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  • Brendan Witcher

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Commerce Technology Vendor Catalog

    Tools And Technology: The Retail eCommerce Playbook
    April 17, 2017 | Brendan Witcher

    This report helps eBusiness professionals understand the landscape of vendors across 50 different technology categories that span marketing, merchandising, customer service, fulfillment,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Top Retail Technologies To Watch In 2017

    NRF's Big Show Reveals What Is Hot Versus Hype
    March 8, 2017 | Brendan Witcher

    Retailers must often identify "hot versus hype" in the digital tech landscape. Why? Because investing in tech too far ahead of consumer expectations and behaviors can lead to abandoned programs and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Your Strategic Plan Is The Lynchpin For Omnichannel Success

    Strategic Plan: The Omnichannel Commerce Playbook
    February 22, 2017 | Brendan Witcher, Claudia Tajima

    Organizations today must have a comprehensive strategic plan that aligns their internal teams with a single vision for omnichannel excellence. However, because omnichannel commerce continues to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Construct The Business Case For Digital Store Transformation

    Business Case: The Digital Store Playbook
    February 14, 2017 | Brendan Witcher

    Retailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including interactive digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report It's Time For Retail Stores To Open Their Doors To The Digital Org

    Organization: The Digital Store Playbook
    February 3, 2017 | Brendan Witcher

    Digital business mastery and serving customers consistently across their shopping journeys is shattering traditional retail silos. P&L statements managed in channel silos drive companies to engage...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Omnichannel Requires Scoring A Trifecta With Technology Solutions

    Tools And Technology: The Omnichannel Commerce Playbook
    January 30, 2017 | Brendan Witcher, Claudia Tajima

    In today's "anywhere, anytime" commerce, eBusiness professionals race to fully modernize their commerce systems but are coming to terms with the fact that omnichannel is far more complex than...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report One Customer, One Organization, One P&L

    Organization: The Omnichannel Commerce Playbook
    January 19, 2017 | Brendan Witcher

    In the age of the customer, channel-specific strategies, tactics, and organizations are shortsighted and irrelevant. Why? Customers expect a consistent shopping journey, so retailers must act as a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: The North Face And 1-800-Flowers Embrace AI For Conversational Commerce

    Bridging The Quality Gap By Emulating In-Store Engagement Across Digital Touchpoints
    November 28, 2016 | Brendan Witcher

    To find the right products and services, online retail customers still must use old standbys like search and functionality filtering, which pale compared to the assistance, personalization, and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mastering The Art Of Omnichannel Retailing

    Executive Overview: The Omnichannel Commerce Playbook
    November 17, 2016 | Brendan Witcher

    eBusiness leaders know that offering customers seamless omnichannel experiences is now table stakes. Today, customers use a variety of digital touchpoints that ultimately impact half of total US...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2017: The Line Between Digital And Physical Retailing Will Vanish

    Landscape: The Retail eCommerce Playbook
    November 1, 2016 | Fiona Swerdlow, Julie A. Ask

    Retail eBusiness pros in 2017 will face numerous challenges, from wooing cautious consumers and creating rich personalized customer experiences to offering free and fast delivery (without breaking...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Paving The Path To Omnichannel Fulfillment

    Road Map: The Omnichannel Commerce Playbook
    October 4, 2016 | Brendan Witcher

    Omnichannel fulfillment programs have figured prominently on eBusiness priority lists for years, but many are unsure of where to start. This report guides eBusiness professionals on how to craft an...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: Omnichannel Order Management, Q3 2016

    The Nine OMS Providers That Matter Most For Omnichannel Retail And How They Stack Up
    July 12, 2016 | Brendan Witcher, Adam Silverman

    In Forrester's 40-criteria evaluation of omnichannel order management (OMS) vendors, we identified the nine most significant software providers in the category — Aptos, IBM, Jagged Peak, Kibo,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Building The Business Case For Omnichannel In Retail

    Business Case: The Omnichannel Commerce Playbook
    July 11, 2016 | Brendan Witcher

    To meet customer demand for new fulfillment options, eBusiness leaders are prioritizing omnichannel fulfillment projects. To lead these expensive, high-visibility initiatives, they must build...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Abolish Abandon Rates For In-Store Pickup

    Retailers Must Find Opportunities To Increase "Buy Online, Pick Up In Store" Conversion Through Best Practices And Operational Excellence
    May 5, 2016 | Brendan Witcher

    Omnichannel fulfillment is commonplace among today's leading retailers. However, eBusiness professionals are at risk of not meeting goals for these programs if they fail to move from basic...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Key Tech Trends That Serve Up Next-Gen Commerce

    April 8, 2016 | Brendan Witcher

    Meeting the ever-changing expectations of today's retail customer is a challenge, and eBusiness pros are forced to regularly ask, "What technologies do I need to care about today?" and "Am I using...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Take The Digital Business Readiness Assessment

    Assessment: The Digital Business Transformation Playbook
    March 14, 2016 | Brendan Witcher

    Many executives understand that their firm needs to transform. Digital disruption is rewriting the rules in almost every industry, and as digital entrants like Amazon, Netflix, and Uber reinvent...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2016 Commerce Technology Investment Trends: Omnichannel

    February 16, 2016 | Brendan Witcher

    For the majority of retailers, the phenomenal growth in online revenues, mobile adoption, omnichannel shopping, and online profitability are translating into strong business cases for significant...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Omnichannel Mastery: Optimize In-Store Pickup

    Continuous Improvement: The Omnichannel Commerce Playbook
    January 28, 2016 | Brendan Witcher

    Omnichannel fulfillment capabilities — that is, the ability to offer the customer cross-channel visibility and ordering options — have become the standard for leading traditional retailers. Most...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: Mobile Commerce And Engagement Platforms, Q1 2016

    The 10 Providers That Matter Most And How They Stack Up
    January 14, 2016 | Brendan Witcher

    Ubiquitous customer adoption of mobile for commerce continues to put new demands on mobile commerce solution providers. In Forrester's 41-criteria evaluation of mobile commerce solution providers,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Get Better Results — Virtual Agents Are Key To Improving Site Search

    December 1, 2015 | Brendan Witcher

    As technology has become increasingly sophisticated, consumer search expectations and behaviors have evolved. Unfortunately, traditional site search technology has failed to evolve at the same...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2016: The Omnichannel And Mobile Juggernaut

    November 10, 2015 | Sucharita Mulpuru, Adam Silverman

    In 2016, retail eBusiness executives will face stronger competitors, rising labor costs, and the prospect of damaging customer data breaches. This brief predicts how investments in six areas will...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2016: The Digital Store Engagement Surprise

    Retailers Will See Better Engagement At Last — But It Will Come From Improved Operations
    November 10, 2015 | Adam Silverman, Brendan Witcher

    eBusiness and technology management leaders are about to reap real benefits from some digital initiatives — but not all. Trying to engage shoppers via digital store experiments like beacons...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Just For You: Use Personalization Technology To Help Associates In The Retail Store

    Retailers Fail To Create Relevant Digital Experiences For Their Associates
    July 23, 2015 | Adam Silverman, Brendan Witcher

    As retail stores transform into digital stores, customers will expect personalized content and experiences in-aisle. Personalization technologies such as automated product recommendations are...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Turn Pain Into Profits Through Omnichannel Returns

    June 25, 2015 | Brendan Witcher

    Omnichannel returns, which allow customers to return online orders to a physical store, are a standard offering for most leading multichannel retailers. But even with this customer-centric...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Key Technology Themes For Digital Retailers

    NRF's Big Show Highlights A New Generation Of Solutions Offering Customer-Centric And Data-Based Insights
    March 11, 2015 | Brendan Witcher

    The rules of engagement between retailers and customers are changing. Recognizing the serious challenge they face, eBusiness professionals often turn to solution providers that specialize in...