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  • For eBusiness & Channel Strategy Professionals

    Report

    Report How To Choose A Mobile Messaging Vendor

    April 10, 2017 | Julie A. Ask, Michael Facemire

    Messaging is the tip of the spear, or the first step, for most companies in developing true one-to-one user engagement. It's a critical capability for modern businesses — but choosing the right...

  • For Application Development & Delivery Professionals

    Report

    Report Five Ways To Cut The Risk Of Going All In With A Salesforce Customer Platform

    Salesforce Is Now A Major Platform For Digital Business — Don't Let Complexity Cut Its Value
    April 3, 2017 | John R. Rymer, Liz Herbert

    Salesforce is the most prominent choice for enterprises seeking a single platform for all things customer. The growing number of enterprises signing up to go all in with Salesforce as their...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Mobile Low-Code Development Platforms, Q1 2017

    The 11 Providers That Matter Most And How They Stack Up
    March 27, 2017 | Jeffrey S. Hammond

    In our 24-criteria evaluation of mobile low-code development platforms, we identified the 11 most significant vendors — Alpha Software, Appian, Capriza, i-exceed, K2, Kony, Magic Software, Mendix,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: B2C Commerce Suites, Q1 2017

    The 13 Providers That Matter Most And How They Stack Up
    March 24, 2017 | Anjali Yakkundi, Andy Hoar

    In our 29-criteria evaluation of B2C commerce suite providers, we identified the 13 most significant vendors — commercetools, Digital River, Elastic Path, Episerver, IBM, Intershop, Kibo, Magento,...

  • For Application Development & Delivery Professionals

    Report

    Report Navigating Salesforce's Complex Landscape

    Not Just CRM: A Primer To Aid Strategic Planning
    March 15, 2017 | Kate Leggett, John R. Rymer

    Many enterprises have expansive visions for using Salesforce but quickly encounter a vexing question: Which of the vendor's several cloud applications will they need? No wonder: Salesforce now...

  • For Customer Insights Professionals

    Report

    Report Vendor Landscape: Digital Intelligence Technology Providers You Should Care About

    Landscape: The Digital Intelligence Playbook
    February 17, 2017 | James McCormick

    Digital intelligence practitioners use data and analytics to delight customers with optimal experiences wherever they digitally interact with their firms. The exploding volumes and variety of...

  • For Application Development & Delivery Professionals

    Report

    Report Preparing For A Salesforce Negotiation

    Plan Ahead To Manage With This Fast-Growing, Strategic SaaS Partner
    February 15, 2017 | Liz Herbert, Mark Bartrick

    Salesforce is now a giant in the enterprise software space — with nearly 200,000 customers. The software-as-a-service (SaaS) behemoth now offers a comprehensive suite of solutions for the...

  • For CIO Professionals

    Report

    Report Big Tech's Healthcare Takeover

    Companies Like Google, IBM, And Salesforce Are Bringing Innovation That Incumbent Vendors Aren't
    February 13, 2017 | Kate McCarthy

    Health information technology (HIT) companies have long been the backbone of clinical, financial, and operational workflows for US payers and providers. But as healthcare customers begin to demand...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Configure-Price-Quote Solutions, Q1 2017

    Oracle, Apttus, And CallidusCloud Lead The Pack Of Maturing CPQ Solutions
    February 7, 2017 | John Bruno

    In our 36-criteria evaluation of configure-price-quote (CPQ) providers, we identified the 11 most significant vendors — Apttus, CallidusCloud, Cincom, FPX, IBM, Infor, Model N, Oracle, PROS,...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Enterprise Collaboration, Q4 2016

    The Nine Providers That Matter Most And How They Stack Up
    December 7, 2016 | Craig Le Clair

    AD&D pros looking to update their technology to meet new business demands often ask us about enterprise collaboration. Innovative capabilities for group messaging, document collaboration, and...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Mobile Engagement Automation Solutions

    Mobile Moments Demand Speed, Speed Demands Automation
    November 22, 2016 | Jennifer Wise, Julie A. Ask

    With the ever-increasing volume of mobile moments happening each day in the US alone, marketers need automation to deliver against high customer expectations in real time. Vying to help is a new...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: CRM Suites For Midsize Organizations, Q4 2016

    Salesforce And Oracle Lead A Mature Field Of Vendors
    November 21, 2016 | Kate Leggett

    In our 36-criteria evaluation of CRM suites for midsize organizations, we identified the most significant ones from 11 vendors — Aptean, bpm'online, Bullhorn, Infor, Microsoft, NetSuite, Oracle,...

  • For B2B Marketing Professionals

    Report

    Report The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016

    L2RM Automation Is Powering A B2B Marketing Transformation
    November 18, 2016 | Lori Wizdo

    In our 36-criteria evaluation of lead-to-revenue management (L2RM) platform vendors, we identified the 11 most interesting solution providers in the category — Act-On, Adobe, bpm'online,...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Mobile Development Platforms, Q4 2016

    The 12 Providers That Matter Most And How They Stack Up
    October 24, 2016 | Michael Facemire

    In our 32-criteria evaluation of mobile development platform (MDP) vendors, we identified the 12 most significant ones — Amazon Web Services (AWS), AnyPresence, Appcelerator, IBM, Kinvey, Kony,...

  • For B2B Marketing Professionals

    Report

    Report Vendor Landscape: Account-Based Marketing, Q4 2016

    Point Solutions Proliferate Amid Claims Of Platform Leadership
    October 18, 2016 | Steven Casey, Allison Snow

    New technologies are enabling account-based marketing (ABM) at scale, and business-to-business (B2B) marketers are increasingly deploying early ABM initiatives. But vendors' confusing claims hinder...

  • For CIO Professionals

    Report

    Report The Forrester Wave™: Enterprise Public Cloud Platforms In Europe, Q4 2016

    The Nine Providers That Matter Most And How They Stack Up
    October 18, 2016 | Paul Miller, Dave Bartoletti

    In our 38-criteria evaluation of public cloud platform providers, we identified the nine most significant ones with a solid presence in Europe — Amazon Web Services (AWS), CenturyLink, CloudSigma,...

  • For Application Development & Delivery Professionals

    Report

    Report Choose The Right CRM Solutions For Your Organization

    Tools And Technology: The CRM Playbook
    October 5, 2016 | Kate Leggett

    The CRM technology landscape is changing with the commoditization of core features, the rise of point solutions, the shift to software-as-a-service (SaaS) solutions, and the need to provide...

  • For CIO Professionals

    Report

    Report The Forrester Wave™: Public Cloud Platforms For Enterprise Developers In Australia/New Zealand, Q3 2016

    The Seven Providers That Matter Most And How They Stack Up
    September 20, 2016 | Tim Sheedy, Michael Barnes

    In Forrester's 38-criteria evaluation of public cloud platform providers for enterprise developers in Australia and New Zealand (ANZ), we identified the seven most significant ones with a presence...

  • For B2B Marketing Professionals

    Report

    Report Forrester’s Global Business Technographics® Developer Survey, 2016: Overview

    A Business Technographics Presentation
    August 30, 2016 | Tyler McDaniel

    This report is our overview of developers’ priorities, processes, and platforms, based on Forrester’s Global Business Technographics® Developer Survey, 2016. We analyzed the data by...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Salesforce Makes One Small Acquisition And Takes One Giant Leap Into Cognitive BI

    BeyondCore Will Amplify Salesforce's Insights Capabilities
    August 30, 2016 | Rowan Curran, Boris Evelson

    On August 15, 2016, Salesforce announced its plans to acquire business intelligence (BI) vendor BeyondCore. Application developers and business analysts using Salesforce will have an advanced tool...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Global Public Cloud Platforms For Enterprise Developers, Q3 2016

    The Eight Global Providers And How They Stack Up
    August 29, 2016 | Dave Bartoletti, John R. Rymer

    In our 34-criteria evaluation of global public cloud platform providers for enterprise developers, we identified the eight most significant ones — Amazon Web Services (AWS), CenturyLink, Google,...

  • For Customer Experience Professionals

    Report

    Report Four Things That Smart Cloud Companies Know About Customer Experience

    Continuous Improvement: The Customer Experience Ecosystem Playbook
    August 9, 2016 | TJ Keitt

    Upstart companies with new digital offerings are disrupting industries. Successful newcomers can draw millions of customers in a short period of time, catching their incumbent competition...

  • For Infrastructure & Operations Professionals

    Report

    Report Accelerate IoT Initiatives With Cloud Platforms

    Cloud IoT Platforms Will Simplify, Secure, And Speed Up Enterprise IoT Adoption
    August 1, 2016 | Dave Bartoletti, Michele Pelino

    Companies in every industry are creating new customer experiences with internet of things (IoT) technologies and creating, testing, and proving some of the most exciting IoT advances on the leading...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Email Marketing Service Providers, Q3 2016

    Tools And Technology: The Email Marketing Playbook
    July 27, 2016 | Rebecca McAdams

    We identified 10 significant email marketing service providers — Acxiom, Adobe, Epsilon, Experian Marketing Services, IBM, Oracle, Salesforce, Selligent, SmartFocus, and Yes Lifecycle Marketing —...

  • For Security & Risk Professionals

    Report

    Report Vendor Landscape: Identity And Access Management Solutions For The Internet Of Things

    Scale, Real-Time Performance, And Data Protection Differentiate IAM IoT Solutions
    May 31, 2016 | Andras Cser, Merritt Maxim

    The internet of things (IoT) presents huge opportunities for today's digital businesses to use connected objects, sensors, and devices for engaging with customers in new ways and streamlining...

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