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  • Boris Evelson

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  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: Business Intelligence Technologies, Q2 2017

    It's Not Old-School Business Intelligence (BI) Anymore
    April 17, 2017 | Boris Evelson

    BI technologies are evolving at an ever-increasing pace. Application development and delivery (AD&D) pros working on BI initiatives should read this report to familiarize themselves with mature and...

  • For Application Development & Delivery Professionals

    Report

    Report The New Generation Of Embedded BI Will Close The Insights-To-Action Gap

    Practical Steps To Embed Business Intelligence In Enterprise Applications
    April 11, 2017 | Boris Evelson, John R. Rymer

    AD&D leaders have always recognized that business intelligence (BI) is most valuable when it is pervasive, contextual, and actionable. A new generation of embedded BI technologies gives AD&D pros...

  • For Customer Experience Professionals

    Report

    Report Q&A: Seven Questions CX Pros Should Ask Before Diving Into Text Analytics

    How To Make The Most Of Unstructured Customer Feedback

    For complete customer understanding, customer experience professionals must harness both structured and unstructured customer feedback. Text analytics helps mine unstructured data to understand...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Forrester's 13-Step Methodology For Shortlisting BI Vendors

    Tools And Technology: The Business Intelligence Playbook
    February 17, 2017 | Boris Evelson

    Business intelligence (BI) is a runaway locomotive that keeps picking up speed in terms of enterprise interest, adoption, and spending levels. The result: There are now more than 70 vendors in the...

  • For Customer Insights Professionals

    Report

    Report Q&A: Six Questions To Ask Before Diving Into Text Analytics

    Make The Most Of Your Textual Customer Data
    January 12, 2017 | Boris Evelson, Elizabeth Cullen

    Customer understanding is incomplete unless customer insights (CI) professionals can harness all types of customer data — structured and unstructured. While CI pros are comfortable with structured...

  • For Application Development & Delivery Professionals

    Report

    Report Divide (BI Governance From Data Governance) And Conquer

    Performance Management: The Business Intelligence Playbook
    January 4, 2017 | Boris Evelson

    The age of the customer and business agility require new approaches to business intelligence (BI) governance. Technology-management-centric, restrictive, and inflexible governance processes no...

  • For Application Development & Delivery Professionals

    Report

    Report It's Time To Upgrade Business Intelligence To Systems Of Insight

    Road Map: The Business Intelligence Playbook
    January 3, 2017 | Boris Evelson

    Business intelligence (BI) technologies have been faithfully serving enterprises for more than two decades for their information needs. The world, however, doesn't stand still. BI must keep...

  • For Application Development & Delivery Professionals

    Report

    Report Maximize Your Chances Of Business Intelligence Success In A Customer-Centric World

    Processes: The Business Intelligence Playbook
    September 14, 2016 | Martha Bennett, Boris Evelson

    How can you make sure that your business intelligence (BI) initiative is a success? This question isn't unique to BI, but it's still a tall order, as many organizations have a history of failed BI...

  • For Application Development & Delivery Professionals

    Report

    Report How To Scale Business Intelligence With Hadoop-Based Platforms

    Combine The Best Of Both Worlds With Agile And Distributed BI Platforms
    September 13, 2016 | Boris Evelson

    Analyzing big data poses multiple challenges. Highly parallel distributed data architecture is one solution, but until recently it has been mostly limited to databases, not business intelligence...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Native Hadoop BI Platforms, Q3 2016

    The Six Providers That Matter Most And How They Stack Up
    September 13, 2016 | Boris Evelson

    In our 22-criteria evaluation of native Hadoop business intelligence (BI) platform providers, we identified the six most significant ones — Arcadia Data, Attivio, Datameer, Kyvos Insights, Oracle,...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Salesforce Makes One Small Acquisition And Takes One Giant Leap Into Cognitive BI

    BeyondCore Will Amplify Salesforce's Insights Capabilities
    August 30, 2016 | Rowan Curran, Boris Evelson

    On August 15, 2016, Salesforce announced its plans to acquire business intelligence (BI) vendor BeyondCore. Application developers and business analysts using Salesforce will have an advanced tool...

  • For Application Development & Delivery Professionals

    Report

    Report Data Warehouse Automation Helps Close The Data-To-Insight Gap

    August 16, 2016 | Boris Evelson, Nasry Angel

    Agile business intelligence (BI) platforms only partially support the iterative development of BI applications. Parts of the process, like data integration and modeling, still follow a less...

  • For Application Development & Delivery Professionals

    Report

    Report Enterprise Business Intelligence: Now Always At Hand On Your Smartwatch

    Smartwatches Are No Longer Just For Collecting Data: Use Them For Instant Glanceable Insights
    June 30, 2016 | Boris Evelson, Michael Facemire

    The modern world moves at lightning speed, and fumbling to find a smartphone in your purse or pocket to answer a client's question may take a while. The customer may be long gone by the time you...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Big Data Text Analytics Platforms, Q2 2016

    The 10 Providers That Matter Most And How They Stack Up
    May 9, 2016 | Boris Evelson

    In our 20-criteria evaluation of big data text analytics platforms providers, we identified the 10 most significant ones — Attivio, Cambridge Semantics, Clarabridge, Digital Reasoning, Expert...

  • For Application Development & Delivery Professionals

    Report

    Report Use Human-Machine Partnerships To Continuously Improve Decisions

    Continuous Improvement: The Business Intelligence Playbook
    May 4, 2016 | Rowan Curran, Boris Evelson

    Even after your organization has invested millions in business intelligence (BI) processes and technologies, how do you know whether the decisions you are making based on the insights provided by...

  • For Application Development & Delivery Professionals

    Report

    Report Benchmark Your BI Environment For Continuous Improvement

    Benchmarks: The Business Intelligence Playbook
    April 21, 2016 | Boris Evelson

    Application development and delivery (AD&D) professionals working on business intelligence (BI) initiatives need to understand whether their BI environment is performing well or could use a...

  • For Enterprise Architecture Professionals

    Report

    Report Lost In Data Translation? Forrester's Data Taxonomy To The Rescue

    Tools And Technology: The Data Management Playbook
    April 19, 2016 | Michele Goetz, Boris Evelson

    When it comes to data technology, are you lost in translation? What's the difference between data federation, virtualization, and data-as-a-service? Are columnar databases also relational? These...

  • For CIO Professionals

    Report

    Report Mature Business Intelligence Software Market? Far From It

    ForecastView Document
    April 11, 2016 | Jennifer Adams, Boris Evelson

    Business intelligence (BI) and analytics software — key components of systems of insight (SoI) — extract raw data from transactional and other operational applications; transform it into...

  • For Application Development & Delivery Professionals

    Report

    Report Build An Agile BI Organization

    Organization: The Business Intelligence Playbook
    April 4, 2016 | Boris Evelson

    Getting actionable insights from data, AKA business intelligence (BI), is key to enterprise success and competitive differentiation, and Agile BI is one of the ways to make it successful. This...

  • For Application Development & Delivery Professionals

    Report

    Report Boost Customer Insights With Actionable Marketing Dashboards

    A Practical Guide For Technology And Business Professionals To Collaboratively Build Effective Marketing Dashboards
    March 7, 2016 | Boris Evelson, Tina Moffett

    In this report, application development and delivery (AD&D) pros will learn about the strategies, goals, objectives, and challenges that their customer insights (CI) colleagues face when defining...

  • For Customer Insights Professionals

    Report

    Report Use Marketing Dashboards To Uncover Customers' Behavior

    A Practical Guide For Business And Technology Professionals To Build Effective Marketing Dashboards Together
    March 7, 2016 | Tina Moffett, Boris Evelson

    Customer insights (CI) professionals are tasked with measuring, analyzing, and optimizing marketing activities. But they struggle to find the right dashboard to share insights across the...

  • For Application Development & Delivery Professionals

    Report

    Report Establish Ongoing Processes To Assess Your Business Intelligence Maturity

    Assessment: The Business Intelligence Playbook
    March 3, 2016 | Boris Evelson, Martha Bennett

    Forrester's business intelligence (BI) maturity self-assessment model helps application development and delivery (AD&D) professionals assess the maturity of their current BI environments. It also...

  • For Application Development & Delivery Professionals

    Report

    Report Stay On Top Of New BI Technologies To Lead Your Enterprise Into The Not-Too-Distant Future

    Landscape: The Business Intelligence Playbook
    March 1, 2016 | Boris Evelson

    Earlier-generation business intelligence (BI) still fails to deliver fast, agile, and actionable business insights. But as market dynamics change quickly in the age of the customer, so do the data...

  • For Application Development & Delivery Professionals

    Report

    Report Business Intelligence In The Not-Too-Distant Future — More Automated, Pervasive, Actionable

    Vision: The Business Intelligence Playbook
    March 1, 2016 | Boris Evelson

    Today's business intelligence (BI) applications cost too much and take too long to develop and deploy. In the next two to five years, only the enterprises that can react swiftly to new and...

  • For Application Development & Delivery Professionals

    Report

    Report Quantify The Tangible Business Value Of BI

    Business Case: The Business Intelligence Playbook
    March 1, 2016 | Boris Evelson, Martha Bennett

    The business case report of the business intelligence (BI) playbook guides application development and delivery (AD&D) professionals working on BI initiatives through the maze of BI business...

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