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  • Stephen Powers

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  • For Application Development & Delivery Professionals

    Report

    Report Drive Unified Digital Customer Experiences With Better Technology Strategies

    Executive Overview: The Digital Experience Delivery Playbook
    May 23, 2017 | Mark Grannan, Stephen Powers

    Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) professionals must step up to support their firms' initiatives. To partner with...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Digital Experience Platforms, Q4 2015

    The 10 Providers That Matter Most And How They Stack Up
    October 22, 2015 | Mark Grannan, Ted Schadler

    In Forrester's 40-criteria evaluation of digital experience platform vendors, we identified the 10 most significant software providers — Acquia, Adobe, Demandware, EPiServer, IBM, Oracle, SAP...

  • For Application Development & Delivery Professionals

    Report

    Report Predictions 2015: Digital Experience Delivery Platforms Become Flexible Or Lose Momentum

    November 7, 2014 | Mark Grannan, Stephen Powers

    Application development and delivery (AD&D) and digital marketers' worlds will collide in 2015. Shared platforms, customer data, budgets, and priorities will emerge within B2C and progressive B2B...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014

    Vendors From A Variety Of Backgrounds Vie To Be More Than A Basket Of Solutions
    July 22, 2014 | Stephen Powers, Mark Grannan

    In Forrester's 29-criteria evaluation of digital experience delivery providers, we identified the 13 most significant software vendors — Acquia, Adobe, Demandware, Digital River, HP Autonomy,...

  • For Application Development & Delivery Professionals

    Report

    Report Refocus The Digital Experience Technology Investment Discussion

    July 21, 2014 | Stephen Powers

    As the age of the customer progresses, the skyrocketing demand for technology for digital experience delivery adds a new twist to justification discussions for tech spending. This means...

  • For Application Development & Delivery Professionals

    Report

    Report Predictions 2014: Digital Experience Delivery Matures With Smart Investment

    AD&D Should Adjust Priorities To Build And Buy Appropriate Tools
    February 3, 2014 | Mark Grannan, Stephen Powers

    Digital experience priorities must quickly evolve to keep up with fast-paced or fickle customer expectations evidenced by adoption patterns for smartphones, Facebook, or Snapchat. Given the frantic...

  • For Application Development & Delivery Professionals

    Report

    Report Content And Commerce: The Odd Couple Or The Power Couple?

    How To Choose Between Using A Web Content Management Solution, An eCommerce Platform, Or Both
    November 19, 2013 | Stephen Powers, Peter Sheldon

    Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Commerce And Content: The Perfect Couple Or A Tumultuous Affair?

    Choosing Between eCommerce And Web Content Management Solutions
    November 19, 2013 | Peter Sheldon, Stephen Powers

    Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013

    Adobe Offers A Leading Combination Of Strategy And Resources
    April 8, 2013 | Stephen Powers, David Aponovich

    Web content management (WCM) software has evolved from a set of primarily technical tools for website management into broad products and suites that support the imaginations (and needs) of digital...

  • For Customer Experience Professionals

    Report

    Report Contextualization

    Delivering Relevant Experiences In The Multichannel World
    November 19, 2012 | Ron Rogowski, Stephen Powers

    Firms want to deliver the right experience to the right user at the right time and on the right device — a tricky proposition in this age of device proliferation. The splinternet — and...

  • For Application Development & Delivery Professionals

    Report

    Report Unify The Digital Experience Across Touchpoints

    Create A Consistent Experience To Engage Customers
    August 22, 2012 | Stephen Powers, John R. Rymer

    Today's rush to reach customers on their smartphones and tablets is just the beginning of an explosion of software-fueled digital touchpoints. Smartphones, tablets, eReaders, games, smart TV,...

  • For Application Development & Delivery Professionals

    Report

    Report Four Questions Guide Web Mobile Content Management Plans

    November 21, 2011 | Stephen Powers

    As consumers access online content on more devices — computers, smartphones, tablets, TVs, eReaders, and even gaming consoles — managing and delivering digital content has grown...

  • For Application Development & Delivery Professionals

    Report

    Report Best Practices: Digital Asset Management

    November 14, 2011 | Stephen Powers, Anjali Yakkundi

    In a world with increasing numbers of rich media assets and a diverse set of distribution channels, content and collaboration (C&C) pros are taking a closer look at rich media management options....

  • For Application Development & Delivery Professionals

    Report

    Report Harnessing The Convergence Of Customer Experience Management Solutions

    C&C Pros Must Define The Role Of Content In The CXM Ecosystem
    August 10, 2011 | Stephen Powers

    A new type of solution is emerging from a variety of content management, eCommerce, and marketing technology products. To manage cross-touchpoint customer experiences, vendors like Autonomy, Adobe,...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Web Content Management For Online Customer Experience, Q3 2011

    SDL And Adobe Lead The Way To Customer Experience Management (CXM)
    July 13, 2011 | Stephen Powers

    The web content management (WCM) market is in transition. Functionality to enable publishing to the Web — whether internally or externally — has become commoditized. Yet now, the WCM...

  • For Application Development & Delivery Professionals

    Report

    Report The Rich Media Management Mystery

    What Does Digital Asset Management Mean?
    April 28, 2011 | Stephen Powers

    In a world with increasing amounts of rich media assets and an increasing number of distribution channels, content and collaboration (C&C) pros are taking a closer look at rich media management...

  • For Enterprise Architecture Professionals

    Report

    Report Plan Your ECM Strategy For Business, Persuasive, Transactional, And Foundational Needs

    April 14, 2011 | Stephen Powers, Alan Weintraub

    Enterprises continue to struggle under increasing volumes of varying types of content. Historically, content and collaboration (C&C) professionals have taken a product-specific approach to their...

  • For Application Development & Delivery Professionals

    Report

    Report Web Content Management Is Alive And Well in 2011 Thanks To Online Customer Experience

    Findings From Forrester's Q1 2011 Web Content Management Survey
    March 17, 2011 | Stephen Powers

    Forrester recently surveyed 260 content and collaboration (C&C) professionals with decision-making roles in web content management (WCM) about their WCM strategies for the coming year. Enterprises...

  • For Application Development & Delivery Professionals

    Report

    Report The Seven C's Of Web Content Management

    February 2, 2011 | Stephen Powers

    The web content management (WCM) market is currently experiencing a significant evolution as requirements for those platforms have grown beyond just managing web content. Instead, organizations...

  • For Application Development & Delivery Professionals

    Report

    Report Market Overview: Rich Media Management Software

    Traditional Digital Asset Management Software Morphs Into New Categories
    December 21, 2010 | Stephen Powers

    With online channel demands increasing, many organizations are taking a fresh look at rich media management. Often, companies lack the technology and/or strategy to properly manage and distribute...

  • For Enterprise Architecture Professionals

    Report

    Report Mobilize Your ECM Strategy

    November 17, 2010 | Stephen Powers

    The staggering rate of mobile device adoption today gives content and collaboration (C&C) professionals a good reason to plan ahead for offering mobile access to enterprise content. Demand for the...

  • For Enterprise Architecture Professionals

    Report

    Report All Form Solutions Are Not Created Equal

    Demand For Web Self-Service And Standards Drive Market Transformation
    November 8, 2010 | Stephen Powers, Craig Le Clair

    In 2006 Forrester identified Adobe and IBM as the clear market leaders in e-forms. At the time, e-forms emerged as the critical component to replace paper, leading to the digital forms of today...

  • For Enterprise Architecture Professionals

    Report

    Report Got Content? You Need Information Architects

    August 11, 2010 | Leslie Owens, Stephen Powers

    The inability to find content, a lack of compliance, and poor customer experiences all add up to real costs. If you care about getting the right information to the right people at the right time...

  • For Enterprise Architecture Professionals

    Report

    Report Update 2010: Topic Overview: Enterprise Content Management

    July 16, 2010 | Stephen Powers

    Enterprise content management (ECM) continues to attract interest from organizations trying to manage the explosion of unstructured content. Enterprises want three things from ECM: to help make...

  • For Enterprise Architecture Professionals

    Report

    Report SharePoint 2010: A Viable Option For Persuasive Web Content Management?

    Authoring, Metadata, And Rich Media Support Improve, But Some Persuasive Limitations Still Exist
    May 7, 2010 | Stephen Powers

    In fall 2009, Microsoft revealed its SharePoint Server 2010 functional road map, which included Web content management (WCM) support. Traditionally, more organizations have used SharePoint for...

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