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  • For CIO Professionals

    Report

    Report 2018 US Tech Budget Outlook: Growth Will Accelerate To Almost 6%

    Sustained Economic Growth, Cloud, And Business Technology Will Drive Better Tech Growth In 2018
    December 13, 2017 | Andrew Bartels

    With US firms finalizing their 2018 tech budget plans, we provide our current forecast for the 2018 US tech market across multiple dimensions, including by tech category, for business technology...

  • For CIO Professionals

    Report

    Report The 2018 Outlook For US Industries And Their Tech Budgets

    Chemicals And Insurance Lead The Way; Government And Media And Entertainment Are Lagging
    December 13, 2017 | Andrew Bartels

    As CIOs and their business partners develop their tech budget plans based on their business' strategy and requirements, it can be useful to look at what other firms are doing, especially firms in...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 European Online Banking Functionality Benchmark

    BBVA Earns The Highest Overall Score
    December 13, 2017 | Aurelie L'Hostis

    Tens of millions of Europeans use their banks' secure websites to conduct both routine and infrequent banking tasks. Digital banking strategy executives need to deliver online banking services that...

  • For B2C Marketing Professionals

    Report

    Report Evaluate Your Approach To Successful Content Marketing

    Assessment: The Content Marketing Playbook
    December 13, 2017 | Laura Ramos, Ryan Skinner

    To attract attention and build a following, B2C marketers must shift their content marketing from being product-focused to building relationships. This report helps marketers identify the...

  • For Application Development & Delivery Professionals

    Report

    Report Refit Your Applications For Direct-To-Consumer Sales

    Direct Selling Is Here To Stay — But Requires A Fundamental Review Of Your Application Portfolio
    December 13, 2017 | George Lawrie

    The rise of direct-to-consumer (D2C) selling models challenges traditional sources of competitive advantage for consumer-packaged goods (CPG) brands. Key elements of D2C sales — collapsing barriers...

  • For Security & Risk Professionals

    Report

    Report The Forrester Tech Tide™: Identity And Access Management, Q4 2017

    Road Map: The Identity And Access Management Playbook
    December 12, 2017 | Andras Cser, Merritt Maxim

    Identity and access management (IAM) is critical to protecting customers from identify theft and privacy abuses, limiting the potential for and impact of a cyberattack, and streamlining numerous...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile App: How To Make A Call

    Processes: The Mobile eBusiness Playbook
    December 12, 2017 | Julie A. Ask

    Nine years after Apple opened the Apple App Store to third-party developers, digital business leaders are still asking, "Does our firm need an app?" Many do, but the reasons have changed. Before...

  • For Infrastructure & Operations Professionals

    Report

    Report Seven Recommendations For I&O Leaders Driving DevOps In 2018

    Firms like Allstate, Target, and Hyatt Hotels have proven that development and operations (DevOps) is neither a fad nor a privilege of born-digital unicorns. Whether you're just beginning your...

  • For B2C Marketing Professionals

    Report

    Report Facebook Loses Ground Among US Online Youth

    A North American Consumer Technographics® Report
    December 12, 2017 | Anjali Lai

    In the race to win and sustain the attention of US youth, Facebook is falling behind. Our analysis of trended behavioral and attitudinal data reveals that young consumers increasingly engage with a...

  • For B2C Marketing Professionals

    Report

    Report Build A Loyalty Strategy With Global Appeal

    December 12, 2017 | Emily Collins, Arleen Chien

    We've recently seen a spike in questions from brands about the global demand for loyalty programs, and customer loyalty solution vendors have their sights set on international growth. When thinking...

  • For Security & Risk Professionals

    Report

    Report The Forrester Wave™: Static Application Security Testing, Q4 2017

    The 10 Vendors That Matter Most And How They Stack Up
    December 12, 2017 | Amy DeMartine

    In our 29-criteria evaluation of the static application security testing (SAST) market, we identified the 10 most significant vendors — CAST, CA Veracode, Checkmarx, IBM, Micro Focus, Parasoft,...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Enterprise File Sync And Share Platforms — Hybrid Solutions, Q4 2017

    The 10 Providers That Matter Most And How They Stack Up
    December 12, 2017 | Cheryl McKinnon

    In our 37-criteria evaluation of enterprise file sync and share (EFSS) hybrid solution providers, we identified the 10 most significant ones — Accellion, Acronis, Axway (Syncplicity), BlackBerry,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Keep Experimenting With Digital Enablement Technology In-Store

    Benchmarks: The Digital Store Playbook
    December 11, 2017 | Michelle Beeson

    Forrester's 2017 Digital Store Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their investments in and implementation of...

  • For Application Development & Delivery Professionals

    Report

    Report Use BI Fabric To Optimize Your Multivendor Business Intelligence Environment

    Performance Management: The Business Intelligence Playbook
    December 11, 2017 | Boris Evelson

    All enterprises must deal with multiple business intelligence (BI) platforms. Unquestionably, a single enterprise BI platform is ideal, but legacy platforms, mergers and acquisitions (M&A), and...

  • For Application Development & Delivery Professionals

    Report

    Report Five Essential Components Of Great SaaS Governance To Balance Agility And Risk

    Management: The SaaS Transformation Playbook
    December 11, 2017 | Liz Herbert, Bill Martorelli

    Software-as-a-service (SaaS) solutions foster a faster, more agile approach to technology — a necessity for digital business. SaaS is a major component of any digital transformation project,...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Digital Marketing Tracker, Q3 2017

    ForecastView Document
    December 11, 2017 | Brandon Verblow

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...

  • For Application Development & Delivery Professionals

    Report

    Report The New Dawn Of Functional Programming

    What Enterprises Need To Know About The Next Era Of Software Development
    December 11, 2017 | Michael Facemire, Amanda LeClair

    Functional programming (FP) is beginning to hit the mainstage. Requiring greater scale and dynamic experiences, the customer-facing software development world is outgrowing stateful,...

  • For Enterprise Architecture Professionals

    Report

    Report Programs, Not Projects: Iterative ECM Deployments Drive Higher Satisfaction Levels

    Continuous Improvement: The Enterprise Content Management Playbook
    December 11, 2017 | Cheryl McKinnon

    Successful enterprise content management (ECM) deployments share several common characteristics: engagement with business stakeholders, clear governance programs, adoption of Agile development and...

  • For B2C Marketing Professionals

    Report

    Report Chart Your Path To Social Media Maturity

    Road Map: The Social Marketing Playbook
    December 8, 2017 | Erna Alfred Liousas

    B2C marketers should read this report to identify the key milestones required to progress beyond their current social media maturity stage and sustain that progress so the entire organization can...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Analyze This: Web Style Analytics Enters The Retail Store

    Performance Management: The Digital Store Playbook
    December 8, 2017 | Ananda Chakravarty

    Retail stores have been living in the analytical "dark ages" compared with digital channels, relegated to measurement techniques that rarely consider customer behavior. However, advances in...

  • For Security & Risk Professionals

    Report

    Report Designate Clear Lines Of Risk And Compliance Accountability With Forrester's RASCI Tool

    Organization: The Governance, Risk, And Compliance Playbook
    December 8, 2017 | Nick Hayes

    Without clearly defined GRC responsibilities, stakeholder involvement flounders, risks go unnoticed and untreated, and company exposure to large fines and devastating crises grows. This report...

  • For B2B Marketing Professionals

    Report

    Report Develop Your Revenue Growth And Acceleration Strategy

    Strategic Plan: The Lead-To-Revenue Playbook
    December 8, 2017 | Lori Wizdo

    The lead-to-revenue management (L2RM) strategic plan links the L2RM vision with the processes and tactics through which B2B marketers will realize this vision. This report describes the necessary...

  • For Application Development & Delivery Professionals

    Report

    Report Use DevOps And Supply Chain Principles To Automate Application Delivery Governance

    Processes: The Modern Application Delivery Playbook
    December 8, 2017 | Christopher Condo, Diego Lo Giudice

    Today's application development and delivery (AD&D) leaders need speed and quality at a low cost to create software that competes for customers. Agile and DevOps practices enable companies to...

  • For Application Development & Delivery Professionals

    Report

    Report Knowing The Enterprise Collaboration Landscape Is Essential To Digital Transformation

    Landscape: The Enterprise Collaboration Playbook
    December 8, 2017 | Craig Le Clair

    Today's enterprise collaboration (EC) landscape is fragmented. Point solution providers try to coexist alongside Google and Microsoft cloud services. Team messaging and embedded collaboration...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Best Practices In US Mobile Investing Functionality

    The Industry Has Far To Go To Meet The Holistic Needs Of Younger Investors
    December 7, 2017 | Davis Janowski

    With expectations rising and substantial business at stake in landing and retaining 87 million US Millennial investors, digital wealth management teams know they need to improve their portfolios of...

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