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  • Lily Varon

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report eCommerce Trends And Outlook For Latin America

    Trends In Brazil, Argentina, And Mexico From The Latin America Online Retail Forecast, 2016 To 2021
    October 12, 2017 | Lily Varon

    With a population of over half a billion and two countries among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report TechRadar™: Digital Store Customer Experience Technology, Q3 2016 (Updated)

    Tools And Technology: The Digital Store Playbook
    October 3, 2017 | Ananda Chakravarty, Lily Varon

    Promising technologies to revolutionize the in-store shopping experience for consumers are inundating retailers. Our research shows that most of these experiences miss the mark today. To help both...

  • For eBusiness & Channel Strategy Professionals

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    Report TechRadar™: Digital Store Operations Technology, Q3 2016 (Updated)

    September 29, 2017 | Ananda Chakravarty, Lily Varon

    eBusiness pros are already reaping value from technologies that improve store operations — unlike customer-experience-focused digital store technologies that are largely still early stage. To help...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Vendor Landscape: Language Services And Translation Management Vendors

    The Rise Of Innovative Technologies In The Content Localization Market
    September 5, 2017 | Lily Varon, Mark Grannan, Claudia Tajima

    Today's customers demand top-notch shopping experiences in their native language across the world. Mature digital businesses are investing in modern localization technology and services to enter...

  • For eBusiness & Channel Strategy Professionals

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    Report The Forrester Wave™: Recurring Customer And Billing Management, Q3 2017

    Customer-Centric Billing Solutions Move Beyond Subscriptions To Enable Recurring Customer Relationships
    July 31, 2017 | Lily Varon

    In our 35-criteria evaluation of recurring customer and billing management providers, we identified the nine most significant ones — Apttus, Aria Systems, BillingPlatform, Digital River,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report eCommerce Trends And Outlook For Asia Pacific

    Trends In Australia, China, India, Japan, South Korea From The Forrester Data: Online Retail Forecast, 2016 To 2021 (Asia Pacific)
    June 28, 2017 | Lily Varon

    Asia Pacific contains both the largest and the fastest-growing eCommerce markets (China and India, respectively). Today, total online retail revenues in just five markets in Asia Pacific — China,...

  • For eBusiness & Channel Strategy Professionals

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    Report Retail eCommerce In Brazil: Key Metrics

    Understanding The KPIs In Latin America's Largest eCommerce Market
    April 20, 2017 | Lily Varon

    The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted with E-Commerce Brasil in August and September 2016. It provides industry observers with...

  • For eBusiness & Channel Strategy Professionals

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    Report Making The Case To Go Global

    Globalization Plans Must Accurately Reflect The Opportunity And Risk
    February 23, 2017 | Lily Varon

    As eCommerce leaders look to expand their businesses into new and emerging markets, they often struggle with one of the first steps — outlining the business case for globalization. What should...

  • For eBusiness & Channel Strategy Professionals

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    Report Retail eCommerce In Brazil: Investment Priorities, Challenges, And Mobile

    The Economic Crisis Will Be A Major Roadblock In 2017
    February 10, 2017 | Lily Varon

    "Retail eCommerce In Brazil" is a survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only...

  • For eBusiness & Channel Strategy Professionals

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    Report Retail eCommerce In Brazil: Team Headcount And Organization

    eCommerce Teams Are More Heavily Operations-Focused In Brazil Than In Other Markets
    February 9, 2017 | Lily Varon

    "Retail eCommerce In Brazil" is a survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only...

  • For eBusiness & Channel Strategy Professionals

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    Report Retail eCommerce In Brazil: Marketing And Site Features

    A Look At The Most Effective Customer Acquisition Tactics And Most Popular Site Features
    December 14, 2016 | Lily Varon

    "Retail eCommerce In Brazil" is survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Identify And Evaluate Technology Partners To Streamline Global Expansion

    Consumer Preferences And Market Requirements Are Key To Vendor Selection
    December 9, 2016 | Lily Varon

    Your mandate is to take your eCommerce brand global. So what's next? Once you've mapped out a comprehensive international strategy, you're ready to determine which tools and technologies will set...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Quick Take: AR, VR, And Global Brands Help Singles' Day Surpass $18 Billion In Online Sales

    The World's Biggest eCommerce Day Falls Short Of Expectations But Still Breaks Records In 2016
    November 14, 2016 | Lily Varon, Xiaofeng Wang

    November 11 is Singles' Day in China — the biggest eCommerce day in the world. This year, Singles' Day generated almost $18 billion in one day just for Alibaba, the company that turned the holiday...

  • For eBusiness & Channel Strategy Professionals

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    Report Predictions 2017: The Line Between Digital And Physical Retailing Will Vanish

    Retail eBusiness pros in 2017 will face numerous challenges, from wooing cautious consumers and creating rich personalized customer experiences to offering free and fast delivery (without breaking...

  • For eBusiness & Channel Strategy Professionals

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    Report Seven FAQs On The State Of Global Cross-Border B2C Online Retail

    October 19, 2016 | Lily Varon, Michael O'Grady

    This report answers the top questions that Forrester clients ask about the state of cross-border online retail. In an FAQ format, we address eBusiness professionals' questions about general sizing,...

  • For eBusiness & Channel Strategy Professionals

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    Report Capture The Global eCommerce Opportunity

    Shift Your Approaches To Globalization
    August 12, 2016 | Lily Varon

    Gone are the days when most brands offered just one or two international sites: Today, the end goal is a global eCommerce footprint. To reach that goal, eBusiness professionals are taking a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report eCommerce Trends And Outlook For Latin America

    Trends In Brazil, Argentina, And Mexico From The Latin America Online Retail Forecast, 2015 To 2020
    April 29, 2016 | Lily Varon

    With a population of over half a billion and two countries among the world's 15 largest economies, Latin America is firmly on the radar of eBusiness leaders looking to expand their digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Understand The Metrics That Drive Global eCommerce Success

    Prioritize Customer Engagement And Brand Identity To Benchmark Global Success
    March 22, 2016 | Lily Varon

    Online businesses recognize that not only is the global eCommerce opportunity massive, but a global presence is necessary to be competitive in today's retail landscape. One of the major hurdles...

  • For eBusiness & Channel Strategy Professionals

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    Report Globalize Your eBusiness Organization Structure

    For Global Scale Efficiency And Local Market Differentiation, Migrate To A Shared-Service Vision
    March 22, 2016 | Martin Gill, Lily Varon

    The Internet has flattened the world, meaning many digital teams now have an international, if not global, mandate. With many markets suffering from poor domestic growth rates, eBusiness executives...

  • For eBusiness & Channel Strategy Professionals

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    Report Create Your Global eCommerce Road Map

    Invest Locally To Compete Globally
    March 17, 2016 | Lily Varon

    eBusiness professionals with a global initiative often understand the potential opportunity in front of them but may be unsure of how to capitalize on it. This report helps eBusiness professionals...

  • For eBusiness & Channel Strategy Professionals

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    Report The Five Key Success Factors Of A Global eBusiness

    Use Digital Channels To Move Into Global Markets
    March 16, 2016 | Lily Varon

    One of the questions that organizations launching a global eCommerce operation often ask is, "What are the elements behind a successful global eCommerce strategy?" We can see that the organizations...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report eCommerce Trends And Outlook In Australia, China, India, Japan, And South Korea

    Highlights From The Forrester Research Online Retail Forecast, 2015 To 2020 (Asia Pacific)
    February 19, 2016 | Lily Varon

    Asia Pacific contains both the largest and the fastest growing eCommerce markets (China and India, respectively) that Forrester forecasts across the globe. Our forecast outlines the magnitude of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Evolution Of Global eCommerce Markets

    Analyze Markets For Strategy Fit And ROI
    February 5, 2016 | Lily Varon

    Global eCommerce is evolving rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Quick Take: Singles' Day 2015 Shatters Records With $14.3 Billion In Online Sales

    What You Need To Know About The World's Biggest eCommerce Day
    November 12, 2015 | Lily Varon, Zhi Ying Ng, Di Jin

    In China, November 11, or Singles' Day, is now the biggest eCommerce day in the world. In fact, last year, Alibaba's Singles' Day sales surpassed the total sales of the second biggest online sales...

  • For eBusiness & Channel Strategy Professionals

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    Report The Forrester Wave™: Subscription Billing Platforms, Q4 2015

    The Eight Subscription Billing Solution Providers That Matter Most And How They Stack Up
    November 11, 2015 | Lily Varon, Peter Sheldon

    In Forrester's 40-criteria evaluation of subscription billing platform solutions, we identified the eight most significant vendors in the category — Apttus, Aria Systems, Digital River,...