39 results in Reports
Sort by:
Refine
  • Rusty Warner

Search Results

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018

    The 12 Providers That Matter Most And How They Stack Up
    February 13, 2018 | Rusty Warner

    In our 33-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 12 most significant ones — Adobe, Cheetah Digital, Emarsys, IBM, Oracle, Pegasystems, Pitney...

  • For B2C Marketing Professionals

    Report

    Report Now Tech: Cross-Channel Campaign Management, Q1 2018

    Landscape: The Enterprise Marketing Technology Playbook
    February 9, 2018 | Rusty Warner

    You can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline customer...

  • For Enterprise Architecture Professionals

    Report

    Report Use Reference Models And Collaborate With Marketing To Accelerate Your Martech Strategy

    Customer Obsession Requires Working Across Departments
    February 6, 2018 | Gordon Barnett, Rusty Warner

    Creating the broad technology and business alignment necessary for long-term success is dependent on a well-coordinated technology management strategy. Enterprise architecture (EA) professionals...

  • For B2C Marketing Professionals

    Report

    Report Elevate Your Approach To Cross-Channel Campaign Measurement

    Performance Management: The Enterprise Marketing Technology Playbook
    December 22, 2017 | Joe Stanhope, Rusty Warner

    The evolution from channel-specific to cross-channel campaigns affords firms the opportunity to improve relevance and marry marketing engagement to customer journeys. The processes of measuring and...

  • For B2C Marketing Professionals

    Report

    Report The Power Of Customer Context

    Vision: The Enterprise Marketing Technology Playbook
    December 1, 2017 | Rusty Warner, Carlton A. Doty

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage, B2C marketers must deliver self-perpetuating cycles of...

  • For B2C Marketing Professionals

    Report

    Report How To Build A Contextual Marketing Engine

    Road Map: The Enterprise Marketing Technology Playbook
    November 29, 2017 | Rusty Warner

    The age of the customer demands customer obsession for successful competitive differentiation. Firms must build a contextual marketing engine (CME) to orchestrate continuous engagement with...

  • For B2B Marketing Professionals

    Report

    Report Model The ROI Of B2B Marketing Technology Investments

    Business Case: The B2B Marketing Playbook
    November 21, 2017 | Rusty Warner, Shaheen Parks

    B2B marketing technologies promise to grow revenue by improving marketing performance and providing better customer experience. This report helps B2B marketing professionals make a convincing...

  • For B2C Marketing Professionals

    Report

    Report Unlock Customer Context With Marketing Technology

    Executive Overview: The Enterprise Marketing Technology Playbook
    November 3, 2017 | Joe Stanhope, Rusty Warner

    Customer data and marketing technology are now essential to every marketing function. Yet B2C marketing professionals responsible for their firm's marketing technology strategy often miss the...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Marketing Resource Management

    Leverage MRM To Drive Customer-Obsessed Marketing Operations
    October 20, 2017 | Rusty Warner

    B2C marketers in the throes of modern marketing transformations need to rethink the role of marketing resource management (MRM). A tranche of new marketer-friendly tools replaces legacy MRM...

  • For CIO Professionals

    Report

    Report The Top 10 Technology Trends To Watch: 2018 To 2020

    Ten Trends Will Help You Maximize The Value Of Business Technology

    Maximizing the value of your business technology investments requires an understanding of trends — not just as interesting reading but as vital clues to your firm's future success and, possibly,...

  • For B2C Marketing Professionals

    Report

    Report Accelerate Modern Marketing With Real-Time Interaction Management

    Benchmarks: The Enterprise Marketing Technology Playbook
    October 17, 2017 | Rusty Warner

    Customer-obsessed firms sustain competitive advantage by delivering value and utility in their customers' moments of need. Real-time interaction management (RTIM) enables B2C marketers to meet...

  • For B2C Marketing Professionals

    Report

    Report Rethink Your Approach To MRM

    Customer Obsession Demands Operational Agility
    September 6, 2017 | Rusty Warner

    Marketing resource management (MRM) is a conflation of enterprise marketing technology (EMT) components that manage financial planning, content production, brand compliance, and even human...

  • For B2C Marketing Professionals

    Report

    Report Create An Effective Enterprise Marketing Technology Blueprint

    Strategic Plan: The Enterprise Marketing Technology Playbook
    July 7, 2017 | Rusty Warner

    Planning and implementing enterprise marketing technology (EMT) is at the top of the B2C marketing professional's to-do list. But you can't do it alone. You and your business technology (BT)...

  • For B2C Marketing Professionals

    Report

    Report Drive The BT Agenda With A Marketing Technology Office

    Organization: The Enterprise Marketing Technology Playbook
    June 27, 2017 | Joe Stanhope, Rusty Warner

    Empowered customers engage with brands at any point in the customer life cycle, anytime and anywhere. Relevant real-time responses require batch-oriented, channel-focused campaign management teams...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Real-Time Interaction Management, Q2 2017

    Advanced Analytics And Cross-Channel Integration Are Fueling RTIM Adoption
    June 6, 2017 | Rusty Warner

    In our 32-criteria evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Emarsys, FICO, IBM, IgnitionOne, Infor, Pegasystems, Pitney...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Real-Time Interaction Management

    Contextual Marketing Demands Real-Time Unification
    May 5, 2017 | Rusty Warner

    Empowered customers expect businesses to engage them with personalized and contextually relevant interactions. B2C marketing professionals must assemble a contextual marketing engine that includes...

  • For B2C Marketing Professionals

    Report

    Report Model The ROI Of Enterprise Marketing Technology Investments

    Business Case: The Enterprise Marketing Technology Playbook
    April 13, 2017 | Rusty Warner, Shaheen Parks

    Enterprise marketing technology (EMT) promises to enable better customer experience, improve marketing performance, and boost efficiency. This report helps B2C marketing professionals make a...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Cross-Channel Campaign Management

    Choose The Right CCCM Solution To Drive Customer Obsession
    March 27, 2017 | Rusty Warner

    Forrester evaluated 15 suppliers in "The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016," a good starting point for B2C marketers looking to make cross-channel campaign management...

  • For B2C Marketing Professionals

    Report

    Report Plan Customer-Centric Enterprise Marketing Technology Requirements

    Assessment: The Enterprise Marketing Technology Playbook
    March 9, 2017 | Joe Stanhope, Rusty Warner

    Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. B2C marketing professionals tasked with defining enterprise marketing technology...

  • For B2C Marketing Professionals

    Report

    Report Complement Your EMSS With Best-Of-Breed Point Solutions

    January 25, 2017 | Rusty Warner

    B2C marketers must integrate enterprise marketing technology (EMT) components from multiple vendors to assemble their own unique EMT ecosystems. Working with enterprise marketing software suite...

  • For B2C Marketing Professionals

    Report

    Report Advance Your Contextual Relevance With Enterprise Marketing Technology

    September 20, 2016 | Rusty Warner

    B2C marketing professionals must assemble unique enterprise marketing technology (EMT) ecosystems to create relevant and engaging customer experiences. For the Q1 2016 Forrester Wave evaluation of...

  • For B2C Marketing Professionals

    Report

    Report Brief: Use Services Providers To Maximize The ROI Of EMSS Investments

    The Enterprise Marketing Technology Services Ecosystem
    August 30, 2016 | Rusty Warner

    B2C marketers must assemble their own unique enterprise marketing technology ecosystems to deliver contextually relevant customer experiences. They rely on services providers that supplement their...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016

    The 15 Providers That Matter Most And How They Stack Up
    May 31, 2016 | Rusty Warner

    In our 26-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 15 most significant ones — Adobe, Emarsys, Experian Marketing Services, IBM, Oracle,...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2016

    The Nine Providers That Matter Most And How They Stack Up
    May 31, 2016 | Rusty Warner

    In our 40-criteria evaluation of enterprise marketing software suites (EMSS) providers, we identified the nine most significant ones — Adobe, Experian Marketing Services, IBM, Marketo, Oracle,...

  • For B2C Marketing Professionals

    Report

    Report Combine Systems Of Insight And Engagement For Contextual Marketing

    April 20, 2016 | Rusty Warner

    The marketing technology landscape has changed dramatically since Forrester first charted it in 2007. What's new in 2016? Marketers' sophistication, ever-changing customer expectations, and...

Content categories

Refine your results

Date Range

Industry

Primary Role

Topics

Methodology

Region

Vendor

Market Imperatives