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  • Anjali Yakkundi

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: B2B Commerce Suites, Q1 2017

    The 11 Providers That Matter Most And How They Stack Up
    March 24, 2017 | Andy Hoar, Anjali Yakkundi

    In our 35-criteria evaluation of B2B commerce suite providers, we identified the 11 most significant vendors — Apttus, CloudCraze, Episerver, IBM, Insite Software, Intershop, Magento, Oracle...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: B2C Commerce Suites, Q1 2017

    The 13 Providers That Matter Most And How They Stack Up
    March 24, 2017 | Anjali Yakkundi, Andy Hoar

    In our 29-criteria evaluation of B2C commerce suite providers, we identified the 13 most significant vendors — commercetools, Digital River, Elastic Path, Episerver, IBM, Intershop, Kibo, Magento,...

  • For Application Development & Delivery Professionals

    Report

    Report Eight Questions To Consider When Investing In Digital Asset Management

    DAM-Like Capabilities From Adjacent Technologies Won't Cut It
    February 22, 2017 | Nick Barber, Anjali Yakkundi

    Technology vendors in spaces adjacent to digital asset management (DAM) — including web content management (WCM), eCommerce, product information management (PIM), marketing resource management...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report State Of Digital Store Investments 2017: Firms Must Prioritize Digital Operations

    Forrester's Global eBusiness And Channel Strategy Professional Online Survey Documents The State Of The Digital Store
    February 1, 2017 | Anjali Yakkundi

    The retail store is in the midst of major change, upending business models, formats, and locations that have been in place since the dawn of the suburban mall. Today, customers are empowered by...

  • For Application Development & Delivery Professionals

    Report

    Report Build Your Dream Team: Organizing To Deliver Exceptional Digital Experiences

    Organization: The Digital Experience Delivery Playbook
    January 27, 2017 | Danielle Geoffroy, Anjali Yakkundi

    Customers demand familiar and contextual experiences, yet digital experience (DX) strategies and technologies have traditionally been sovereign, often supported by different teams with different...

  • For B2C Marketing Professionals

    Report

    Report Move Over, Agencies: Consultancies Offer Marketers New Options

    Brands Rethink Agency Rosters To Drive Digital Business Transformation
    November 9, 2016 | Anjali Yakkundi

    Marketers have never had more to do: They need to craft business-driven, on-brand customer experiences (CXes) to reach and engage connected consumers — a tall mandate rife with process and...

  • For Application Development & Delivery Professionals

    Report

    Report You're A Content Publisher Now, So Get Your DAM House In Order

    Best Practices: Digital Asset Management, 2016
    November 7, 2016 | Anjali Yakkundi, Danielle Geoffroy

    In a world where the empowered customer rules, the demand for rich media to fuel customer experiences is high. Many organizations need not only digital asset management (DAM) technology but also...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2017: The Line Between Digital And Physical Retailing Will Vanish

    Landscape: The Retail eCommerce Playbook
    November 1, 2016 | Fiona Swerdlow, Julie A. Ask

    Retail eBusiness pros in 2017 will face numerous challenges, from wooing cautious consumers and creating rich personalized customer experiences to offering free and fast delivery (without breaking...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Create A Pragmatic Personalization Program

    Use Forrester's POST Methodology — People, Objectives, Strategy, And Technology — To Build A Businesswide Personalization Program
    August 16, 2016 | Anjali Yakkundi, Ted Schadler

    To scale personalization beyond a single touchpoint, eBusiness and channel strategy pros must pull a cross-functional team together to plan and execute a personalization program, not just treat it...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Digital Asset Management For Customer Experience, Q3 2016

    The 12 Providers That Matter Most And How They Stack Up
    August 15, 2016 | Anjali Yakkundi

    In our 33-criteria evaluation of digital asset management (DAM) providers, we identified the 12 most significant ones — ADAM Software, Adobe, Bynder, Canto, Celum, Cognizant, MediaBeacon, North...

  • For Application Development & Delivery Professionals

    Report

    Report Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook

    How should application development and delivery (AD&D) pros assess their maturity in delivering digital customer experience initiatives? This report asks questions such as: Do you have the right...

  • For Application Development & Delivery Professionals

    Report

    Report Digital Experience Technology And Delivery Priorities, 2016

    Benchmarks: The Digital Experience Delivery Playbook
    May 17, 2016 | Anjali Yakkundi

    Forrester recently surveyed 115 technology, marketing, and business professionals with decision-making roles in customer-facing web and mobile experience delivery to ask about their strategies in...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: The Creative Technologist — A Hybrid Role To Help Bridge Design And Development

    In a customer-first world where the benefits and risks of customer engagement for web and mobile experiences have reached unprecedented levels, application development and delivery (AD&D) pros must...

  • For Application Development & Delivery Professionals

    Report

    Report Five Essential Digital Experience Governance Practices

    Processes: The Digital Experience Delivery Playbook
    March 15, 2016 | Anjali Yakkundi

    Governance is the dreaded "G-word" for many organizations. It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. Given the...

  • For Application Development & Delivery Professionals

    Report

    Report Implement Essential Change Management Practices To Improve Digital Experience Delivery

    Continuous Improvement: The Digital Experience Delivery Playbook
    March 1, 2016 | Anjali Yakkundi, Claire Schooley

    So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. Now, you must create...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Digital Asset Management, 2016

    Cloud, Convergence, And Analytics Will Disrupt The Market
    February 19, 2016 | Anjali Yakkundi

    In a world with increasing numbers of rich media assets and a diverse set of distribution channels, application development and delivery (AD&D) professionals must take a closer look at products...

  • For Application Development & Delivery Professionals

    Report

    Report Predictions 2016: Digital Services Transformed

    Mounting Pressures Will Change The Priorities Of Firms And Their Providers
    November 9, 2015 | John McCarthy, Liz Herbert

    2016 will see the beginning of wholesale changes in the technology services market. This brief examines the three-part dynamic that will alter the way firms buy these services — as digital...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Digital Experience Service Providers, Q4 2015

    Digital Customer Experience Implementation Capabilities Are Key Differentiators For AD&D Pros
    November 4, 2015 | Anjali Yakkundi, Sarah Sikowitz

    In Forrester's 31 criteria evaluation of digital experience services providers, we identified the 11 most significant services providers in the category — Accenture Interactive, Deloitte...

  • For CMO Professionals

    Report

    Report The Forrester Wave™: Digital Experience Service Providers, Q4 2015

    Digital Customer Experience Strategy And Design Capabilities Are Key Differentiators For CMOs
    November 4, 2015 | Sarah Sikowitz, Anjali Yakkundi

    In Forrester's 31 criteria evaluation of digital experience service providers, we identified the 11 most significant services providers in the category — Accenture Interactive, Deloitte Digital,...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: The Latest Battleground Between Designers And Developers Is Front-End Development

    The Democratization Of The Front End Creates A Highly Political Environment
    October 29, 2015 | Anjali Yakkundi

    Application development and delivery (AD&D) and customer experience teams are colliding when it comes to front-end development, user experience (UX), and design. Organizations want to bring user...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Put Web Images On A Diet To Improve Customer Experience

    October 27, 2015 | John M. Wargo, Mark Grannan

    Web standards are evolving, browsers are gaining versatility, and wireless connections are getting faster. Unfortunately, even with all of these trends, web performance — how long a user...

  • For Application Development & Delivery Professionals

    Report

    Report Google-ize Your Site-Search Experience

    Follow Three Best Practices To Ensure Site Search Matches Your Customer Experience Goals
    October 19, 2015 | Anjali Yakkundi, Dominique Whittaker

    If you ask customers what they expect from a website's search capability, they'll invariably say they want the Google experience: results that are contextual, predictive, and relevant. But site...

  • For Application Development & Delivery Professionals

    Report

    Report Make The Cloud A Foundation Of Your Digital Experience Platform Strategy

    Push Vendors And Service Providers To Describe Benefits, Not Cloud Marketing-Speak
    August 7, 2015 | Ted Schadler, Mark Grannan

    The digital experience (DX) platform market has been slow to move to the cloud. Fortunately, major digital experience platform vendors like Adobe and SAP hybris are now embracing the cloud to...

  • For Application Development & Delivery Professionals

    Report

    Report The Three C's Of Finding And Retaining Digital Experience Talent

    Prioritize Culture, Community, And Coaching To Find And Retain Top Talent
    July 21, 2015 | Anjali Yakkundi, Dominique Whittaker

    The dirty secret the technology vendors won't tell you is that their technology won't solve your most challenging problems: people. Finding and retaining top digital experience talent, like your...

  • For Application Development & Delivery Professionals

    Report

    Report Market Overview: Digital Experience Delivery Service Providers, 2015

    Players With Vastly Different DNAs Scramble To Help Create, Design, And Deliver Digital Customer Engagement
    April 24, 2015 | Anjali Yakkundi

    Delivering digital customer experiences across branded digital touchpoints, primarily web and mobile, requires a unique set of skills: customer experience strategy, user experience (UX),...

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