In our 37-criteria evaluation of enterprise file sync and share (EFSS) providers with hybrid or on-premises deployment options, we identified the 10 most significant — Accellion, Acronis,...

  • For Customer Insights Professionals

    Report

    Report Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet
    December 23, 2015 | Satish Meena

    Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed base and...

  • For Infrastructure & Operations Professionals

    Report

    Report The Forrester Wave™: Enterprise Mobile Management, Q4 2015

    The 11 Providers That Matter Most And How They Stack Up
    December 4, 2015 | Christian Kane

    In Forrester's 25-criteria evaluation of enterprise mobile management (EMM) vendors, we identified the 11 most significant EMM providers — AirWatch by VMware, BlackBerry, Citrix, Good...

  • For Security & Risk Professionals

    Report

    Report Quick Take: BlackBerry Acquires Good Technology, Buying Share In The EMM Market

    September 8, 2015 | Tyler Shields, Jennie Duong

    On September 4, BlackBerry announced a definitive agreement to acquire Good Technology for $425 million. This acquisition expands BlackBerry's mobile security offerings and eliminates one of its...

  • For B2C Marketing Professionals

    Report

    Report The State Of Mobile Technology For Marketers, 2014

    October 23, 2014 | Thomas Husson

    Adoption of smartphones is skyrocketing around the globe. Sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is simply...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 2

    Understand The Operating System Preferences Of Smartphone Users Of Different Ages To Build An Effective Mobile Engagement Strategy
    October 3, 2014 | Katyayan Gupta

    Today's consumers increasingly use mobile phones to research, buy, and recommend products and services. This is the mobile mind shift — and it's rapidly changing customer expectations....

  • For Infrastructure & Operations Professionals

    Report

    Report The Forrester Wave™: Enterprise Mobile Management, Q3 2014

    The 15 Providers That Matter Most And How They Stack Up
    September 30, 2014 | Christian Kane, Tyler Shields

    Infrastructure and operations (I&O) professionals face a difficult mandate: Enable the workforce to navigate the ever-changing landscape of mobile scenarios while continually ensuring that their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 1

    Understand The Operating System Preferences Of Male And Female Smartphone Users To Build An Effective Mobile Engagement Strategy
    September 29, 2014 | Katyayan Gupta

    Today's consumers increasingly use mobile phones to research, buy, and recommend products and services. This is the mobile mind shift — and it's rapidly changing customer expectations....

  • For CIO Professionals

    Report

    Report Understanding The Australian Mobile Customer, Part 2

    Smartphone Adoption By Age
    May 28, 2014 | Tim Sheedy

    In the age of the customer, CIOs and the technology management organizations they lead must take an active role in the design and development of their companies' mobile strategy. While marketing...

  • For Security & Risk Professionals

    Report

    Report Quick Take: S&R Pros Desperate To Ditch BlackBerry Should Rethink Their Strategy

    BlackBerry Finally Opens BB10 OS To Third-Party Management
    May 13, 2014 | Tyler Shields

    On May 13, 2014, BlackBerry announced that it will open to third-party use the application program interface (API) that manages BlackBerry OS 10 devices. By opening the API, BlackBerry is embracing...

  • For CIO Professionals

    Report

    Report Understanding The Australian Mobile Customer, Part 1

    Smartphone Adoption By Gender
    May 7, 2014 | Tim Sheedy

    In the age of the customer, CIOs and the technology management organizations they lead must take an active role in designing and developing their companies' mobile strategy. While marketing...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Mobile Technology Adoption

    A Benchmarking Guide For eBusiness Professionals
    October 3, 2012 | Julie A. Ask

    Mobile technology for both hardware and software is experiencing a frenetic pace of change. What table stakes or "being in the game" means is constantly moving. eBusiness professionals have...

  • For B2C Marketing Professionals

    Report

    Report Mobile Apps For Marketing

    When And How Interactive Marketers Should Build Apps For Marketing Purposes
    September 26, 2012 | Melissa Parrish, Jennifer Wise

    Mobile apps hold exciting potential for interactive marketers to reach their audiences through mobile devices in ways the mobile Web can't. But today, mobile apps receive a mixed response from...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Future Of Mobile Messaging

    eBusiness Professionals Must Prepare For New Messaging Paradigms
    August 15, 2012 | Julie A. Ask

    Mobile messaging is somewhat dull today, but it is on the verge of becoming more interesting as it transitions from a nuts-and-bolts telecom model to an Internet model with rich feature sets....

  • For Customer Insights Professionals

    Report

    Report The Facebook Factor

    Quantifying The Impact Of A Facebook Fan On Brand Interactions
    April 9, 2012 | Gina Fleming

    Quantifying the impact of a Facebook fan can be difficult and elusive for marketers. Forrester uses statistical modeling to analyze the effect of being a Facebook fan on brands. The model gives...

  • For B2C Marketing Professionals

    Report

    Report US Consumer Tablet Forecast Update, 2011 To 2016

    Low-Cost Disruptors Expand Tablets' Addressable Market
    March 6, 2012 | Sarah Rotman Epps

    With 55 million iPads sold through December 2011, and an estimated 5.5 million Amazon Kindle Fires sold in their first quarter on the market, tablets have gained unstoppable momentum. Forrester...

  • For Infrastructure & Operations Professionals

    Report

    Report Market Overview: Cloud-Hosted Mobile Device Management Solutions And Managed Services

    Support Empowered Workers Better By Managing Your Enterprise Mobility Strategy Efficiently And Securely
    January 3, 2012 | Christian Kane, Benjamin Gray

    To implement your enterprise mobile strategy, IT infrastructure and operations (I&O) professionals must invest in a mobile device management (MDM) solution. This essential technology allows I&O...

  • For Infrastructure & Operations Professionals

    Report

    Report Market Overview: On-Premises Mobile Device Management Solutions

    Support Empowered Workers Better By Managing Your Enterprise Mobility Strategy Efficiently And Securely
    January 3, 2012 | Christian Kane, Benjamin Gray

    To implement your enterprise mobile strategy, IT infrastructure and operations (I&O) professionals must invest in a mobile device management (MDM) solution. This essential technology allows I&O...

  • For B2C Marketing Professionals

    Report

    Report Western European Mobile Forecast, 2011 To 2016

    Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile
    December 15, 2011 | Thomas Husson

    The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016....

  • For B2C Marketing Professionals

    Report

    Report Finding The Right Agency Model To Support Your Global Search Marketing Programs

    May 11, 2011 | Lucilla De Sarlo

    With more marketers running global search programs, more are asking what type of global search agency relationship works best. Marketers can choose from three relationship models: centralized...

  • For Customer Insights Professionals

    Report

    Report Preparing For The Intelligent Enterprise: A Blueprint For Market Insights Professionals

    Why Market Insights + Customer Intelligence = Competitive Advantage
    April 29, 2011 | Tamara Barber

    Companies now have more data on their customers than ever before, from surveys to social media, web analytics, and transactional data. However, most firms lack the structure and process to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Why Tablets Like The iPad Matter To Financial Services eBusiness Executives

    Tablets Will Transform Face-To-Face Client Interactions
    April 28, 2011 | Alexander Hesse

    Tablets enable financial services eBusiness executives to develop services that are fast, rich, collaborative, portable, and cool. Because of these unique characteristics, we expect tablets to have...

  • For Security & Risk Professionals

    Report

    Report Executive Spotlight: Top Priorities For Security And Risk Leaders, 1H 2011

    Insights From Forrester's Security & Risk Council

    Every six months, Forrester's security and risk (S&R) team fields a survey to the members of its Security & Risk Council to ascertain their top priorities for the following six months. Forrester's...

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