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  • Michele Goetz

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  • For Enterprise Architecture Professionals

    Report

    Report Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook
    November 22, 2017 | Michele Goetz

    Be customer-driven: It's time for enterprise architects to put the business back in the business case. Partner with business stakeholders to define where and how data will advance the business and...

  • For CIO Professionals

    Report

    Report AI Ushers In The Age Of Business Reinvention

    The Three Rules Of Artificial Intelligence Alter The Playbook For Business And Technology
    November 16, 2017 | Michele Goetz

    The recent wave of technology transformation is underway, but the rules of the game have changed. Getting the most out of investments in artificial intelligence (AI) means looking beyond...

  • For Enterprise Architecture Professionals

    Report

    Report Data Technology Pathfinder

    Landscape: The Data Management Playbook
    November 14, 2017 | Michele Goetz

    The variety, velocity, and volume of data continue to explode; business stakeholders want direct access to diverse data; and firms now set policies and assume the risk of data management and usage....

  • For Enterprise Architecture Professionals

    Report

    Report Data Engineers Have Become More Important Than Data Scientists

    Invest In Data Engineers To Close The Gap In Your Systems Of Insight
    November 9, 2017 | Michele Goetz

    Enterprises want to get value out of their data faster and at scale. Chief data officers recognize that technology alone can't solve this challenge. They are also rethinking their teams and adding...

  • For CIO Professionals

    Report

    Report Predictions 2018: The Honeymoon For AI Is Over

    Success At Artificial Intelligence Means Hard Work — Treat It Like A Plug-In Panacea And Fail

    The honeymoon for enterprises naively celebrating the cure-all promises of artificial intelligence (AI) technologies is over. Forrester predicts that 2018 will be the year when a majority of...

  • For Enterprise Architecture Professionals

    Report

    Report Create A Road Map For A Real-Time, Agile, Self-Service Data Platform

    Road Map: The Data Management Playbook
    November 7, 2017 | Michele Goetz, Noel Yuhanna

    Data bottlenecks create business bottlenecks. The days of provisioning data to simply meet the requirements of systems of record are over. Business stakeholders at the executive and...

  • For Enterprise Architecture Professionals

    Report

    Report The Anatomy Of A System Of Insight

    How Systems Of Insight Turn Data Into Action

    Your big data strategy is likely too little, too late. Customers are changing their expectations too quickly, and data lakes are becoming swamps. Insights-driven disruptors are using systems of...

  • For Enterprise Architecture Professionals

    Report

    Report Four Steps To A Data Management Strategy In Light Of Big Data

    Strategic Plan: The Data Management Playbook
    March 13, 2017 | Michele Goetz, Mike Gualtieri, Nasry Angel

    Data is the lifeblood of your entire organization. It should enlighten every function of the business, including customer experience (CX), operations, marketing, sales, service, and finance. A data...

  • For Enterprise Architecture Professionals

    Report

    Report Data Performance Management Is A Must-Have, Not A Nice-To-Have

    Performance Management: The Data Management Playbook
    February 6, 2017 | Michele Goetz

    Insight is the engine of today's businesses. The value of a company can be measured by the performance of its data. This report helps enterprise architects (EAs) and chief data officers (CDOs)...

  • For Enterprise Architecture Professionals

    Report

    Report Evaluate Your Data Management Readiness For Systems Of Insight

    Assessment: The Data Management Playbook
    February 2, 2017 | Michele Goetz

    Systems of insight (SOIs) will create a culture where what you do with data is more important than how you manage it. Enterprise architecture (EA) professionals will need to adopt the core values...

  • For Enterprise Architecture Professionals

    Report

    Report Personalized, Fast Data Delivers Business Outcomes Your CEO Cares About

    Vision: The Data Management Playbook
    December 21, 2016 | Michele Goetz

    As investment in data and analytics has risen, satisfaction in analytic capabilities has decreased and dissatisfaction has increased. The crux of the situation is that data management can't start...

  • For Enterprise Architecture Professionals

    Report

    Report Data Stewards Are Set Up To Fail

    September 19, 2016 | Michele Goetz

    Traditional data stewardship models work to alleviate data governance tasks for end users. With increasing data volumes and expansion of the knowledge workforce, data stewards are quickly...

  • For Enterprise Architecture Professionals

    Report

    Report Brief: How Machines Decide — Data Drives AI

    Artificial Intelligence Lives And Dies On Information
    August 3, 2016 | Michele Goetz

    Artificial intelligence (AI) is more than just algorithms. Before machines can learn and decide, they need the right information inputs. A well-built collection ensures autonomous machine decisions...

  • For Enterprise Architecture Professionals

    Report

    Report Want To Drive Actionable Insights? Refuel Your Data Management Engine Today

    Benchmarks: The Data Management Playbook
    May 25, 2016 | Michele Goetz

    As more businesses seek to turn their data into actionable insights, enterprise architecture (EA) and data management pros find themselves managing a deluge of data-related requests and...

  • For Enterprise Architecture Professionals

    Report

    Report Brief: The MDM Crossroad — To Graph Or Not To Graph?

    Mastering Context For Digital Business Calls For MDM Innovation
    May 5, 2016 | Michele Goetz

    Enterprise architects and their business stakeholders have seen master data management (MDM) as a silver bullet for achieving a single view of the business. But they've also seen it as a curse due...

  • For Enterprise Architecture Professionals

    Report

    Report Lost In Data Translation? Forrester's Data Taxonomy To The Rescue

    April 19, 2016 | Michele Goetz, Boris Evelson

    When it comes to data technology, are you lost in translation? What's the difference between data federation, virtualization, and data-as-a-service? Are columnar databases also relational? These...

  • For Enterprise Architecture Professionals

    Report

    Report Design Tomorrow's Data Management For Agility In Context

    March 22, 2016 | Michele Goetz

    Traditional data management programs continue to emphasize data collection, rational storage, and business access while overlooking the context of business data usage. This lack of business...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Master Data Management, Q1 2016

    The 12 MDM Providers That Matter Most And How They Stack Up
    March 16, 2016 | Michele Goetz

    In Forrester's 31-criteria evaluation of master data management (MDM) solution vendors, we identified the 12 most significant software providers in the category — IBM, Informatica, Liaison...

  • For Enterprise Architecture Professionals

    Report

    Report Your Business Is Only As Fast As Your Data

    Executive Overview: The Data Management Playbook
    March 11, 2016 | Michele Goetz, Nasry Angel

    Today, what you know and how well you use it is fueling your competitiveness and growth. The way your firm provisions and manages data has to change to keep up with empowered customers and nimble...

  • For Enterprise Architecture Professionals

    Report

    Report Vendor Landscape: Data Preparation Tools

    Data Self-Service Breaks Down Barriers In Systems Of Insight
    February 3, 2016 | Michele Goetz

    Analysts and consumers of data both spend significant amounts of time wrangling data in order to conduct analyses and gain insights. The data in their systems lacks the context of their questions,...

  • For Enterprise Architecture Professionals

    Report

    Report Customer Ecosystems Demand Outcome-Oriented Data Governance

    Process: The Data Management Playbook
    February 1, 2016 | Michele Goetz

    Data governance (DG) programs have a way of starting and then fading away. This creates peaks and valleys in an organization's ability to know its customers and engage relevantly with them....

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Data Quality Solutions, Q4 2015

    The 13 Providers That Matter Most And How They Stack Up
    December 14, 2015 | Michele Goetz

    In Forrester's 30-criteria evaluation of data quality solution vendors, we identified the 13 most significant software providers — BackOffice Associates, Experian, IBM, Informatica, Information...

  • For Enterprise Architecture Professionals

    Report

    Report Vendor Landscape: Data Governance Stewardship Applications

    Data Governance 2.0 Triggers A New Application Category
    November 5, 2015 | Henry Peyret, Michele Goetz

    In 2013, Forrester identified an emerging market of data stewardship tools to give data stewards and governance teams a workbench to support data management and data governance. While workflows,...

  • For Enterprise Architecture Professionals

    Report

    Report Compose Digital Data To Create A Symphony Of Insight

    Systems Of Insight Succeed When Data Is Tuned For Context And Action
    October 30, 2015 | Michele Goetz

    Semantic approaches are coming of age and providing the data context to enable insight that drives business executives toward meaningful action. Organizations and vendors are building solutions...

  • For Enterprise Architecture Professionals

    Report

    Report Quick Take: Teradata Must Lean Hard Into BT

    Teradata Reinvents Itself As A Data Management ESV As Disruption Hits The Industry With Full Force

    Teradata has enjoyed dominance as the best-of-breed in data warehousing for the largest of enterprises. But unprecedented disruption from open source solutions, simple cloud-based options, and...

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