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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Half Of B2C Online Retail Spend Came From Marketplaces In 2016

    ForecastView Document
    September 11, 2017 | Michael O'Grady

    Marketplaces are taking an increasing share of B2C online retail sales: Half of B2C online retail spend came from marketplaces in 2016. This report uses Forrester Data's Online Marketplace Tracker...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Enterprise BI Platforms With Majority Cloud Deployments, Q3 2017

    Ten Solutions Offer Choice In An Environment Characterized By Innovation
    September 11, 2017 | Martha Bennett, Boris Evelson

    In our 22-criteria evaluation of enterprise business intelligence (BI) platforms with majority cloud-deployment providers (some of whom also offer complete or partial on-premises options), we...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Streaming Analytics, Q3 2017

    Use This Technology To Make Your Enterprise Applications Sense, Think, And Act In Real Time
    September 7, 2017 | Mike Gualtieri

    We live in a real-time world, and so too should enterprise applications. In our 25-criteria evaluation of streaming analytics providers, we identified the 13 most significant ones — Amazon Web...

  • For Security & Risk Professionals

    Report

    Report Vendor Landscape: Cloud Workload Security Solutions, Q3 2017

    New CWS Functionality Offers Better Breach Detection, Granular Control, And More Cloud Integration
    September 1, 2017 | Andras Cser

    As businesses continue to adopt both infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS) cloud platforms, S&R pros struggle to protect their organization's valuable data while...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Indian Online Retail Market, H1 2017

    ForecastView Document
    August 16, 2017 | Satish Meena

    India is the fastest-growing online retail market in the world. Online retail sales in India will reach $64 billion by 2021, growing at a five-year compound annual growth rate (CAGR) of 31.2%. This...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Insight Platforms-As-A-Service, Q3 2017

    Google's Powerful Combination Of Machine Learning, Real-Time, And Insight Application Tools Makes It A Leader
    August 2, 2017 | Brian Hopkins

    In our 36-criteria evaluation of insight platform-as-a-service (PaaS) providers, we identified the eight most significant ones — 1010data, Amazon Web Services (AWS), Databricks, GoodData, Google,...

  • For Application Development & Delivery Professionals

    Report

    Report How To Assess Which Conversational Computing Platform Is Right For You

    Amazon, Google, IBM, And Microsoft Pursue Distinct Strategies And Suit Different Use Cases
    July 27, 2017 | Rob Koplowitz

    Conversational computing is rapidly moving from being a novelty to being a user interaction model that offers significant business value. Application development and delivery (AD&D) pros need to...

  • For Customer Experience Professionals

    Report

    Report Four Tech Giants Dominate Your Customer Experience

    Capitalize On The Influence Of Amazon, Apple, Facebook, And Google On Your Customers
    July 26, 2017 | TJ Keitt

    Alphabet's Google, Amazon, Apple, and Facebook set your customers' expectations for customer experience (CX) because they hold a prominent place in people's lives. CX professionals need to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report It's Cloud Go Time For Retailers

    Cloud Apps And Platforms Offer More Rewards Than Risks For Retail
    July 20, 2017 | Dave Bartoletti, Anjali Yakkundi

    More than one-fifth of retailers have now moved core business applications to the cloud — a significant jump over the past three years. Often led to cloud initially by the desire to modernize...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Quick Take: Amazon Buying Whole Foods Raises A Red Flag For All Retailers

    Playing Defense Will Just Prolong Your Demise

    On June 16, 2017, Amazon announced that it's buying Whole Foods for $42 a share, in a deal valued at $13.7 billion. In this report, we analyze why Amazon is significantly upping its game from...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Big Data Warehouse, Q2 2017

    Adoption Grows As Enterprises Look To Revive Their EDW Strategy
    June 15, 2017 | Noel Yuhanna

    In our 26-criteria evaluation of big data warehouse solutions, we identified the 15 most significant vendors — Amazon Web Services (AWS), Cazena, Cloudera, Hortonworks, Hewlett Packard Enterprise...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of India's Online Retail Market In 2017

    ForecastView Document
    June 14, 2017 | Satish Meena

    Despite some hiccups in 2016, India remains the fastest-growing online market in the world. Online retail sales in India will reach $64 billion by 2021, growing at a five-year compound annual...

  • For Application Development & Delivery Professionals

    Report

    Report Amazon Connect: Not Yet Ready For Prime Time

    Take A Wait-And-See Approach Before Choosing Amazon's New Cloud Contact Center Offering

    Amazon aims to disrupt the contact center industry with Amazon Connect — a cloud-based addition to the company's growing product portfolio that runs on Amazon Web Services (AWS). It attempts to...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Database-As-A-Service, Q2 2017

    Automation, Lower Cost, And Flexibility Are Driving Increasing Adoption
    April 24, 2017 | Noel Yuhanna

    Database-as-a-service (DBaaS) has become critical for every organization to support new and growing data management requirements. These platforms provide faster provisioning, unlimited elastic...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How To Choose A Mobile Messaging Vendor

    Messaging is the tip of the spear, or the first step, for most companies in developing true one-to-one user engagement. It's a critical capability for modern businesses — but choosing the right...

  • For B2C Marketing Professionals

    Report

    Report Use Amazon Search To Ignite Product Discovery

    April 6, 2017 | Collin Colburn

    Amazon is the unrefuted leader in eCommerce but is slowly encroaching on another industry: advertising. Customers cite Amazon as the No. 1 touchpoint for starting their shopping research. And...

  • For Application Development & Delivery Professionals

    Report

    Report Cloud-Based DevOps Tools Are Ripening Quickly

    How Cloud DevOps — CD Tool Chains Stack Up To The Standalone Vendors
    April 4, 2017 | Christopher Condo

    Over the past year, the four major public cloud vendors (Amazon Web Services [AWS], IBM, Google, and Microsoft) have made big strides toward integrating development and operations (DevOps) tools...

  • For Application Development & Delivery Professionals

    Report

    Report A Framework For Designing AI-Human Interactions

    Building Compelling Experiences Requires A Multilayered Technology Approach
    March 15, 2017 | Rob Koplowitz, TJ Keitt

    We are on the verge of an era in which computers will augment our ability to anticipate, identify, and adapt to changes in our personal and professional lives. The systems that enable such...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report A Brand New Day In B2B Commerce

    The Time Has Come For Brands To Rethink Their Deference To The Traditional Channel
    March 7, 2017 | Andy Hoar

    B2B brands that do not sell direct are disappointing customers and leaving money on the table. New research shows that B2B buyers want to engage directly with brands, which is calling into question...

  • For Infrastructure & Operations Professionals

    Report

    Report Use Managed Cloud Services To Speed Transformation — But Choose Carefully

    Amazon Joins Its Partners In Offering Managed Cloud Services
    February 28, 2017 | Bill Martorelli

    As the focus of computing infrastructure moves to cloud computing, the managed infrastructure services industry is also shifting. Managed cloud services have become the focus of a new class of...

  • For Customer Insights Professionals

    Report

    Report Who Is Cutting The Cord And Why?

    Consumer Technographics® Data Snapshot
    January 31, 2017 | Sam Bishop

    This report explores cord-cutting trends for traditional TV services. Our data shows that those who have already cut the cord are largely driven by price and value, while those considering it are...

  • For CIO Professionals

    Report

    Report Applying Forrester's International Research On Enterprise Public Cloud Platforms

    Understand The Local Differences That Affect Your Cloud Plans, Using Four Forrester Wave™ Evaluations From Around The World

    In a series of four tightly connected Forrester Wave reports, we evaluated the 18 most significant providers of public cloud platforms. Separately, these reports evaluated vendors in four contexts:...

  • For CIO Professionals

    Report

    Report Public Clouds Spread Across Europe

    Major Public Cloud Vendors Expand Beyond Their First European Locations, Offering CIOs Flexibility, Choice, And Compliance
    January 18, 2017 | Paul Miller

    Not too long ago, the biggest public cloud platform vendors aimed to serve their customers from just one or two data center regions in Europe. All are now rapidly expanding their footprint across...

  • For Customer Insights Professionals

    Report

    Report Indian Consumers' Online Shopping Behaviors

    Asia Pacific Consumer Technographics®
    December 23, 2016 | Reineke Reitsma

    Indian eCommerce is at a turning point. The market is at a stage where growth has to come from increased wallet share instead of the number of buyers. But metropolitan Indian online adults' primary...

  • For Infrastructure & Operations Professionals

    Report

    Report The Forrester Wave™: IoT Software Platforms, Q4 2016

    The 11 Providers That Matter Most And How They Stack Up
    November 15, 2016 | Michele Pelino, Andrew Hewitt

    In our 25-criteria evaluation of internet of things (IoT) software platform providers, we identified the 11 most significant ones — Amazon Web Services (AWS), Ayla Networks, Cisco Jasper, Exosite,...

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