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  • Shar VanBoskirk

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Digital Maturity Model 5.0

    March 14, 2017 | Shar VanBoskirk

    Are you ready to transform your digital business but unsure where to start? Are you curious about how you compare with other firms trying to tackle the same problem? Forrester's Digital Maturity...

  • For CMO Professionals

    Report

    Report The Digital Maturity Model 5.0

    March 14, 2017 | Shar VanBoskirk

    Are you ready to transform your digital business but unsure where to start? Are you curious about how you compare with other firms trying to tackle the same problem? Forrester's Digital Maturity...

  • For CMO Professionals

    Report

    Report The Digital Maturity Model 5.0 Interactive Tool

    March 14, 2017 | Shar VanBoskirk

    You've read Forrester's report explaining our most recent digital maturity model and how mature companies are today. Now you want to apply our assessment to your own business to determine your...

  • For B2C Marketing Professionals

    Report

    Report Context Enriches Email Marketing

    Road Map: The Email Marketing Playbook
    January 27, 2017 | Rebecca McAdams, Shar VanBoskirk

    Shifting email marketing efforts to support customer context need not be a complete departure from marketers' existing email best practices. In fact, just expanding your current use of business...

  • For CMO Professionals

    Report

    Report US Digital Marketing Forecast: 2016 To 2021

    Digital Media Investment Will Near $120 Billion In Five Years
    January 24, 2017 | Shar VanBoskirk

    By 2021, CMOs will spend nearly $119 billion on search marketing, display advertising, online video, and email marketing. Over the next five years, search will lose share to display and social...

  • For B2C Marketing Professionals

    Report

    Report Positive Email Attitudes Continue

    Landscape: The Email Marketing Playbook
    January 3, 2017 | Rebecca McAdams, Shar VanBoskirk

    Forrester has evaluated consumer email attitudes over the past four years, using our Consumer Technographics® data from 2012 through 2016. Overall, attitudes toward email have become increasingly...

  • For B2C Marketing Professionals

    Report

    Report Balance User Needs With Business Goals

    Strategic Plan: The Email Marketing Playbook
    December 29, 2016 | Rebecca McAdams, Shar VanBoskirk

    This report articulates a strategic plan for how marketing leaders can improve their email programs and create messaging programs that balance user needs with business goals —appropriate for our...

  • For B2C Marketing Professionals

    Report

    Report When To Choose A Niche Email Vendor

    Continuous Improvement: The Email Marketing Playbook
    December 19, 2016 | Rebecca McAdams, Shar VanBoskirk

    Even email marketing service providers (ESPs) with the broadest appeal are not always the right fit for some marketers or for every possible situation. This report: 1) identifies when marketing...

  • For B2C Marketing Professionals

    Report

    Report Context In Email Marketing Pays Off

    Performance Management: The Email Marketing Playbook
    December 1, 2016 | Rebecca McAdams, Shar VanBoskirk

    In the vision report of our email marketing playbook, Forrester asserts that marketers should add contextual insights to their email programs. That obviously comes at a cost. In this report, we...

  • For B2C Marketing Professionals

    Report

    Report The Best And Worst Of Email Marketing, 2016

    Benchmarks: The Email Marketing Playbook
    November 16, 2016 | Rebecca McAdams, Shar VanBoskirk

    This report helps B2C marketing professionals benchmark their email marketing campaigns against 100 of their peers that Forrester reviewed from multiple industries. Of the 100 campaigns, 90 failed...

  • For CIO Professionals

    Report

    Report The Customer Obsession Assessment

    Benchmark Your Customer Obsession Maturity
    November 1, 2016 | Shar VanBoskirk

    C-suite executives know that customer obsession will fundamentally reset day-to-day operations. But where do you begin? In this report, we harness the results of a survey of 1,024 global executives...

  • For CMO Professionals

    Report

    Report The Customer Obsession Assessment

    Benchmark Your Customer Obsession Maturity
    November 1, 2016 | Shar VanBoskirk

    C-suite executives know that customer obsession will fundamentally reset day-to-day operations. But where do you begin? In this report, we harness the results of a survey of 1,024 global executives...

  • For CMO Professionals

    Report

    Report Predictions 2017: The Post-Digital CMO Appears

    How CMOs Will Develop Their Brands, Practices, And Skill Sets Toward Customer Obsession Next Year
    October 31, 2016 | Shar VanBoskirk, James L. McQuivey

    The arrival of 2017 will bring with it a post-digital climate in which customers feel disenfranchised and more interested in product usage than in ownership. In response to these trends, we expect...

  • For Customer Insights Professionals

    Report

    Report CI Services Users Need More

    Complacency Holds CI Services Providers And Their Clients Back
    October 12, 2016 | Shar VanBoskirk

    Businesses need help to shift from being data-rich to insights-driven. To make this shift, customer insights (CI) professionals must evaluate how well their vendor partners are meeting their needs....

  • For B2C Marketing Professionals

    Report

    Report The Email Marketing Review

    Assessment: The Email Marketing Playbook
    September 23, 2016 | Shar VanBoskirk, Rebecca McAdams

    This report for marketers explains how to assess email marketing capabilities as well as the quality of the user experience for recipients of marketing emails. Like Forrester's other heuristic...

  • For B2C Marketing Professionals

    Report

    Report The Future Of Email Hinges On Context

    Executive Overview: The Email Marketing Playbook
    August 18, 2016 | Rebecca McAdams, Shar VanBoskirk

    Today customers access their email from multiple devices, in parallel with social media and text messages. And they expect contextually relevant communications to fit their immediate need and...

  • For B2C Marketing Professionals

    Report

    Report Brief: Bad Email Deliverability Hurts Customer Relationships

    Best Practices Can Save You From The Spam Folder
    August 10, 2016 | Rebecca McAdams, Shar VanBoskirk

    Ensuring that email messages make it to the inbox still matters to email marketers. Spam volumes continue to increase, while internet service providers (ISPs) continuously adjust their spam filters...

  • For B2C Marketing Professionals

    Report

    Report Quick Take: Verizon Takes On Google And Facebook With Yahoo Acquisition

    July 26, 2016 | Shar VanBoskirk

    On July 25, 2016, Verizon announced that it would add Yahoo to its innovation and new businesses division, which picked up AOL in May 2015. This move marks the end of the slow decline of internet...

  • For B2C Marketing Professionals

    Report

    Report Use Email To Spark Contextual Interactions

    Vision: The Email Marketing Playbook

    We're in a post-digital world, and B2C marketers must use email to identify and act upon customer context in order to improve email marketing performance and embed the resulting contextual insights...

  • For B2C Marketing Professionals

    Report

    Report Thriving In A Post-Digital World

    Adopt New Marketing Rules To Connect With Entitled Customers
    April 26, 2016 | Shar VanBoskirk, Jim Nail

    We've entered a new world order where entitled customers integrate digital fluidly into physical experiences and marketing practices haven't kept up. The fix is a new marketing worldview — not more...

  • For B2C Marketing Professionals

    Report

    Report Brief: Capture Customers With Click-To-Call

    February 16, 2016 | Collin Colburn, Shar VanBoskirk

    Your customers are increasingly demanding contextually relevant experiences in their moments of need. Click-to-call ads offer a way to provide personal engagement through the facility of paid...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Digital Maturity Model 4.0

    Benchmarks: Digital Business Transformation Playbook
    January 22, 2016 | Martin Gill, Shar VanBoskirk

    You know your firm needs to transform to place digital at the heart of its business strategy. But as a digital business leader, where do you start? Where do you focus your efforts? And as your firm...

  • For B2C Marketing Professionals

    Report

    Report The Digital Maturity Model 4.0

    Measure Your Maturity And Develop A Digital Transformation Plan
    January 21, 2016 | Shar VanBoskirk, Martin Gill

    You know your firm needs to transform to place digital at the heart of its business strategy. But as a digital business leader, where do you start? Where do you focus your efforts? And as your firm...

  • For B2C Marketing Professionals

    Report

    Report The Best And Worst Of Email Marketing, 2015

    December 2, 2015 | Shar VanBoskirk, Rebecca McAdams

    This report helps marketing leadership professionals benchmark their email marketing campaigns against 70 of their peers that Forrester reviewed from the consumer goods, retail, travel, financial...

  • For B2C Marketing Professionals

    Report

    Report Choose The Right ESP For Your Needs

    Assess The Landscape And Your Email Needs
    November 25, 2015 | Shar VanBoskirk, Rebecca McAdams

    This report helps marketing leaders select tools and technologies to enhance their email marketing programs. Most email marketers outsource the delivery of their email marketing programs because it...

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