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  • Marc Cecere

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  • For CIO Professionals

    Report

    Report The Future Tech Organization: Smaller, Faster, And More Specialized

    How The CIO's Team Will Change Over The Next Five To Seven Years
    March 27, 2017 | Marc Cecere

    The accelerating dynamics of the age of the customer (AoC) and business technology (BT) are driving the redesign of the CIO's organization, which Forrester calls technology management (TM)....

  • For CIO Professionals

    Report

    Report Brief: Business Relationship Managers Are The Key Link To Delivering Customer Obsession

    November 3, 2016 | Marc Cecere

    Business relationship managers (BRMs) in most organizations are not delivering on their potential. They could be advocates for external customers and advise business leaders on the direction of...

  • For CIO Professionals

    Report

    Report Use ThinkTank To Overcome Group Problem-Solving Limits

    CIOs Can Learn From Consultancies To Use Collaboration Tools To Great Effect
    October 21, 2016 | Marc Cecere

    Large, geographically distributed consulting projects incur high coordination and administrative costs and limit the number of clients who can actively participate. Furthermore, dysfunctional...

  • For CIO Professionals

    Report

    Report Future Of Consulting: Consultancies Adapt To Digital Change

    Consultancies Are Changing Delivery Models, Talent Practices, And Contracts — And These Changes Affect Your Consulting Interactions
    September 22, 2016 | Marc Cecere

    The age of the customer and digital technology are changing the consulting industry. Our previous report, "The Future Of Consulting Through 2020," described what consulting firms will look like in...

  • For CIO Professionals

    Report

    Report Customer-Obsessed Organizational Structures

    Hint: They Start With The Customer
    September 7, 2016 | Marc Cecere

    In the age of the customer, successful companies pull on several operating levers to drive customer obsession, including their internal structure. This report outlines various structural elements,...

  • For CMO Professionals

    Report

    Report Customer-Obsessed Organizational Structures

    Road Map: The Customer Life-Cycle Marketing Playbook
    September 7, 2016 | Marc Cecere

    In the age of the customer, successful companies pull on several operating levers to drive customer obsession, including their internal structure. This report outlines various structural elements,...

  • For CIO Professionals

    Report

    Report Building The Case For Business Technology

    Business Case: The Business Technology Agenda Playbook
    June 9, 2016 | Marc Cecere, Charlotte Wang

    Business technology (BT) creates digital experiences that help to win, serve, and retain customers. It delivers more engaged employees, better customer experience, and, in turn, more profitable...

  • For CIO Professionals

    Report

    Report Brief: Hiring And Retaining Diverse Technical Talent

    April 18, 2016 | Charlotte Wang, Marc Cecere

    Building a diverse technical team is critical to win, serve, and retain a wide range of clients. But women and minorities are still underrepresented in most technology organizations. Are you...

  • For CIO Professionals

    Report

    Report Design The Tech Organization For The BT Agenda

    Organization: The Business Technology Agenda Playbook
    April 7, 2016 | Marc Cecere, Charlotte Wang

    The business technology (BT agenda) focuses on technology to win, serve, and retain customers. Organizational elements including innovation labs, flexible sourcing models, and specialized...

  • For CIO Professionals

    Report

    Report Emerging Business Technology Priorities

    Landscape: The Business Technology Agenda Playbook
    March 22, 2016 | Marc Cecere, Charlotte Wang

    In the age of the customer, the focus of technology management must shift toward winning, serving, and retaining customers. Understanding how and where to prioritize this shift is a critical aspect...

  • For CIO Professionals

    Report

    Report The Future Of Consulting Through 2020

    Digital Is Changing The Operating Model, Services, And Strategies Of Consulting Firms
    February 11, 2016 | Marc Cecere

    In a changing digital world defined by increasing customer empowerment, reusable assets, and software-as-a-service (SaaS), consulting will significantly change over the next five years. These...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Change Management Is A New Differentiator In The Digital Era

    February 5, 2016 | Marc Cecere, Claire Schooley

    The ability to adapt to changing market dynamics is a critical part of growing as a business. While many companies pay close attention to technology and organizational change issues, far fewer...

  • For CIO Professionals

    Report

    Report Selecting Your Business Transformation Consultancy

    Industry/Customer Knowledge, A Track Record, Data, And Trust Are Key Consulting Differentiators For Large Complex Projects
    February 4, 2016 | Marc Cecere

    Business transformations are becoming riskier and more complex. They are increasingly global and cross-organizational in scope, require new technologies, and focus on customer needs over internal...

  • For CIO Professionals

    Report

    Report Upgrade Change Management To Transform For Growth

    Behavioral Science Helps CIOs Accelerate Change To Better Serve Customers
    December 2, 2015 | Marc Cecere

    Done well, organizational change management (OCM) is the unsung hero of successful business transformations. Done poorly, it's the silent killer of projects that fail. Unfortunately, although CIOs...

  • For CIO Professionals

    Report

    Report Brief: People Analytics Will Digitize Staffing

    New Tools Help CIOs Find And Retain Tech Talent
    September 25, 2015 | Marc Cecere

    There is a conundrum in the tech talent market: CIOs cannot find enough of the right talent and have difficulty retaining the staff they have. The age of the customer is making the problem even...

  • For CIO Professionals

    Report

    Report Brief: Master Change Management And Upgrade Skills To Transform

    The Need For Increasingly Frequent, Global, And Customer-Obsessed Transformation Strains Understaffed CIOs
    August 17, 2015 | Marc Cecere

    Most companies are transforming in ways that require wrenching changes to business models and technology and that stretch their ability to execute. The increased need for speed and customer...

  • For CIO Professionals

    Report

    Report Asset-Based Consulting Will Gradually Change The Consulting Revenue Model

    CIOs: Base Your Selection On What The Consultants Know And The Resources They Have Access To Inside And Outside Their Consultancy
    August 13, 2015 | Marc Cecere

    The days of consultants relying on individual experience to execute complex projects are waning. The best consultancies are increasingly using reusable assets in the form of templates, best...

  • For CIO Professionals

    Report

    Report Brief: Lessons From The Business Transformation Trenches

    August 4, 2015 | Marc Cecere

    Business transformations are top of mind for most firms. Many involved in these large-scale projects are treading deep into unfamiliar territory. Choosing the right consulting partner is therefore...

  • For CIO Professionals

    Report

    Report The Forrester Wave™: Business Transformation Consultancies, Q3 2015

    The 10 Providers That Matter Most And How They Stack Up
    July 21, 2015 | Marc Cecere

    In Forrester's 23-criteria evaluation of business transformation consultancies, we identified the 10 most significant service providers — Accenture, Capgemini, Cognizant, Deloitte, EY, IBM,...

  • For CIO Professionals

    Report

    Report Brief: Budgets And Spending For The Insurance Industry

    April 20, 2015 | Marc Cecere

    CIOs in insurance must balance the need for operational excellence with newer demands associated with the business technology (BT) agenda, which focuses on technology, systems, and processes to...

  • For CIO Professionals

    Report

    Report Defining The New Vendor Management Organization

    Procurement-Based Approaches To Strategic Suppliers Won't Work In Light Of Business Technology Requirements
    April 15, 2015 | Marc Cecere, Christopher Andrews

    CIOs need to raise the game of vendor management. To date, they've been too focused on procurement, cost savings, and managing existing relationships. To support the need for greater innovation,...

  • For CIO Professionals

    Report

    Report CIOs: Master The Hiring Game

    Technology Candidates Are In High Demand
    February 18, 2015 | Marc Cecere, Claire Schooley

    Technology and social media have dramatically changed high-tech recruiting. The combination of a hot job market, mobile devices, company websites, job boards, and other factors has deluged...

  • For CIO Professionals

    Report

    Report Brief: Understand Job Seekers' Challenges In Order To Succeed In Hiring

    February 18, 2015 | Marc Cecere, Claire Schooley

    Although the tech employment market is hot, standing out amidst the noise generated by social media, job boards, and recruiting services is a challenge to tech pros seeking a new job. This report...

  • For CMO Professionals

    Report

    Report Unify Data Expertise To Fuel Your Marketing Operating System

    Define Data Responsibilities To Boost Enterprise Intelligence
    February 6, 2015 | Sheryl Pattek, Jody Sarno

    This report, originally written for customer insights professionals, includes content relevant to CMOs. And here's why: Dramatic changes in how empowered customers now use digital and nondigital...

  • For Infrastructure & Operations Professionals

    Report

    Report Today's Reality: You Must Prepare For Your Future I&O Organization

    January 14, 2015 | Jean-Pierre Garbani, Marc Cecere

    The digitalization of the most mundane aspects of life has transformed today's society, giving enterprises a unique opportunity to collect and process vast amounts of data that they can use to win,...

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