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  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2017, US

    North American Consumer Technographics®
    June 28, 2017 | Gina Fleming

    This report is our annual overview of the impact of technology on US consumers' attitudes, behaviors, and expectations in a rapidly changing world, based on the Forrester Data Consumer...

  • For B2B Marketing Professionals

    Report

    Report The Strategic Messaging Assessment

    Evaluate Your Message Management Discipline
    June 28, 2017 | Lori Wizdo

    Business marketers know that communication can become muddled — affecting customer experience and engagement outcomes — as different stakeholders engage with customers without the connective tissue...

  • For B2B Marketing Professionals

    Report

    Report B2B Marketers Must Step Up Message Management

    A Strategic Messaging Architecture Helps Marketing And Sales Stimulate, Sustain, And Scale Consistent Communication
    June 28, 2017 | Lori Wizdo

    Savvy B2B marketers know that contextual, relevant content helps their company connect with customers in all stages of the life cycle. But communication can become muddled if different stakeholders...

  • For B2B Marketing Professionals

    Report

    Report It's Not About You: B2B Marketers Need To Change How They Think About Branding

    In The Age Of The Customer, Features And Functions Take A Back Seat To Experience And Emotion

    Too many B2B marketers underestimate the importance of branding to their success — relying instead on product-based differentiation to win. But in the age of the customer, features and functions...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report eCommerce Trends And Outlook For Asia Pacific

    Trends In Australia, China, India, Japan, South Korea From The Forrester Data: Online Retail Forecast, 2016 To 2021 (Asia Pacific)
    June 28, 2017 | Lily Varon

    Asia Pacific contains both the largest and the fastest-growing eCommerce markets (China and India, respectively). Today, total online retail revenues in just five markets in Asia Pacific — China,...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Customer Service Solutions For Midsize Teams, Q2 2017

    Rapid Time-To-Value Fuels Differentiation In Customer Service Solutions
    June 28, 2017 | Ian Jacobs, Kate Leggett

    In our 34-criteria evaluation of customer service solution vendors for small and midsize teams, we identified the 10 most significant ones — Astute Solutions, bpm'online, eGain, Freshdesk,...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Customer Service Solutions For Enterprise Organizations, Q2 2017

    Intelligence And Omnichannel Engagement Are Fueling Adoption Of Customer Service Solutions
    June 28, 2017 | Kate Leggett, Ian Jacobs

    In our 35-criteria evaluation of customer service solution vendors for enterprise organizations, we identified the nine most significant ones — eGain, Microsoft, Oracle, Pegasystems, Salesforce,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Building A Mobile Business Case: It's A Steep Climb

    Business Case: The Mobile eBusiness Playbook
    June 27, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover,...

  • For CMO Professionals

    Report

    Report Emotions Fuel Your Brand Energy

    Introducing Forrester's Brand Energy Framework

    Consumers are changing, experiences are changing, and brands have to change with them. In this environment of upheaval, existing brand measures are useful but insufficient. Forrester has applied...

  • For B2C Marketing Professionals

    Report

    Report Drive The BT Agenda With A Marketing Technology Office

    Organization: The Enterprise Marketing Technology Playbook
    June 27, 2017 | Joe Stanhope, Rusty Warner

    Empowered customers engage with brands at any point in the customer life cycle, anytime and anywhere. Relevant real-time responses require batch-oriented, channel-focused campaign management teams...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Sales Force Automation Solutions, Q2 2017

    June 27, 2017 | John Bruno

    In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm'online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems,...

  • For Application Development & Delivery Professionals

    Report

    Report Monoliths Benefit From Both Containers And Microservices

    Containers Help Both Microservices And Monolithic Applications
    June 26, 2017 | Randy Heffner

    In the race to deliver business change more quickly, legacy monoliths can feel like boat anchors to application development and delivery (AD&D) leaders. Spurning monoliths, developers are adopting...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Data Governance Stewardship And Discovery Providers, Q2 2017

    The 12 Providers That Matter The Most And How They Stack Up
    June 26, 2017 | Henry Peyret

    In our 28-criteria evaluation of data governance stewardship and discovery (DGSD) providers, we identified the 12 most significant ones — Alation, ALEX Solutions, BackOffice Associates, Cloudera,...

  • For Security & Risk Professionals

    Report

    Report Vendor Landscape: External Threat Intelligence, 2017

    Look Beyond Your Own Perimeter To Understand And Prevent Threats
    June 26, 2017 | Josh Zelonis

    The threat intelligence market is muddled by confusing messaging that has hurt security and risk (S&R) pros' ability to succeed with their intelligence capabilities. This report provides a course...

  • For Infrastructure & Operations Professionals

    Report

    Report TechRadar™: Automation Technologies, Robotics, And AI In The Workforce, Q2 2017

    As Physical And Software Robots Rise, You Need A Long-Term Strategic Plan For Your Workforce
    June 26, 2017 | J. P. Gownder

    Automation technologies — physical robots, software and artificial intelligence (AI), and customer self-service solutions — are reshaping the workplace and the way your business engages with its...

  • For Enterprise Architecture Professionals

    Report

    Report Navigate The Kubernetes Ecosystem

    Forrester's Guide To The Dynamic Market For Container Orchestration
    June 23, 2017 | Charlie Dai, Dave Bartoletti

    Container orchestration is a key functional requirement for cloud-native development platforms. CIOs and enterprise architecture (EA) pros are increasingly evaluating Kubernetes (K8S) as the...

  • For CIO Professionals

    Report

    Report Industrial IoT Platforms Offer Better Support For Specific Industry Needs

    CTOs Need New Strategies To Work With Industrial IoT Platforms Such As GE's Predix
    June 23, 2017 | Frank E. Gillett, Nigel Fenwick

    CIOs and chief technology officers (CTOs) are confronting new technologies and business scenarios as they embrace the internet of things (IoT) for use in industrial environments. Industrial firms...

  • For Enterprise Architecture Professionals

    Report

    Report Four Steps To Build A Road Map For Your EA Program

    Road Map: The EA Practice Playbook
    June 23, 2017 | Alex Cullen, Gordon Barnett

    As firms become customer-obsessed, effective enterprise architecture (EA) programs become essential. Too often, however, business-focused EA professionals struggle to create a clear identity for...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Cross-Border Services Will Help Cross-Border eCommerce Reach $627 Billion By 2022

    ForecastView Document
    June 23, 2017 | Michael O'Grady

    Cross-border shopping will make up 20% of eCommerce in 2022, with sales of $627 billion. Asia Pacific, driven by China, will become the largest eCommerce cross-border region for both imports and...

  • For B2C Marketing Professionals

    Report

    Report Bridge The Divide Between Social Marketing And Compliance

    Social Marketing Best Practices From Financial Services, Healthcare, And Pharmaceuticals For All Marketers
    June 22, 2017 | Erna Alfred Liousas, Nick Hayes

    Adding social to your overall marketing strategy is no easy task for any company. B2C marketers in heavily regulated industries such as financial services, healthcare, and pharmaceuticals face even...

  • For Enterprise Architecture Professionals

    Report

    Report Develop An Enterprise Architecture Strategy Aligned With Business Challenges

    Strategic Plan: The EA Practice Playbook
    June 22, 2017 | Gordon Barnett, Alex Cullen

    Many enterprise architecture (EA) teams strive to be more business-focused and strategically engaged — but getting there isn't easy. It may require a resetting of stakeholder perceptions as well as...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Learn To Innovate From Digital Transformation Leaders

    Digital Innovators At Forrester's Digital Transformation Forum 2017 Apply The New Rules Of Digital Business

    Digital transformation means business transformation. Forrester's Digital Transformation Forum 2017 brought digital business leaders to the main stage to share their unique journeys to and through...

  • For Application Development & Delivery Professionals

    Report

    Report Aligning Financial Services Innovation With Investment

    Our Financial Services Survey Highlights A Concerning Gap Between Change Drivers, Innovation Priorities, And Investment Plans
    June 22, 2017 | Jost Hoppermann

    Application development & delivery (AD&D) teams in financial services need to know about investment priorities and expected innovation areas of their peers as they approach a new era of digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of The Digital Store

    Landscape: The Digital Store Playbook
    June 21, 2017 | Anjali Yakkundi, Claudia Tajima

    The face of retail continues to change. In-store digital experimentation is well underway, and digital business leaders have the technical know-how and an increasingly cross-functional view to lead...

  • For Customer Experience Professionals

    Report

    Report The Top Five Challenges For Mapping B2B Customer Journeys

    June 21, 2017 | Tony Costa, TJ Keitt

    Customer journey mapping is a popular tool among B2B CX professionals. But the complexity of business relationships can make it difficult for CX pros to properly set up and execute journey mapping...

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