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  • Marketing Measurement

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The Marketing Measurement And Insights Playbook For 2018

Cross-Channel Attribution Puts The Science In Marketing Measurement

Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward actively analyzing those past results to guide future plans. To make this...

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  • Report Hot Companies To Watch In 2008: Q2 Update

    Profiles Of Emerging Companies And Technology Trends That Tech Vendors Should Consider When Planning Strategy
    June 19, 2008 | Christopher Andrews

    The wide-ranging popularity of our first "Hot Companies To Watch" document, published in April 2008, highlighted a few important facts about technology strategists. First, it reflects the high...

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