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  • Bobby Cameron

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  • For CIO Professionals

    Report

    Report Customer-Obsessed Leaders Prioritize Customer Value Leveraging A BT Strategy

    Benchmarks: The Business Technology Agenda Playbook
    March 9, 2017 | Bobby Cameron

    Tech management's prime role today: creating and executing a business technology (BT) strategy that, in combination with a customer-obsessed operating model, helps the firm deliver in the age of...

  • For CIO Professionals

    Report

    Report An Aggressive BT Strategy Will Deliver Customer Obsession — 2017

    Road Map: The Business Technology Agenda Playbook
    March 9, 2017 | Bobby Cameron

    Understanding and delivering for your customers requires a customer-obsessed operating model and a business technology (BT) strategy. For CIOs, though, implementing a BT strategy presents a...

  • For CIO Professionals

    Report

    Report Building A Customer-Obsessed BT Strategy For Health Insurers

    Healthcare Payers' Digital Role Reaches Far Beyond Web And Mobile
    February 23, 2017 | Bobby Cameron, Kate McCarthy

    Healthcare payers in the age of the customer must contend with a major amount of business whiplash, more so than players in almost any other industry. Today's massive upheaval brings opportunities...

  • For CIO Professionals

    Report

    Report CIOs: Position Yourself As The Business Innovation Leader In The C-Suite

    Use Your Tech And Process Strengths To Enable Customer-Obsessed Innovation In Your Company
    January 12, 2017 | Bobby Cameron

    In the age of the customer, innovation sits at the top of many CEOs' priority lists, and CIOs have a unique opportunity to lead their firms' responses with tech-based business innovation. Pursuing...

  • For CIO Professionals

    Report

    Report The Business Technology Strategy Starts With Customer Obsession

    Strategic Plan: The Business Technology Agenda Playbook
    January 5, 2017 | Bobby Cameron

    Customers' wants and needs change fast, requiring a BT strategy that keeps up. The typical project-focused strategic planning doesn't work for the customer-obsessed digital pace. This report...

  • For CIO Professionals

    Report

    Report Forrester's Tech Management Balanced Scorecard

    Performance Management: The Business Technology Agenda Playbook
    September 15, 2016 | Martha Bennett, Bobby Cameron

    Forrester developed its IT Balanced Scorecard for CIOs almost a decade ago, based on the original Balanced Scorecard framework proposed by Robert S. Kaplan and David P. Norton. In 2014, we updated...

  • For CIO Professionals

    Report

    Report Rethink Enterprise Governance For Customer Obsession

    Make Each Governance Activity Customer-Led, Insights-Driven, Fast, And Connected
    August 26, 2016 | Alex Cullen, Bobby Cameron

    Enterprise governance provides a path through the myriad of decisions made across an enterprise. But the bulky, rigid, and slow-moving governance of the past fails to meet customer-obsessed firms'...

  • For CMO Professionals

    Report

    Report Rethink Enterprise Governance For Customer Obsession

    Make Each Governance Activity Customer-Led, Insights-Driven, Fast, And Connected
    August 26, 2016 | Alex Cullen, Bobby Cameron

    Enterprise governance provides a path through the myriad of decisions made across an enterprise. But the bulky, rigid, and slow-moving governance of the past fails to meet customer-obsessed firms'...

  • For CIO Professionals

    Report

    Report Forrester's Technology Management Leadership Maturity Model, 2016

    July 26, 2016 | Bobby Cameron

    Forrester's Technology Management Leadership Maturity Model (TM-LMM) consists of four domains (leadership, strategy and planning, service design, and service delivery). We designed this model to...

  • For CIO Professionals

    Report

    Report Develop Key Tech Management Capabilities To Accelerate Your Business Technology Strategy

    Assessment: The Business Technology Agenda Playbook
    July 26, 2016 | Bobby Cameron

    To meet digitally empowered customers' expectations, customer-obsessed firms are becoming digital businesses. To help drive this digital transformation, the CIO must craft and accelerate a bold...

  • For CIO Professionals

    Report

    Report Fund Business Technology Outcomes, Not IT Assets

    Continuous Improvement: The Business Technology Agenda Playbook
    April 19, 2016 | Bobby Cameron

    CIOs must redefine technology management governance for planning, sourcing, and managing resources to support the business technology (BT) strategy. Customers' fast-changing, complex needs require...

  • For CIO Professionals

    Report

    Report Applying Technology, Systems, And Processes To Win, Serve, And Retain Customers

    Executive Overview: The Business Technology Agenda Playbook
    March 7, 2016 | Bobby Cameron

    Given the trends in technology, digital business models, and, most importantly, customer market power, all enterprises must undertake a business technology (BT) agenda that applies technology,...

  • For CIO Professionals

    Report

    Report CIOs: For Digital Business, "Migration" Cannot Be A Four-Letter Word

    CIOs Must Continuously Assess When And How Fast To Migrate Their Technology
    March 2, 2016 | Bobby Cameron

    Digital transformation demands that CIOs focus on their business technology (BT) agenda to win, serve, and retain customers. Most will have legacy applications — and underlying technologies — that...

  • For CIO Professionals

    Report

    Report The CIO Mandate: Engaging Customers With Business Technology

    Vision: The Business Technology Agenda Playbook
    February 8, 2016 | Bobby Cameron

    Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management, and fulfillment to deliver superior (digital)...

  • For CIO Professionals

    Report

    Report Cobbling Tools Together To Manage Your BT Agenda

    Tools And Technology: The Business Technology Agenda Playbook
    January 11, 2016 | Bobby Cameron

    As the chief tech exec — and the only exec with visibility into all of a firm's digital assets — CIOs must provide the crucial end-to-end perspective on these assets used for the BT agenda. To do...

  • For CIO Professionals

    Report

    Report Brief: Next-Gen Shared Services Enable Digital Business Innovation

    CIOs Manage Globalization, Cost-Cutting, And Innovation With Continuous Business Services
    November 24, 2015 | Bobby Cameron

    The age of the customer redefines the context for shared services. Organizations have long pursued enterprisewide and global synergies by simplifying and consolidating, sharing common functions...

  • For Enterprise Architecture Professionals

    Report

    Report The Top 10 Technology Trends To Watch: 2016 To 2018


    The Age Of The Customer Will Drive Firms To Increase Their Investments In End-To-End Technology Solutions

    September 8, 2015 | Brian Hopkins, Bobby Cameron

    Five years into the age of the customer, investments in mobile, cloud, big data, predictive analytics, and social technologies are booming. But unlike previous technology cycles, tech investments...

  • For CIO Professionals

    Report

    Report Brief: Accelerate The CIO's BT Agenda With Five New Capabilities

    August 21, 2015 | Bobby Cameron

    Your tech management organization will undergo significant change as it retools to improve business collaboration and accelerate digital responses to customer and competitor actions. Accelerating...

  • For CIO Professionals

    Report

    Report CIOs, CX, And End-To-End Tech Management

    CIOs Have A Responsibility To Assure That Their Organization Understands And Addresses The CX Impact Of Everything It Does
    August 14, 2015 | Bobby Cameron

    As firms intensify their focus on customer experience (CX), CIOs increasingly are drawn into the heart of a key CX challenge: how to add digital to the CX mix. CX investments in systems of...

  • For CIO Professionals

    Report

    Report CIOs' Top Five Career-Ending Digital Transformation Challenges

    In The Turbulent Age Of The Customer, Lack Of End-To-End Leadership Can Squelch A CIO's Future Opportunities
    August 10, 2015 | Bobby Cameron

    The traditional definition of "CIO success" is under attack in the age of the customer. Providing reliable, cost-effective, on-time, and on-budget technology is table stakes in a world where...

  • For CIO Professionals

    Report

    Report Case Study: UniCredit Innovates And Saves Costs With Continuous Business Services

    UniCredit Business Integrated Solutions CEO Paolo Cederle Drives The BT Agenda Via What Forrester Calls Continuous Business Services
    May 6, 2015 | Bobby Cameron

    After wide research in banking and other industry sectors, UniCredit's global services company, UniCredit Business Integrated Solutions, defined its new business model, based on Procter & Gamble's...

  • For CIO Professionals

    Report

    Report Elevate Omnichannel Customer Experience With Continuous Business Services

    May 4, 2015 | Bobby Cameron, Tim Harmon

    The goal of omnichannel sounds simple — sustain customer engagement across channels according to customer expectations — but it's among the most complex challenges businesses face today....

  • For CIO Professionals

    Report

    Report Forrester's Technology Management Leadership Maturity Model, 2015

    March 4, 2015 | Bobby Cameron

    Forrester's Technology Management Leadership Maturity Model consists of four domains (leadership, strategy and planning, service design, and service delivery). We designed this model to provide a...

  • For CIO Professionals

    Report

    Report Introducing Forrester's Technology Management Leadership Maturity Model, 2015

    Use The TMLMM To Accelerate BT While Excelling At IT
    March 4, 2015 | Bobby Cameron

    CIOs struggle in normal times to answer two questions: 1) How are we doing, and 2) what should I prioritize? But now this struggle is intensifying because there's a revolution afoot in technology...

  • For CIO Professionals

    Report

    Report Organizing For Sustained Innovation

    Organization: The Innovation Playbook
    February 12, 2015 | Bobby Cameron

    This report identifies the resources and skills technology management organizations require to successfully manage sustained innovation and establish innovation policies and practices that drive...

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