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  • For Security & Risk Professionals

    Report

    Report Brief: Microsoft + LinkedIn Will Upend IAM, Blur Lines For Employee Privacy

    S&R Pros Must Strengthen Employee Privacy Oversight And Data Protection Practices

    Microsoft announced plans to acquire social networking site LinkedIn for $26.2 billion in cash, Microsoft's largest acquisition ever. This additional source of data can help to deliver stronger...

  • For B2B Marketing Professionals

    Report

    Report Quick Take: Microsoft Bets On Social To Transform The Business Customer Experience

    On June 13, 2016, Microsoft announced that it had entered into a definitive agreement to purchase LinkedIn for approximately $26.2 billion in an all-cash deal. In this quick take, we provide our...

  • For B2C Marketing Professionals

    Report

    Report Benchmarking Social Marketing Efforts In China In 2015

    WeChat Earns The Top Spot In Both Adoption And Marketer Satisfaction As LinkedIn Enters The Chinese Market
    January 21, 2016 | Xiaofeng Wang

    B2C marketers in China continue to invest in social marketing even though most don't know how their company's efforts stack up against the competition. Two years ago, we published a report...

  • For B2B Marketing Professionals

    Report

    Report Brief: How B2B Marketers Optimize LinkedIn

    August 12, 2015 | Peter O'Neill

    With over 380 million users and growing at two new members per second, LinkedIn continues to rapidly evolve into a desired marketing platform for B2B businesses. And, increasingly, B2B marketers...

  • For B2B Marketing Professionals

    Report

    Report Use LinkedIn For Social Reach Marketing

    Drive Awareness And Preference Among Business-Focused Consumers
    June 26, 2014 | Kim Celestre

    If you still think of LinkedIn as just a recruitment network, you're missing out. LinkedIn's launch of multiple content-publishing-platform features has provided brands with a unique opportunity to...

  • For B2B Marketing Professionals

    Report

    Report Tech Marketers Are Missing The Social Mark For Senior Decision-Makers

    Senior Decision-Makers Are Heavy Users Of Social Media
    June 22, 2012 | Zachary Reiss-Davis, Peter O'Neill

    B2B marketers like yourself must target their marketing strategies — including their approach to social — to their target audiences. When you target senior decision-makers with titles such as CIO,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: Ameriprise Uses LinkedIn To Help Consumers Find Advisors

    February 22, 2012 | Bill Doyle

    Social media will have an outsized impact on relationship-based businesses like investment firms, life insurers, and private banks. Some of these wealth management firms are piloting programs that...