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  • Alex Cullen

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  • For Enterprise Architecture Professionals

    Report

    Report Four Steps To Build A Road Map For Your EA Program

    Road Map: The EA Practice Playbook
    June 23, 2017 | Alex Cullen, Gordon Barnett

    As firms become customer-obsessed, effective enterprise architecture (EA) programs become essential. Too often, however, business-focused EA professionals struggle to create a clear identity for...

  • For Enterprise Architecture Professionals

    Report

    Report Develop An Enterprise Architecture Strategy Aligned With Business Challenges

    Strategic Plan: The EA Practice Playbook
    June 22, 2017 | Gordon Barnett, Alex Cullen

    Many enterprise architecture (EA) teams strive to be more business-focused and strategically engaged — but getting there isn't easy. It may require a resetting of stakeholder perceptions as well as...

  • For Enterprise Architecture Professionals

    Report

    Report Understand EA Stakeholders And Their Needs

    Stakeholder Needs: The EA Practice Playbook
    May 15, 2017 | Alex Cullen, Gordon Barnett

    Today's enterprise architecture (EA) organizations are engaging more with the front end of the business: sales, marketing, and product management. Understanding their needs and goals is...

  • For Enterprise Architecture Professionals

    Report

    Report Design Your EA Organization For Your Value Proposition

    Organization: The EA Practice Playbook
    May 5, 2017 | Alex Cullen, Gordon Barnett

    When firms initiate enterprise architecture (EA) programs or, more commonly, when they relaunch unsuccessful ones, EA leaders must decide what resources they need and how to organize them. But the...

  • For Enterprise Architecture Professionals

    Report

    Report Defining The EA Service Catalog

    Processes: The EA Practice Playbook
    April 14, 2017 | Alex Cullen, Gordon Barnett

    Enterprise architecture (EA) stakeholders don't always know what to expect from EA. Without a clear understanding of how EA programs address the business challenges of spurring firm growth, they...

  • For Enterprise Architecture Professionals

    Report

    Report Marketing Your EA Program

    Change Management: The EA Practice Playbook
    March 31, 2017 | Alex Cullen, Gordon Barnett

    Enterprise architecture (EA) programs seeking to embed themselves into organizations' processes must ensure that stakeholders know what EA is and how they can benefit from it. Most of all,...

  • For Enterprise Architecture Professionals

    Report

    Report Track Your Progress Toward EA Value

    Performance Management: The EA Practice Playbook
    March 24, 2017 | Alex Cullen, Gordon Barnett

    The age of the customer is raising the bar for what businesses need from their enterprise architecture (EA) programs. Applying a stable progress or maturity framework helps EA leaders set and track...

  • For Enterprise Architecture Professionals

    Report

    Report Build A Business-Centered EA Practice

    Executive Overview: The EA Practice Playbook
    March 22, 2017 | Alex Cullen, Gordon Barnett

    The ability to nimbly navigate change in business environments and effectively leverage technology makes the difference between an industry-leading enterprise and one that always seems a beat...

  • For Enterprise Architecture Professionals

    Report

    Report Strategic Portfolio Management Drives Customer-Obsessed Company Success

    Executive Overview: The Strategic Portfolio Management Playbook
    February 8, 2017 | Margo Visitacion, Alex Cullen

    Customer-obsessed companies need a portfolio-centered approach to both strategic planning and product delivery. Planning disciplines transition from annual to continuous; organizational structures...

  • For Enterprise Architecture Professionals

    Report

    Report Vendor Landscape: EA Consulting Services

    Tools And Technology: The EA Practice Playbook
    February 3, 2017 | Alex Cullen, Gordon Barnett

    Enterprise architecture (EA) programs often need extra resources. This demand can come via a major business technology initiative the program must support, or it can come with the launch or...

  • For Enterprise Architecture Professionals

    Report

    Report The State Of EA 2017: Aspirations And Challenges

    Landscape: The EA Practice Playbook
    January 3, 2017 | Alex Cullen

    Forrester surveys enterprise architecture (EA) leaders annually to understand the state of their practices. In our most recent 2016 survey, we saw enterprise themes like customer centricity...

  • For Enterprise Architecture Professionals

    Report

    Report Predictions 2017: Enterprise Architecture In 2017 And Beyond

    Predictions: The EA Practice Playbook
    November 3, 2016 | Alex Cullen

    As firms address digital transformation and how to become customer-led, insights-driven, fast, and connected, enterprise architecture (EA) has tremendous value to offer. To see how the practice of...

  • For Enterprise Architecture Professionals

    Report

    Report The Balanced Scorecard For EA

    Metrics: The EA Practice Playbook
    October 4, 2016 | Alex Cullen

    Enterprise architecture (EA) programs are challenged with communicating their performance and value to the enterprise. At the same time, few EA programs track and report on metrics — leaving their...

  • For CIO Professionals

    Report

    Report Rethink Enterprise Governance For Customer Obsession

    Make Each Governance Activity Customer-Led, Insights-Driven, Fast, And Connected
    August 26, 2016 | Alex Cullen, Bobby Cameron

    Enterprise governance provides a path through the myriad of decisions made across an enterprise. But the bulky, rigid, and slow-moving governance of the past fails to meet customer-obsessed firms'...

  • For CMO Professionals

    Report

    Report Rethink Enterprise Governance For Customer Obsession

    Make Each Governance Activity Customer-Led, Insights-Driven, Fast, And Connected
    August 26, 2016 | Alex Cullen, Bobby Cameron

    Enterprise governance provides a path through the myriad of decisions made across an enterprise. But the bulky, rigid, and slow-moving governance of the past fails to meet customer-obsessed firms'...

  • For Enterprise Architecture Professionals

    Report

    Report Assess Both The Maturity And Fit Of Your EA Program

    Assessment Framework: The EA Practice Playbook
    August 10, 2016 | Alex Cullen

    Enterprise architecture (EA) leaders often ask how mature their EA programs are. When a program doesn't have the intended impact or falls short of sponsors' expectations, they feel pressure to...

  • For Enterprise Architecture Professionals

    Report

    Report Enterprise Architects Can Transform Customer Engagement

    The EA Program At British Gas Unleashed Trusted Field Staff As Brand Ambassadors
    July 11, 2016 | Charlie Dai, Alex Cullen

    Firms must use every point of contact between themselves and their customers to energize customer engagement. British Gas recognized that it was not making the most of its highly regarded field...

  • For Enterprise Architecture Professionals

    Report

    Report Patterns In EA Maturity

    May 12, 2016 | Alex Cullen

    As enterprise architect (EA) leaders seek to provide more value to their businesses, they look at their EA practice maturity and determine how to improve it. Many EA leaders use Forrester's...

  • For Enterprise Architecture Professionals

    Report

    Report Digital Business Changes How EA Works

    EA Must Transform Its Practices To Become Engaged And Remain Relevant
    February 9, 2016 | Alex Cullen

    Digital businesses focus on digitizing customer experience and operational excellence in support of customer value. To be successful, they must plan and manage these within a cohesive portfolio and...

  • For Enterprise Architecture Professionals

    Report

    Report The State Of EA 2016: Weak Enterprise Agendas Still A Fundamental Problem

    January 4, 2016 | Alex Cullen

    Annually, Forrester surveys enterprise architecture (EA) leaders to understand "the state of EA." This year's survey shows that while enterprise themes, like customer centricity, are beginning to...

  • For Enterprise Architecture Professionals

    Report

    Report Predictions 2016: EA Reshapes To Be Fit For Purpose

    November 17, 2015 | Alex Cullen

    Enterprise architecture (EA) programs have struggled with proving their value, particularly as the pace of technology innovation accelerates, agile execution becomes the norm, and businesses focus...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Five Core Technology Enhancements For Healthcare Marketplaces

    eBusiness Pros Must Choose Flexible And Modular Technology To Compete In An Increasingly Complex Landscape
    August 21, 2015 | Peter Mueller, Alex Cullen

    eBusiness pros face an array of new health insurance marketplace technology solutions. Most carriers are enhancing their marketplace platforms and systems, and many vendors are addressing the...

  • For Enterprise Architecture Professionals

    Report

    Report EA Capabilities Must Change To Accelerate The BT Agenda

    August 13, 2015 | Alex Cullen

    As business focus expands beyond cost to growth and beyond internal efficiencies to customer engagement, technology management leaders are expanding their agenda. To their traditional focus on...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Enterprise Architecture Maturity Assessment: Q2 2015

    July 1, 2015 | Alex Cullen

    Forrester's enterprise architecture (EA) maturity assessment model tool will help EA leaders clarify their direction and value and help them assess their strengths and weaknesses for delivering...

  • For Enterprise Architecture Professionals

    Report

    Report Measure EA's Engagement, Influence, And Business Impact

    June 5, 2015 | Alex Cullen

    Few enterprise architecture (EA) leaders have given much thought to metrics for their EA program — and thus are missing an excellent tool to increase their impact. Metrics connect EA activities to...

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