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  • Fatemeh Khatibloo

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  • For B2C Marketing Professionals

    Report

    Report Use Personal Identity And Data Management To Future-Proof Your Privacy Practices

    Continuous Improvement: The Customer Trust And Privacy Playbook
    May 23, 2017 | Fatemeh Khatibloo

    Consumers are leaving a growing digital footprint across channels and media, and they are aware that marketers use this data for financial gain. With growing concerns about data security and...

  • For Security & Risk Professionals

    Report

    Report Assess Your Data Privacy Practices With The Forrester Privacy And GDPR Maturity Model

    Assessment: The Data Security And Privacy Playbook
    April 21, 2017 | Enza Iannopollo, Renee Murphy

    Protecting customers' privacy is a priority for firms around the world. But data privacy standards differ widely from one country to the next — in fact, there are over 100 variations globally....

  • For B2C Marketing Professionals

    Report

    Report Empowered Customers Demand Contextual Privacy

    A North American Consumer Technographics® Report
    April 6, 2017 | Anjali Lai, Gina Fleming

    Your consumers are ready for (if not demanding) innovation more than ever before — but they won't blindly embrace experiences at the expense of their data privacy. Instead, increasingly...

  • For Customer Insights Professionals

    Report

    Report How To Design And Build A Great Consumer Data Privacy Organization

    Organization: The Customer Trust And Privacy Playbook
    April 3, 2017 | Fatemeh Khatibloo, Heidi Shey

    How companies handle and protect consumer data privacy is much more than a compliance issue. As privacy becomes a competitive differentiator, firms will have to develop a cohesive privacy strategy...

  • For Security & Risk Professionals

    Report

    Report Lessons Learned From The World's Biggest Data Breaches And Privacy Abuses, 2016

    Continuous Improvement: The Data Security And Privacy Playbook
    January 9, 2017 | Stephanie Balaouras, Heidi Shey

    Breaking news of a massive customer breach or blatant privacy abuse dominates the headlines for days. However, months and even years later, affected customers still struggle with the aftermath and...

  • For Customer Insights Professionals

    Report

    Report Introducing Forrester's Consumer Privacy Segmentation

    Assessment: The Customer Trust And Privacy Playbook
    December 14, 2016 | Fatemeh Khatibloo, Gina Fleming

    As the privacy landscape evolves, consumers are more aware than ever that companies collect and use their personal data for marketing and advertising purposes. Customer insights (CI) professionals...

  • For Security & Risk Professionals

    Report

    Report Build A Privacy Organization For Consumer Data Management

    Organization: The Data Security And Privacy Playbook
    November 7, 2016 | Heidi Shey, Enza Iannopollo

    How companies handle and protect consumer data privacy is much more than a compliance issue. Privacy is a competitive differentiator, and firms that fail to have a cohesive privacy strategy and...

  • For Customer Insights Professionals

    Report

    Report Predictions 2017: Six Ways Privacy Will Rock Global Business

    Business Case: The Customer Trust And Privacy Playbook
    November 1, 2016 | Fatemeh Khatibloo

    From the ratification of Europe's new privacy law to high-profile privacy actions by the US Federal Trade Commission, 2016 was a turning point for the privacy industry. In 2017, customer insights...

  • For Customer Insights Professionals

    Report

    Report Q&A: What Global Marketers Need To Know About European Privacy Laws

    Road Map: The Customer Trust And Privacy Playbook
    October 14, 2016 | Fatemeh Khatibloo

    In May 2018, Europe's General Data Privacy Regulation (GDPR) will go into enforcement mode. Most North American marketers may think they're immune to these laws — and to their hefty penalties — but...

  • For B2C Marketing Professionals

    Report

    Report Brief: Optimize Your Trust Formula

    Examine Your Industry As You Develop Tactics And Strategies To Build Customer Trust

    The tactics that drive customer trust will vary by organization, but strategies for building trust apply throughout an industry. This brief provides marketers with industry-specific guidance for...

  • For Customer Insights Professionals

    Report

    Report Vendor Landscape: Privacy-Support Providers For Marketers

    Tools And Technology: The Customer Trust And Privacy Playbook
    August 19, 2016 | Fatemeh Khatibloo

    A multitude of vendors — from agencies and identity management vendors to certification providers — provide guidance to firms about customer privacy issues. This report provides an overview of the...

  • For B2B Marketing Professionals

    Report

    Report Quick Take: Microsoft Bets On Social To Transform The Business Customer Experience

    June 14, 2016 | Mary Shea, Steven Casey

    On June 13, 2016, Microsoft announced that it had entered into a definitive agreement to purchase LinkedIn for approximately $26.2 billion in an all-cash deal. In this quick take, we provide our...

  • For Customer Insights Professionals

    Report

    Report How Dirty Is Your Data?

    Strategic Plan: The Customer Trust And Privacy Playbook
    May 3, 2016 | Fatemeh Khatibloo

    As privacy increasingly becomes a marketing concern, firms must think about their customer insights (CI) practices differently. Today, marketers' data governance practices — the rules that guide...

  • For B2C Marketing Professionals

    Report

    Report The Mechanics Of Trust

    Processes: The Customer Trust And Privacy Playbook
    April 26, 2016 | Fatemeh Khatibloo

    In today's always-on, post-digital world, consumers are skeptical of even their favorite brands, so marketers' old methods of building trust simply don't work anymore. This report outlines a...

  • For Customer Insights Professionals

    Report

    Report The New Privacy: It's All About Context

    Vision: The Customer Trust And Privacy Playbook
    February 29, 2016 | Fatemeh Khatibloo

    "Privacy is dead": It's a trope so often repeated you might actually think it's true. But in the age of smartphones and sensors, privacy is not only possible, it's essential for building trust....

  • For Customer Insights Professionals

    Report

    Report Brief: Embrace Adaptive Intelligence To Take Advantage Of China's Data Economy

    Master Real-Time Multidirectional Data Sharing To Enable Customer Obsession
    February 18, 2016 | Charlie Dai, Michael Barnes

    Customer insights (CI) and marketing pros are adept at leveraging internal and external data to understand and engage customers and partners and increase market awareness. But in the age of the...

  • For Security & Risk Professionals

    Report

    Report Quick Take: Apple Does The Right Thing To Defend Customer Privacy

    CEO Tim Cook Backs Customers With Fight Over San Bernardino Shooter's Data
    February 17, 2016 | Enza Iannopollo, Fatemeh Khatibloo

    The legal battle continues between those who advocate for employees' and citizens' right to privacy versus those who advocate for stronger law enforcement and government surveillance capabilities....

  • For Security & Risk Professionals

    Report

    Report The Forrester Privacy Maturity Model

    January 29, 2016 | Enza Iannopollo, Renee Murphy

    The Forrester Privacy Maturity Model consists of four security domains (oversight, technology, process, and people), 11 privacy functions, and 37 privacy components. This model is a self-assessment...

  • For Customer Insights Professionals

    Report

    Report Brief: Be Cool, Not Creepy

    The Causes Of Creepy Experiences And How Brands Can Avoid Them
    January 29, 2016 | Fatemeh Khatibloo

    Each of us has had an experience we might describe as "creepy." But in the context of marketing and advertising, what does that word really mean? This report uses Forrester's ConsumerVoices...

  • For Customer Insights Professionals

    Report

    Report Make Privacy A Competitive Differentiator

    Executive Overview: The Customer Trust And Privacy Playbook
    January 25, 2016 | Fatemeh Khatibloo

    Consumers are increasingly aware of the value of their personal data. As a result, companies can no longer afford to dismiss customer concerns about the use of that data. In fact, Forrester...

  • For Customer Insights Professionals

    Report

    Report Evolving Consumer Attitudes On Privacy: A Q4 2015 Update

    A Technographics® 360 Report: Using Survey, Social Listening, And Behavioral Data
    November 16, 2015 | Anjali Lai, Fatemeh Khatibloo

    Pundits like to say that privacy is dead. But from Forrester's perspective, privacy is not only very much alive, but it's set to become a major competitive differentiator in the years to come....

  • For Customer Insights Professionals

    Report

    Report Predictions 2016: The Trust Imperative For Customer Insights Pros

    November 9, 2015 | Fatemeh Khatibloo, Heidi Shey

    In 2016, short-sighted firms will make the mistake of thinking that privacy is only about meeting compliance and regulatory requirements at the lowest possible cost. Enlightened ones will recognize...

  • For Security & Risk Professionals

    Report

    Report Predictions 2016: The Trust Imperative For Security & Risk Pros

    International Regulation Will Drive Change In The 2016 Privacy Landscape
    November 9, 2015 | Heidi Shey, Enza Iannopollo

    In 2016, short-sighted firms will make the mistake of thinking that privacy is only about meeting compliance and regulatory requirements at the lowest possible cost, while enlightened ones will...

  • For Customer Insights Professionals

    Report

    Report Implement Preference Management To Build Customer Trust

    Tools And Technology: The Customer Trust And Privacy Playbook
    October 20, 2015 | Fatemeh Khatibloo

    Empowered customers are increasingly opting out of irrelevant and undesired marketing communications. Preference management is a powerful tool that lets customer insights (CI) professionals combine...

  • For Customer Insights Professionals

    Report

    Report Brief: Google Alphabet Will Upend Local Marketing Practices

    The Firm's Restructuring Makes Current Data Practices Obsolete
    September 14, 2015 | Fatemeh Khatibloo

    Taken at face value, Google's recent restructuring seems like a straightforward move meant to appease Wall Street. We believe there is more at stake: the ability to compete in local markets, on...

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