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  • Susan Wu

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data Report: Online Retail Forecast, 2016 To 2021 (US), Q4 2016 Update

    ForecastView Document
    March 22, 2017 | Susan Wu

    This Q4 update to the US online retail sales forecast maintains the original sales projections. Computers, software, music, books, and videos will see the slowest online growth over the next five...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Biggest Prize In Mobile Commerce Is Influencing Offline Sales

    Mobile-Phone-Only Highlights From The Forrester Data: Mobile Phone And Tablet Commerce Forecast, 2016 To 2021 (US)
    February 13, 2017 | Laura Naparstek, Julie A. Ask

    Why do sales transacted directly on mobile phones represent only a small slice of the total retail pie? Because consumers depend on mobile phones to research products more than they do to make...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Online Retail Forecast, 2016 To 2021 (US), Q4 2016 Update

    ForecastView Spreadsheet
    December 21, 2016 | Susan Wu

    The Q4 update to the US online retail sales forecast maintained its sales projections. Computers, software, music, books and videos will see the slowest online growth over the next five years. The...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data Online Holiday Retail Sales Forecast, 2016 (US)

    US Holiday Spending Will Exceed $100 Billion In 2016
    November 16, 2016 | Susan Wu

    Consumers are spending more online during the holiday season. Therefore, it is important to understand how purchase behaviors are changing. Shoppers are leveraging the internet to better plan for...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data B2B eCommerce Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    November 3, 2016 | Susan Wu

    Business-to-business (B2B) eCommerce continues to evolve and expand aggressively for certain industries and products. The US B2B eCommerce market is worth approximately $829 billion today, and we...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Mobile And Tablet Commerce Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    October 7, 2016 | Susan Wu

    2015 was a pivotal year for mobile commerce in the US. Smartphones are clearly driving the growth, while tablets are stagnating. Roughly 85% of the American online population owns a smartphone, and...

  • For Customer Insights Professionals

    Report

    Report No Wearables Explosion, But They Will Still Double In Sales

    ForecastView Document
    August 18, 2016 | Susan Wu

    In March 2016, Forrester published its first US consumer wearables forecast. This forecast tracks the consumer wearables installed base and device ownership. It also includes details on units sold...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Create A Micro Moments (Not A Wearables) Strategy

    Wearables Forecast: 2016 To 2020, US
    July 26, 2016 | Julie A. Ask, Susan Wu

    Wearables purchased by consumers matter to digital business professionals for two important reasons: 1) They will offer unprecedented longitudinal data of all kinds as well as 2) a new medium to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data Online Retail Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    July 18, 2016 | Susan Wu

    US eCommerce accelerated over the past year, leading to a rise in the online retail penetration rate in 2016. Online retailing continues to illustrate its resilience and strong growth year over...

  • For Customer Insights Professionals

    Report

    Report Forrester Research Consumer Wearables Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    March 29, 2016 | Susan Wu

    When Forbes dubbed 2014 to be “the year of wearable technology,” it was clear the market was anticipating an explosion of smart computing devices meant to be worn on the body (Source:...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Research Online Retail Forecast, 2015 To 2020 (US), Q4 2015 Update

    ForecastView Spreadsheet
    January 6, 2016 | Susan Wu

    In this Q4 update to the online retail sales forecast for the US, Forrester has increased its online sales penetration projections for 2020 by half a percentage point based on sales data. Despite...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report US Online Sales Will Prop Up Retail During The Holidays

    ForecastView Document
    November 25, 2015 | Susan Wu

    Although annual retail sales in the US have been slower than anticipated in 2015, online sales continue to grow and we expect them to increase healthily this holiday season. Forrester expects US...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Research Online Holiday Retail Sales Forecast, 2015 (US)

    ForecastView Document
    November 4, 2015 | Susan Wu

    This forecast details online retail spending during the holiday season (i.e., November and December) and is a derivation of the annual US online retail forecast. This includes online holiday...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Research Web-Influenced Retail Sales Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet
    September 16, 2015 | Susan Wu

    Web influence is the degree to which the Internet influences offline retail sales. This forecast highlights the effects of retailers’ cross-channel selling efforts. By 2020, we expect 42% of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Research Online Retail Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet
    July 15, 2015 | Susan Wu

    We expect US eCommerce to enjoy a double-digit year-over-year growth rate heading into 2015. While online buyer growth approaches maturation, the continual shift in wallet share will drive the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report US B2B eCommerce Will Be Twice The Size Of B2C eCommerce By 2020

    ForecastView Document
    May 5, 2015 | Susan Wu

    US business-to-business (B2B) retail sold more than $8 trillion in goods in 2014, accounting for roughly half of the US economy's gross domestic product. Although only a fraction of this wholesale...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Research Mobile And Tablet Commerce Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet
    April 20, 2015 | Susan Wu

    The promise of mobile commerce was finally realized in 2013. Since then, retailers have intensified their investments and presence within the mobile space. As companies continue to refine their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Research B2B eCommerce Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet
    March 24, 2015 | Susan Wu

    The business-to-business (B2B) eCommerce market is quickly evolving, owing its growth to indoctrinated online buyers and increasing digital network sophistication. The total US B2B market is over...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report US Mobile Payments Are Growing Slowly But Show Huge Revenue Potential

    ForecastView Document
    March 5, 2015 | Susan Wu

    Forrester recently released its mobile payments forecast for the US, predicting the growth of in-person, remote, and peer-to-peer (P2P) mobile payments. We've been waiting for mobile payments to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Commerce Emerges Slowly In Latin America

    ForecastView Document
    February 17, 2015 | Susan Wu

    In the next five years, the online retail markets in Mexico, Brazil, and Argentina will enjoy steady, high growth. Indeed, of the 27 global markets that Forrester covers, only China and India are...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Research Mobile Payments Forecast, 2014 To 2019 (EU-7)

    ForecastView Spreadsheet
    January 30, 2015 | Susan Wu

    While cash and charge cards continue to be the staples of consumer transactions online and offline in Western Europe, mobile payments are rising at almost 24% CAGR over the next five years....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Research Online Retail Forecast, 2013 To 2018 (US), Q4 2014 Update

    ForecastView Spreadsheet Q4 2014 Update
    January 26, 2015 | Susan Wu

    Our US online retail forecast update in Q4 found a slightly faster uptake in eCommerce sales in 2014, which are projected to grow at an 11.1% compound annual growth rate (CAGR) by 2018. The...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Impact Of Mobile Devices On US Retail

    ForecastView Document
    January 5, 2015 | Susan Wu

    Mobile devices, both smartphones and tablets, have changed the way consumers shop. This slide deck, originally presented at Forrester's Forum For eBusiness And Channel Strategy Professionals in...

  • For B2C Marketing Professionals

    Report

    Report Google Faces Stiff Competition As Mobile Search Grows In Apps

    ForecastView Document
    November 7, 2014 | Susan Wu

    Forrester recently released its biannual update to the US paid search forecast, which illustrates the ongoing behavioral and revenue shift of paid search from desktop to mobile. Paid search is...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Research Mobile Payments Forecast, 2014 To 2019 (US)

    ForecastView Spreadsheet
    October 20, 2014 | Susan Wu

    While the mobile interface becomes further integrated into everyday facets of living and working, merchants are increasingly looking for ways to attract customers, boost transactions, and improve...