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  • Teradata

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  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Big Data Warehouse, Q2 2017

    Adoption Grows As Enterprises Look To Revive Their EDW Strategy
    June 15, 2017 | Noel Yuhanna

    In our 26-criteria evaluation of big data warehouse solutions, we identified the 15 most significant vendors — Amazon Web Services (AWS), Cazena, Cloudera, Hortonworks, Hewlett Packard Enterprise...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Real-Time Interaction Management, Q2 2017

    Advanced Analytics And Cross-Channel Integration Are Fueling RTIM Adoption
    June 6, 2017 | Rusty Warner

    In our 32-criteria evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Emarsys, FICO, IBM, IgnitionOne, Infor, Pegasystems, Pitney...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: In-Memory Databases, Q1 2017

    In-Memory Databases Are Driving Next-Generation Workloads And Use Cases
    February 28, 2017 | Noel Yuhanna

    In-memory database initiatives are fast on the rise as organizations focus on rolling out real-time analytics and extreme transactions to support growing business demands. In-memory offers...

  • For B2B Marketing Professionals

    Report

    Report Vendor Landscape: European Marketing Automation Vendors, 2016

    Unique Requirements Drive Slower But Steady Martech Adoption
    July 8, 2016 | Peter O'Neill

    A wealth of new marketing automation technologies are now available to help B2C marketers manage customer engagement, B2B marketers manage leads, and all marketers manage other marketing processes,...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016

    The 15 Providers That Matter Most And How They Stack Up
    May 31, 2016 | Rusty Warner

    In our 26-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 15 most significant ones — Adobe, Emarsys, Experian Marketing Services, IBM, Oracle,...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2016

    The Nine Providers That Matter Most And How They Stack Up
    May 31, 2016 | Rusty Warner

    In our 40-criteria evaluation of enterprise marketing software suites (EMSS) providers, we identified the nine most significant ones — Adobe, Experian Marketing Services, IBM, Marketo,...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Big Data Hadoop-Optimized Systems, Q2 2016

    Hardware Optimized To Run Hadoop Delivers Quick Setup, Higher Performance, And Automation
    May 25, 2016 | Noel Yuhanna, Mike Gualtieri

    On-premises Hadoop deployments just got easier. General-purpose hardware infrastructure requires considerable time and effort to install, configure, tune, upgrade, and monitor Hadoop platforms....

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Customer Analytics Solutions, Q1 2016

    The 11 Providers That Matter Most And How They Stack Up
    March 7, 2016 | Brandon Purcell

    In our 33-criteria evaluation of customer analytics vendors, we identified the 11 most significant software providers in this category — Adobe, AgilOne, Alteryx, Angoss, FICO, IBM, Manthan,...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Enterprise Data Warehouse, Q4 2015

    The 10 Providers That Matter Most And How They Stack Up
    December 7, 2015 | Noel Yuhanna

    In the era of big data, enterprise data warehouse (EDW) technology continues to evolve as vendors focus on innovation and advanced features around in-memory, compression, security, and tighter...

  • For Customer Insights Professionals

    Report

    Report Quick Take: Teradata Exits The Enterprise Marketing Technology Business

    The Marketing Cloud Wars Claim A Sizeable Casualty
    November 10, 2015 | Rusty Warner

    Within its November 5, 2015, statement on its declining Q3 2015 revenues, Teradata announced its intention to sell off the Teradata Integrated Marketing Cloud business. This decision not only...

  • For Enterprise Architecture Professionals

    Report

    Report Quick Take: Teradata Must Lean Hard Into BT

    Teradata Reinvents Itself As A Data Management ESV As Disruption Hits The Industry With Full Force
    October 23, 2015 | Brian Hopkins, Michele Goetz

    Teradata has enjoyed dominance as the best-of-breed in data warehousing for the largest of enterprises. But unprecedented disruption from open source solutions, simple cloud-based options, and...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: In-Memory Database Platforms, Q3 2015

    August 3, 2015 | Noel Yuhanna

    The in-memory database platform represents a new space within the broader data management market. Enterprise architecture (EA) professionals invest in in-memory database platforms to support...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Real-Time Interaction Management, Q3 2015

    The 11 Providers That Matter Most And How They Stack Up
    July 29, 2015 | Rusty Warner

    In Forrester's 35-criteria evaluation of real-time interaction management (RTIM) vendors, we identified the 11 most significant technology providers in the category — Adobe, Experian, IBM, Infor,...

  • For Enterprise Architecture Professionals

    Report

    Report Market Overview: In-Memory Data Platforms

    In-Memory Data Grids And In-Memory Databases Are On Fire
    December 26, 2014 | Noel Yuhanna

    Enterprise architecture (EA) professionals strive to deliver technology performance and responsiveness at the fastest possible speed — the speed of real-time business. What if you could deliver...

  • For CMO Professionals

    Report

    Report What The Enterprise Marketing Software Suites Forrester Wave™ Means For CMOs

    The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014
    November 20, 2014 | Cory Munchbach

    This report, originally written for customer insights (CI) professionals, includes content relevant for chief marketing officers (CMOs). With marketing-related spending comprising 13% of all...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014

    The Eight Providers That Matter Most And How They Stack Up
    October 21, 2014 | Cory Munchbach, Rusty Warner

    In Forrester's 46-criteria evaluation of enterprise marketing software suite (EMSS) vendors, we identified the eight most significant software providers in the category — Adobe, IBM, Marketo,...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Cross-Channel Campaign Management, Q3 2014

    The Nine Providers That Matter Most And How They Stack Up
    August 28, 2014 | Jason McNellis

    In Forrester's 41-criteria evaluation of cross-channel campaign management (CCCM) vendors, we identified the nine most significant software providers in the category — Adobe, IBM, Infor, Pitney...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014

    February 27, 2014 | Mike Gualtieri, Noel Yuhanna

    Tsssss! That's the sound of Hadoop. It's today's sizzling-hot data management platform because it: 1) offers lower-cost storage than traditional systems, 2) has open source innovation, 3) can scale...

  • For Application Development & Delivery Professionals

    Report

    Report The Steadily Growing Database Market Is Increasing Enterprises' Choices

    An Overview Of The Enterprise Database Management System Market In 2013
    June 7, 2013 | Noel Yuhanna

    Business demand for more applications, larger databases, and new analytics initiatives is driving innovation and growth in the database market, with new options for cloud, in-memory, mobility,...

  • For Application Development & Delivery Professionals

    Report

    Report Oracle Exadata Raises The Bar On Database Appliances

    Improves Online Transaction Processing And Data Warehouse Performance And Delivers A Consolidation Platform
    May 20, 2011 | Noel Yuhanna

    Forrester recently interviewed 16 Oracle customers who use Oracle Exadata to find out about their implementations. Most customers stated that Oracle Exadata exceeded performance and...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Enterprise Data Warehousing Platforms, Q1 2011

    Teradata, Oracle, Sybase (SAP), IBM, SAP, EMC Greenplum, Netezza (IBM), and Microsoft Lead, With Vertica Systems As A Strong Performer
    February 10, 2011 | James G. Kobielus

    In Forrester's 56-criteria evaluation of enterprise data warehousing (EDW) platform vendors, we found the EDW market increasingly competitive, as illustrated by tighter clustering of top vendors....

  • For Application Development & Delivery Professionals

    Report

    Report Appliance Power: Deliver Advanced Analytics Into Customer-Facing Processes

    February 9, 2011 | James G. Kobielus

    Analytic solution appliances deliver fast business value. They eliminate some of the complexity, time, and trouble of configuring an enterprise data warehouse (EDW) appliance to your needs. These...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Cross-Channel Campaign Management, Q4 2009

    Unica And SAS Are The Leaders, With Alterian, Aprimo, Neolane, And Oracle Commanding A Pack Of Strong Performers
    December 14, 2009 | Suresh Vittal

    Changing consumer behavior and the overall ineffectiveness of traditional marketing programs ensure that basic campaign management tools are set to go the way of the dodo. Marketers are therefore...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Enterprise Data Warehousing Platforms, Q1 2009

    Teradata, Oracle, And IBM Lead, With Microsoft Strengthening
    February 6, 2009 | James G. Kobielus

    In Forrester's 54-criteria evaluation of enterprise data warehousing (EDW) platform vendors, we found that Teradata, Oracle, IBM, and Microsoft lead the pack because each offers mature,...