Search Results
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For Infrastructure & Operations Professionals
Report
Report The State Of Enterprise Worker Mobility, 2017
Use Forrester's Employee Mobile Mind Shift Index To Inform Your Mobile Strategy
Mobile isn't just a consumer phenomenon; infrastructure and operations (I&O) leaders and companies that fall short on meeting employee mobility needs miss out on a fundamental opportunity to better...
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For Customer Experience Professionals
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Report Introducing The B2B Tech Customer Experience Index
Great B2B Customer Experiences Spring From A Series Of Positive Individual Interactions
Over the past decade, Forrester has used the CX Index to help consumer brands assess their experiences' business value. Now, we've created a version of the CX Index that addresses the unique needs...
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For CMO Professionals
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Report Measure Brand Resonance With The TRUE Brand Compass
May 11, 2016 | Michelle Moorehead, Roxana StrohmengerTechnology-empowered consumers today have access to more information on brands than ever before and demand more of them. So CMOs must determine where to focus their efforts to secure mindshare and...
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For B2C Marketing Professionals
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Report Brief: The Social Users You Want To Reach Are On Mobile
With more than a billion monthly active users, Facebook has one of the largest mobile audiences in the world. There's no doubt that Facebook has disrupted the app marketing space by becoming a key...
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For B2C Marketing Professionals
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Report The Social Technographics® Intensity Matrix Drives Tactical Success
How To Target Your Audience's Favorite Social Behaviors And Sites
July 14, 2014 | Nate Elliott, Roxana StrohmengerIn 2013, Forrester introduced two new data models — the Social Technographics® Score and the Social Technographics Intensity Matrix — to help you better understand your audiences'...
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For B2C Marketing Professionals
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Report Introducing The New Social Technographics®: The First Step Toward Social Success
July 8, 2014 | Nate Elliott, Roxana StrohmengerFor most marketers, the question is no longer whether their customers use social media but rather how best to use social media to interact with those customers. So we've created a new data model...
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For Customer Experience Professionals
Report
Report What Drives A Profitable Customer Experience
The Most Critical Factors In The CX-Loyalty Equation Across 17 Industries
June 27, 2014 | Megan Burns, Roxana StrohmengerFirms have no shortage of ideas on how to improve customer experience (CX). What many haven't had is a good way to prioritize those ideas — until now. Forrester recently conducted a survey of...
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For Customer Experience Professionals
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Report Introducing Forrester's Next-Generation Customer Experience Index
Great Customer Experiences Create And Sustain Customer Loyalty
June 26, 2014 | Megan Burns, Roxana StrohmengerFor the past seven years, Forrester has used its Customer Experience Index (CXi) to benchmark how consumers rated their interactions with hundreds of brands in the US and, more recently, in Europe...
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For B2C Marketing Professionals
Report
Report The New Mobile Mind Shift Index
Analyzing The Appetites Of Your Mobile Customers
June 3, 2014 | Josh Bernoff, Roxana StrohmengerYou can better connect with your customers by engaging with them in their mobile moments. But which customers are ready? In this report, we introduce the newly revised Mobile Mind Shift Index...
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For B2C Marketing Professionals
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Report Mobile Misconceptions: Uncovering How Consumers Actually Use Their Mobile Phone
A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data
Mobile phone adoption has undeniably changed the way consumers behave, think, and engage. This has prompted marketing leaders to rethink their outreach strategies and adapt to keep pace with the...
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For Customer Insights Professionals
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Report The State Of Consumers And Technology: Benchmark 2013, Latin America
Latin American Consumer Technographics®
January 7, 2014 | Roxana StrohmengerThis report is a graphical analysis of Forrester's Latin American Technographics Online Benchmark Survey, 2013. It provides an overview of metropolitan Latin American consumers' Internet and...
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For Customer Insights Professionals
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Report Best Practices: Combining Mobile Behavioral Tracking Studies With Qualitative Insights
Seven Best Practices For Successfully Using A Market Research Online Community For Behavioral Tracking
March 21, 2013 | Lindsey Colella, Roxana StrohmengerSeveral market research online community (MROC) providers and client-side researchers are pushing the envelope with their communities and panels, using them as a platform for testing emerging...
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For Customer Insights Professionals
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Report End-Of-Life: The Forrester Wave™ EFM Vendors, Market Insights Platform Providers
March 18, 2013 | Roxana Strohmenger, Adele BudovskyAfter evaluating two categories of enterprise feedback management (EFM) vendors in Q3 2011, Forrester will no longer cover the vendor market landscape in the same way. This report explains why the...
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For Customer Insights Professionals
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Report End-Of-Life: The Forrester Wave™ EFM Satisfaction And Loyalty Solutions
March 18, 2013 | Adele Budovsky, Roxana StrohmengerAfter evaluating two categories of enterprise feedback management (EFM) vendors in Q3 2011, Forrester will no longer cover the vendor market landscape in the same way. This report explains why the...
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For Customer Insights Professionals
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Report The Mobile Market Research Landscape 2012
An Overview Of The Different Ways You Can Leverage Mobile In Your Research
November 14, 2012 | Roxana StrohmengerMobile phones have the ability to capture rich emotional and behavioral insights and uncover connections that may not surface when one leverages traditional research methodologies. This report...
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For Customer Insights Professionals
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Report How To Plan For Mobile Online Survey Takers
November 14, 2012 | Roxana StrohmengerMobile market research is a growing topic of conversation among market insights professionals. However, one aspect of mobile that is not often discussed but that has significant data implications...
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For B2C Marketing Professionals
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Report An Overview Of Online Consumers In Argentina
Latin American Consumer Technographics®
July 19, 2012 | Roxana StrohmengerLatin America is on the priority list of many global companies. This is not surprising given the meteoric rise of social networks like Facebook and Twitter and Latin Americans' willingness to...
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For Customer Insights Professionals
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Report A Month In The Life: How UK SuperConnecteds Use Their Mobile Phones
Technographics® UK Mobile Behavioral Tracking Study, Q4 2011
June 22, 2012 | Roxana StrohmengerMobile usage has exploded. To develop effective mobile strategies and succeed in this new customer-obsessed mobile world, companies must understand how consumers are using their mobile phones....
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For B2C Marketing Professionals
Report
Report Understanding The Changing Needs Of Online Consumers In Latin America
Latin American Consumer Technographics®
March 9, 2012 | Roxana StrohmengerOver the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...
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For Customer Insights Professionals
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Report How Using Neuroscience Techniques Can Help Understand The Consumer's Mind
Emerging Market Research Methodology: Neuroscience Techniques Can Clarify And Support Market Research Decisions
February 23, 2012 | Roxana StrohmengerMarket insights professionals are tasked with understanding how consumer preferences and emotions play a role in their decisions and influence their choices. However, these factors typically occur...
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For B2C Marketing Professionals
Report
Report How Latin American Consumers Use Their Mobile Phones
A Technographics® Data Essentials Document
January 20, 2012 | Roxana StrohmengerWith high adoption of mobile phones in Latin America, it is critical for market insights professionals to understand how consumers are using these devices in their daily lives. Although the...
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For Customer Experience Professionals
Report
Report The Forrester Wave™: EFM Vendors, Market Insights Platform Providers, Q3 2011
IBM SPSS, Globalpark (QuestBack), and Confirmit Lead A Strong, Close Pack
September 27, 2011 | Roxana StrohmengerIn Forrester's 76-criteria evaluation of five market-insights-focused enterprise feedback management (EFM) vendors, we found that IBM SPSS; Globalpark, a QuestBack company; and Confirmit led the...
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For Customer Insights Professionals
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Report Are You Ready For Social Market Research?
Market Insights Professionals Should Assess Their Social Market Research Readiness Level For Embracing And Listening
September 22, 2011 | Roxana StrohmengerForrester has been tracking the emergence of social market research since 2008, and it is clear that it has reached an inflection point. Social market research is no longer hype and is now a...
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For Customer Insights Professionals
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Report How Prediction Markets Help Forecast Consumers' Behaviors
Emerging Market Research Methodology: Prediction Markets Are Your Innovation And Market Assessment Barometer Tool
August 8, 2011 | Roxana StrohmengerMarket insights professionals are repeatedly tasked with delivering quick insights that will accurately predict what consumers will do or buy in the future. Traditional research methods do not...
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For B2C Marketing Professionals
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Report Young Hispanics Lead In Mobile Activity But Don't Trust Mobile Ads Very Much
A Technographics® Data Essentials Document
June 9, 2011 | Roxana StrohmengerThis Data Essentials report highlights the extent to which young Hispanic consumers are outpacing non-Hispanics in their use of mobile phones. Forrester's North American Technographics® Youth...
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