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  • Shaheen Parks

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  • For B2B Marketing Professionals

    Report

    Report Model The ROI Of B2B Marketing Technology Investments

    Business Case: The B2B Marketing Playbook
    December 29, 2016 | Rusty Warner, Shaheen Parks

    B2B marketing technologies promise to grow revenue by improving marketing performance and providing better customer experience. This report helps B2B marketing professionals make a convincing...

  • For Infrastructure & Operations Professionals

    Report

    Report Build A Business Case For Digital Signage

    The Total Economic Impact™ Of Digital Signage
    December 22, 2016 | J. P. Gownder, Shaheen Parks

    Digital signage is reshaping customer and employee experiences in nearly every industry and contributing to a wide array of business outcomes, from branding to promotional activity and beyond....

  • For B2C Marketing Professionals

    Report

    Report Model The ROI Of Enterprise Marketing Technology Investments

    Business Case: The Enterprise Marketing Technology Playbook
    November 7, 2016 | Rusty Warner, Shaheen Parks

    Enterprise marketing technologies promise to enable better customer experience, improve marketing performance, and boost efficiency. This report helps B2C marketing professionals make a convincing...

  • For Infrastructure & Operations Professionals

    Report

    Report Build A Business Case For Enterprise Smart Glasses

    The Total Economic Impact™ Of Smart Glasses
    September 30, 2016 | J. P. Gownder, Shaheen Parks

    Smart glasses are helping employees better serve customers in a wide array of contexts. They're hands-free tools that offer access to digital assets, process-specific software, and even real-time...

  • For Application Development & Delivery Professionals

    Report

    Report The ROI Of SaaS

    A Total Economic Impact™ Analysis Uncovers Long-Term Business Value, But Cost Savings Are Not Guaranteed
    May 13, 2016 | Liz Herbert, Shaheen Parks

    Software-as-a-service (SaaS) is fast becoming a viable alternative for enterprise software across every business process category. But application development and delivery (AD&D) professionals must...

  • For B2C Marketing Professionals

    Report

    Report The ROI Of "Owner" Communities

    A Tool To Help Tech Marketers Uncover The Economic Value Of Their Communities
    February 14, 2013 | Zachary Reiss-Davis, Shaheen Parks

    Two of the most common questions we receive from B2B marketers are "How do I know if it's worth having a community?" and "How can I prove to my executives that my community is worth their...