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  • For Security & Risk Professionals

    Report

    Report The IAM Market Will Surpass $13 Billion By 2021

    Customer-Facing IAM Leads Growth
    July 24, 2017 | Merritt Maxim, Andras Cser

    New digital business and customer engagement models have extended today's identity boundaries. In response, security pros must now manage identities and access across a variety of populations...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Trends 2017: North American Digital Banking

    Digital Executives Need Stronger Foundations To Create New Customer Value
    July 24, 2017 | Alyson Clarke

    Slow economic growth, low interest margins, regulatory uncertainty, increased competition, and changing consumer needs are challenging the retail banking industry in North America. Differentiated...

  • For CIO Professionals

    Report

    Report The Canadian Tech Market Outlook For 2017 To 2018

    Canadian Tech Buyers Focus On The BT Agenda In Cautious Times
    July 24, 2017 | Andrew Bartels, Cheryl McKinnon

    Canadian CIOs are grappling with a mixed bag of economic news. While better than expected GDP growth continues to provide reasons for optimism, a struggling energy sector, an overheated housing...

  • Report

    Report The Forrester Wave™: Salesforce Implementation Partners, Q3 2017

    Dozens Of Salesforce Partners Know The Tech — But Few Have Proven Ability To Drive Digital Business In Salesforce Deployment
    July 24, 2017 | Liz Herbert

    Salesforce buyers have evolved from a seeking a cloud customer relationship management (CRM) tool to seeking a strategic platform for digital business. In our 35-criteria evaluation of Salesforce...

  • For B2C Marketing Professionals

    Report

    Report Case Study: Take A Focused And Disciplined Approach To Drive Chatbot Success

    OCBC Bank Created A Marketing Chatbot To Accelerate Revenue Growth
    July 21, 2017 | Xiaofeng Wang

    Marketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value. OCBC Bank in Singapore is bucking the trend: The bank recently created Emma,...

  • For Application Development & Delivery Professionals

    Report

    Report Make A Modern Business Case For Agile And DevOps-Driven Digital Transformation

    Business Case: The Modern Application Delivery Playbook
    July 21, 2017 | Diego Lo Giudice

    Applications give digital businesses the software assets they need to win, serve, and retain customers in the face of fierce competition and escalating customer expectations. Improving application...

  • For Security & Risk Professionals

    Report

    Report Protect Your Digital Workforce With Browser Isolation Technology (BIT)

    BIT Helps S&R Pros Implement Zero Trust For Workforce Security
    July 21, 2017 | Chase Cunningham

    Employees today must use a browser to access most of their corporate applications, email, and collaboration tools. A variety of common threat vectors target basic user interactions as employees use...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Our Favorite Mobile Websites, And How They Did It

    Five Case Studies Show How To Reinvent Your Mobile Website
    July 21, 2017 | Danielle Geoffroy, Ted Schadler

    Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience pales in comparison to your app — and even your...

  • For Security & Risk Professionals

    Report

    Report The Market For Managed Detection And Response Booms In 2017

    Cyberattacks And Skill Shortages Drive MDR Demand
    July 21, 2017 | Jeff Pollard

    Managed detection and response (MDR) has emerged as a specific category of managed security services (MSS) in the last 12 months. Security and risk (S&R) pros thinking about investing in MDR...

  • For B2C Marketing Professionals

    Report

    Report How To Advertise To Consumers Who Hate Ads

    Create Customer-Obsessed Advertising By Making Ads That Are Human, Helpful, And Handy
    July 21, 2017 | Jim Nail, Drew Green

    With advertisers struggling against ad blocking, cord cutting, and fragmented audiences, the ad industry seems doomed. But while these trends are factual and challenging, they are not necessarily...

  • For Enterprise Architecture Professionals

    Report

    Report Continuous Architecture Plugs The Gap Between Planning And Delivery

    Enterprise Architecture Pros Redefine Their Approach To Continuously Deliver Value
    July 20, 2017 | Gordon Barnett

    Customer obsession is driving firms to add agility into their planning-to-optimization value stream processes. Unlike their peers on portfolio management and Agile development and operations...

  • For Customer Insights Professionals

    Report

    Report Personalize Customer Experience With A Digital Intelligence Business Case

    Business Case: The Digital Intelligence Playbook
    July 20, 2017 | Cinny Little, James McCormick

    Today's digital analytics practices are advancing their ability to take actions on insights about customers' digital behavior. But that's not enough: Customers' expectations continue to change...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Improve B2B eCommerce Execution By Using ACTIVE Strategies

    Continuous Improvement: The B2B eCommerce Playbook
    July 20, 2017 | Andy Hoar

    B2B eCommerce organizations know that having a vision alone does not guarantee success. The devil is in the details and the hard work associated with executing on solid, actionable strategies. This...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report It's Cloud Go Time For Retailers

    Cloud Apps And Platforms Offer More Rewards Than Risks For Retail
    July 20, 2017 | Dave Bartoletti, Anjali Yakkundi

    More than one-fifth of retailers have now moved core business applications to the cloud — a significant jump over the past three years. Often led to cloud initially by the desire to modernize...

  • For CIO Professionals

    Report

    Report Autonomous Vehicles Will Reshape The Global Economy

    Six Transformative Ripple Effects Of Autonomous Transport
    July 20, 2017 | Laura Koetzle, Carlton A. Doty

    Each week brings a new story about autonomous vehicle experiments by disruptive tech companies that threaten the future of century-old auto manufacturers. This is not one of those stories. We...

  • For Infrastructure & Operations Professionals

    Report

    Report Drive DevOps Efforts With Customer Experience Pros

    Strategic Plan: The Modern Service Delivery Playbook
    July 19, 2017 | Robert Stroud, Allegra Burnette

    Companies now expect infrastructure and operations (I&O) pros to optimize software delivery, using methodologies like development and operations (DevOps) that lead to modern service delivery (MSD)....

  • For Customer Insights Professionals

    Report

    Report More Firms Are Using The Insights Center Of Excellence To Drive Value

    Organization: The Customer Analytics Playbook
    July 19, 2017 | Cinny Little

    Customer insights pros struggle with how to keep maturing their capabilities and drive more actions from insights. How you organize affects your success. This report shows how the insights center...

  • For Customer Insights Professionals

    Report

    Report Pick A Powerful Pilot To Propagate Customer Analytics

    Business Case: The Customer Analytics Playbook
    July 19, 2017 | Brandon Purcell

    While most companies understand the importance of transforming data into insights, many struggle to get their customer analytics practice off the ground. They're missing out on a huge opportunity....

  • For Customer Experience Professionals

    Report

    Report The CX Fusion Imperative

    Deliver Experiences That Holistically Fuse The Human, Digital, Physical, And Virtual Realms
    July 19, 2017 | Allegra Burnette, Julie A. Ask

    Designed experiences are fusing human, digital, physical, and virtual elements more and more — interconnecting people, places, and objects with data; letting customers move across channels; and...

  • For Security & Risk Professionals

    Report

    Report Remove The Mystery From Security Metrics

    Performance Management: The S&R Practice Playbook
    July 18, 2017 | Jeff Pollard

    Difficulty creating meaningful metrics persists for chief information security officers (CISOs) despite a decade of discussion. Without good metrics, the security organization can't hope to...

  • For Security & Risk Professionals

    Report

    Report Honeypots 2.0: Deception Technology Lures Cybercriminals Into A Trap

    Hollywood Isn't The Only Industry Banking On Sequels
    July 18, 2017 | Josh Zelonis, Jeff Pollard

    Security and risk (S&R) professionals can leverage deception technologies that mimic real production applications and systems in an attempt to lure attackers into an intrusion. The concept isn't...

  • For CIO Professionals

    Report

    Report The Forrester Wave™: Hosted Private Cloud Services In Europe, Q3 2017

    The Seven Providers That Matter Most And How They Stack Up
    July 18, 2017 | Paul Miller, Lauren E. Nelson

    In our 33-criteria evaluation of hosted private cloud service providers in the European market, we identified the seven most significant — CenturyLink, IBM, Interoute, NTT Communications, OVH,...

  • For B2B Marketing Professionals

    Report

    Report Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017: Overview

    A Business Technographics Presentation
    July 17, 2017 | Ryan Halliday, Tyler McDaniel

    This report is an overview of the Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017. It covers the broad patterns seen among business and technology decision...

  • For B2C Marketing Professionals

    Report

    Report Elevate Loyalty Strategies With Digital Ecosystems

    Empowered Consumers In Asia Pacific Demand Versatile, Digital, And Localized Loyalty Programs
    July 17, 2017 | Xiaofeng Wang

    Empowered consumers have more options than ever before, and customers of firms in Asia Pacific are particularly fickle. As a result, brands' standalone loyalty programs have been losing the charm...

  • For Customer Insights Professionals

    Report

    Report Forrester Data: Mobile, Smartphone, And Tablet Forecast, 2017 To 2022 (Global)

    ForecastView Document
    July 17, 2017 | Satish Meena

    We expect the number of global smartphone subscribers to reach 3.8 billion by 2022, crossing the 50% mark for smartphone penetration by population in 2017 and reaching 66% by 2022. This is up from...

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