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  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Digital Experience Platforms

    Three Classes Of Vendors Tackle The Multichannel Experience Mandate
    May 16, 2016 | Mark Grannan, Danielle Jessee

    Application development and delivery (AD&D) professionals need an array of software to create and manage the digital experience (DX). They must evaluate, implement, integrate, and build front-end...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Going, Going, Gone — eBay Auctions Off eBay Enterprise

    What The Sale Of eBay's Enterprise Unit Means For eBusiness Leaders
    July 20, 2015 | Peter Sheldon

    Since January 2015, when eBay announced it would divest its eBay Enterprise division, the firm has been on a roadshow with potential buyers. Yesterday, eBay announced that it had entered into an...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: B2B Commerce Suites, Q2 2015

    The Eight Vendors With A Focused Strategy And Mature Solution For B2B Commerce
    June 26, 2015 | Peter Sheldon, Andy Hoar

    In Forrester's 88-criteria evaluation of B2B commerce suite vendors, we identified the eight most significant providers in the category — CloudCraze, eBay Enterprise (Magento), hybris (an SAP...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Market Overview: Full-Service eCommerce Solutions

    March 10, 2015 | Lily Varon, Peter Sheldon

    Running an eCommerce operation in today's fast-paced, highly competitive marketplace is hard, and it just keeps getting harder. eBusinesses must execute many functional areas well — from demand...

  • For Marketing Leadership Professionals

    Report

    Report The Future Of Mobile Wallets Lies Beyond Payments

    Select Your Mobile Wallet Partners To Craft Valuable Mobile Moments
    February 9, 2015 | Thomas Husson

    Despite the accelerating rate of disruption and innovation in mobile payments, no one, including Apple, has yet cracked mobile wallets. Forrester believes that several players will emerge as...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report US Commerce Platform Technology Forecast, 2014 To 2019

    ForecastView Document
    January 26, 2015 | Michael Yamnitsky, Peter Sheldon

    We forecast that the market for commerce technology will almost double by 2019, with growth coming on the back of more than five years of rampant commerce technology replatforming as online...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: B2C Commerce Suites, Q1 2015

    In A Maturing Solution Category, Discerning The Differences Between The Leading Vendors Is Becoming Increasingly Difficult
    January 13, 2015 | Peter Sheldon

    In Forrester's 69-criteria evaluation of global business-to-consumer (B2C) enterprise-class commerce suite vendors, we identified the eleven most significant software providers — Demandware,...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Cross-Channel Attribution Providers, Q4 2014

    The Eight Providers That Matter Most And How They Stack Up
    November 7, 2014 | Tina Moffett

    In Forrester's 56-criteria evaluation of cross-channel attribution vendors, we identified the eight most significant cross-channel attribution providers with advanced algorithmic-based models —...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: Omnichannel Order Management, Q3 2014

    IBM And Manhattan Associates Stand Out In An Increasingly Competitive Landscape Of Solutions
    July 29, 2014 | Peter Sheldon, Adam Silverman

    In Forrester's 77-criteria evaluation of omnichannel order management vendors, we identified the nine most significant software providers in the category — eBay Enterprise, hybris (an SAP company),...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Five Global Marketplaces All Brands Must Know

    The Opportunities For Brand Owners On Amazon, eBay, MercadoLibre, Rakuten, And Tmall
    June 9, 2014 | Zia Daniell Wigder, Lily Varon

    The global expansion process has changed substantially over the past five years, with eBusiness leaders no longer expanding internationally just by launching a series of direct-to-consumer...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report German Online Retail Overview, 2011

    Despite A Thriving Online Market, Multichannel Retail Is Still An Untapped Opportunity For German Retailers
    September 30, 2011 | Martin Gill

    The German online retail market is the second largest in Europe. Amazon.de and eBay are dominant forces, with major German consumer brands selling through those sites, and others following suit...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report European Online Retail: Adopt A Local Approach

    A Solid Understanding Of Customer Expectations And A Localization And Differentiation Strategy Are The Keys To Success Across Europe.
    July 15, 2011 | Martin Gill

    Despite some commonality in currency and legislation, there are some notable differences in customer shopping behavior and market trends across the various European online retail markets. eBusiness...

  • For Security & Risk Professionals

    Report

    Report Case Study: eBay Stands On Its Privacy Principles

    August 24, 2007 | Jennifer Albornoz Mulligan

    From the beginning, the Internet powerhouse eBay has conducted its business by adhering to five community values. When it came to protecting data privacy and consumer trust, a principle-based...

  • For Customer Experience Professionals

    Report

    Report eBay San Dimas Marks A New Era For RIAs

    Desktop RIAs Outgrow Browsers To Offer Immersive User Experiences
    June 27, 2007 | Ron Rogowski

    The much-anticipated beta version of eBay San Dimas has arrived, ushering in a new era in rich Internet applications (RIAs). Adobe Integrated Runtime (AIR, formerly known as Apollo) applications...