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  • Mark Grannan

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  • For Application Development & Delivery Professionals

    Report

    Report Tools, Tips, And Techniques To Build A Better Mobile Web

    Best Practices: A Toolkit To Energize Discussion, Focus Investment, And Build Great Mobile Experiences
    March 17, 2017 | Ted Schadler, Mark Grannan

    As we described in our report "Reinvent The Web To Win The Mobile Moment," few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when...

  • For Application Development & Delivery Professionals

    Report

    Report The Top Technologies To Cure Mobile Performance

    Performance Management: The Mobile App Development Playbook
    February 17, 2017 | Mark Grannan

    Digital experiences on mobile connections suffer from performance issues, and impatient users compound the challenges that slower, intermittent mobile connections raise. Firms need to build a new...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Web Content Management Systems, Q1 2017

    Six Solutions Stand Apart, While Others Are Heavily Investing
    January 24, 2017 | Mark Grannan

    In our 25-criteria evaluation of web content management system (web CMS) providers, we identified the 15 most significant ones — Acquia, Adobe, Crownpeak, Episerver, e-Spirit, Hippo (BloomReach),...

  • For Application Development & Delivery Professionals

    Report

    Report Digital Experience Technology Integration: Go Beyond Just A Basket Of Solutions

    Tools And Technology: The Digital Experience Delivery Playbook
    January 19, 2017 | Mark Grannan

    Technical integration is a major pain point for application development and delivery (AD&D) professionals supporting digital experience (DX). While vendors increasingly want to tell an end-to-end...

  • For Application Development & Delivery Professionals

    Report

    Report Rethink Metrics To Gain DX Traction

    Performance Management: The Digital Experience Delivery Playbook
    January 13, 2017 | Mark Grannan, Danielle Geoffroy

    Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

  • For Application Development & Delivery Professionals

    Report

    Report The Integration Imperative Of Digital Experiences

    Vision: The Digital Experience Delivery Playbook
    December 6, 2016 | Mark Grannan

    Customers demand consistent and contextual experiences, yet digital experience (DX) strategies, teams, and technologies often reinforce silos across a customer's journey. Application development...

  • For Application Development & Delivery Professionals

    Report

    Report Content And Commerce Technology: Traditional Marriage Dynamics Don't Apply Anymore

    Options To Support The Integration Of Marketing And Buying Experiences Are Evolving
    November 7, 2016 | Mark Grannan

    Technology, marketing, and commerce groups often operating in silos leads to separate technology solutions for brand content and transactions. The resulting fragmented digital presence confuses the...

  • For Application Development & Delivery Professionals

    Report

    Report Meet The Digital Architects Of Your Technology Strategy

    November 4, 2016 | Jeffrey S. Hammond, Ted Schadler

    A new cadre of software experts we call digital architects is transforming technology architecture with open source software, cloud services, and Agile development. Application development and...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: Digital Experience Platform Technologies, Q3 2016

    Landscape: The Digital Experience Delivery Playbook
    September 13, 2016 | Mark Grannan

    Organizations face an expanding ecosystem of technology supporting digital customer experiences, but they're falling behind on using the technology to provide great experiences. Application...

  • For Application Development & Delivery Professionals

    Report

    Report Spice Up Your Digital Experience Platform With Open Source Flavors

    Open Source's Pervasiveness Forces Decision-Makers To Learn More Before Making Investments
    August 3, 2016 | Mark Grannan

    Historically driven by grassroots developers, adoption of open source digital experience (DX) software is expanding, due in part to commercial vendors — many of which support free community...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Embrace Responsive+ Web Design

    All Content Is Not Created Equal: Blend Techniques To Drive Relevance And Maintain Manageability
    June 15, 2016 | Mark Grannan

    Application development and delivery (AD&D) professionals are rapidly adopting responsive web design (RWD) to solve multi-device challenges. Unfortunately, poor examples of RWD soured some digital...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Digital Experience Platforms

    Three Classes Of Vendors Tackle The Multichannel Experience Mandate

    Application development and delivery (AD&D) professionals need an array of software to create and manage the digital experience (DX). They must evaluate, implement, integrate, and build front-end...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Developers Must Shape Digital Experience Platform Investments

    April 20, 2016 | Mark Grannan

    Application development and delivery (AD&D) professionals should routinely evaluate their technology portfolios that support customer-facing digital experience (DX) to reveal where a unified...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Optimize Performance For Global And Mobile eCommerce

    Performance Management: The eCommerce Globalization Playbook
    March 30, 2016 | Mark Grannan

    eBusiness leaders can't assume that existing investments in data centers, bandwidth, and content delivery networks (CDNs) will be sufficient to ensure blazing-fast speeds in faraway markets or on...

  • For Application Development & Delivery Professionals

    Report

    Report The Rise Of The Headless Content Management System

    Content Microservices And APIs Point Toward The Future Architecture Of Digital Experiences
    March 14, 2016 | Ted Schadler, Mark Grannan

    Compelled by the need to deliver content-rich digital interactions on mobile, Web, and everywhere, application development and delivery (AD&D) professionals supporting content management...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: CDN's Role In Continuous Delivery And DevOps

    February 25, 2016 | Mark Grannan

    As application development and delivery (AD&D) teams release more rapidly or as the business pushes more campaigns and tries new ideas, every element in the technology stack is changing in...

  • For Application Development & Delivery Professionals

    Report

    Report Drive Unified Digital Customer Experiences With Better Technology Strategies

    Executive Overview: The Digital Experience Delivery Playbook
    January 22, 2016 | Mark Grannan, Stephen Powers

    Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile, and digital development must step up...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Digital Experience Portals

    Legacy Portal Technologies Have Emotional Baggage, While Digital Experience Portal Scenarios Are Red-Hot And Demand Investment
    January 4, 2016 | Mark Grannan

    Portal technologies may seem passé, but in reality they are critical to delivering secure web and mobile experiences on top of back-end and transaction systems of record. They must be part of your...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Put Web Images On A Diet To Improve Customer Experience

    October 27, 2015 | John M. Wargo, Mark Grannan

    Web standards are evolving, browsers are gaining versatility, and wireless connections are getting faster. Unfortunately, even with all of these trends, web performance — how long a user...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Digital Experience Platforms, Q4 2015

    The 10 Providers That Matter Most And How They Stack Up
    October 22, 2015 | Mark Grannan, Ted Schadler

    In Forrester's 40-criteria evaluation of digital experience platform vendors, we identified the 10 most significant software providers — Acquia, Adobe, Demandware, EPiServer, IBM, Oracle, SAP...

  • For Application Development & Delivery Professionals

    Report

    Report Embrace — Don't Neglect — Mobile Web

    Mobile Web Must Own A Place In A Multidevice Landscape
    October 14, 2015 | Mark Grannan

    Sentiments like "mobile Web sucks" are increasingly common today as customer resentment builds up against slow, broken web experiences on mobile devices. Unfortunately, this blanket statement hurts...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: HTTP/2 Will Bestow Instant Performance Benefits

    Developers Should Take Steps To Get The Most From The New Web Protocol
    October 2, 2015 | John M. Wargo, Mark Grannan

    The new HTTP/2 standard has been ratified and implemented in most web browsers and many web servers; by the end of 2015, all leading browsers and web servers will support the protocol. While many...

  • For Application Development & Delivery Professionals

    Report

    Report Make The Cloud A Foundation Of Your Digital Experience Platform Strategy

    Push Vendors And Service Providers To Describe Benefits, Not Cloud Marketing-Speak
    August 7, 2015 | Ted Schadler, Mark Grannan

    The digital experience (DX) platform market has been slow to move to the cloud. Fortunately, major digital experience platform vendors like Adobe and SAP hybris are now embracing the cloud to...

  • For Application Development & Delivery Professionals

    Report

    Report CDN And Digital Performance Vendor Landscape, Q3 2015

    August 4, 2015 | Mark Grannan

    This report is a companion to Forrester's "Market Overview: CDN Platforms And Digital Performance Services" report. This report helps application development and delivery (AD&D) pros pick the best...

  • For Application Development & Delivery Professionals

    Report

    Report Market Overview: CDN Platforms And Digital Performance Services

    CDNs Have Evolved To Close Experience Gaps With Web, Video, And Security Digital Performance Services
    May 12, 2015 | Mark Grannan

    Content delivery networks (CDNs) have been around for 15 years using localized caching to improve web performance. But the relentless growth in mobile engagement and the demands of digital...

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