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  • For B2C Marketing Professionals

    Report

    Report Benchmark Your Social Marketing Efforts

    February 17, 2016 | Erna Alfred Liousas

    This report details avid marketers' current and planned social media usage across 11 social networks, and their satisfaction with 10 social tactics. B2C marketers should use this benchmark report...

  • For Application Development & Delivery Professionals

    Report

    Report Market Overview: Online Video Platforms For Sales And Marketing

    Vendors Focus On Folding Video Into Marketing Operations
    February 17, 2015 | Philipp Karcher

    Digital video is the fastest growing advertising format and an established content marketing tactic. As marketing leaders get more programmatic about using video to nurture leads and customers,...

  • For B2C Marketing Professionals

    Report

    Report How Do Teens Use Social Media?

    North American Consumer Technographics®
    July 21, 2014 | Gina Fleming, Nate Elliott

    use social media on a regular basis. The majority of young consumers ages 12 to 17 connect with their friends on social networks every day. They start using social media at a young age and continue...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2013, Europe

    European Consumer Technographics®
    May 19, 2014 | Reineke Reitsma

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

  • For B2C Marketing Professionals

    Report

    Report Integrate YouTube Into Your Communication Strategy

    How To Activate Your Video Assets To Engage With Customers At Each Stage Of The Life Cycle
    February 6, 2014 | James McDavid

    As consumers embrace consumption of digital videos with gusto, marketers are waking up to the potential of integrating online video content into their marketing mix. Because YouTube plays a central...

  • For B2B Marketing Professionals

    Report

    Report Benchmark B2B Social Marketing Efforts

    January 13, 2014 | Kim Celestre

    B2B marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives. What they don't know is whether their adoption of social tactics is consistent...

  • For Customer Insights Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2013, Latin America

    Latin American Consumer Technographics®
    January 7, 2014 | Roxana Strohmenger

    This report is a graphical analysis of Forrester's Latin American Technographics Online Benchmark Survey, 2013. It provides an overview of metropolitan Latin American consumers' Internet and...

  • For B2C Marketing Professionals

    Report

    Report Case Study: YouTube Adapts Its Product Strategy For Education

    March 20, 2012 | Sarah Rotman Epps

    Digital disruption continues to work its way through the education industry, creating new product opportunities for product strategists who are attuned to the industry's changes. Apple's recent...

  • For Application Development & Delivery Professionals

    Report

    Report Unlock The Potential Of Employee-Generated Videos For HR Initiatives

    February 17, 2009 | Zach Thomas

    The creation and sharing of user-generated videos has exploded — the YouTube phenomenon is the obvious validation of this. Consumers are now bringing their video sharing habits with them to...

  • For CIO Professionals

    Report

    Report Tap The Potential Of "YouTube For The Enterprise"

    New Video Platforms Safely Bring YouTube Benefits To The Enterprise
    January 13, 2009 | Ted Schadler

    Information workers have been posting confidential videos to YouTube because they've had few alternatives. Fortunately, in the past few months, three vendors — Google, Microsoft, and Veodia...

  • For B2C Marketing Professionals

    Report

    Report The YouTube Viewer's Ad And Social Media Habits

    January 7, 2008 | Brian Haven

    Ten percent of US online adults visit YouTube at least weekly. These online video viewers are strong WOM-centric consumers, which makes them an attractive audience for marketers.

  • For Customer Experience Professionals

    Report

    Report Uploading To Video Portals Isn't Easy

    Forrester Evaluated YouTube, Yahoo! Video, Metacafe, Dailymotion, And Veoh
    September 7, 2007 | Bruce D. Temkin

    Forrester applied an abridged version of its Web Site Review methodology to the site experiences at five major video portal sites: YouTube, Yahoo! Video, Metacafe, Dailymotion, and Veoh. Our...