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  • For Application Development & Delivery Professionals

    Report

    Report The State Of Digital Experience Delivery, 2017

    Benchmarks: The Digital Experience Delivery Playbook
    April 28, 2017 | Danielle Geoffroy, Mark Grannan

    In Q1 2017, Forrester surveyed 294 digital experience (DX) decision makers about their strategies for the next 12 months. We found that they're struggling to optimize past investments. Both...

  • For Customer Experience Professionals

    Report

    Report Make (Or Break) Your CX Through Employee Onboarding

    Influence Employee Engagement To Drive Your CX Agenda
    April 28, 2017 | Faith Adams

    It takes engaged employees and a customer-centric culture to achieve your customer experience goals. Companies can leverage employee onboarding as a key opportunity to set the stage for sustained...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Business Intelligence Platform Implementation Service Providers, Q2 2017

    The Top 13 Providers Stand Out From The Thousands With Their Breadth, Depth, Execution, People, And History Of Success
    April 28, 2017 | Boris Evelson

    In our 18-criteria evaluation of business intelligence (BI) platform implementation service providers (BIPISPs), we identified the 13 most significant ones — Accenture, Capgemini, Cognizant,...

  • For Infrastructure & Operations Professionals

    Report

    Report Hybrid Cloud Is The Foundation For Storage Agility And Economics

    Proper Utilization Of Cloud And Enterprise Storage Will Dictate BT Success
    April 28, 2017 | Richard Fichera

    Hybrid clouds are the future state of compute and storage for enterprises in the age of the customer. Hybrid cloud storage can now blend on-premises storage infrastructure with public and hosted...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Boost Your Conversions With Checkout Financing

    Assessing The New Alternative Retail Financing Providers
    April 28, 2017 | Brendan Miller

    A new category of disruptive credit providers and technology solutions is delivering credit during checkout, putting a new spin on retail financing. Retail credit programs have long boosted sales...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Five Key Success Factors Of Every Digital Business

    Strategic Plan: The Retail eCommerce Playbook
    April 27, 2017 | Ananda Chakravarty

    Successful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often reinforces brick-and-mortar stores. In the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Must-Have eCommerce Features

    Road Map: The Retail eCommerce Playbook
    April 27, 2017 | Ananda Chakravarty

    Digital business leaders often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This road map chapter of the retail eCommerce playbook takes a prescriptive...

  • For Application Development & Delivery Professionals

    Report

    Report Get The Most Out Of Distributed Agile Teams

    Agile methodologies and the spread of co-innovation and co-laboratory spaces presuppose that colocated software development teams are best. But for many shops, 100% colocation is neither achievable...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Digital Rewrites The Rules Of Business

    Vision: The Digital Business Transformation Playbook
    April 27, 2017 | Ted Schadler, Nigel Fenwick

    Digital technology dramatically improves the economics and capabilities of every business. Using hardware, software, algorithms, and the internet, it's 10-times cheaper and faster to engage...

  • For Security & Risk Professionals

    Report

    Report Forrester's Guide To Drone Security Risks

    S&R Pros Must Prepare Their Businesses Today For Rapid Drone Adoption
    April 27, 2017 | Merritt Maxim, Salvatore Schiano

    Drones are no longer just a buzzword or hip gadget for amateur hobbyists. Organizations are increasingly deploying drones in a wide range of applications from agriculture to law enforcement. But...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Digital Insurance Imperative

    Vision: The Digital Insurance Strategy Playbook
    April 26, 2017 | Ellen Carney, Oliwia Berdak

    Digital technologies will change the insurance industry irrevocably over the coming decade. New entrants will disrupt the value chain. Vertically integrated firms will be too slow to adapt. Firms...

  • For CIO Professionals

    Report

    Report Digital Rewrites The Rules Of Business

    Vision: The CIO Digital Business Transformation Playbook
    April 26, 2017 | Nigel Fenwick, Ted Schadler

    Emerging technologies dramatically improve the economics and capabilities of every business. Using hardware, software, algorithms, and the internet, it's 10 times cheaper and faster to meet rising...

  • For Security & Risk Professionals

    Report

    Report Forrester Data Report: Identity And Access Management Software Forecast, 2016 To 2021 (Global)

    ForecastView Document
    April 26, 2017 | Jennifer Adams, Merritt Maxim

    Identity and access management (IAM) is one of the most important security functions ensuring that the right people have access to the right resources for the right reasons. In Q4 2016 and Q1 2017,...

  • For CIO Professionals

    Report

    Report Forrester Data: Identity And Access Management Software Forecast, 2016 To 2021 (Global)

    ForecastView Spreadsheet
    April 26, 2017 | Jennifer Adams

    Security and risk professionals must protect corporate resources while giving secure access to a variety of users on a variety of devices. Identity and access management (IAM) software tools help...

  • For Customer Experience Professionals

    Report

    Report Customer Empathy: Three Essential Strategies For Cultivating It In Your Organization

    April 26, 2017 | Tony Costa

    To deliver great customer experiences, companies need high levels of customer empathy. Without it, CX efforts risk becoming self-serving and disconnected from customer needs, expectations, and...

  • For CIO Professionals

    Report

    Report Case Study: Mobike Leverages IoT To Bypass Gridlock

    Innovate With The Internet Of Things To Deliver True Value To The Customer
    April 26, 2017 | Travis Wu

    Companies in all industries are increasingly looking beyond cost savings to deliver customer value with the internet of things (IoT). IoT products need not be technically complex, but they do have...

  • For Infrastructure & Operations Professionals

    Report

    Report How To Know Whether Extended Reality Has A Place In Your Innovation Strategy

    A Scorecard Approach Helps You Make Smart Investment Decisions — And Avoid Wasteful Ones
    April 26, 2017 | J. P. Gownder

    Infrastructure and operations (I&O) leaders are increasingly tasked with applying technology to help solve business problems. Extended reality, comprising virtual reality (VR), augmented reality...

  • For B2B Marketing Professionals

    Report

    Report Making Content Customizable Helps Both Sales And Marketing

    Get Off The Ad Hoc Content Treadmill And Embrace Bespoke Content
    April 26, 2017 | Steven Wright

    B2B marketers have a lack of visibility into methods for customizing content and manners in which sellers use it. By leveraging sales enablement automation (SEA) capabilities, sales enablement...

  • For Security & Risk Professionals

    Report

    Report The Top Security Technology Trends To Watch, 2017

    Tools And Technology: The S&R Practice Playbook
    April 26, 2017 | Merritt Maxim, Jeff Pollard

    Each year, analysts from across Forrester's security and risk (S&R) research team draw insight from hundreds of client questions, vendor briefings, and consultations; the 40-plus research projects...

  • For Security & Risk Professionals

    Report

    Report The Five Milestones To GDPR Success

    To Meet The May 2018 Deadline, Security And Risk Pros Must Prepare Today
    April 25, 2017 | Enza Iannopollo

    With the deadline to become GDPR-compliant fast approaching, privacy and security professionals must act now. However, the task feels overwhelming. Where should I start? What should I include as...

  • For B2B Marketing Professionals

    Report

    Report SMBs Now View Their Tech Investments Through An Enterprise-Like Lens

    April 25, 2017 | Caroline Robertson

    This may be the last small and medium-size business (SMB) technology budget report that Forrester writes for the B2B marketing leader because SMBs are now approaching technology like enterprises...

  • For CIO Professionals

    Report

    Report Big Industry Fights Silicon Valley In A War For Talent

    As Traditional Businesses Go Digital, They Must Tempt Skilled Staff Away From The Coolest Tech Companies In The World
    April 25, 2017 | Paul Miller

    Traditional businesses must embrace digital if they are to win, serve, and retain customers. From manufacturing and utilities to retail and healthcare, many are attempting the transition. In the...

  • For CIO Professionals

    Report

    Report Speed And Innovation Drive CIO Success

    Bimodal Dinosaurs Won't Be Able To Lead Their Companies To Success
    April 24, 2017 | Tim Sheedy, Matthew Guarini

    CIOs and tech teams play critical roles in enabling organizations to use technology and deliver on customer promises. One of the most important success factors is the ability to drive innovation...

  • For Security & Risk Professionals

    Report

    Report Best Practices For Minimizing Business Travel Risk

    Detailed Guides For Preventing Cybertheft, Espionage, And Physical Harm
    April 24, 2017 | Heidi Shey, Merritt Maxim

    Determined adversaries will stop at nothing to infiltrate your firm for its sensitive data, and employees who travel for business or take their devices on the road often become a vulnerability that...

  • For Security & Risk Professionals

    Report

    Report Vendor Landscape: Global Managed Security Services, 2017

    Converged Services Thrive While Isolated Offerings Go Extinct
    April 24, 2017 | Jeff Pollard

    For security pros looking to augment their programs with services partners, this is an age of abundance — abundant budget and abundant choice. But sometimes too many choices is just as bad as no...

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