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Report Answers To Common Questions About Forrester's Customer Experience Index
Frequently Asked Questions About The CX Index Methodology, Business Impact Simulator, And Benchmark Study
Companies need a way to measure changes in the quality of their customer experience (CX), understand how it compares to competitors' CX, and prioritize improvements that will grow revenue....
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Report The State Of Enterprise Worker Mobility, 2017
Use Forrester's Employee Mobile Mind Shift Index To Inform Your Mobile Strategy
Mobile isn't just a consumer phenomenon; infrastructure and operations (I&O) leaders and companies that fall short on meeting employee mobility needs miss out on a fundamental opportunity to better...
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Report Introducing The B2B Tech Customer Experience Index
Great B2B Customer Experiences Spring From A Series Of Positive Individual Interactions
Over the past decade, Forrester has used the CX Index to help consumer brands assess their experiences' business value. Now, we've created a version of the CX Index that addresses the unique needs...
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Report Measure Brand Resonance With The TRUE Brand Compass
May 11, 2016 | Michelle Moorehead, Roxana StrohmengerTechnology-empowered consumers today have access to more information on brands than ever before and demand more of them. So CMOs must determine where to focus their efforts to secure mindshare and...