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  • For eBusiness & Channel Strategy Professionals

    Report

    Report How To Choose A Mobile Messaging Vendor

    April 10, 2017 | Julie A. Ask, Michael Facemire

    Messaging is the tip of the spear, or the first step, for most companies in developing true one-to-one user engagement. It's a critical capability for modern businesses — but choosing the right...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Digital Intelligence Platforms, Q2 2017

    The Emerging Leaders Differentiate On Optimization Capabilities
    April 4, 2017 | James McCormick

    In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely,...

  • For B2C Marketing Professionals

    Report

    Report You've Got Options When It Comes To Social Listening

    Find Social Listening Capabilities Across Diverse Technologies
    March 30, 2017 | Erna Alfred Liousas, Samantha Ngo

    In "The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016," we covered the top 12 social listening providers. But social listening capabilities — using social media conversations to...

  • For Customer Insights Professionals

    Report

    Report Vendor Landscape: Digital Intelligence Technology Providers You Should Care About

    Landscape: The Digital Intelligence Playbook
    February 17, 2017 | James McCormick

    Digital intelligence practitioners use data and analytics to delight customers with optimal experiences wherever they digitally interact with their firms. The exploding volumes and variety of...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Web Content Management Systems, Q1 2017

    Six Solutions Stand Apart, While Others Are Heavily Investing
    January 24, 2017 | Mark Grannan

    In our 25-criteria evaluation of web content management system (web CMS) providers, we identified the 15 most significant ones — Acquia, Adobe, Crownpeak, Episerver, e-Spirit, Hippo (BloomReach),...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Mobile Engagement Automation Solutions

    Mobile Moments Demand Speed, Speed Demands Automation
    November 22, 2016 | Jennifer Wise, Julie A. Ask

    With the ever-increasing volume of mobile moments happening each day in the US alone, marketers need automation to deliver against high customer expectations in real time. Vying to help is a new...

  • For B2B Marketing Professionals

    Report

    Report The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016

    L2RM Automation Is Powering A B2B Marketing Transformation
    November 18, 2016 | Lori Wizdo

    In our 36-criteria evaluation of lead-to-revenue management (L2RM) platform vendors, we identified the 11 most interesting solution providers in the category — Act-On, Adobe, bpm'online,...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016

    Brightcove, Vidyard, And Kaltura Lead With Customer Acquisition Capabilities
    October 31, 2016 | Nick Barber

    In our 39-criteria evaluation of providers of online video platforms (OVPs) for sales and marketing, we identified the nine most significant ones — Adobe, Brightcove, IBM, Invodo, Kaltura, Ooyala,...

  • For Customer Insights Professionals

    Report

    Report Vendor Landscape: Customer Journey Analytics Providers

    Align Journey Analytics Objectives With The Right Partner

    Customer experience (CX) and customer insights (CI) professionals use journey analytics to help them identify what customers are doing, thinking, and feeling; the touchpoints that they use; and the...

  • For Enterprise Architecture Professionals

    Report

    Report Vendor Landscape: E-Signature, Q4 2016

    Acquisitions, Commoditization, And Growth Reshape The Market
    October 12, 2016 | Craig Le Clair

    Enterprise efforts to digitize transactional processes continue to drive the e-signature market. Mobile endpoints, rapid SaaS deployment, regulatory breakthroughs in Europe, and unforgiving digital...

  • For Customer Insights Professionals

    Report

    Report Vendor Landscape: Privacy-Support Providers For Marketers

    Tools And Technology: The Customer Trust And Privacy Playbook
    August 19, 2016 | Fatemeh Khatibloo

    A multitude of vendors — from agencies and identity management vendors to certification providers — provide guidance to firms about customer privacy issues. This report provides an overview of the...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Digital Asset Management For Customer Experience, Q3 2016

    The 12 Providers That Matter Most And How They Stack Up
    August 15, 2016 | Anjali Yakkundi

    In our 33-criteria evaluation of digital asset management (DAM) providers, we identified the 12 most significant ones — ADAM Software, Adobe, Bynder, Canto, Celum, Cognizant, MediaBeacon, North...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Email Marketing Service Providers, Q3 2016

    Tools And Technology: The Email Marketing Playbook
    July 27, 2016 | Rebecca McAdams

    We identified 10 significant email marketing service providers — Acxiom, Adobe, Epsilon, Experian Marketing Services, IBM, Oracle, Salesforce, Selligent, SmartFocus, and Yes Lifecycle Marketing —...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Web Content Management Systems, 2016

    Master The Intricacies And Vendors Of This Vital Software That Delivers The Content Soul Of Your Digital Experiences
    June 16, 2016 | Ted Schadler, Danielle Geoffroy

    Content is the soul of digital experiences. But the web content management system (CMS) market has many vendors of all sizes and shapes that compete for your digital business. So what vendors...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016

    The 15 Providers That Matter Most And How They Stack Up
    May 31, 2016 | Rusty Warner

    In our 26-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 15 most significant ones — Adobe, Emarsys, Experian Marketing Services, IBM, Oracle,...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2016

    The Nine Providers That Matter Most And How They Stack Up
    May 31, 2016 | Rusty Warner

    In our 40-criteria evaluation of enterprise marketing software suites (EMSS) providers, we identified the nine most significant ones — Adobe, Experian Marketing Services, IBM, Marketo,...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Digital Experience Platforms

    Three Classes Of Vendors Tackle The Multichannel Experience Mandate

    Application development and delivery (AD&D) professionals need an array of software to create and manage the digital experience (DX). They must evaluate, implement, integrate, and build front-end...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Customer Analytics Solutions, Q1 2016

    The 11 Providers That Matter Most And How They Stack Up
    March 7, 2016 | Brandon Purcell

    In our 33-criteria evaluation of customer analytics vendors, we identified the 11 most significant software providers in this category — Adobe, AgilOne, Alteryx, Angoss, FICO, IBM, Manthan,...

  • For Application Development & Delivery Professionals

    Report

    Report Forrester's Guide To The 18 Digital App Platform Vendors

    February 17, 2016 | John R. Rymer, Jeffrey S. Hammond

    This toolkit is a companion to the Forrester report "Vendor Landscape: Digital App Platforms." The graphics detail the digital application platforms of Adobe, Alibaba, Amazon, Apple, Cisco, the...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Data Management Platforms, Q4 2015

    The Data Management Platforms That Matter Most And How They Stack Up
    November 10, 2015 | Susan Bidel, Richard Joyce

    In our 66-criteria evaluation of data management platforms (DMPs), we identified the eight most significant ones and researched, analyzed, and scored them. This report shows how each provider...

  • For B2C Marketing Professionals

    Report

    Report Toolkit: Mobile Engagement Automation Vendors

    November 5, 2015 | Jennifer Wise, Julie A. Ask

    This toolkit supplements the November 5, 2015, "Vendor Landscape: Mobile Engagement Automation Vendors" Forrester report.

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Digital Experience Platforms, Q4 2015

    The 10 Providers That Matter Most And How They Stack Up
    October 22, 2015 | Mark Grannan, Ted Schadler

    In Forrester's 40-criteria evaluation of digital experience platform vendors, we identified the 10 most significant software providers — Acquia, Adobe, Demandware, EPiServer, IBM, Oracle, SAP...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Online Testing Platforms, Q3 2015

    The Eight Providers That Matter Most And How They Stack Up
    September 22, 2015 | James McCormick

    In our 40-criteria evaluation of online testing platform providers, we identified the eight most significant ones and researched, analyzed, and scored them. This report shows how each provider...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Real-Time Interaction Management, Q3 2015

    The 11 Providers That Matter Most And How They Stack Up
    July 29, 2015 | Rusty Warner

    In Forrester's 35-criteria evaluation of real-time interaction management (RTIM) vendors, we identified the 11 most significant technology providers in the category — Adobe, Experian, IBM, Infor,...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Social Relationship Platforms, Q2 2015

    The 11 Providers That Matter Most And How They Stack Up
    April 20, 2015 | Nate Elliott

    In Forrester's 41-criteria evaluation of social relationship platform (SRP) vendors, we identified the 11 most significant software providers — Adobe, Expion, Falcon Social, Hootsuite,...

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