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• For eBusiness & Channel Strategy Professionals

  Report

  Report The ROI Of Digital Business Transformation

  Business Case: The Digital Business Transformation Playbook

  March 15, 2017 | Michelle Beeson

  Digital business transformation isn't cheap. Firms are investing millions of dollars to transform their customer experiences and business operations to win, serve, and retain their increasingly...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Retailers Are Off The Starting Blocks Of Omnichannel Commerce

  Landscape: The Omnichannel Commerce Playbook

  February 15, 2017 | Michelle Beeson

  Customer expectations are high, so eBusiness professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This landscape report of the omnichannel...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Understand The Digital Business Landscape

  Landscape: The Digital Business Transformation Playbook

  February 8, 2017 | Michelle Beeson

  To survive and thrive in the age of the customer, businesses must become digital. While many firms believe they have a digital strategy, few are thinking about truly digitizing their business...

• For eBusiness & Channel Strategy Professionals

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  Report Define Customer Impact Metrics To Drive Digital Business Success

  Performance Management: The Digital Business Transformation Playbook

  February 1, 2017 | Michelle Beeson

  Digital business has broken traditional channel-centric metrics. Key performance indicators (KPIs) that measure the success of a single touchpoint fail to describe how each contributes to customer...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Europe's Online Retail Growth Hinges On Customer Experience Improvement

  Highlights From Forrester Data: Online Retail Forecast, 2016 To 2021 (Western Europe)

  December 19, 2016 | Michelle Beeson

  Europe's retailers are in for significant online retail sales growth: By 2021, online sales will constitute 12% of the region's total retail sales. European consumers will research and buy more...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Quick Take: New Sales Patterns Are Changing European Holiday Retail

  Highlights From The Forrester Data: Online Holiday Retail Sales Forecast, 2016 (Western Europe)

  November 23, 2016 | Michelle Beeson

  Forrester forecasts that Western European retail sales during November and December 2016 will account for just under one-third of total retail sales in 2016. Overall holiday sales growth will be...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Digital Touchpoints Continue To Drive Online And Offline Total European Retail Sales

  Highlights From Forrester's Web-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7)

  November 23, 2016 | Michelle Beeson

  Consumers expect to interact with one connected retail organization rather than multiple disparate channels. eBusiness professionals must thus create connected continuous customer experiences...

• For eBusiness & Channel Strategy Professionals

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  Report Assess Your Digital Store Functionality

  Benchmarks: The Digital Store Playbook

  October 20, 2016 | Michelle Beeson

  Forrester used its Digital Store Functionality Benchmark methodology to assess 20 leading retailers across the UK and US. Our benchmark helps retail digital business executives better understand...

• For eBusiness & Channel Strategy Professionals

  Report

  Report 2015 Retail Omnichannel Functionality Benchmark

  Benchmarks: The Omnichannel Commerce Playbook

  May 16, 2016 | Michelle Beeson

  Forrester used its Retail Omnichannel Functionality Benchmark methodology to assess 20 leading retailers across the UK and US to help retail digital business executives better understand how their...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Brief: How To Innovate With Startups

  Partner With Startups To Boost Digital Innovation

  March 18, 2016 | Oliwia Berdak, Michelle Beeson

  Digital business strategy executives worldwide are driving innovation in search of new value for customers and operational efficiencies, and many are now pursuing relationships with startups. But...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Why European Retailers Need Click-And-Collect To Thrive

  Facilitating Customer Convenience Through Click-And-Collect

  January 19, 2016 | Michelle Beeson

  Delivery options that allow customers to buy goods online and collect them in person (click-and-collect) benefit both customer convenience and retailer logistics efficiencies. This service speaks...

• For eBusiness & Channel Strategy Professionals

  Report

  Report 2015 European Retail Segmentation: Mobile Shoppers Double In Just Two Years

  Mobile Optimization Is A Must For European Retailers

  November 20, 2015 | Michelle Beeson

  Forrester's global retail segmentation helps eBusiness professionals understand the nuances of shopper behavior across different markets. It enables eBusiness executives to identify critical...

• For eBusiness & Channel Strategy Professionals

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  Report Brief: How Retailers Are Harnessing Digital Innovation

  eBusiness Pros Build Innovation Labs In Response To Digital Disruption

  September 15, 2015 | Michelle Beeson

  Innovation labs are popping up all over the place in retail, across categories and regions. eBusiness professionals who have decided to set up an innovation lab have different options available to...

• For eBusiness & Channel Strategy Professionals

  Report

  Report European Cross-Channel Retail Sales Forecast, 2015 To 2020

  Don't Underestimate Your Digital Touchpoints' Offline Influence

  July 28, 2015 | Michelle Beeson

  Forrester forecasts that over half of all retail sales in Europe will be impacted by the Web by 2020. These web-impacted sales include both online sales (including mobile and tablet sales) and...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Brief: Western European Online Cross-Border Retail Sales Forecast, 2013 To 2018

  European Online Cross-Border Sales Will Reach €40 Billion By 2018

  June 22, 2015 | Michelle Beeson

  Cross-border online sales are on the rise in Europe, with Forrester forecasting that they will grow by a compound annual growth rate (CAGR) of 11% over the next five years. Cross-border sales...

• For eBusiness & Channel Strategy Professionals

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  Report Website Functionality Benchmark 2014: European Online Apparel Retailers

  February 10, 2015 | Michelle Beeson

  The online apparel retail market is highly competitive across all regions. To assess whether European online-only apparel retailers have the features and functionality to compete, Forrester...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Black Friday — The Sale That Stole Christmas

  What Can eBusiness Professionals Learn From Black Friday's Rocky Arrival In The UK?

  February 9, 2015 | Martin Gill, Michelle Beeson

  The 2014 holiday season was a roller coaster ride for many UK retailers. Black Friday arrived via the technology super highway from the US, with an unprecedented fanfare. For some it was highly...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Brief: European Online Holiday Retail Sales Forecast, 2014

  European Online Holiday Sales Will Reach €35 Billion

  November 25, 2014 | Michelle Beeson

  As Europe gears up for the most multidevice, multichannel holiday season ever, Forrester forecasts that online retail sales in Europe will generate €35 billion during the holiday months of...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Predictions 2015: European Retailers Will Embrace Experimentation

  November 5, 2014 | Michelle Beeson

  Customers are increasingly empowered with the ability to decide where, when, and how they engage with organizations as they shop. In 2015, European consumers' increasingly multitouchpoint shopping...

• For eBusiness & Channel Strategy Professionals

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  Report Plan Your European eCommerce Expansion

  European Cross-Border Buyers Are Valuable Digital Embracers

  November 5, 2014 | Michelle Beeson

  European online cross-border purchasing is happening, but with almost a quarter of European online adults buying cross-border, it has not yet reached a critical mass. Those in smaller European...

• For eBusiness & Channel Strategy Professionals

  Report

  Report European Mobile And Tablet Commerce Forecast, 2013 To 2018

  November 5, 2014 | Michelle Beeson

  Forrester estimates that 49% of online retail, travel, and daily deals sales in the EU-7 (France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK) will be from mobile and tablets by...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Website Functionality Benchmark 2014: UK Online Grocery Sites

  July 16, 2014 | Michelle Beeson

  Forrester evaluated the grocery websites of four supermarkets in the UK — Asda, Sainsbury's, Tesco, and Waitrose —using its Website Functionality Benchmark methodology. We selected the...

• For eBusiness & Channel Strategy Professionals

  Report

  Report European Online Retail Forecast: 2013 To 2018

  European Online Retail Sales Continue Their Double-Digit Growth

  May 29, 2014 | Michelle Beeson

  Forrester forecasts that online retail sales in Europe will grow by a compound annual growth rate (CAGR) of 12% over the next five years to reach €233.9 billion by 2018. Online retail sales...

• For eBusiness & Channel Strategy Professionals

  Report

  Report European Retail Segmentation: Emerging Patterns Of Multitouchpoint Shopping

  Using Forrester's Online Retail Segmentation Data To Understand Multitouchpoint Shopping Behavior Across Europe

  April 8, 2014 | Michelle Beeson

  European shoppers are embracing an ever increasing range of new devices and touchpoints across the path to purchase. eBusiness professionals must be prepared for the rise of multitouchpoint...