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  • Brian Hopkins

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  • For CIO Professionals

    Report

    Report Predictions 2018: The Honeymoon For AI Is Over

    Success At Artificial Intelligence Means Hard Work — Treat It Like A Plug-In Panacea And Fail

    The honeymoon for enterprises naively celebrating the cure-all promises of artificial intelligence (AI) technologies is over. Forrester predicts that 2018 will be the year when a majority of...

  • For CIO Professionals

    Report

    Report The Top 10 Technology Trends To Watch: 2018 To 2020

    Ten Trends Will Help You Maximize The Value Of Business Technology

    Maximizing the value of your business technology investments requires an understanding of trends — not just as interesting reading but as vital clues to your firm's future success and, possibly,...

  • For CIO Professionals

    Report

    Report Insights-Driven Businesses Set The Pace For Global Growth

    The Vision Report Of The Insights-Driven Business Playbook

    A new kind of company — we call them insights-driven businesses — has formed. They are growing at an average of more than 30% annually and are on track to earn $1.8 trillion by 2021. These...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Insight Platforms-As-A-Service, Q3 2017

    Google's Powerful Combination Of Machine Learning, Real-Time, And Insight Application Tools Makes It A Leader
    August 2, 2017 | Brian Hopkins

    In our 36-criteria evaluation of insight platform-as-a-service (PaaS) providers, we identified the eight most significant ones — 1010data, Amazon Web Services (AWS), Databricks, GoodData, Google,...

  • For Enterprise Architecture Professionals

    Report

    Report Move Your Big Data Into The Public Cloud

    You Won't Be Able To Keep Up With Customers If You Don't
    June 15, 2017 | Brian Hopkins

    Public cloud adoption is the No. 1 priority for technology decision makers investing in big data. However, most enterprise architects are not ready for the disruption that this shift will cause....

  • For Enterprise Architecture Professionals

    Report

    Report The Anatomy Of A System Of Insight

    Tools And Technology: The Data Management Playbook

    Your big data strategy is likely too little, too late. Customers are changing their expectations too quickly, and data lakes are becoming swamps. Insights-driven disruptors are using systems of...

  • For Enterprise Architecture Professionals

    Report

    Report The Cloudy Future Of Hadoop

    Hadoop Is Here To Stay, But The Cloud Will Change What It Is
    March 1, 2017 | Brian Hopkins, Mike Gualtieri

    Happy birthday! This is the year that Apache Hadoop and its community turns 10 years old, and we have all watched the child star rocket to big data superstardom. But will this bright future...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Enterprise Insight Platform Suites, Q4 2016

    The Seven Providers That Matter Most And How They Stack Up
    December 7, 2016 | Brian Hopkins

    Insight platforms that combine data management, analytics, and insight execution tools were 2016's top emerging technology priority according to enterprise architects. In our 30-criteria evaluation...

  • For CIO Professionals

    Report

    Report The Top Emerging Technologies To Watch: 2017 To 2021

    Fifteen Technologies Will Help Your Business Become Customer-Obsessed
    September 12, 2016 | Brian Hopkins, Adam Silverman

    A new crop of emerging technology stands poised to unleash another cycle of raised consumer expectations, changing behaviors, and disruption. The stakes for CIOs are high — a wrong investment could...

  • For Enterprise Architecture Professionals

    Report

    Report Vendor Landscape: Insights Platforms, Q3 2016

    Insight Platforms Turn Big Data Into More Action
    August 2, 2016 | Brian Hopkins

    The market for data analytics technologies has exploded, and your business needs actionable insight from data more urgently than ever. But it is easy to get lost with so many choices and appealing...

  • For Enterprise Architecture Professionals

    Report

    Report Breakout Vendors: Big Data Integration For Business Process Automation

    Pneuron And AlphaPoint Merge Big Data Integration And Business Process Orchestration
    August 1, 2016 | Brian Hopkins

    How much effort should your organization spend on integrating data? Most firms have already spent a lot of time and money, and their data lake projects aren't reducing their efforts that much. In...

  • For Customer Insights Professionals

    Report

    Report The Insights-Driven Business

    Insights-Driven Businesses Will Steal $1.2 Trillion In 2020 — It's Time To Join Them

    A new kind of company — we call them insights-driven businesses — has formed. These firms use data, analytics, and software in closed, continuously optimized loops to differentiate and compete. By...

  • For Enterprise Architecture Professionals

    Report

    Report Use Big Data Initiatives To Achieve Digital Operational Excellence

    Part II: Digital Operational Excellence
    May 20, 2016 | Nasry Angel, Brian Hopkins

    This toolkit discusses more architectural pattern details around the emerging architecture for systems of insights. It will help architects plan their future state for big data.

  • For Enterprise Architecture Professionals

    Report

    Report Breakout Vendors: Big Data Integration

    Looker Data Sciences, SnapLogic, And Snowflake Computing Push The Boundaries Of Established Big Data Integration
    May 10, 2016 | Brian Hopkins

    How are you going to get more value from your data lake? Most big data integration vendors focus on making classic processes faster with tools for moving data into a lake and working with it there....

  • For Enterprise Architecture Professionals

    Report

    Report Brief: SAS Bets Its Future On An Insight Platform

    The New SAS Viya Platform Is At The Heart Of The Firm's Modernization Strategy
    May 9, 2016 | Brian Hopkins

    SAS has large industry footprint and a long tradition as an advanced analytics leader. If you work for a large enterprise, SAS is likely present somewhere at your organization. However, SAS has...

  • For Enterprise Architecture Professionals

    Report

    Report Insight Platforms Accelerate Digital Transformation

    A New Class Of Software Makes It Easier To Turn Big Data Into Action
    April 27, 2016 | Brian Hopkins

    All of your business digital ambitions involve better analytics, but the complexity of managing big data and advanced analytics is driving down satisfaction, despite investment. Read this report to...

  • For Enterprise Architecture Professionals

    Report

    Report The Platform Explosion: Harness It Or Lose Agility

    Job No. 1 For EA Pros: Don't Let Complexity Kill Responsiveness
    March 30, 2016 | Brian Hopkins, John R. Rymer

    The neat boundary between platforms and applications is gone, resulting in a spike in the number of software platforms in the average enterprise. Vendors of all types — SaaS providers, systems...

  • For Enterprise Architecture Professionals

    Report

    Report A Technology Guide To Turn Data Into Customer-Obsessed Action

    Leverage Forrester's Data, Analytics, And Insight-To-Action Technology Research To Become Customer-Obsessed
    March 17, 2016 | Brian Hopkins

    All the market noise about data and analytics misses an important idea — your business cares about changing outcomes, and data and analytics are simply a means to that end. But knowing what type of...

  • For Enterprise Architecture Professionals

    Report

    Report TechRadar™: Big Data, Q1 2016

    Landscape: The Information Strategy and Architecture Playbook
    March 10, 2016 | Noel Yuhanna, Brian Hopkins

    To remain competitive, firms absolutely must mine insights from vast and diverse data sets. However, the complexity of the big data technology ecosystem can stall key initiatives to improve...

  • For Enterprise Architecture Professionals

    Report

    Report Stretch Your Data Management Capabilities

    Continuous Improvement: The Data Management Playbook
    February 22, 2016 | Brian Hopkins

    Firms face an enormous data management challenge: how to act on data and insights to service increasingly powerful customers and out-maneuver disruptive competitors. Architects once had time to...

  • For Enterprise Architecture Professionals

    Report

    Report Use Big Data Initiatives To Deliver Digital Business Value

    Part I: Digital Customer Experience
    December 14, 2015 | Nasry Angel, Brian Hopkins

    In what seems like the blink of an eye, our world has become digital. Work schedules, personal preferences, and opinions all live coded in databases. Empowered customers have many options and...

  • For Enterprise Architecture Professionals

    Report

    Report The Gulf Cooperative Council's Big Data Opportunity

    How The GCC Can Use Big Data To Be More Competitive
    November 20, 2015 | Brian Hopkins

    The Middle East is a new frontier for business innovation. In particular, the possibilities for using big data and advanced analytics to improve regional outcomes are enormous — and the region...

  • For Customer Insights Professionals

    Report

    Report Predictions 2016: The Path From Data To Action For Marketers

    How Marketers Will Elevate Systems Of Insight

    The ballooning scale and diversity of customer data in 2016 will provide rich new sources of insight, equipping firms to engage with customers in novel ways and disrupt entire industries. But...

  • For Enterprise Architecture Professionals

    Report

    Report Predictions 2016: The Path From Data To Action For Technologists

    How Technology Managers Will Elevate Systems Of Insight

    The blistering speed of change in data and analytics will heat up more in 2016, making it harder than ever for enterprise architects and technology managers to make sense of it all. In this brief,...

  • For Enterprise Architecture Professionals

    Report

    Report Quick Take: IBM Forecasts Insights-Driven . . . And Buys The Weather Company

    October 29, 2015 | Brian Hopkins, Ted Schadler

    First, IBM morphed from "big iron" to software and services. Now, it's transforming again. Yesterday, IBM announced its intent to acquire everything except the TV business from The Weather Company....

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