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  • Mary Pilecki

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  • For B2C Marketing Professionals

    Report

    Report The Top Emerging Technologies For B2C Marketers

    Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy
    April 6, 2017 | Joe Stanhope, Mary Pilecki

    New technologies are always emerging in response to customers' demands, marketers' needs, or just an urge to redefine experiences. To help B2C marketers focus their long-term technology investment...

  • For B2B Marketing Professionals

    Report

    Report The Top Emerging Technologies For B2B Marketers

    Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy
    April 6, 2017 | Steven Casey, Mary Pilecki

    A new crop of emerging technologies and the solutions that they power stand poised to unleash a new cycle of rising expectations from buyers, changing behaviors, and disruption. Stakes are high....

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016

    Tools And Technology: The Social Intelligence Playbook
    March 2, 2016 | Samantha Ngo, Mary Pilecki

    In our 30-criteria evaluation of enterprise social listening platform providers, we identified the 12 most significant ones — Brandwatch, Cision, Clarabridge, Crimson Hexagon, NetBase, Networked...

  • For B2C Marketing Professionals

    Report

    Report TechRadar™: Marketing And Advertising Technology, Q1 2016

    The Top Technologies Marketers Need For Their BT Agenda
    February 11, 2016 | Mary Pilecki, Luca S. Paderni

    Marketing technologies have changed dramatically in the last decade, with new solutions built to support the growing channels and touchpoints consumers are using to connect with brands across all...

  • For Customer Insights Professionals

    Report

    Report Predictions 2016: Personal At Last For CI Professionals

    How CI Pros Will Crack The Contextual Code To Reach And Engage Individuals
    November 13, 2015 | Shar VanBoskirk, Srividya Sridharan

    Marketers will face a hypercompetitive 2016 with one more year of digital experience under their belts, easier access to contextual insights, and improved technology. These factors will stimulate...

  • For Customer Insights Professionals

    Report

    Report Predictions 2015: Invest In Customer Insights To Activate Contextual Marketing

    CI Pros Will Close The Gaps Between Data, Insights, And Action This Year
    November 10, 2014 | Srividya Sridharan, Mary Pilecki

    Customer insights (CI) professionals are in a unique position to help their firms make the journey toward customer obsession. Why? Because they enable their firms to close the gap between the...

  • For Business Process Professionals

    Report

    Report Case Study: TD Banknorth Creates A BPM Center Of Excellence

    March 26, 2008 | Mary Pilecki, Andy Salunga

    TD Banknorth, a top 50 US retail and commercial bank and part of the TD Bank Financial Group based in Toronto, Canada, wanted to expand its use of business process management (BPM) in a way that...

  • For Enterprise Architecture Professionals

    Report

    Report Best Practices: Centers Of Excellence For BPM

    COEs Help Bridge Organizational Silos
    March 26, 2008 | Mary Pilecki, Andy Salunga

    Businesses across all industries are looking to business process management (BPM) to help gain new efficiencies, create a more consistent customer experience, and provide better data insights. Yet...

  • For Enterprise Architecture Professionals

    Report

    Report Organizational Silos: Can't Live With Them, Can't Live Without Them

    Financial Services Silos Need Connecting Bridges
    October 2, 2007 | Mary Pilecki

    Despite the fact that financial service institutions (FSIs) are working to break down organizational silos, there are large, costly roadblocks that stand in the way. Management, technology...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Human-Centric BPMS For Banking And Investments, Q3 2007

    Pegasystems, Appian, And IBM Lead With Strong Industry Frameworks
    August 30, 2007 | Mary Pilecki

    Leveraging the lab-based "The Forrester Wave™: Human-Centric BPM For Java Platforms, Q3 2007" report, Forrester evaluated leading vendors with business process management suites (BPMS) for...

  • For Enterprise Architecture Professionals

    Report

    Report Banks And Investment Firms Need To Spend More On Transformational Technologies

    August 24, 2007 | Mary Pilecki

    Growth in IT spending by banks and investment firms is flat from 2006, despite a positive industry outlook. IT groups are focusing on improving efficiency through investment in productivity tools...

  • For Enterprise Architecture Professionals

    Report

    Report Coming Soon: Remote Deposit Capture For Consumers?

    The Payments Landscape Will Drive RDC Adoption
    July 27, 2007 | Mary Pilecki

    USAA has seen success in deposit growth since it began offering remote deposit capture (RDC) capabilities to consumer depositors. Although RDC adoption by businesses has been growing at a very fast...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report New Bank Rewards Programs Improve Customer Retention

    Another Way To Keep Customers Until Relationship-Based Pricing Is Available
    July 19, 2007 | Mary Pilecki

    Credit card loyalty programs are very popular with financial institutions, much like retailer loyalty programs. But banks are looking for new ways to retain customers and are expanding their...

  • For Enterprise Architecture Professionals

    Report

    Report Turning Pricing Optimization Into Relationship-Based Pricing

    Financial Services Firms Need To Look Across The Enterprise
    April 3, 2007 | Mary Pilecki

    Consumers are beginning to look at their financial services institutions (FSIs) for a better deal — one based on the value and longevity of their relationship. Some FSIs are engaged in price...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Enterprise CRM Suites For Financial Services, Q1 2007

    Suites With Robust Process And Rules Engines And Financial Services Functionality Lead
    March 13, 2007 | Mary Pilecki

    Forrester evaluated leading enterprise customer relationship management (CRM) suites for financial services (FS) vendors across 464 criteria and found that Oracle's Siebel CRM and SAP's mySAP CRM...

  • For CMO Professionals

    Report

    Report Financial Services Institutions Should Tackle Price Optimization

    February 15, 2007 | Mary Pilecki

    Retail financial services institutions (FSIs) continue to struggle to increase share of wallet. But the majority of consumers don't believe that their FSIs are rewarding them appropriately for...

  • For Application Development & Delivery Professionals

    Report

    Report Financial Services Firms Are Making IT Governance Progress

    Business Lines And IT Are Collaborating More Frequently
    February 2, 2007 | Mary Pilecki

    Over the past year financial service (FS) firms have made progress in breaking down the silos within the IT group by moving to centralized organizations. Noteworthy progress has also been made in...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Customer Retention Is A Process, Not An Event

    A Four-Step Cycle For Improving Customer Loyalty In Financial Services
    January 9, 2007 | Mary Pilecki

    Financial services institutions (FSIs) are once again focusing on retaining their existing customers, but with little success. Given a lack of clear metrics on what attrition is and no enterprise...

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