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  • Martin Gill

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Research Primer: Build A High-Performing Digital Team

    Structure Your Digital Organization Strategy With Forrester's Best-Practice Guides And Frameworks
    October 25, 2017 | Martin Gill

    As a digital business leader, if you're wondering how you should organize for digital, you aren't alone. Fortunately, Forrester has published a range of research on the topic, from benchmarks to...

  • For CIO Professionals

    Report

    Report Gauge Your Digital Business Maturity

    The Assessment Report In The Digital Business Playbook
    September 25, 2017 | Pascal Matzke, Martin Gill

    Digital business transformation is a journey, not a destination. And every journey has a starting point. This report guides you through Forrester's digital business maturity assessment so you can...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Learn To Innovate From Digital Transformation Leaders

    Digital Innovators At Forrester's Digital Transformation Forum 2017 Apply The New Rules Of Digital Business

    Digital transformation means business transformation. Forrester's Digital Transformation Forum 2017 brought digital business leaders to the main stage to share their unique journeys to and through...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Trends 2017: Staffing And Hiring For Digital Business

    Headcount Jumps As The Hard Work Of Digital Transformation Kicks In
    March 8, 2017 | Martin Gill, Danielle Jessee

    Findings from Forrester's annual organizational and staffing survey of digital business professionals foreshadow a substantial shift in how firms operate to drive digital transformation. The...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Digitize Your Business Strategy

    Executive Overview: The Digital Business Transformation Playbook
    January 12, 2017 | Martin Gill, Ted Schadler

    To compete in the age of the customer, your firm must become a digital business. As a digital business leader, it's your job to shape how. You must enhance your digital customer experience while...

  • For CIO Professionals

    Report

    Report Quick Take: UK Firms Must Drive Innovation In The Age Of The Customer, Despite Brexit

    Yesterday, UK citizens voted to leave the European Union ("Brexit"). The agreements that legislators hammer out over the next two years will determine the long-term political, social, global trade,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How To Work Smarter With Technology Teams

    Learn To Collaborate Like A Boss With Technology Management To Enhance Digital Maturity
    April 29, 2016 | Martin Gill

    As a digital leader, how do you work with your technology teams to develop new solutions? Do you write a laborious specification and lambast them when they fail to deliver, or do you sit with them,...

  • For CIO Professionals

    Report

    Report Master Design Thinking To Accelerate Your BT Agenda

    Processes: The Business Technology Agenda Playbook
    April 18, 2016 | Sharyn Leaver, Martin Gill

    Teams across your business are likely using customer-focused methods to help pursue the business technology (BT) agenda and create digital experiences. Unfortunately, different teams use different...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Master Design Thinking To Accelerate Your Digital Transformation

    Processes: The Digital Business Transformation Playbook
    April 18, 2016 | Martin Gill, Sharyn Leaver

    Teams across your business are likely using customer-focused methods like journey mapping and Agile development to pursue digital business transformation and create digital experiences....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Globalize Your eBusiness Organization Structure

    For Global Scale Efficiency And Local Market Differentiation, Migrate To A Shared-Service Vision
    March 22, 2016 | Martin Gill, Lily Varon

    The Internet has flattened the world, meaning many digital teams now have an international, if not global, mandate. With many markets suffering from poor domestic growth rates, eBusiness executives...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Trends 2016: Staffing And Hiring For Digital Business

    Org Models Shift As Digital Business Comes Of Age In 2016
    March 10, 2016 | Martin Gill

    Our annual organizational and staffing survey of digital professionals heralds change in 2016. The meteoric growth in digital team sizes has plateaued, and as line-of-business teams take on...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Evolve Your Organization Structure To Promote Digital Maturity

    Organization: The Digital Business Transformation Playbook
    March 1, 2016 | Martin Gill

    Digital leaders often ask Forrester, "What's the perfect organization structure?" There isn't one. Many factors, like your firm's geographical scope, go-to-market approach, product and brand...

  • For CIO Professionals

    Report

    Report Your Company Needs A Digital Business Acceleration Team

    Process: The CIO Digital Business Transformation Playbook
    February 12, 2016 | Nigel Fenwick, Martin Gill

    As firms expand their digital footprint around the globe, CIOs face a challenge. Different local market teams have wildly varying levels of digital business capability, requiring different levels...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Digital Leaders Focus On Digitizing Business Strategy

    Lessons Learned From Allstate Insurance, Mondelez International, And Amazon Business
    February 1, 2016 | Zhi Ying Ng, Adam Silverman, Martin Gill

    Attendees at Forrester's Digital Business 2015 Forum heard from digital leaders at top firms who are making bold moves to transform their companies. Allstate Insurance is merging digital and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Digital Maturity Model 4.0

    Benchmarks: Digital Business Transformation Playbook
    January 22, 2016 | Martin Gill, Shar VanBoskirk

    You know your firm needs to transform to place digital at the heart of its business strategy. But as a digital business leader, where do you start? Where do you focus your efforts? And as your firm...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Digital Maturity Model 4.0 Interactive Tool

    January 22, 2016 | Martin Gill

    Digital disruptors are tearing up the rule books, and no industry is immune. In response, firms must take a different approach to digital strategy, embedding digital capabilities into the heart of...

  • For B2C Marketing Professionals

    Report

    Report The Digital Maturity Model 4.0

    Measure Your Maturity And Develop A Digital Transformation Plan
    January 21, 2016 | Shar VanBoskirk, Martin Gill

    You know your firm needs to transform to place digital at the heart of its business strategy. But as a digital business leader, where do you start? Where do you focus your efforts? And as your firm...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How To Embrace New Digital Business Models

    Capitalize On New Opportunities Before Your Competitors Do
    January 7, 2016 | Julie A. Ask, Martin Gill

    Digital technology has changed and will continue to change how your business makes money. What is new today is the unprecedented pace of change created by a combination of mobile, digital, and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: The Power Of Co-Creation

    Engage Colleagues, Customers, And Startups To Drive Digital Innovation
    December 3, 2015 | Martin Gill

    Remember the old, safe world where you could design a new product, give a technical specification to some developers, then sit back and wait for results? That world has gone. Digital technology —...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2016: eBiz Pros' Influence Rises

    How eBusiness And Channel Strategy Professionals Will Act As Digital Change Agents
    November 17, 2015 | Patti Freeman Evans, Martin Gill

    Digital transformation marches on — faster in some companies than in others. But everywhere, eBusiness professionals are at the center of that transformation and are digital leaders in their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2016: The Omnichannel And Mobile Juggernaut

    November 10, 2015 | Sucharita Kodali, Adam Silverman, Brendan Witcher

    In 2016, retail eBusiness executives will face stronger competitors, rising labor costs, and the prospect of damaging customer data breaches. This brief predicts how investments in six areas will...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2016: The Race To Digital

    How Digital Masters Will Widen Their Lead Over Digital Dinosaurs
    November 9, 2015 | Martin Gill, Nigel Fenwick

    In 2016, the gap between the digital "haves" and "have nots" will widen. While the digital dinosaurs continue to thrash, the digital masters will drive strategy that delivers business outcomes —...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How Ecosystems Fuel Digital Business

    How To Harness Digitally Connected Ecosystems To Create Scalable Customer Value
    October 20, 2015 | Martin Gill, Julie A. Ask

    Digital ecosystems are accelerating the pace at which firms can innovate and deliver products and services. Ecosystem-enabled businesses, like Airbnb, Lending Club, and Uber, have emerged and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Employee Experience Defines Your Digital Employer Brand

    How Traditional Firms Can Compete With Digital Masters To Recruit Top Digital Talent
    September 10, 2015 | Martin Gill

    Digital skills are in short supply. eBusiness professionals in every industry struggle to recruit the right candidates, and as more firms embark on digital transformations, the competition for...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Three Process Hacks To Speed Digital Delivery

    Implement Tactical Changes To Accelerate Customer-Centric Innovation In Your Firm
    July 7, 2015 | Martin Gill

    For most firms, digital transformation is a major undertaking, and one that even the savviest of eBusiness professionals can't scope, design, and deliver in one big bang. The cultural and...

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