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  • Lily Varon

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Making The Case To Go Global

    Business Case: The eCommerce Globalization Playbook
    February 23, 2017 | Lily Varon

    As eCommerce leaders look to expand their businesses into new and emerging markets, they often struggle with one of the first steps — outlining the business case for globalization. What should...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Retail eCommerce In Brazil: Investment Priorities, Challenges, And Mobile

    The Economic Crisis Will Be A Major Roadblock In 2017
    February 10, 2017 | Lily Varon

    "Retail eCommerce In Brazil" is a survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only...

  • For eBusiness & Channel Strategy Professionals

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    Report Retail eCommerce In Brazil: Team Headcount And Organization

    eCommerce Teams Are More Heavily Operations-Focused In Brazil Than In Other Markets
    February 9, 2017 | Lily Varon

    "Retail eCommerce In Brazil" is a survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Retail eCommerce In Brazil: Marketing And Site Features

    A Look At The Most Effective Customer Acquisition Tactics And Most Popular Site Features
    December 14, 2016 | Lily Varon

    "Retail eCommerce In Brazil" is survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Identify And Evaluate Technology Partners To Streamline Global Expansion

    Tools And Technology: The eCommerce Globalization Playbook
    December 9, 2016 | Lily Varon

    Your mandate is to take your eCommerce brand global. So what's next? Once you've mapped out a comprehensive international strategy, you're ready to determine which tools and technologies will set...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Quick Take: AR, VR, And Global Brands Help Singles' Day Surpass $18 Billion In Online Sales

    The World's Biggest eCommerce Day Falls Short Of Expectations But Still Breaks Records In 2016
    November 14, 2016 | Lily Varon, Xiaofeng Wang

    November 11 is Singles' Day in China — the biggest eCommerce day in the world. This year, Singles' Day generated almost $18 billion in one day just for Alibaba, the company that turned the holiday...

  • For eBusiness & Channel Strategy Professionals

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    Report Predictions 2017: The Line Between Digital And Physical Retailing Will Vanish

    Landscape: The Retail eCommerce Playbook
    November 1, 2016 | Fiona Swerdlow, Julie A. Ask

    Retail eBusiness pros in 2017 will face numerous challenges, from wooing cautious consumers and creating rich personalized customer experiences to offering free and fast delivery (without breaking...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Seven FAQs On The State Of Global Cross-Border B2C Online Retail

    October 19, 2016 | Lily Varon, Michael O'Grady

    This report answers the top questions that Forrester clients ask about the state of cross-border online retail. In an FAQ format, we address eBusiness professionals' questions about general sizing,...

  • For eBusiness & Channel Strategy Professionals

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    Report Take Your eCommerce Business Global

    Executive Overview: The eCommerce Globalization Playbook
    September 23, 2016 | Lily Varon

    eCommerce revenues continue to climb around the globe. Online shoppers do not have the same expectations in every market, however, and no one international expansion model is right for every...

  • For eBusiness & Channel Strategy Professionals

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    Report TechRadar™: Digital Store Operations Technology, Q3 2016

    August 25, 2016 | Lily Varon, Adam Silverman

    eBusiness pros are already reaping value from technologies that improve store operations — unlike customer-experience-focused digital store technologies that are largely still early stage. To help...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Capture The Global eCommerce Opportunity

    Landscape: The eCommerce Globalization Playbook
    August 12, 2016 | Lily Varon

    Gone are the days when most brands offered just one or two international sites: Today, the end goal is a global eCommerce footprint. To reach that goal, eBusiness professionals are taking a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report TechRadar™: Digital Store Customer Experience Technology, Q3 2016

    Tools And Technology: The Digital Store Playbook
    July 27, 2016 | Adam Silverman, Lily Varon

    Retailers are inundated with promising technologies to revolutionize the in-store shopping experience for consumers. Our research shows that most of these experiences today miss the mark. To help...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report eCommerce Trends And Outlook For Latin America

    Trends In Brazil, Argentina, And Mexico From The Latin America Online Retail Forecast, 2015 To 2020
    April 29, 2016 | Lily Varon

    With a population of over half a billion and two countries among the world's 15 largest economies, Latin America is firmly on the radar of eBusiness leaders looking to expand their digital...

  • For eBusiness & Channel Strategy Professionals

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    Report The State Of The Digital Store

    Landscape: The Digital Store Playbook
    April 1, 2016 | Adam Silverman, Lily Varon

    The face of retail continues to change. In-store digital experimentation is well underway, and eBusiness executives have the technical know-how and an increasingly cross-functional view to lead...

  • For eBusiness & Channel Strategy Professionals

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    Report Understand The Metrics That Drive Global eCommerce Success

    Benchmarks: The eCommerce Globalization Playbook
    March 22, 2016 | Lily Varon

    Online businesses recognize that not only is the global eCommerce opportunity massive, but a global presence is necessary to be competitive in today's retail landscape. One of the major hurdles...

  • For eBusiness & Channel Strategy Professionals

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    Report Globalize Your eBusiness Organization Structure

    Organization: The eCommerce Globalization Playbook
    March 22, 2016 | Martin Gill, Lily Varon

    The Internet has flattened the world, meaning many digital teams now have an international, if not global, mandate. With many markets suffering from poor domestic growth rates, eBusiness executives...

  • For eBusiness & Channel Strategy Professionals

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    Report Create Your Global eCommerce Road Map

    Road Map: The eCommerce Globalization Playbook
    March 17, 2016 | Lily Varon

    eBusiness professionals with a global initiative often understand the potential opportunity in front of them but may be unsure of how to capitalize on it. This report helps eBusiness professionals...

  • For eBusiness & Channel Strategy Professionals

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    Report The Five Key Success Factors Of A Global eBusiness

    Strategic Plan: The eCommerce Globalization Playbook
    March 16, 2016 | Lily Varon

    One of the questions that organizations launching a global eCommerce operation often ask is, "What are the elements behind a successful global eCommerce strategy?" We can see that the organizations...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report eCommerce Trends And Outlook In Australia, China, India, Japan, And South Korea

    Highlights From The Forrester Research Online Retail Forecast, 2015 To 2020 (Asia Pacific)
    February 19, 2016 | Lily Varon

    Asia Pacific contains both the largest and the fastest growing eCommerce markets (China and India, respectively) that Forrester forecasts across the globe. Our forecast outlines the magnitude of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Evolution Of Global eCommerce Markets

    Vision: The eCommerce Globalization Playbook
    February 5, 2016 | Lily Varon

    Global eCommerce is evolving rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Quick Take: Singles' Day 2015 Shatters Records With $14.3 Billion In Online Sales

    What You Need To Know About The World's Biggest eCommerce Day
    November 12, 2015 | Lily Varon, Zhi Ying Ng

    In China, November 11, or Singles' Day, is now the biggest eCommerce day in the world. In fact, last year, Alibaba's Singles' Day sales surpassed the total sales of the second biggest online sales...

  • For eBusiness & Channel Strategy Professionals

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    Report The Forrester Wave™: Subscription Billing Platforms, Q4 2015

    The Eight Subscription Billing Solution Providers That Matter Most And How They Stack Up
    November 11, 2015 | Lily Varon, Peter Sheldon

    In Forrester's 40-criteria evaluation of subscription billing platform solutions, we identified the eight most significant vendors in the category — Apttus, Aria Systems, Digital River,...

  • For eBusiness & Channel Strategy Professionals

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    Report Seven Must-Haves For Successful Website Localization

    September 8, 2015 | Lily Varon

    Every year, online retailers spend millions of dollars expanding into global markets. Unfortunately, many eBusiness leaders think the process of localizing their websites stops once they've...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Cross-Border eCommerce: The Opportunity For US Online Retailers

    International Shipping Solutions Provide A Low-Cost Way To Reach Global Online Shoppers
    July 24, 2015 | Lily Varon, Zia Daniell Wigder

    eCommerce growth rates in many regions of the globe are outpacing eCommerce growth in the US. As a result, eBusiness executives at US online retailers are considering new ways to expand globally....

  • For eBusiness & Channel Strategy Professionals

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    Report Brief: How Machine Translation Can Help Fulfill eCommerce Translation Needs

    Technology Advancements Mean Machine Translation Has Earned A Second Chance
    June 10, 2015 | Lily Varon

    eBusiness leaders are looking to global markets to find new revenue opportunities. However, global businesses face a variety of challenges in building and operating successful international...