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  • For B2C Marketing Professionals

    Report

    Report Use Social To Bridge The Gap Between Marketing And Customer Service

    January 31, 2017 | Erna Alfred Liousas, Ian Jacobs

    Organizational silos impede customer obsession but are hard to dismantle. Read this report to learn how improvements in Twitter and Facebook Messenger's capabilities create a unique opportunity for...

  • For B2C Marketing Professionals

    Report

    Report Brief: Stake Your Social Advertising Advantage

    Marketers Have More Power Than They Realize
    October 5, 2016 | Jessica Liu

    Social networks infamously change their algorithms and advertising rules on short notice, leaving social marketers scrambling to fall in line. What choice do marketers have when their social...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Native Advertising Technologies, Q3 2016

    Master The Technologies That Align Consumer And Advertiser Outcomes Across Devices And Sites
    September 22, 2016 | Ryan Skinner

    Native advertising's potential excites B2C marketers, who struggle with the blocking and poor performance of their ads, particularly on mobile. But most marketers are missing the native advertising...

  • For B2C Marketing Professionals

    Report

    Report The Future Of Messaging Apps

    With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers
    September 19, 2016 | Thomas Husson, Xiaofeng Wang

    With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

  • For Customer Experience Professionals

    Report

    Report Brief: It's Time To Provide Customer Service Through Facebook Messenger

    The Popular Messaging App Lets You Meet Your Customers On Their Turf
    August 10, 2016 | Andrew Hogan, Ian Jacobs

    One out of every nine people on the planet uses Facebook Messenger each month. While the lion's share of that usage includes communication between friends and families, a few brands have jumped...

  • For B2C Marketing Professionals

    Report

    Report Brief: Mobile Messaging Apps' Usage And Engagement

    A Forrester Data Snapshot
    August 9, 2016 | Kyle Steinhouse, Gina Fleming

    Smartphone owners continue to use messaging apps in growing numbers. Here, we use Forrester's Mobile Audience Data, Q4 2015 (US) to explore the reach and engagement of the most common messaging...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Examining The Mobile Pathways Of US Shopping Websites

    A Forrester Data Snapshot
    June 16, 2016 | Nicole Dvorak

    Smartphone owners often navigate from one mobile destination to the next in a single session. Mobile pathways analysis explores the popular destinations customers visit right before and after your...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: It's Time To Provide Customer Service Through Facebook Messenger

    The Massively Popular Messaging App Provides An Ideal Environment To Meet Your Customers Where They Already Hang Out
    May 5, 2016 | Ian Jacobs, Andrew Hogan

    One out of every nine people on the planet uses Facebook Messenger in a given month. While the lion's share of that usage includes communication between friends and families, a few brands have...

  • For B2C Marketing Professionals

    Report

    Report Brief: Facebook Messenger Bets On Bots

    Brands Gain New Consumer Relationship Opportunities But On Facebook's Terms
    April 15, 2016 | Thomas Husson

    Facebook announced new features and services for Facebook Messenger as well as the launch of bots on Messenger at this year's Facebook F8 developer conference. This report analyzes Facebook's...

  • For B2C Marketing Professionals

    Report

    Report Benchmark Your Social Marketing Efforts

    February 17, 2016 | Erna Alfred Liousas

    This report details avid marketers' current and planned social media usage across 11 social networks, and their satisfaction with 10 social tactics. B2C marketers should use this benchmark report...

  • For B2C Marketing Professionals

    Report

    Report Reset Expectations For Ads On New Social Sites

    As Social Advertising Promises Surge, Marketers Temper Expectations
    February 17, 2016 | Jennifer Wise

    Social sites are the new darlings of the advertising world, promising reach, engaged audiences, and coveted native ad formats. But buyer beware: not all social ad inventory is the same. B2C...

  • For Application Development & Delivery Professionals

    Report

    Report Forrester's Guide To The 18 Digital App Platform Vendors

    February 17, 2016 | John R. Rymer, Jeffrey S. Hammond

    This toolkit is a companion to the Forrester report "Vendor Landscape: Digital App Platforms." The graphics detail the digital application platforms of Adobe, Alibaba, Amazon, Apple, Cisco, the...

  • For Application Development & Delivery Professionals

    Report

    Report Developer Conferences Speed Your Transition To Modern Application Development

    Which Conferences Should Developers Attend In 2016?
    February 8, 2016 | Jeffrey S. Hammond

    To meet their customers' growing expectations for outstanding apps, companies need top developers who keep up with rapidly evolving technology trends. Conferences expose developers to emerging...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: How Facebook Will Change The Digital Development Landscape

    Mainstream Dev Shops Should Investigate React, React Native, Flux, Flow, GraphQL, And Parse
    January 14, 2016 | Michael Facemire

    Consumer giants Facebook and Netflix face complex challenges in delivering innovative experiences to millions of users. How do they manage this growing volume of continuous streams for enormous...

  • For B2C Marketing Professionals

    Report

    Report Brief: Facebook (Still) Dominates Teens' Social Usage

    Kids May Not Think It's Cool, But They're Using It As Much As Ever Before
    December 1, 2015 | Gina Fleming, Nate Elliott

    Marketers seem to think teens are fleeing Facebook. The reality is that this couldn't be further from the truth. Sure, young people don't think Facebook is very cool — but that doesn't mean they've...

  • For Customer Insights Professionals

    Report

    Report Master Your Customers' Mobile Pathways

    How High Is Your Direct Engagement? Are Your Customers More Likely To Stop Along The Way?
    November 3, 2015 | Nicole Dvorak, Ted Schadler

    Some 70 million Americans spend more time online on their smartphones than on any other device. It's been hard to know how your customers find their way to and from your mobile moments. Until now....

  • For B2C Marketing Professionals

    Report

    Report Brief: Most Marketers Don't Use Social Relationship Platforms

    Every Marketer Should Hire — And Use — An SRP
    October 27, 2015 | Nate Elliott

    Social relationship platforms (SRPs) help brands publish organic posts to social networks like Facebook and Twitter — and in the process they both save marketers time and make their efforts...

  • For B2C Marketing Professionals

    Report

    Report Brief: How Top Brands Are Using Facebook, Twitter, And Instagram

    Forrester's 2015 B2C Social Network Marketing Benchmark
    August 25, 2015 | Nate Elliott

    Despite the inherent challenges of social marketing, B2C marketers continue to bet big on social networks. In fact, more than 80% of top global brands actively post on Twitter, Facebook, Google+,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Facebook's Free Beacons Will Help Buyers, Retailers, And Marketers

    Facebook Will Soon Know More About Your Customers Than You Do
    August 19, 2015 | Adam Silverman, Nate Elliott

    On June 8, 2015, Facebook announced the launch of Place Tips, a new feature that helps people learn about and connect with the places they visit, including businesses. Powering Place Tips are...

  • For B2C Marketing Professionals

    Report

    Report It's Time To Separate "Social" From "Media"

    Why Marketers Must Hand Social Ad Budgets To Media Buyers
    August 6, 2015 | Nate Elliott, Richard Joyce

    Paid advertising now accounts for 83% of marketers' social spending — and most companies hand their social ad budgets to social marketers. But they'd be wiser to let their media buyers handle...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Platforms, Partners, And Power

    Borrow Mobile Moments To Engage Your Customers In Context Throughout Your Ecosystem And On Third-Party Platforms
    June 29, 2015 | Julie A. Ask

    You face the following challenge: Most of your customers will not download your mobile app, but you know that mobile is the most important digital touchpoint in which to win, serve, and retain your...

  • For B2C Marketing Professionals

    Report

    Report The Future Of Mobile Wallets Lies Beyond Payments

    Select Your Mobile Wallet Partners To Craft Valuable Mobile Moments
    February 9, 2015 | Thomas Husson

    Despite the accelerating rate of disruption and innovation in mobile payments, no one, including Apple, has yet cracked mobile wallets. Forrester believes that several players will emerge as...

  • For B2C Marketing Professionals

    Report

    Report How Do Social Apps Stack Up?

    Revealing The US App Engagement Index Scores Of Social Networking And Communication Apps
    December 24, 2014 | Nicole Dvorak

    As consumers shift the time they spend on PCs and TVs to mobile, marketing leadership professionals need to shift their advertising budgets in parallel. Forrester estimates that mobile advertising...

  • For B2C Marketing Professionals

    Report

    Report Brief: Stop Measuring Social Engagement

    Measure Facebook And Twitter Marketing Based On Business Outcomes Rather Than Audience Interactions
    December 10, 2014 | Nate Elliott

    Measuring social marketing is hard, and tracking engagement data doesn't make that task any easier. In fact, even Facebook itself now admits that engagement doesn't prove success. Marketing leaders...

  • For B2C Marketing Professionals

    Report

    Report Social Relationship Strategies That Work

    How To Succeed In Social As Organic Reach Falls Toward Zero
    November 17, 2014 | Nate Elliott

    Marketing leaders use social networks like Facebook and Twitter to build stronger customer relationships. But few people see companies' social posts, and even fewer engage with those posts. The...

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