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  • Ellen Carney

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Digital Insurance Imperative

    Vision: The Digital Insurance Strategy Playbook
    April 26, 2017 | Ellen Carney, Oliwia Berdak

    Digital technologies will change the insurance industry irrevocably over the coming decade. New entrants will disrupt the value chain. Vertically integrated firms will be too slow to adapt. Firms...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Steer Your Customers' Insurance Journeys With Benchmarks

    Benchmarks: The Digital Insurance Strategy Playbook
    December 14, 2016 | Ellen Carney

    Digital touchpoints are changing how consumers and small businesses are researching, buying, and using insurance. As a result, digital insurance strategy leaders are under pressure to deploy...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2016 Canadian Life Insurance Digital Sales Functionality Benchmark

    Sun Life Financial Leads Our First Review Of Canadian Life Insurer Digital Sales Functionality
    November 30, 2016 | Ellen Carney

    Digital touchpoints are changing how Canadians research and buy life insurance. We used our life insurance Digital Sales Functionality Benchmark methodology to evaluate the digital functionality...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2016 US Life Insurance Digital Sales Functionality Benchmark

    PolicyGenius Leads Our First Review Of US Life Insurer Digital Sales Functionality
    November 30, 2016 | Ellen Carney

    Digital touchpoints are changing how Americans are researching and buying life insurance. We used our life insurance Digital Sales Functionality Benchmark methodology to evaluate the digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Breakout Vendors: Insurance Data And Analytics

    Cape Analytics, Captricity, And Narrative Science Help Insurers Capitalize On The Value Of Insights
    November 7, 2016 | Ellen Carney

    Insurers have lagged behind industries like consumer packaged goods and telecommunications when it comes to investing in their information and data strategies. Leading insurance companies are...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Rethink Rewards Programs To Earn Insurance Agent Loyalty

    Financial Rewards Alone Don't Drive Agent Loyalty
    June 8, 2016 | Ellen Carney

    Agent loyalty has a big impact on insurance carrier revenues. Given the big boost that loyalty can mean for sales, is more money the way to an agent's heart? Agent compensation is already a big...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Trends 2016: North American Digital Insurance

    The Age Of The Customer Expands The Scope Of Digital Influence In 2016
    April 13, 2016 | Ellen Carney

    US and Canadian digital insurance teams have come face to face with the age of the customer. Customers expect to have their problems solved whenever, wherever, and on any device. New competitors...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Choose The Right Mobile Insurance Solution

    Tools And Technology: The Mobile Insurance Strategy Playbook
    March 23, 2016 | Ellen Carney

    Poor technology decisions will undermine the best mobile insurance strategies. Making the wrong choice could mean trading away a mobile platform that remains viable for the long haul for one that...

  • For Enterprise Architecture Professionals

    Report

    Report Brief: IoT And Analytics Startups Can Turn Insurers Into "The Good Guys"

    Insurers Deliver Broader Services, Greater Engagement, And More Value With New Technologies
    March 1, 2016 | Craig Le Clair, Ellen Carney

    The property and casualty (P&C) insurance industry is notoriously conservative. But in the age of the customer, this old-guard loyalty to the status quo needs to change. In this brief, Forrester...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Loyal Insurance Agents Drive Sales

    Take Five Actions To Increase Agency Sales
    February 9, 2016 | Ellen Carney

    Even after nearly 20 years of online, and now mobile, insurance experiences, US consumers and small businesses trust and turn to agents more than any other channel to handle their insurance needs....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Build A World-Class Mobile Insurance Strategy

    Executive Overview: The Mobile Insurance Strategy Playbook
    February 5, 2016 | Ellen Carney

    Digital insurance teams are hitting their mobile stride, pushed along by growing numbers of customers who now want the same kinds of experiences from insurance providers that they have with...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Digital Leaders Focus On Digitizing Business Strategy

    Lessons Learned From Allstate Insurance, Mondelez International, And Amazon Business
    February 1, 2016 | Zhi Ying Ng, Adam Silverman

    Attendees at Forrester's Digital Business 2015 Forum heard from digital leaders at top firms who are making bold moves to transform their companies. Allstate Insurance is merging digital and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Build A Mobile Insurance Road Map That Meets Customer Needs And Business Objectives

    Road Map: The Mobile Insurance Strategy Playbook
    January 6, 2016 | Ellen Carney

    Mobile insurance strategic plans define "what we're going to do" and the mobile insurance road map spells out how the "what" will get done. By evaluating internal mobile resource access and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Follow Best Practices To Encourage Mobile Insurance Use

    Processes: The Mobile Insurance Strategy Playbook
    December 3, 2015 | Oliwia Berdak, Ellen Carney

    The future of insurance is mobile, yet the path to that future is riddled with obstacles. One of the biggest is the low adoption rate of mobile services. This stems partly from the specificities of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Haven Life Rethinks Life Insurance Distribution For A Millennial World

    MassMutual Pilots A New Digital Insurance Agency To Meet The Needs Of Younger Customers
    November 12, 2015 | Ellen Carney

    Life insurance gets a bad rap among Millennials. The purchase process is arduous, usually requiring a face-to-face meeting. That puts a lot of younger life insurance prospects on edge. Why? Because...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2015 US Mobile Auto Insurance Functionality Benchmark

    Benchmarks: The Mobile Insurance Strategy Playbook
    October 19, 2015 | Ellen Carney

    Just how effective are mobile insurance apps and sites at meeting the needs of auto insurance customers? This report details the findings from Forrester's 2015 benchmark of the mobile offerings of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Mobile Insurance Metrics That Matter

    Performance Management: The Mobile Insurance Strategy Playbook
    October 6, 2015 | Ellen Carney

    Mobile is now serious business for digital insurance teams, and it's rare to find an insurer that doesn't offer at least one mobile service to help customers research, buy, and service their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Embed Innovation To Drive Continuous Improvement In Mobile Insurance

    Continuous Improvement: The Mobile Insurance Strategy Playbook
    August 14, 2015 | Ellen Carney

    In the mobile mind shift, insurance customers expect that they can get what they want, just when they need it, thanks to that handy mobile device that's never very far away from them. As a result,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Make The Business Case For Mobile Insurance

    Business Case: The Mobile Insurance Strategy Playbook
    July 27, 2015 | Ellen Carney

    Mobile insurance is growing up. Not that long ago, building a mobile application was cheap, and business units were casually experimenting with mobile — and granted the budget largesse to do so....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2015 US Small Business Insurance Digital Sales Functionality Benchmark

    The Hartford Leads Our First Review Of US Small Business Insurer Digital Sales Functionality
    May 7, 2015 | Ellen Carney

    The US economy is booming, and so is small business growth. And as businesses grow, so does their need for business insurance. How effective are small business insurance websites when it comes to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Telematics Will Disrupt The Car Insurance Industry

    European Insurers Must Act Now To Stay Ahead Of Disruption
    April 28, 2015 | Ellen Carney, Aurelie L'Hostis

    Vehicle telematics — the integration of vehicle monitoring systems, mobile communications, and information processing — will disrupt the car insurance industry. Telematics-enabled...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Trends 2015: North American Digital Insurance

    eBusiness Executives Must Drive Digital Business Transformation
    March 23, 2015 | Ellen Carney, Oliwia Berdak

    Disrupt or be disrupted. That's the challenge facing American and Canadian insurers in 2015. Customer experience expectations, their willingness to consider a growing array of new options to buy...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Trends 2015: European Digital Insurance

    eBusiness Executives Must Drive Digital Business Transformation
    March 16, 2015 | Oliwia Berdak, Ellen Carney

    After a number of lean years, European insurers are eager to return to growth in 2015. But with economic growth in Europe still subdued, this aim can only be achieved by winning new customer...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Europeans Are Ready For Usage-Based Car Insurance

    Digital Executives Must Drive Adoption With Marketing And Education
    February 18, 2015 | Ellen Carney, Aurelie L'Hostis

    Telematics looks set to transform car insurance as smart wireless devices, smartphones, and smart cars converge to create what should be a smart insurance choice for safe drivers and their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Future Of Insurance Is Mobile

    Vision: The Mobile Insurance Strategy Playbook
    February 2, 2015 | Ellen Carney

    Smart, portable devices in pockets, purses, and now wrists are opening up a series of opportunities and challenges for insurance eBusiness. The unrelenting pace of innovation means that mobile...

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