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  • For B2C Marketing Professionals

    Report

    Report Content Intelligence: Algorithms Assign Meaning And Value To Content

    How Artificial Intelligence Technologies Help Marketers Resolve The Content Paradox
    March 23, 2017 | Erna Alfred Liousas, Ryan Skinner

    Your content is dumb — the systems that store and deliver it have no inkling of what it's actually about. Tagging is, at best, unsystematic; at worst, it's absent or inappropriate. Content...

  • For B2C Marketing Professionals

    Report

    Report Breakout Vendors: Content Intelligence For Marketing

    Acrolinx, Idio, And Persado Use Content Intelligence To Raise Brands' Content Quality
    March 23, 2017 | Erna Alfred Liousas, Ryan Skinner

    Marketers understand the crucial role that content plays in their brands' growth and business development, but they lack the manpower, budget, or — sometimes — the capability to maintain and...

  • For Enterprise Architecture Professionals

    Report

    Report Build A Business-Centered EA Practice

    Executive Overview: The EA Practice Playbook
    March 22, 2017 | Alex Cullen, Gordon Barnett

    The ability to nimbly navigate change in business environments and effectively leverage technology makes the difference between an industry-leading enterprise and one that always seems a beat...

  • For Enterprise Architecture Professionals

    Report

    Report The Anatomy Of A System Of Insight

    Understand How Systems Of Insight Turn Data Into Action
    March 22, 2017 | Brian Hopkins, Michele Goetz

    Your big data strategy is likely too little, too late. Customers are changing their expectations too quickly, and data lakes are becoming swamps. Insights-driven disruptors are using systems of...

  • For Infrastructure & Operations Professionals

    Report

    Report Case Study: Black Friday Drives BT Transformation At Dixons Carphone

    March 22, 2017 | Milan Hanson

    Customer satisfaction makes or breaks a retailer, and the annual peak shopping day is the ultimate test. For Dixons Carphone, that test came on Black Friday, the start of the holiday shopping...

  • For Infrastructure & Operations Professionals

    Report

    Report Adoption Profile: Private Cloud in North America, Q1 2017

    March 22, 2017 | Lauren E. Nelson

    Private cloud adoption is thriving in North America. With increasing interest in public cloud migration, infrastructure and operations (I&O) professionals are concerned about private cloud...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data Report: Online Retail Forecast, 2016 To 2021 (US), Q4 2016 Update

    ForecastView Document
    March 22, 2017 | Susan Wu

    This Q4 update to the US online retail sales forecast maintains the original sales projections. Computers, software, music, books, and videos will see the slowest online growth over the next five...

  • For Customer Insights Professionals

    Report

    Report Forrester Data: World Online Population Forecast, 2017 To 2022 (Global)

    ForecastView Spreadsheet
    March 22, 2017 | Shaurya Priya, Sanjeev Kumar

    This forecast, made exclusively available for ForecastView clients, sizes and forecasts the online population globally across five regions and 55 countries. It also sizes and forecasts the mobile...

  • For Customer Insights Professionals

    Report

    Report Forrester Data Report: World Online Population Forecast, 2016 To 2021 (Global)

    Forecastview Document
    March 22, 2017 | Shaurya Priya, Sanjeev Kumar

    This forecast, made exclusively available for Forecastview clients, sizes and forecasts online population globally across five regions and 55 countries. It sizes and forecasts the mobile (mobile...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Mobile Enterprise Application Services Providers, Q1 2017

    Leading Providers Blend Design, Tech, And Business For Transformational Mobile Enterprise Apps
    March 22, 2017 | Jeffrey S. Hammond, Liz Herbert

    Mobile enterprise apps for employees and partners tend to get less attention than customer-facing ones, but they are critical to a digital enterprise. Application development and delivery (AD&D)...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Digital Financial Advice

    The Ongoing Revolution In Digital Financial Guidance
    March 21, 2017 | Davis Janowski

    Digital financial advice platforms deliver free or low-cost investment and other financial guidance to consumers who are planning for goals such as home ownership, education, and retirement....

  • For B2C Marketing Professionals

    Report

    Report Embrace The New Marketing Performance Measurement Standard

    Executive Overview: The Marketing Measurement And Insights Playbook
    March 21, 2017 | Jim Nail, Tina Moffett

    As marketing evolves to influencing customers at multiple points in the customer journey, marketing measurement must fully value the role of each marketing interaction. B2C marketers must embrace...

  • For B2C Marketing Professionals

    Report

    Report 2017 Mobile And Technology Priorities For Marketers

    Navigate The Hype On Intelligent Agents, Bots, Virtual Reality, And Other Emerging Technologies That Connect Consumers And Brands
    March 21, 2017 | Thomas Husson, Jennifer Wise

    Hype at this year's Consumer Electronics Show (CES) in Las Vegas expanded well beyond mobile. Industry buzz is escalating around new technologies such as virtual reality, augmented reality,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Digital Banking Imperative

    Vision: The Digital Banking Strategy Playbook
    March 21, 2017 | Peter Wannemacher, Jacob Morgan

    In the age of the customer, banks will either reinvent themselves or be forgotten — reduced to what one executive calls "dumb money pipes." Digital business leaders will need to make tough choices...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Digital: A Mobile Commerce Perspective

    Forrester's H2 2016 Global Mobile Executive Online Survey
    March 21, 2017 | Julie A. Ask, Danielle Geoffroy

    Mobile has evolved beyond just a project, channel, or initiative for commerce players. It’s the catalyst that drives companies to become complete digital businesses and the primary touchpoint...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Understanding The Chinese Luxury Shopper

    ForecastView Document
    March 20, 2017 | Michael O'Grady

    Chinese average household incomes are up to 10 times lower than those of Western Europe or North America, yet one-third of the world's luxury spend comes from China. This report explores this...

  • For Customer Experience Professionals

    Report

    Report Chinese Banks Must Embrace Customer Experience To Achieve Sustainable Growth

    Traditional Banks Need To Up Their CX Game To Stay Relevant In An Increasingly Competitive Market
    March 20, 2017 | Riccardo Pasto

    To achieve sustainable business growth in an increasingly competitive market, Chinese banks can no longer rely on commoditized products and services. Innovative banks that create value for their...

  • For Infrastructure & Operations Professionals

    Report

    Report Strategic Benchmarks 2017: Infrastructure Priorities

    Benchmarks: The Infrastructure Transformation Playbook
    March 20, 2017 | Sophia I. Vargas

    This report provides infrastructure and operations (I&O) professionals with strategic benchmarks so they can compare their infrastructure budgets, priorities, motivations, and technology adoption...

  • For Enterprise Architecture Professionals

    Report

    Report Use Objectives And Key Results To Build A Better Strategic Portfolio

    Benchmarks: The Strategic Portfolio Management Playbook
    March 20, 2017 | Margo Visitacion

    Customer-focused organizations continue to struggle with measuring the impact of programs. Traditional key performance indicators (KPIs) bring limited visibility to portfolio optimization because...

  • For Customer Experience Professionals

    Report

    Report Harness The Power Of Emergent Behavior To Design Great Employee Experiences

    March 20, 2017 | Samuel Stern

    Disengaged employees cost US firms hundreds of billions of dollars in lost productivity. That's just one reason why CX professionals should use their design and observation skills to enhance the...

  • For Application Development & Delivery Professionals

    Report

    Report Tools, Tips, And Techniques To Build A Better Mobile Web

    Responsive Retrofits Aren't Enough; Here's A Toolkit To Energize Discussion, Focus Investment, And Build Great Mobile Experiences
    March 17, 2017 | Ted Schadler, Mark Grannan

    As we described in our report "Reinvent The Web To Win The Mobile Moment," few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when...

  • For CIO Professionals

    Report

    Report Make Omnichannel A Cornerstone Of Your Telecom Digital Transformation

    Most Telcos Underestimate The Significance Of The Omnichannel Opportunity For Their Digital Transformation
    March 17, 2017 | Dan Bieler

    Offering customers seamless omnichannel experiences is critical for telcos' digital transformation efforts. Today, customers expect to use a variety of digital touchpoints. Omnichannel affects...

  • For Application Development & Delivery Professionals

    Report

    Report Engaging And Retaining Talent With Effective Onboarding

    Onboarding Is A Holistic 90-Day Process That Improves Hire Productivity
    March 17, 2017 | Claire Schooley

    Every year, a large percentage of US employees make some kind of a career transition, which is costly for companies and causes challenges related to productivity, culture, and training. New hires...

  • For CIO Professionals

    Report

    Report Creating IoT-Enabled Products — The Two Major Vendor Partnership Options

    Customers Must Choose From A Diverse And Fragmented Set Of Vendors That Help With Building Connected Products
    March 17, 2017 | Frank E. Gillett

    Product CTOs working with CIOs to add the internet-of-things (IoT) to their products quickly learn that doing so involves more than adding in sensors. They face four major challenges that unfold as...

  • For B2B Marketing Professionals

    Report

    Report Global Business Technographics® Business And Technology Services Survey, 2016: Overview

    A Business Technographics Presentation
    March 17, 2017 | Ryan Halliday, Tyler McDaniel

    This report is an overview of the Forrester Data Global Business Technographics® Business And Technology Services Survey, 2016. It covers the broad patterns seen among business and technology...

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