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  • Marketing Measurement

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The Marketing Measurement And Insights Playbook For 2018

Cross-Channel Attribution Puts The Science In Marketing Measurement

As marketing evolves to influencing customers at multiple points in the customer journey, marketing measurement must fully value the role of each marketing interaction. B2C marketers must embrace...

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  • For Sourcing & Vendor Management Professionals

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    Report Hot Companies To Watch In 2008: Q2 Update

    Profiles Of Emerging Companies And Technology Trends That Tech Vendors Should Consider When Planning Strategy
    June 19, 2008 | Christopher Andrews

    The wide-ranging popularity of our first "Hot Companies To Watch" document, published in April 2008, highlighted a few important facts about technology strategists. First, it reflects the high...

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