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  • Brendan Witcher

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mastering The Art Of Omnichannel Retailing

    Executive Overview: The Omnichannel Commerce Playbook
    September 1, 2017 | Brendan Witcher

    Digital business leaders know that many customers today use a variety of digital and physical touchpoints as they move along the path to making a purchase. This complexity creates challenges for...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Surprise – Retail Is Growing! Here's What It Means For Digital Businesses

    Landscape: The Retail eCommerce Playbook
    August 1, 2017 | Brendan Witcher, Fiona Swerdlow

    Retail is actually growing — all the reports of store closures notwithstanding. Consumer confidence is healthy, retail imports are up, and retail jobs are growing (if changing). Digital business...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Building The Business Case For Omnichannel Commerce

    Business Case: The Omnichannel Commerce Playbook
    July 31, 2017 | Brendan Witcher

    Digital retail executives must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customer...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Quick Take: Amazon Buying Whole Foods Raises A Red Flag For All Retailers

    Playing Defense Will Just Prolong Your Demise

    On June 16, 2017, Amazon announced that it's buying Whole Foods for $42 a share, in a deal valued at $13.7 billion. In this report, we analyze why Amazon is significantly upping its game from...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Omnichannel Maturity Assessment

    Assessment: The Omnichannel Commerce Playbook

    Supporting an omnichannel fulfillment program is table stakes in retail today. Organizations need to assess their omnichannel maturity to understand their current state and compare it with their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Commerce Technology Vendor Catalog

    Tools And Technology: The Retail eCommerce Playbook
    April 17, 2017 | Brendan Witcher

    This report helps eBusiness professionals understand the landscape of vendors across 50 different technology categories that span marketing, merchandising, customer service, fulfillment,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Top Retail Technologies To Watch In 2017

    NRF's Big Show Reveals What Is Hot Versus Hype
    March 8, 2017 | Brendan Witcher

    Retailers must often identify "hot versus hype" in the digital tech landscape. Why? Because investing in tech too far ahead of consumer expectations and behaviors can lead to abandoned programs and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Your Strategic Plan Is The Lynchpin For Omnichannel Success

    Strategic Plan: The Omnichannel Commerce Playbook
    February 22, 2017 | Brendan Witcher, Claudia Tajima

    Organizations today must have a comprehensive strategic plan that aligns their internal teams with a single vision for omnichannel excellence. However, because omnichannel commerce continues to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Construct The Business Case For Digital Store Transformation

    Business Case: The Digital Store Playbook
    February 14, 2017 | Brendan Witcher

    Retailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including interactive digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report It's Time For Retail Stores To Open Their Doors To The Digital Org

    Organization: The Digital Store Playbook
    February 3, 2017 | Brendan Witcher

    Digital business mastery and serving customers consistently across their shopping journeys is shattering traditional retail silos. P&L statements managed in channel silos drive companies to engage...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Omnichannel Requires Scoring A Trifecta With Technology Solutions

    Tools And Technology: The Omnichannel Commerce Playbook
    January 30, 2017 | Brendan Witcher, Claudia Tajima

    In today's "anywhere, anytime" commerce, eBusiness professionals race to fully modernize their commerce systems but are coming to terms with the fact that omnichannel is far more complex than...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report One Customer, One Organization, One P&L

    Organization: The Omnichannel Commerce Playbook
    January 19, 2017 | Brendan Witcher

    In the age of the customer, channel-specific strategies, tactics, and organizations are shortsighted and irrelevant. Why? Customers expect a consistent shopping journey, so retailers must act as a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: The North Face And 1-800-Flowers Embrace AI For Conversational Commerce

    Bridging The Quality Gap By Emulating In-Store Engagement Across Digital Touchpoints
    November 28, 2016 | Brendan Witcher

    To find the right products and services, online retail customers still must use old standbys like search and functionality filtering, which pale compared to the assistance, personalization, and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2017: The Line Between Digital And Physical Retailing Will Vanish

    Retail eBusiness pros in 2017 will face numerous challenges, from wooing cautious consumers and creating rich personalized customer experiences to offering free and fast delivery (without breaking...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Paving The Path To Omnichannel Fulfillment

    Road Map: The Omnichannel Commerce Playbook
    October 4, 2016 | Brendan Witcher

    Omnichannel fulfillment programs have figured prominently on eBusiness priority lists for years, but many are unsure of where to start. This report guides eBusiness professionals on how to craft an...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: Omnichannel Order Management, Q3 2016

    The Nine OMS Providers That Matter Most For Omnichannel Retail And How They Stack Up
    July 12, 2016 | Brendan Witcher, Adam Silverman

    In Forrester's 40-criteria evaluation of omnichannel order management (OMS) vendors, we identified the nine most significant software providers in the category — Aptos, IBM, Jagged Peak, Kibo,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Abolish Abandon Rates For In-Store Pickup

    Retailers Must Find Opportunities To Increase "Buy Online, Pick Up In Store" Conversion Through Best Practices And Operational Excellence
    May 5, 2016 | Brendan Witcher

    Omnichannel fulfillment is commonplace among today's leading retailers. However, eBusiness professionals are at risk of not meeting goals for these programs if they fail to move from basic...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Key Tech Trends That Serve Up Next-Gen Commerce

    April 8, 2016 | Brendan Witcher

    Meeting the ever-changing expectations of today's retail customer is a challenge, and eBusiness pros are forced to regularly ask, "What technologies do I need to care about today?" and "Am I using...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Take The Digital Business Readiness Assessment

    Assessment: The Digital Business Transformation Playbook
    March 14, 2016 | Brendan Witcher

    Many executives understand that their firm needs to transform. Digital disruption is rewriting the rules in almost every industry, and as digital entrants like Amazon, Netflix, and Uber reinvent...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2016 Commerce Technology Investment Trends: Omnichannel

    February 16, 2016 | Brendan Witcher

    For the majority of retailers, the phenomenal growth in online revenues, mobile adoption, omnichannel shopping, and online profitability are translating into strong business cases for significant...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Omnichannel Mastery: Optimize In-Store Pickup

    Continuous Improvement: The Omnichannel Commerce Playbook
    January 28, 2016 | Brendan Witcher

    Omnichannel fulfillment capabilities — that is, the ability to offer the customer cross-channel visibility and ordering options — have become the standard for leading traditional retailers. Most...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: Mobile Commerce And Engagement Platforms, Q1 2016

    The 10 Providers That Matter Most And How They Stack Up
    January 14, 2016 | Brendan Witcher

    Ubiquitous customer adoption of mobile for commerce continues to put new demands on mobile commerce solution providers. In Forrester's 41-criteria evaluation of mobile commerce solution providers,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Get Better Results — Virtual Agents Are Key To Improving Site Search

    December 1, 2015 | Brendan Witcher

    As technology has become increasingly sophisticated, consumer search expectations and behaviors have evolved. Unfortunately, traditional site search technology has failed to evolve at the same...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2016: The Omnichannel And Mobile Juggernaut

    November 10, 2015 | Sucharita Mulpuru, Adam Silverman, Brendan Witcher

    In 2016, retail eBusiness executives will face stronger competitors, rising labor costs, and the prospect of damaging customer data breaches. This brief predicts how investments in six areas will...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2016: The Digital Store Engagement Surprise

    Retailers Will See Better Engagement At Last — But It Will Come From Improved Operations
    November 10, 2015 | Adam Silverman, Brendan Witcher, Michele Pelino

    eBusiness and technology management leaders are about to reap real benefits from some digital initiatives — but not all. Trying to engage shoppers via digital store experiments like beacons that...