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  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Digital Marketing Tracker, Q2 2017

    ForecastView Document
    September 15, 2017 | Brandon Verblow

    Forrester Data is introducing its Digital Marketing Tracker to give marketers and media professionals a quarterly update of online advertising revenue trends globally. The tracker captures revenue...

  • For B2C Marketing Professionals

    Report

    Report Use Social To Bridge The Gap Between Marketing And Customer Service

    January 31, 2017 | Erna Alfred Liousas, Ian Jacobs

    Organizational silos impede customer obsession but are hard to dismantle. Read this report to learn how improvements in Twitter and Facebook Messenger's capabilities create a unique opportunity for...

  • For B2C Marketing Professionals

    Report

    Report Brief: Stake Your Social Advertising Advantage

    Marketers Have More Power Than They Realize
    October 5, 2016 | Jessica Liu

    Social networks infamously change their algorithms and advertising rules on short notice, leaving social marketers scrambling to fall in line. What choice do marketers have when their social...

  • For B2C Marketing Professionals

    Report

    Report Benchmark Your Social Marketing Efforts

    February 17, 2016 | Erna Alfred Liousas

    This report details avid marketers' current and planned social media usage across 11 social networks, and their satisfaction with 10 social tactics. B2C marketers should use this benchmark report...

  • For B2C Marketing Professionals

    Report

    Report Reset Expectations For Ads On New Social Sites

    As Social Advertising Promises Surge, Marketers Temper Expectations
    February 17, 2016 | Jennifer Wise

    Social sites are the new darlings of the advertising world, promising reach, engaged audiences, and coveted native ad formats. But buyer beware: not all social ad inventory is the same. B2C...

  • For B2C Marketing Professionals

    Report

    Report Brief: Capture Customers With Click-To-Call

    February 16, 2016 | Collin Colburn, Shar VanBoskirk

    Your customers are increasingly demanding contextually relevant experiences in their moments of need. Click-to-call ads offer a way to provide personal engagement through the facility of paid...

  • For Sourcing & Vendor Management Professionals

    Report

    Report The Forrester Wave™: Global Workplace Services, Q4 2015

    The 13 Providers That Matter Most And How They Stack Up
    December 17, 2015 | Wolfgang Benkel, Bill Martorelli

    In Forrester's 27-criteria evaluation of global workplace services vendors, we identified the 13 most significant providers — Atos, Capgemini, Cognizant, CSC, Fujitsu, The Global Workspace Alliance...

  • For B2C Marketing Professionals

    Report

    Report Brief: Most Marketers Don't Use Social Relationship Platforms

    Every Marketer Should Hire — And Use — An SRP
    October 27, 2015 | Nate Elliott

    Social relationship platforms (SRPs) help brands publish organic posts to social networks like Facebook and Twitter — and in the process they both save marketers time and make their efforts more...

  • For B2C Marketing Professionals

    Report

    Report Brief: How Top Brands Are Using Facebook, Twitter, And Instagram

    Forrester's 2015 B2C Social Network Marketing Benchmark
    August 25, 2015 | Nate Elliott

    Despite the inherent challenges of social marketing, B2C marketers continue to bet big on social networks. In fact, more than 80% of top global brands actively post on Twitter, Facebook, Google+,...

  • For Marketing Leadership Professionals

    Report

    Report Brief: Stop Measuring Social Engagement

    Measure Facebook And Twitter Marketing Based On Business Outcomes Rather Than Audience Interactions
    December 10, 2014 | Nate Elliott

    Measuring social marketing is hard, and tracking engagement data doesn't make that task any easier. In fact, even Facebook itself now admits that engagement doesn't prove success. Marketing leaders...

  • For Marketing Leadership Professionals

    Report

    Report Social Relationship Strategies That Work

    How To Succeed In Social As Organic Reach Falls Toward Zero
    November 17, 2014 | Nate Elliott

    Marketing leaders use social networks like Facebook and Twitter to build stronger customer relationships. But few people see companies' social posts, and even fewer engage with those posts. The...

  • For Customer Insights Professionals

    Report

    Report Quick Take: IBM-Twitter Partnership Narrows The Data To Insights Gap

    And In Turn Lures Business To The Cloud
    October 31, 2014 | Srividya Sridharan, Mike Gualtieri

    What happens in Vegas, stays in Vegas — unless you tweet about it. On October 29, IBM and Twitter announced a partnership to help enterprises get customer insights from the social giant's billions...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2013, Europe

    European Consumer Technographics®
    May 19, 2014 | Reineke Reitsma

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

  • For Marketing Leadership Professionals

    Report

    Report Use Instagram Now

    Before The Rules Change
    April 29, 2014 | Nate Elliott

    Marketers seeking social engagement should turn to Instagram's low-clutter, brand-friendly environment. Top brands' Instagram posts generate a per-follower engagement rate 58 times higher than...

  • For B2C Marketing Professionals

    Report

    Report The Case For Google Plus

    Three Reasons Every Marketer Should Use It
    March 31, 2014 | Nate Elliott

    It's clear that Google Plus can't match Facebook for audience size, so it's no surprise that brands are much more active on Facebook and have collected much larger fan bases there. But Google Plus...

  • For B2B Marketing Professionals

    Report

    Report Benchmark B2B Social Marketing Efforts

    January 13, 2014 | Kim Celestre

    B2B marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives. What they don't know is whether their adoption of social tactics is consistent...

  • For Marketing Leadership Professionals

    Report

    Report Twitter Marketers Are Still Looking For Answers

    Many Marketers Use The Platform, But Few Have Unlocked Its Full Value
    November 5, 2013 | Nate Elliott

    Most companies now market on Twitter, but many say the social network isn't yet delivering business value. Why? Many marketers target the wrong objectives. And Twitter itself must do more —...

  • For Marketing Leadership Professionals

    Report

    Report The Facebook Factor: US Online Youth

    Quantifying The Impact Of Social Networking Sites On Brand Interactions For US Online Youth
    September 19, 2013 | Gina Fleming

    It's been more than a year since Forrester published its original report on the "Facebook factor," which quantified the impact of a Facebook fan on brand interactions for US online adults, and...

  • For B2B Marketing Professionals

    Report

    Report The Social Behaviors Of Your B2B Customers

    A B2B-Focused Analysis Of The Landscape For The Social Marketing Playbook
    July 17, 2013 | Zachary Reiss-Davis

    As a business-to-business (B2B) marketer, you need to engage your customers and prospects throughout a complex customer life cycle that frequently lasts longer than a business-to-consumer (B2C)...

  • For B2B Marketing Professionals

    Report

    Report How B2B Marketers Use Social Now

    Emerging Trends In B2B Social Marketing For 2013
    May 13, 2013 | Zachary Reiss-Davis

    Our data shows that social channels are key to the decision processes of your business-to-business (B2B) customers and prospects, so to avoid falling behind or missing emerging trends, you should...

  • For Marketing Leadership Professionals

    Report

    Report Twitter: The Public Forum For Your Brand

    How Interactive Marketers Should Tap Twitter For Real Business Results
    December 19, 2011 | Melissa Parrish

    With Twitter's usage numbers ballooning and its recent announcement of brand pages, interactive marketers are paying attention. Recognizing its potential across the marketing mix, many have already...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How eBusiness Executives At Financial Services Firms Are Successfully Using Twitter

    Forrester Identifies Five Attributes Of Valuable Client Interactions Via Twitter
    January 27, 2011 | Brad Strothkamp, Peter Wannemacher

    Forrester measured the Twitter activity of 30 North American financial services firms. We found that successful financial services brands on Twitter are proactive, multichannel, conversational,...

  • For Marketing Leadership Professionals

    Report

    Report Twitter Automatic Messages: Easy But Dangerous

    Poorly Used Auto DMs Decrease Affinity And Engagement On Twitter
    December 6, 2010 | Augie Ray

    The ability to send automatic direct messages (auto DMs) to new followers is not built into the Twitter platform, and for good reason. While some brands and people use third-party tools to send...

  • For Marketing Leadership Professionals

    Report

    Report Twitter's New Interface Will Drive More Reach For Marketers

    Twitter Fuels Future Growth By Focusing On Consumption
    September 14, 2010 | Augie Ray

    Twitter has just announced a major redesign of its Web site interface, one that will improve usability and increase engagement with tweets. We just sat down with Twitter CEO Evan Williams and COO...

  • For Marketing Leadership Professionals

    Report

    Report Case Study: Dell Profits By Integrating Twitter Into Its Business Strategy

    February 3, 2010 | Nate Elliott

    When Dell needed to sell an unpredictable stream of returned products, it found that the immediacy of Twitter could help it get the word out and move inventory quickly. The computer maker has...

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