Search Results
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Report All Brands Need A Full-Fledged Digital Commerce Strategy
The Fundamentals Of A Digital Commerce Strategy For Brands
Consumer-facing brands have enormous opportunities to grow sales through digital commerce channels, but they also face substantial risks. Some digital channels, like direct-to-consumer sales, can...
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Report 2018 Retail Best Practices Extended: Mobile Web
Apply Lessons Learned From The Forrester Retail Wave™: European Mobile Web, Q4 2017
April 27, 2018 | Michelle BeesonMobile is asserting itself as the dominant digital touchpoint: We forecast that European retail sales via mobile will more than double by 2021, growing at a CAGR of 22%. And mobile will influence...
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Report Retailers Are Starting To Reap The Rewards Of Omnichannel Commerce
Landscape: The Omnichannel Commerce Playbook
March 28, 2018 | Michelle BeesonBecause their customers' expectations are so high, digital business professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This report analyzes...
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Report The France Retail Customer Experience Index, 2017
How French Retailers And Brands Earn Loyalty With The Quality Of Their Experience
How well do leading retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 21 retail brands — both traditional retailers (store and...
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Report Q&A: What Branded Manufacturers Need To Know About Digital Commerce Strategies
March 26, 2018 | Michelle BeesonDirect-to-consumer (D2C) commerce is not a new approach to retail, but there is renewed interest among branded manufacturers, and additional options are available. As consumers become even more...
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Report Accelerate Your Culture Practices For Digital Transformation
Intermediate Level: Culture Practices For Digital Business
Successful digital transformations are underpinned by a strong digital culture. Once the foundations are in place, digital leaders must accelerate change and entrench digital skills, processes, and...
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Report Apply Cultural Patterns From Leading Digital Innovators
Advanced Level: Culture Practices For Digital Business
Cultural alignment is a huge enabler of change — when done well, it greases the skids; when poorly executed, it can stop transformation dead in its tracks. Digitally innovative firms are...
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Report Fix Your Culture Gaps To Speed Up Digital Transformation
Beginner Level: Culture Practices For Digital Business
Culture is one of the biggest barriers to digital transformation. Many firms put it in the "too hard" basket, focusing on all the other aspects of digital transformation until they can't ignore it...
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Report Digital And Mobile Touchpoints Are Driving Offline Sales In Europe
Highlights From The Forrester Data: Digital-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7), Q1 2017 Update
February 21, 2018 | Michelle BeesonConsumers increasingly shop across touchpoints, so digital business professionals must understand the impact of digital touchpoints on in-store sales. In 2016, digital-influenced sales (formerly...
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Report The UK Traditional Retailers Customer Experience Index, 2017
How UK Traditional Retailer Brands Earn Loyalty With The Quality Of Their Experience
February 14, 2018 | Michelle BeesonHow well do leading traditional retailers (stores and digital) earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 16 traditional retail...
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Report Keep Experimenting With Digital Enablement Technology In-Store
Benchmarks: The Digital Store Playbook
December 11, 2017 | Michelle BeesonForrester's 2017 Digital Store Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their investments in and implementation of...
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Report Online Retail Will Drive Overall European Retail Sales Growth Through 2022
Highlights From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Western Europe)
Western European online retail sales will continue its double-digit growth through 2022. Online sales growth will drive overall sales for retailers. This report provides highlights from Forrester's...
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Report Assess How Your Omnichannel Capabilities Stack Up
Benchmarks: The Omnichannel Commerce Playbook
November 13, 2017 | Michelle BeesonForrester's 2017 Retail Omnichannel Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their omnichannel capabilities compare with...
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Report The Forrester Retail Wave™: European Mobile Web, Q4 2017
Mobile Website UX Among European Retailers Must Improve
As mobile becomes the dominant digital touchpoint, retailers must do more to streamline their customers' experiences on a smaller screen. We evaluated the mobile websites of 10 European retailers...
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Report Prepare For A Digital 2017 Holiday Season
Highlights From The Forrester Data: Online Holiday Retail Sales Forecast, 2017 (Western Europe)
October 2, 2017 | Michelle BeesonEuropean retailers must prepare for another surge of traffic and sales across digital touchpoints as online sales grow faster than in-store sales during the holiday season. This report evaluates...
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Report Luxury Brands: Delight Digitally Savvy Customers With Experiences As Luxurious As Your Brand
Switch From Brand Obsession To Customer Obsession
September 28, 2017 | Michelle BeesonLuxury brands risk losing control of their direct customer commerce relationships to online multibrand powerhouses like Net-a-Porter, which is now part of Yoox Net-a-Porter Group. To avoid broader...
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Report Luxury Brands Must Chase Digitally Savvy Global Luxury Shoppers
To Win In The Age Of The Customer, Obsess About Your Luxury Goods Consumer
August 29, 2017 | Michelle BeesonLuxury consumers are highly digitally savvy, even more so than mainstream consumers. But many luxury brands have missed the memo. They need to quickly do much more to meet, let alone exceed, their...
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Report The ROI Of Digital Business Transformation
March 15, 2017 | Michelle BeesonDigital business transformation isn't cheap. Firms are investing millions of dollars to transform their customer experiences and business operations to win, serve, and retain their increasingly...
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Report Understand The Digital Business Landscape
February 8, 2017 | Michelle BeesonTo survive and thrive in the age of the customer, businesses must become digital. While many firms believe they have a digital strategy, few are thinking about truly digitizing their business...
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Report Define Customer Impact Metrics To Drive Digital Business Success
February 1, 2017 | Michelle BeesonDigital business has broken traditional channel-centric metrics. Key performance indicators (KPIs) that measure the success of a single touchpoint fail to describe how each contributes to customer...
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Report Europe's Online Retail Growth Hinges On Customer Experience Improvement
Highlights From Forrester Data: Online Retail Forecast, 2016 To 2021 (Western Europe)
December 19, 2016 | Michelle BeesonEurope's retailers are in for significant online retail sales growth: By 2021, online sales will constitute 12% of the region's total retail sales. European consumers will research and buy more...
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Report Quick Take: New Sales Patterns Are Changing European Holiday Retail
Highlights From The Forrester Data: Online Holiday Retail Sales Forecast, 2016 (Western Europe)
November 23, 2016 | Michelle BeesonForrester forecasts that Western European retail sales during November and December 2016 will account for just under one-third of total retail sales in 2016. Overall holiday sales growth will be...
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Report Assess Your Digital Store Functionality
October 20, 2016 | Michelle BeesonForrester used its Digital Store Functionality Benchmark methodology to assess 20 leading retailers across the UK and US. Our benchmark helps retail digital business executives better understand...