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For eBusiness & Channel Strategy Professionals
Report
Report Luxury Brands Must Chase Digitally Savvy Global Luxury Shoppers
To Win In The Age Of The Customer, Obsess About Your Luxury Goods Consumer
August 29, 2017 | Michelle BeesonLuxury consumers are highly digitally savvy, even more so than mainstream consumers. But many luxury brands have missed the memo. They need to quickly do much more to meet, let alone exceed, their...
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For eBusiness & Channel Strategy Professionals
Report
Report The ROI Of Digital Business Transformation
Business Case: The Digital Business Transformation Playbook
March 15, 2017 | Michelle BeesonDigital business transformation isn't cheap. Firms are investing millions of dollars to transform their customer experiences and business operations to win, serve, and retain their increasingly...
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For eBusiness & Channel Strategy Professionals
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Report Retailers Are Off The Starting Blocks Of Omnichannel Commerce
Landscape: The Omnichannel Commerce Playbook
February 15, 2017 | Michelle BeesonCustomer expectations are high, so eBusiness professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This landscape report of the omnichannel...
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For eBusiness & Channel Strategy Professionals
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Report Understand The Digital Business Landscape
Landscape: The Digital Business Transformation Playbook
February 8, 2017 | Michelle BeesonTo survive and thrive in the age of the customer, businesses must become digital. While many firms believe they have a digital strategy, few are thinking about truly digitizing their business...
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For eBusiness & Channel Strategy Professionals
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Report Define Customer Impact Metrics To Drive Digital Business Success
Performance Management: The Digital Business Transformation Playbook
February 1, 2017 | Michelle BeesonDigital business has broken traditional channel-centric metrics. Key performance indicators (KPIs) that measure the success of a single touchpoint fail to describe how each contributes to customer...
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For eBusiness & Channel Strategy Professionals
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Report Europe's Online Retail Growth Hinges On Customer Experience Improvement
Highlights From Forrester Data: Online Retail Forecast, 2016 To 2021 (Western Europe)
December 19, 2016 | Michelle BeesonEurope's retailers are in for significant online retail sales growth: By 2021, online sales will constitute 12% of the region's total retail sales. European consumers will research and buy more...
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For eBusiness & Channel Strategy Professionals
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Report Quick Take: New Sales Patterns Are Changing European Holiday Retail
Highlights From The Forrester Data: Online Holiday Retail Sales Forecast, 2016 (Western Europe)
November 23, 2016 | Michelle BeesonForrester forecasts that Western European retail sales during November and December 2016 will account for just under one-third of total retail sales in 2016. Overall holiday sales growth will be...
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For eBusiness & Channel Strategy Professionals
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Report Digital Touchpoints Continue To Drive Online And Offline Total European Retail Sales
Highlights From Forrester's Web-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7)
November 23, 2016 | Michelle BeesonConsumers expect to interact with one connected retail organization rather than multiple disparate channels. eBusiness professionals must thus create connected continuous customer experiences...
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For eBusiness & Channel Strategy Professionals
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Report Assess Your Digital Store Functionality
Benchmarks: The Digital Store Playbook
October 20, 2016 | Michelle BeesonForrester used its Digital Store Functionality Benchmark methodology to assess 20 leading retailers across the UK and US. Our benchmark helps retail digital business executives better understand...
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For eBusiness & Channel Strategy Professionals
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Report 2015 Retail Omnichannel Functionality Benchmark
Benchmarks: The Omnichannel Commerce Playbook
May 16, 2016 | Michelle BeesonForrester used its Retail Omnichannel Functionality Benchmark methodology to assess 20 leading retailers across the UK and US to help retail digital business executives better understand how their...
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For eBusiness & Channel Strategy Professionals
Report
Report Brief: How To Innovate With Startups
Partner With Startups To Boost Digital Innovation
Digital business strategy executives worldwide are driving innovation in search of new value for customers and operational efficiencies, and many are now pursuing relationships with startups. But...
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For eBusiness & Channel Strategy Professionals
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Report Why European Retailers Need Click-And-Collect To Thrive
Facilitating Customer Convenience Through Click-And-Collect
January 19, 2016 | Michelle BeesonDelivery options that allow customers to buy goods online and collect them in person (click-and-collect) benefit both customer convenience and retailer logistics efficiencies. This service speaks...
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For eBusiness & Channel Strategy Professionals
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Report 2015 European Retail Segmentation: Mobile Shoppers Double In Just Two Years
Mobile Optimization Is A Must For European Retailers
November 20, 2015 | Michelle BeesonForrester's global retail segmentation helps eBusiness professionals understand the nuances of shopper behavior across different markets. It enables eBusiness executives to identify critical...
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For eBusiness & Channel Strategy Professionals
Report
Report Brief: How Retailers Are Harnessing Digital Innovation
eBusiness Pros Build Innovation Labs In Response To Digital Disruption
September 15, 2015 | Michelle BeesonInnovation labs are popping up all over the place in retail, across categories and regions. eBusiness professionals who have decided to set up an innovation lab have different options available to...
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For eBusiness & Channel Strategy Professionals
Report
Report European Cross-Channel Retail Sales Forecast, 2015 To 2020
Don't Underestimate Your Digital Touchpoints' Offline Influence
July 28, 2015 | Michelle BeesonForrester forecasts that over half of all retail sales in Europe will be impacted by the Web by 2020. These web-impacted sales include both online sales (including mobile and tablet sales) and...
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For eBusiness & Channel Strategy Professionals
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Report Brief: Western European Online Cross-Border Retail Sales Forecast, 2013 To 2018
European Online Cross-Border Sales Will Reach €40 Billion By 2018
June 22, 2015 | Michelle BeesonCross-border online sales are on the rise in Europe, with Forrester forecasting that they will grow by a compound annual growth rate (CAGR) of 11% over the next five years. Cross-border sales...
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For eBusiness & Channel Strategy Professionals
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Report Website Functionality Benchmark 2014: European Online Apparel Retailers
February 10, 2015 | Michelle BeesonThe online apparel retail market is highly competitive across all regions. To assess whether European online-only apparel retailers have the features and functionality to compete, Forrester...
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For eBusiness & Channel Strategy Professionals
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Report Black Friday — The Sale That Stole Christmas
What Can eBusiness Professionals Learn From Black Friday's Rocky Arrival In The UK?
The 2014 holiday season was a roller coaster ride for many UK retailers. Black Friday arrived via the technology super highway from the US, with an unprecedented fanfare. For some it was highly...
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For eBusiness & Channel Strategy Professionals
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Report Brief: European Online Holiday Retail Sales Forecast, 2014
European Online Holiday Sales Will Reach €35 Billion
November 25, 2014 | Michelle BeesonAs Europe gears up for the most multidevice, multichannel holiday season ever, Forrester forecasts that online retail sales in Europe will generate €35 billion during the holiday months of November...
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For eBusiness & Channel Strategy Professionals
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Report Predictions 2015: European Retailers Will Embrace Experimentation
November 5, 2014 | Michelle BeesonCustomers are increasingly empowered with the ability to decide where, when, and how they engage with organizations as they shop. In 2015, European consumers' increasingly multitouchpoint shopping...
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For eBusiness & Channel Strategy Professionals
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Report Plan Your European eCommerce Expansion
European Cross-Border Buyers Are Valuable Digital Embracers
November 5, 2014 | Michelle BeesonEuropean online cross-border purchasing is happening, but with almost a quarter of European online adults buying cross-border, it has not yet reached a critical mass. Those in smaller European...
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For eBusiness & Channel Strategy Professionals
Report
Report European Mobile And Tablet Commerce Forecast, 2013 To 2018
November 5, 2014 | Michelle BeesonForrester estimates that 49% of online retail, travel, and daily deals sales in the EU-7 (France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK) will be from mobile and tablets by...
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For eBusiness & Channel Strategy Professionals
Report
Report Website Functionality Benchmark 2014: UK Online Grocery Sites
July 16, 2014 | Michelle BeesonForrester evaluated the grocery websites of four supermarkets in the UK — Asda, Sainsbury's, Tesco, and Waitrose —using its Website Functionality Benchmark methodology. We selected the four online...
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For eBusiness & Channel Strategy Professionals
Report
Report European Online Retail Forecast: 2013 To 2018
European Online Retail Sales Continue Their Double-Digit Growth
May 29, 2014 | Michelle BeesonForrester forecasts that online retail sales in Europe will grow by a compound annual growth rate (CAGR) of 12% over the next five years to reach €233.9 billion by 2018. Online retail sales growth...
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For eBusiness & Channel Strategy Professionals
Report
Report European Retail Segmentation: Emerging Patterns Of Multitouchpoint Shopping
Using Forrester's Online Retail Segmentation Data To Understand Multitouchpoint Shopping Behavior Across Europe
April 8, 2014 | Michelle BeesonEuropean shoppers are embracing an ever increasing range of new devices and touchpoints across the path to purchase. eBusiness professionals must be prepared for the rise of multitouchpoint...