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  • Roxana Strohmenger

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  • For Infrastructure & Operations Professionals

    Report

    Report The State Of Enterprise Worker Mobility, 2017

    Use Forrester's Employee Mobile Mind Shift Index To Inform Your Mobile Strategy
    April 21, 2017 | Andrew Hewitt, Roxana Strohmenger

    Mobile isn't just a consumer phenomenon; infrastructure and operations (I&O) leaders and companies that fall short on meeting employee mobility needs miss out on a fundamental opportunity to better...

  • For Customer Experience Professionals

    Report

    Report Introducing The B2B Tech Customer Experience Index

    Great B2B Customer Experiences Spring From A Series Of Positive Individual Interactions
    August 1, 2016 | TJ Keitt, Roxana Strohmenger

    Over the past decade, Forrester has used the CX Index to help consumer brands assess their experiences' business value. Now, we've created a version of the CX Index that addresses the unique needs...

  • For CMO Professionals

    Report

    Report Measure Brand Resonance With The TRUE Brand Compass

    May 11, 2016 | Michelle Moorehead, Roxana Strohmenger

    Technology-empowered consumers today have access to more information on brands than ever before and demand more of them. So CMOs must determine where to focus their efforts to secure mindshare and...

  • For B2C Marketing Professionals

    Report

    Report Brief: The Social Users You Want To Reach Are On Mobile

    With more than a billion monthly active users, Facebook has one of the largest mobile audiences in the world. There's no doubt that Facebook has disrupted the app marketing space by becoming a key...

  • For B2C Marketing Professionals

    Report

    Report The Social Technographics® Intensity Matrix Drives Tactical Success

    How To Target Your Audience's Favorite Social Behaviors And Sites
    July 14, 2014 | Nate Elliott, Roxana Strohmenger

    In 2013, Forrester introduced two new data models — the Social Technographics® Score and the Social Technographics Intensity Matrix — to help you better understand your audiences'...

  • For B2C Marketing Professionals

    Report

    Report Introducing The New Social Technographics®: The First Step Toward Social Success

    July 8, 2014 | Nate Elliott, Roxana Strohmenger

    For most marketers, the question is no longer whether their customers use social media but rather how best to use social media to interact with those customers. So we've created a new data model...

  • For Customer Experience Professionals

    Report

    Report What Drives A Profitable Customer Experience

    The Most Critical Factors In The CX-Loyalty Equation Across 17 Industries
    June 27, 2014 | Megan Burns, Roxana Strohmenger

    Firms have no shortage of ideas on how to improve customer experience (CX). What many haven't had is a good way to prioritize those ideas — until now. Forrester recently conducted a survey of...

  • For Customer Experience Professionals

    Report

    Report Introducing Forrester's Next-Generation Customer Experience Index

    Great Customer Experiences Create And Sustain Customer Loyalty
    June 26, 2014 | Megan Burns, Roxana Strohmenger

    For the past seven years, Forrester has used its Customer Experience Index (CXi) to benchmark how consumers rated their interactions with hundreds of brands in the US and, more recently, in Europe...

  • For B2C Marketing Professionals

    Report

    Report The New Mobile Mind Shift Index

    Analyzing The Appetites Of Your Mobile Customers
    June 3, 2014 | Josh Bernoff, Roxana Strohmenger

    You can better connect with your customers by engaging with them in their mobile moments. But which customers are ready? In this report, we introduce the newly revised Mobile Mind Shift Index...

  • For B2C Marketing Professionals

    Report

    Report Mobile Misconceptions: Uncovering How Consumers Actually Use Their Mobile Phone

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data
    May 12, 2014 | Roxana Strohmenger, Anjali Lai

    Mobile phone adoption has undeniably changed the way consumers behave, think, and engage. This has prompted marketing leaders to rethink their outreach strategies and adapt to keep pace with the...

  • For Customer Insights Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2013, Latin America

    Latin American Consumer Technographics®
    January 7, 2014 | Roxana Strohmenger

    This report is a graphical analysis of Forrester's Latin American Technographics Online Benchmark Survey, 2013. It provides an overview of metropolitan Latin American consumers' Internet and...

  • For Customer Insights Professionals

    Report

    Report Best Practices: Combining Mobile Behavioral Tracking Studies With Qualitative Insights

    Seven Best Practices For Successfully Using A Market Research Online Community For Behavioral Tracking
    March 21, 2013 | Lindsey Colella, Roxana Strohmenger

    Several market research online community (MROC) providers and client-side researchers are pushing the envelope with their communities and panels, using them as a platform for testing emerging...

  • For Customer Insights Professionals

    Report

    Report End-Of-Life: The Forrester Wave™ EFM Vendors, Market Insights Platform Providers

    March 18, 2013 | Roxana Strohmenger, Adele Budovsky

    After evaluating two categories of enterprise feedback management (EFM) vendors in Q3 2011, Forrester will no longer cover the vendor market landscape in the same way. This report explains why the...

  • For Customer Insights Professionals

    Report

    Report End-Of-Life: The Forrester Wave™ EFM Satisfaction And Loyalty Solutions

    March 18, 2013 | Adele Budovsky, Roxana Strohmenger

    After evaluating two categories of enterprise feedback management (EFM) vendors in Q3 2011, Forrester will no longer cover the vendor market landscape in the same way. This report explains why the...

  • For Customer Insights Professionals

    Report

    Report How To Plan For Mobile Online Survey Takers

    November 14, 2012 | Roxana Strohmenger

    Mobile market research is a growing topic of conversation among market insights professionals. However, one aspect of mobile that is not often discussed but that has significant data implications...

  • For Customer Insights Professionals

    Report

    Report The Mobile Market Research Landscape 2012

    An Overview Of The Different Ways You Can Leverage Mobile In Your Research
    November 14, 2012 | Roxana Strohmenger

    Mobile phones have the ability to capture rich emotional and behavioral insights and uncover connections that may not surface when one leverages traditional research methodologies. This report...

  • For B2C Marketing Professionals

    Report

    Report An Overview Of Online Consumers In Argentina

    Latin American Consumer Technographics®
    July 19, 2012 | Roxana Strohmenger

    Latin America is on the priority list of many global companies. This is not surprising given the meteoric rise of social networks like Facebook and Twitter and Latin Americans' willingness to...

  • For Customer Insights Professionals

    Report

    Report A Month In The Life: How UK SuperConnecteds Use Their Mobile Phones

    Technographics® UK Mobile Behavioral Tracking Study, Q4 2011
    June 22, 2012 | Roxana Strohmenger

    Mobile usage has exploded. To develop effective mobile strategies and succeed in this new customer-obsessed mobile world, companies must understand how consumers are using their mobile phones....

  • For B2C Marketing Professionals

    Report

    Report Understanding The Changing Needs Of Online Consumers In Latin America

    Latin American Consumer Technographics®
    March 9, 2012 | Roxana Strohmenger

    Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...

  • For Customer Insights Professionals

    Report

    Report How Using Neuroscience Techniques Can Help Understand The Consumer's Mind

    Emerging Market Research Methodology: Neuroscience Techniques Can Clarify And Support Market Research Decisions
    February 23, 2012 | Roxana Strohmenger

    Market insights professionals are tasked with understanding how consumer preferences and emotions play a role in their decisions and influence their choices. However, these factors typically occur...

  • For B2C Marketing Professionals

    Report

    Report How Latin American Consumers Use Their Mobile Phones

    A Technographics® Data Essentials Document
    January 20, 2012 | Roxana Strohmenger

    With high adoption of mobile phones in Latin America, it is critical for market insights professionals to understand how consumers are using these devices in their daily lives. Although the...

  • For Customer Experience Professionals

    Report

    Report The Forrester Wave™: EFM Vendors, Market Insights Platform Providers, Q3 2011

    IBM SPSS, Globalpark (QuestBack), and Confirmit Lead A Strong, Close Pack
    September 27, 2011 | Roxana Strohmenger

    In Forrester's 76-criteria evaluation of five market-insights-focused enterprise feedback management (EFM) vendors, we found that IBM SPSS; Globalpark, a QuestBack company; and Confirmit led the...

  • For Customer Insights Professionals

    Report

    Report Are You Ready For Social Market Research?

    Market Insights Professionals Should Assess Their Social Market Research Readiness Level For Embracing And Listening
    September 22, 2011 | Roxana Strohmenger

    Forrester has been tracking the emergence of social market research since 2008, and it is clear that it has reached an inflection point. Social market research is no longer hype and is now a...

  • For Customer Insights Professionals

    Report

    Report How Prediction Markets Help Forecast Consumers' Behaviors

    Emerging Market Research Methodology: Prediction Markets Are Your Innovation And Market Assessment Barometer Tool
    August 8, 2011 | Roxana Strohmenger

    Market insights professionals are repeatedly tasked with delivering quick insights that will accurately predict what consumers will do or buy in the future. Traditional research methods do not...

  • For B2C Marketing Professionals

    Report

    Report Young Hispanics Lead In Mobile Activity But Don't Trust Mobile Ads Very Much

    A Technographics® Data Essentials Document
    June 9, 2011 | Roxana Strohmenger

    This Data Essentials report highlights the extent to which young Hispanic consumers are outpacing non-Hispanics in their use of mobile phones. Forrester's North American Technographics® Youth...